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Chewy is
Ranked
#29
in
Top Brands for Millennials
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Chewy
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Chewy is ranked #29 in Top Brands for Millennials

Awards & Recognition

  • Top Brands for Millenials 2021

About Chewy's Brand

Our mission is to be the most trusted and convenient online destination for pet parents (and partners), everywhere. Chewy’s brand is ranked #186 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Chewy. When compared to other organizations within the Retail industry, Chewy is ranked #29. Among its major competitors, Chewy is ranked in 2nd place for NPS while Amazon is 1st, and Petco is 3rd. Overall, Chewy has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $33.74B

Brand at a Glance

83%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Chewy CMO

Chewy Ranking

Chewy NPS

Chewy's Net Promoter Score (NPS) is a 9 with 50% Promoters, 9% Passives, and 41% Detractors. Net Promoter Score tracks whether Chewy's customers would recommend using the product based on a scale of -100 to 100.

Chewy Overall NPS

9
NPS
50%Promoters
9%Passives
41%Detractors
Chewy Overall NPS

Chewy NPS Trend

-100
-50
0
50
100
Jun 2021
10
Jun 202110
Jul 2021
10
Jul 202110
Aug 2021
10
Aug 202110
Sep 2021
10
Sep 202110
Oct 2021
10
Oct 202110
Nov 2021
10
Nov 202110
Dec 2021
8
Dec 20218
Jan 2022
8
Jan 20228
Feb 2022
8
Feb 20228
Mar 2022
8
Mar 20228
Apr 2022
8
Apr 20228
May 2022
8
May 20228

How Other Brands Compare

Chewy is ranked second for NPS among its competitors. Amazon and Petco come in first and third, with Wayfair coming in at #4. Among those competitors, it is the second most valued company behind Amazon.

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Chewy's Logo
Chewy
Amazon's Logo
Amazon
Wayfair's Logo
Wayfair
Petco's Logo
Petco
Global Ranking#186#5#-#-
NPS953-39-4
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNegativeNeutral
Valuation Updated every 24 hours for public companies$33.74B$1.64T$21.31B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Chewy NPS by Gender

Female customers rated Chewy's NPS 21 points higher than Male customers.

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Male

3

Chewy's NPS was rated 3 by Male customers on Comparably.

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45%
Promoters
13%
Passives
42%
Detractors

Female

24

Chewy's NPS was rated 24 by Female customers on Comparably.

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61%
Promoters
2%
Passives
37%
Detractors

Chewy NPS by Ethnicity

Chewy's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

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-100
-50
0
50
100
Caucasian
4
Caucasian4
Hispanic or Latino
0
Hispanic or Latino0
Other
-80
Other-80

Chewy NPS by Age

Chewy's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Chewy.
0
20
40
60
80
100
Promoters
100%
Passives
0%
Detractors
0%
18-25100%0%0%
Promoters
75%
Passives
17%
Detractors
8%
26-3075%17%8%
Promoters
60%
Passives
40%
Detractors
0%
31-3560%40%0%
Promoters
80%
Passives
0%
Detractors
20%
36-4080%0%20%
Promoters
77%
Passives
8%
Detractors
15%
41-4577%8%15%
Promoters
59%
Passives
0%
Detractors
41%
46-5059%0%41%
Promoters
50%
Passives
4%
Detractors
46%
51-5550%4%46%
Promoters
41%
Passives
0%
Detractors
59%
56-6041%0%59%
Promoters
33%
Passives
8%
Detractors
59%
61-6533%8%59%
Promoters
52%
Passives
0%
Detractors
48%
66+52%0%48%

Chewy NPS by Usage

Chewy's NPS was rated the highest by customers who have used Chewy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
2
Less than 1 Year2
1 to 2 Years
30
1 to 2 Years30
2 to 5 Years
27
2 to 5 Years27
5 to 10 Years
-8
5 to 10 Years-8
Over 10 Years
-30
Over 10 Years-30

Chewy NPS vs. Competitors

Compared to its competitors, Chewy's NPS is rated right above Petco, and is preceded by Amazon.

COMPANYNPS Score
Amazon
53
Chewy
9
Petco
-4
Wayfair
-39

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Chewy NPS vs Companies in Retail

In the Retail industry, Chewy's NPS is rated right below Bath & Body Works.

