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Yum! Brands is

Ranked

#25

Retail Brands

Brand Page

Yum! Brands

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Yum! Brands

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Yum! Brands is ranked #25 in Retail Brands

About Yum! Brands' Brand

Yum! Brands isn’t your average Fortune 250 company. We like to do things a little differently. Yum! Brands’s brand is ranked #136 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Yum! Brands. When compared to other organizations within the Retail industry, Yum! Brands is ranked #25. Among its major competitors, Yum! Brands is ranked in 3rd place for NPS while Chick-fil-A is 1st, and Starbucks is 2nd.Their current market cap is $32.46B

Brand at a Glance

74%

Customer Loyalty

3.6/5

Product Quality

3.6/5

Pricing

3.6/5

Customer Service

Yum! Brands CMO

Arturo Perez

Yum! Brands Ranking

^#25 in Retail
^#3 / 4 of its competitors

Yum! Brands NPS

Yum! Brands's Net Promoter Score (NPS) is a 24 with 51% Promoters, 22% Passives, and 27% Detractors. Net Promoter Score tracks whether Yum! Brands's customers would recommend using the product based on a scale of -100 to 100.

Yum! Brands Overall NPS

NPS

51%	Promoters
22%	Passives
27%	Detractors

Yum! Brands NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2025 21	Mar 2025	21
Apr 2025 21	Apr 2025	21
May 2025 23	May 2025	23
Jun 2025 23	Jun 2025	23
Jul 2025 23	Jul 2025	23
Aug 2025 23	Aug 2025	23
Sep 2025 23	Sep 2025	23
Nov 2025 23	Nov 2025	23
Dec 2025 25	Dec 2025	25
Feb 2026 23	Feb 2026	23
Mar 2026 23	Mar 2026	23
May 2026 23	May 2026	23

How Other Brands Compare

Yum! Brands is ranked third for NPS among its competitors. Chick-fil-A and Starbucks come in first and second, with Chipotle coming in at #4. Among those competitors, it is the lowest valued company behind Starbucks.

	Yum! Brands	Chick-fil-A	Starbucks	Chipotle
Global Ranking	#136	#3	#33	#45
NPS	24	55	30	16
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$32.46B	-	$128.77B	$41.46B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Yum! Brands NPS by Gender

Female customers rated Yum! Brands's NPS 13 points higher than Male customers.

Male

Yum! Brands's NPS was rated 12 by Male customers on Comparably.

45%

Promoters

22%

Passives

33%

Detractors

Female

Yum! Brands's NPS was rated 25 by Female customers on Comparably.

46%

Promoters

33%

Passives

21%

Detractors

Yum! Brands NPS by Ethnicity

Yum! Brands's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 25	Caucasian	25
Hispanic or Latino 0	Hispanic or Latino	0
African American/Black -15	African American/Black	-15
Asian or Pacific Islander 24	Asian or Pacific Islander	24
Other 56	Other	56

Yum! Brands NPS by Age

Yum! Brands's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

18-25

52%

29%

19%

26-30

50%

31-35

33%

67%

36-40

60%

40%

41-45

50%

33%

17%

46-50

50%

25%

51-55

33%

17%

50%

Yum! Brands NPS by Usage

Yum! Brands's NPS was rated the highest by customers who have used Yum! Brands's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 11	1 to 2 Years	11
2 to 5 Years 15	2 to 5 Years	15
5 to 10 Years 33	5 to 10 Years	33
Over 10 Years 19	Over 10 Years	19

Yum! Brands NPS vs. Competitors

Compared to its competitors, Yum! Brands's NPS is rated right above McDonald's, and is preceded by Starbucks.

COMPANY		NPS Score
	Chick-fil-A	55
	Starbucks	30
	Yum! Brands	24
	McDonald's	19
	Chipotle	16
	Restaurant Brands International	-8

Yum! Brands NPS vs Companies in Retail

In the Retail industry, Yum! Brands's NPS is rated right above Chipotle, and is preceded by Target.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Yum! Brands	24
	Chipotle	16

Yum! Brands Customer Reviews

Out of the 12 Yum! Brands customer reviews 7 were positive and 5 were constructive. Yum! Brands customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Yum! Brands Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Yum! Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

74%

26%

Yum! Brands Customer Loyalty Score by Gender

Female customers rated Yum! Brands's Customer Loyalty score 1% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Yum! Brands.

Male

73%

Yes

Female

74%

Yes

Yum! Brands Customer Loyalty Score by Ethnicity

Yum! Brands's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Yum! Brands.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Other

Yum! Brands Customer Loyalty Score by Age

Yum! Brands's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Yum! Brands.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 74%	18-25	74%
26-30 55%	26-30	55%
31-35 70%	31-35	70%
36-40 82%	36-40	82%
41-45 70%	41-45	70%
46-50 66%	46-50	66%
51-55 85%	51-55	85%

Yum! Brands Customer Loyalty Score by Usage

Yum! Brands's Customer Loyalty score was rated the highest by customers who have used Yum! Brands's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	74%
1 to 2 Years	89%
2 to 5 Years	74%
5 to 10 Years	78%
Over 10 Years	65%

Yum! Brands Customer Loyalty Score by Industry

Yum! Brands's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Restaurants industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	82%
Accounting	74%
Arts and Entertainment	40%
Business and Consumer Services	55%
Construction	70%
Education	70%
Restaurants	40%

Yum! Brands Customer Loyalty vs. Competitors

Compared to its competitors, Yum! Brands's Customer Loyalty score is rated right above Restaurant Brands International, and is preceded by Chipotle.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	McDonald's	79%
	Starbucks	78%
	Chipotle	76%
	Yum! Brands	74%
	Restaurant Brands International	66%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Yum! Brands's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	REI	86%
	Target	82%
	Chipotle	76%
	Yum! Brands	74%

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Yum! Brands Product Quality

3.6/5

Yum! Brands has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Yum! Brands Product Information

Yum! Brands’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Yum! Brands's product the highest. Reviewers from the Education industry rated Yum! Brands the lowest at 2.

Website: http://www.yum.com

Company Size: 10,000+ Employees

Industry

Restaurants

Quick Insights into Yum! Brands Product Quality

Yum! Brands's Product Quality score was rated highest by Other customers, and rated lowest by customers from the Education industry.

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Ranked Yum! Brands Product Quality the Highest

Other	4.4
Accounting	4.2
36-40	4.1

Ranked Yum! Brands Product Quality the Lowest

51-55	3.1
Hispanic or Latino	2.4
Education	2

Yum! Brands Product Quality Score by Gender

Female customers rated Yum! Brands's Product Quality score 0.2 stars higher than Male customers.

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Male

3.5/5

Female

3.7/5

Yum! Brands Product Quality Score by Ethnicity

Yum! Brands's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Yum! Brands.

Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 2.4	Hispanic or Latino	2.4
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 4.4	Other	4.4

Yum! Brands Product Quality Score by Age

Yum! Brands's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.6	26-30	3.6
31-35 3.5	31-35	3.5
36-40 4.1	36-40	4.1
41-45 3.6	41-45	3.6
46-50 3.5	46-50	3.5
51-55 3.1	51-55	3.1

Yum! Brands Product Quality Score by Usage

Yum! Brands's Product Quality score was rated the highest by customers who have used Yum! Brands's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	3.1
2 to 5 Years	3.8
5 to 10 Years	3.5
Over 10 Years	3.7

Yum! Brands Product Quality Score by Industry

Yum! Brands's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.

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Tech	3.5
Accounting	4.2
Arts and Entertainment	2.3
Business and Consumer Services	4.1
Construction	2.8
Education	2
Restaurants	3.3

Yum! Brands Product Quality vs. Competitors

Compared to its competitors, Yum! Brands's Product Quality score is rated right above Restaurant Brands International, and is preceded by McDonald's.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	Chipotle	3.8/5
	McDonald's	3.7/5
	Yum! Brands	3.6/5
	Restaurant Brands International	3.3/5

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Product Quality for Other Retail Brands

In the Retail industry, Yum! Brands's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Yum! Brands	3.6/5

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Yum! Brands Pricing

Yum! Brands ROI & Value For Money

3.6/5

Yum! Brands has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Yum! Brands Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Yum! Brands.

Quick Insights into Yum! Brands ROI

Yum! Brands's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked Yum! Brands ROI the Highest

Business and Consumer Services	4.4
2 to 5 Years	4.3
31-35	4

Ranked Yum! Brands ROI the Lowest

Less than 1 Year	3.2
51-55	3.1
Arts and Entertainment	1.6

Yum! Brands ROI Score by Gender

Female customers rated Yum! Brands's ROI score 0.1 stars higher than Male customers.