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Chewy's Logo
VS
Costco's Logo
REI's Logo
Trader Joe's' Logo
Amazon's Logo
Target's Logo
American Eagle Outfitters' Logo
Chipotle's Logo
Bath & Body Works' Logo

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Chewy Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Chewy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83
83%
17
17%
Chewy Customer Loyalty

Chewy Customer Loyalty Score by Gender

Female customers rated Chewy's Customer Loyalty score 8% higher than Male customers.

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Male
83%
Yes
Female
91%
Yes

Chewy Customer Loyalty Score by Ethnicity

Chewy's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

% who answered "Yes"

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82
out of 100
Caucasian
100
out of 100
Hispanic or Latino
82
out of 100
Other

Chewy Customer Loyalty Score by Age

Chewy's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
26-30
85%
26-3085%
31-35
82%
31-3582%
36-40
91%
36-4091%
41-45
93%
41-4593%
46-50
95%
46-5095%
51-55
94%
51-5594%
56-60
80%
56-6080%
61-65
80%
61-6580%
66+
91%
66+91%

Chewy Customer Loyalty Score by Usage

Chewy's Customer Loyalty score was rated the highest by customers who have used Chewy's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
73%
1 to 2 Years
94%
2 to 5 Years
91%
5 to 10 Years
84%
Over 10 Years
79%

Chewy Customer Loyalty Score by Industry

Chewy's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Retail industry customers.

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Tech
87%
Accounting
83%
Aerospace and Aviation
64%
Arts and Entertainment
90%
Banking and Financial Services
82%
Biotech and Pharmaceuticals
100%
Business and Consumer Services
90%
Construction
82%
Consulting
100%
Consumer Goods
100%
Consumer Services
100%
Education
64%
Government and Public Policy
100%
Healthcare, Hospitals and Medicine
90%
Hospitality
85%
Insurance
100%
Legal
70%
Marketing, Advertising and Research
100%
Non-Profit
82%
Professional Services
82%
Retail
64%
Transportation
100%
Warehousing
100%

Chewy Customer Loyalty vs. Competitors

Compared to its competitors, Chewy's Customer Loyalty score is rated right above Petco, and is preceded by Amazon.

COMPANYCustomer Loyalty Score
Amazon90%
Chewy83%
Petco71%
Wayfair70%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Chewy's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

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Costco's Logo
Amazon's Logo
REI's Logo
American Eagle Outfitters' Logo
Trader Joe's' Logo
Bath & Body Works' Logo
Target's Logo
Chipotle's Logo

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Chewy Product Quality

3.3/5

Chewy has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Chewy Product Information

Chewy’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Chewy's product the highest. Reviewers from the Banking and Financial Services industry rated Chewy the lowest at 3.7.

Website
http://www.chewy.com
Company Size
10,000+ Employees

Industry

Retail

Quick Insights into Chewy Product Quality

Chewy's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Professional Services industry.

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Ranked Chewy Product Quality the Highest

Consulting
5
31-35
4.8
1 to 2 Years
3.6

Ranked Chewy Product Quality the Lowest

61-65
2.6
Over 10 Years
2.4
Professional Services
1.6

Chewy Product Quality Score by Gender

Female customers rated Chewy's Product Quality score 0.3 stars higher than Male customers.

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Male

3.2/5

Female

3.5/5

Chewy Product Quality Score by Ethnicity

Chewy's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.2
Caucasian3.2
Hispanic or Latino
3.2
Hispanic or Latino3.2
Other
2.7
Other2.7

Chewy Product Quality Score by Age

Chewy's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
4.6
26-304.6
31-35
4.8
31-354.8
36-40
3.9
36-403.9
41-45
4.2
41-454.2
46-50
3.3
46-503.3
51-55
3.2
51-553.2
56-60
2.6
56-602.6
61-65
2.6
61-652.6
66+
2.9
66+2.9

Chewy Product Quality Score by Usage

Chewy's Product Quality score was rated the highest by customers who have used Chewy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3
1 to 2 Years
3.6
2 to 5 Years
3.6
5 to 10 Years
2.9
Over 10 Years
2.4

Chewy Product Quality Score by Industry

Chewy's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Professional Services industry customers.