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Male

3.6/5

Female

3.7/5

Yum! Brands ROI Score by Ethnicity

Yum! Brands's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 3.4	Hispanic or Latino	3.4
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 3.8	Other	3.8

Yum! Brands ROI Score by Age

Yum! Brands's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 3.5	26-30	3.5
31-35 4	31-35	4
36-40 4	36-40	4
41-45 3.7	41-45	3.7
46-50 3.9	46-50	3.9
51-55 3.1	51-55	3.1

Yum! Brands ROI Score by Usage

Yum! Brands's ROI score was rated the highest by customers who have used Yum! Brands's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.2
1 to 2 Years	4
2 to 5 Years	4.3
5 to 10 Years	3.6
Over 10 Years	3.6

Yum! Brands ROI Score by Industry

Yum! Brands's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	3.5
Accounting	4.2
Arts and Entertainment	1.6
Business and Consumer Services	4.4
Construction	2.8
Education	3.6
Restaurants	4.3

Yum! Brands Pricing vs. Competitors

Compared to its competitors, Yum! Brands's ROI score is rated right above McDonald's, and is preceded by Starbucks.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	Starbucks	3.6/5
	Yum! Brands	3.6/5
	McDonald's	3.6/5
	Chipotle	3.5/5
	Restaurant Brands International	3.4/5

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ROI for Other Retail Brands

In the Retail industry, Yum! Brands's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.8/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Yum! Brands	3.6/5
	Chipotle	3.5/5

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Yum! Brands Customer Satisfaction (CSAT)

Yum! Brands Customer Satisfaction (CSAT) Score

75 / 100

Yum! Brands has an overall Customer Satisfaction score of 75 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	39%
Satisfied	36%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	3%
Very Dissatisfied	10%

Very Satisfied

39%

Satisfied

36%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Yum! Brands Customer Satisfaction

Yum! Brands's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Education industry.

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Ranked Yum! Brands Customer Satisfaction the Highest

36-40	100%
Business and Consumer Services	100%
Less than 1 Year	100%

Ranked Yum! Brands Customer Satisfaction the Lowest

Caucasian	58%
1 to 2 Years	40%
Education	33%

Yum! Brands Customer Satisfaction Score by Gender

Female customers rated Yum! Brands's Customer Satisfaction score 15 points higher than Male customers.

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66 / 100

Male

	Very Satisfied	33%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	19%
	Dissatisfied	0%
	Very Dissatisfied	15%

81 / 100

Female

	Very Satisfied	38%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	0%
	Very Dissatisfied	14%

Yum! Brands Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Yum! Brands' Customer Satisfaction (CSAT) score was rated 58% according to Caucasian users and customers.

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58 / 100

Very Satisfied	33%
Satisfied	25%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

33%

Satisfied

25%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

25%

CSAT according to Hispanic or Latino

Yum! Brands' Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.

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75 / 100

Very Satisfied	0%
Satisfied	75%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

Satisfied

75%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to African American/Black

Yum! Brands' Customer Satisfaction (CSAT) score was rated 77% according to African American/Black users and customers.

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77 / 100

Very Satisfied	31%
Satisfied	46%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	15%

Very Satisfied

31%

Satisfied

46%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

15%

CSAT according to Asian or Pacific Islander

Yum! Brands' Customer Satisfaction (CSAT) score was rated 64% according to Asian or Pacific Islander users and customers.

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64 / 100

Very Satisfied	55%
Satisfied	9%
Neither Satisfied nor Dissatisfied	27%
Dissatisfied	0%
Very Dissatisfied	9%

Very Satisfied

55%

Satisfied

Neither Satisfied nor Dissatisfied

27%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Yum! Brands' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	44%
Satisfied	56%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

44%

Satisfied

56%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Yum! Brands Customer Satisfaction Score by Age

Yum! Brands's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

18-25

83%

26-30

75%

36-40

100%

41-45

75%

46-50

63%

51-55

60%

Yum! Brands Customer Satisfaction Score by Usage

Yum! Brands's Customer Satisfaction score was rated the highest by customers who have used Yum! Brands's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	100
1 to 2 Years	40
2 to 5 Years	84
5 to 10 Years	70
Over 10 Years	72

Yum! Brands Customer Satisfaction Score by Industry

Yum! Brands's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

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	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 76,
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			"label": "Construction",
			"groupId": 510,
			"score": 34,
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			"groupId": 515,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Yum! Brands's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		}
	]
}

Tech	76
Accounting	67
Arts and Entertainment	67
Business and Consumer Services	100
Construction	34
Education	33

Yum! Brands Customer Satisfaction vs. Competitors

Compared to its competitors, Yum! Brands's Customer Satisfaction score is rated right above McDonald's, and is preceded by Chick-fil-A.

COMPANY		Customer Satisfaction (CSAT) Score
	Starbucks	84%
	Chick-fil-A	81%
	Yum! Brands	75%
	McDonald's	72%
	Chipotle	63%
	Restaurant Brands International	53%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Yum! Brands's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	Costco	84%
	Amazon	84%
	REI	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Yum! Brands	75%
	Chipotle	63%

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Yum! Brands Customer Service

3.6/5

Yum! Brands has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Yum! Brands's Customer Service

Address

1900 Colonel Sanders Lane, Louisville, KY

Website

http://www.yum.com

Phone Number

(502)874-8300

Quick Insights into Yum! Brands Customer Service

Yum! Brands's Customer Service score was rated highest by customers who have used Yum! Brands's products/services for 2 to 5 Years, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked Yum! Brands Customer Service the Highest

2 to 5 Years	4.3
Accounting	4.3
Asian or Pacific Islander	4.1

Ranked Yum! Brands Customer Service the Lowest

51-55	3.1
Hispanic or Latino	2.6
Arts and Entertainment	2

Yum! Brands Customer Service Score by Gender

Female customers rated Yum! Brands's Customer Service score 0.1 stars higher than Male customers.

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Male

3.6/5

Female

3.7/5

Yum! Brands Customer Service Score by Ethnicity

Yum! Brands's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 2.6	Hispanic or Latino	2.6
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 4.1	Other	4.1

Yum! Brands Customer Service Score by Age

Yum! Brands's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 3.6	26-30	3.6
31-35 3.8	31-35	3.8
36-40 3.8	36-40	3.8
41-45 3.8	41-45	3.8
46-50 4	46-50	4
51-55 3.1	51-55	3.1

Yum! Brands Customer Service Score by Usage

Yum! Brands's Customer Service score was rated the highest by customers who have used Yum! Brands's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.2
1 to 2 Years	4
2 to 5 Years	4.3
5 to 10 Years	3.5
Over 10 Years	3.5

Yum! Brands Customer Service Score by Industry

Yum! Brands's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	3.5
Accounting	4.3
Arts and Entertainment	2
Business and Consumer Services	3.7
Construction	2.5
Education	3.6
Restaurants	4.1

Yum! Brands Customer Service vs. Competitors

Compared to its competitors, Yum! Brands's Customer Service score is rated right above McDonald's, and is preceded by Starbucks.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	Yum! Brands	3.6/5
	McDonald's	3.6/5
	Chipotle	3.6/5
	Restaurant Brands International	3.4/5

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Customer Service for Other Retail Brands

In the Retail industry, Yum! Brands's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Yum! Brands	3.6/5
	Chipotle	3.6/5

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Yum! Brands as an Employer

3.4/5

Yum! Brands has a 3.4/5 stars for its overall company culture rated by their employees

top

40%

CEO of Yum! Brands

David Gibbs

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Yum! Brands scored a 24 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Yum! Brands would recommend the brand to a friend. ENPS measures how likely Yum! Brands employees would recommend working at Yum! Brands to a friend.

Net Promoter Score

NPS Score

51%	Promoters
22%	Passive
27%	Detractors

Employee Net Promoter Score

eNPS Score

45%	Promoters
14%	Passive
41%	Detractors

Global Ranking Snapshot

Yum! Brands is ranked #136 in the Global Top 100 Brands. It ranks just behind Etsy and just ahead of Pixar Animation Studios.

RANK			INDUSTRY
134	Gap Inc.	Richard Dickson	Retail
135	Etsy	Josh Silverman	Retail
136	Yum! Brands	David Gibbs	Retail
137	Pixar Animation Studios	Jim Morris	Media and Entertainment
138	American Airlines	Robert Isom	Automotive and Transportation
139	Wells Fargo	Charles Scharf	Banking and Financial Services
140	General Motors	Mary Barra	Automotive and Transportation

Retail Ranking Snapshot

Yum! Brands is ranked #25 in the Retail Industry. It ranks just behind Etsy and just ahead of Taco Bell.

RANK		Location
23	Gap Inc.	San Francisco, CA
24	Etsy	Brooklyn, NY
25	Yum! Brands	Louisville, KY
26	Taco Bell	Irvine, CA
27	Kroger	Cincinnati, OH
28	Patagonia	Ventura, CA
29	Chewy	Plantation, FL