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Tech
4.2
Accounting
2.6
Aerospace and Aviation
3
Arts and Entertainment
3
Banking and Financial Services
3.7
Biotech and Pharmaceuticals
2.3
Business and Consumer Services
3.9
Construction
3.4
Consulting
5
Consumer Goods
4.1
Consumer Services
4.3
Education
3.1
Government and Public Policy
2.7
Healthcare, Hospitals and Medicine
3.7
Hospitality
3.5
Insurance
5
Legal
2.1
Marketing, Advertising and Research
3.6
Non-Profit
2.5
Professional Services
1.6
Retail
2.6
Transportation
2.7
Warehousing
3.9

Chewy Product Quality vs. Competitors

Compared to its competitors, Chewy's Product Quality score is rated right above Petco, and is preceded by Amazon.

COMPANYProduct Quality Score
Amazon4.3/5
Chewy3.3/5
Petco3.1/5
Wayfair2.4/5

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Product Quality for Other Retail Brands

In the Retail industry, Chewy's Product Quality score is rated right below Bath & Body Works.

COMPANYProduct Quality Score
Costco4.4/5
REI4.4/5
Target4.3/5
Trader Joe's4.3/5
Chipotle4.3/5
Amazon4.3/5
American Eagle Outfitters4.2/5
Bath & Body Works4.1/5
Chewy3.3/5

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Costco's Logo
REI's Logo
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Chipotle's Logo
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Chewy Pricing

Chewy ROI & Value For Money

3.3/5

Chewy has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Chewy Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Non-Profit industry think that they had the lowest ROI from Chewy.

Quick Insights into Chewy ROI

Chewy's ROI score was rated highest by customers from the Insurance industry, and rated lowest by Other customers.

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Ranked Chewy ROI the Highest

Insurance
4.8
18-25
4.6
2 to 5 Years
3.7

Ranked Chewy ROI the Lowest

Over 10 Years
2.7
Non-Profit
2.5
Other
2.2

Chewy ROI Score by Gender

Female customers rated Chewy's ROI score 0.4 stars higher than Male customers.

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Male

3.2/5

Female

3.6/5

Chewy ROI Score by Ethnicity

Chewy's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Hispanic or Latino
3.2
Hispanic or Latino3.2
Other
2.2
Other2.2

Chewy ROI Score by Age

Chewy's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
4.3
26-304.3
31-35
4.4
31-354.4
36-40
3.7
36-403.7
41-45
3.9
41-453.9
46-50
3.4
46-503.4
51-55
3.2
51-553.2
56-60
2.8
56-602.8
61-65
3.1
61-653.1
66+
3.4
66+3.4

Chewy ROI Score by Usage

Chewy's ROI score was rated the highest by customers who have used Chewy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.2
1 to 2 Years
3.6
2 to 5 Years
3.7
5 to 10 Years
3
Over 10 Years
2.7

Chewy ROI Score by Industry

Chewy's ROI score was rated the highest by Insurance industry customers, and the lowest by Non-Profit industry customers.

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Tech
4.1
Accounting
2.8
Aerospace and Aviation
3.5
Arts and Entertainment
3.5
Banking and Financial Services
3.6
Biotech and Pharmaceuticals
3.1
Business and Consumer Services
4
Construction
3.4
Consulting
4.4
Consumer Goods
4.2
Consumer Services
4.7
Education
2.8
Government and Public Policy
3.2
Healthcare, Hospitals and Medicine
3.7
Hospitality
3.5
Insurance
4.8
Legal
2.9
Marketing, Advertising and Research
3.2
Non-Profit
2.5
Professional Services
2.6
Retail
2.8
Transportation
2.6
Warehousing
3.9

Chewy Pricing vs. Competitors

Compared to its competitors, Chewy's ROI score is rated right above Petco, and is preceded by Amazon.

COMPANYPricing Score
Amazon4.1/5
Chewy3.3/5
Petco3.1/5
Wayfair2.2/5

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ROI for Other Retail Brands

In the Retail industry, Chewy's ROI score is rated right below Bath & Body Works.

COMPANYPricing Score
Costco4.3/5
Trader Joe's4.2/5
Amazon4.1/5
REI4.1/5
Target4.1/5
Chipotle4/5
American Eagle Outfitters3.9/5
Bath & Body Works3.7/5
Chewy3.3/5

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Chewy Customer Service

3.3/5

Chewy has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Chewy's Customer Service

Address

1855 Griffin Rd, Dania, FL 33004


Website

http://www.chewy.com


Phone Number

+1-800-672-4399

Quick Insights into Chewy Customer Service

Chewy's Customer Service score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Professional Services industry.

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Ranked Chewy Customer Service the Highest

Insurance
5
18-25
4.9
1 to 2 Years
3.6

Ranked Chewy Customer Service the Lowest

56-60
2.5
Other
1.5
Professional Services
1.5

Chewy Customer Service Score by Gender

Female customers rated Chewy's Customer Service score 0.5 stars higher than Male customers.

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Male

3/5

Female

3.5/5

Chewy Customer Service Score by Ethnicity

Chewy's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.2
Caucasian3.2
Hispanic or Latino
3.5
Hispanic or Latino3.5
Other
1.5
Other1.5

Chewy Customer Service Score by Age

Chewy's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
4.9
18-254.9
26-30
4.4
26-304.4
31-35
4.2
31-354.2
36-40
4
36-404
41-45
4.1
41-454.1
46-50
3.1
46-503.1
51-55
3.2
51-553.2
56-60
2.5
56-602.5
61-65
2.8
61-652.8
66+
3
66+3

Chewy Customer Service Score by Usage

Chewy's Customer Service score was rated the highest by customers who have used Chewy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3
1 to 2 Years
3.6
2 to 5 Years
3.6
5 to 10 Years
2.8
Over 10 Years
2.7

Chewy Customer Service Score by Industry

Chewy's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Professional Services industry customers.

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Tech
4.2
Accounting
2.7
Aerospace and Aviation
3.2
Arts and Entertainment
3
Banking and Financial Services
2.8
Biotech and Pharmaceuticals
2.1
Business and Consumer Services
4
Construction
3.9
Consulting
4.9
Consumer Goods
4.1
Consumer Services
4.1
Education
2.9
Government and Public Policy
2.5
Healthcare, Hospitals and Medicine
3.6
Hospitality
3.6
Insurance
5
Legal
3.3
Marketing, Advertising and Research
3.6
Non-Profit
2.3
Professional Services
1.5
Retail
2.8
Transportation
3.7
Warehousing
4

Chewy Customer Service vs. Competitors

Compared to its competitors, Chewy's Customer Service score is rated right above Petco, and is preceded by Amazon.

COMPANYCustomer Service Score
Amazon4.2/5
Chewy3.3/5
Petco3.1/5
Wayfair2.3/5

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Customer Service for Other Retail Brands

In the Retail industry, Chewy's Customer Service score is rated right below Bath & Body Works.

COMPANYCustomer Service Score
REI4.4/5
Costco4.3/5
Trader Joe's4.3/5
Amazon4.2/5
Chipotle4.2/5
Target4.2/5
American Eagle Outfitters4.1/5
Bath & Body Works3.9/5
Chewy3.3/5

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Chewy's Logo
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Chewy as an Employer

4.9/5

Chewy has a 4.9/5 stars for its overall company culture rated by their employees

  Chewy CEO
top
5%
CEO of Chewy

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Chewy scored a 9 for Net Promoter Score and a 48 for Employee Net Promoter Score. NPS gauges how likely a customer of Chewy would recommend the brand to a friend. ENPS measures how likely Chewy employees would recommend working at Chewy to a friend.

Net Promoter Score

9
NPS Score
50%Promoters
9%Passive
41%Detractors

Employee Net Promoter Score

48
eNPS Score
63%Promoters
22%Passive
15%Detractors

Global Ranking Snapshot

Chewy is ranked #186 in the Global Top 100 Brands. It ranks just behind SAP and just ahead of John Deere.

RANKCOMPANYCEOINDUSTRY
184
PwC  PwC CEO
Tim Ryan
Business and Consumer Services
185
SAP  SAP CEO
Christian Klein
Tech
186
Chewy  Chewy CEO
Sumit Singh
Retail
187
John Deere  John Deere CEO
Samuel Allen
Energy and Manufacturing
188
Kaiser Permanente  Kaiser Permanente CEO
Gregory Adams
Health and Wellness
189
Zillow  Zillow CEO
Rich Barton
Tech
190
Campbell Soup Company  Campbell Soup Company CEO
Mark A. Clouse
Food and Beverages

Retail Ranking Snapshot

Chewy is ranked #29 in the Retail Industry. It ranks just behind Patagonia and just ahead of Skechers U.S.A..

RANKCOMPANYLocation
27
Kroger
Cincinnati, OH
28
Patagonia
Ventura, CA
29
Chewy
Dania, FL
30
Skechers U.S.A.
Manhattan Beach, CA
31
Albertsons Companies
Boise, ID
32
Sherwin-Williams
Cleveland, OH
33
Zappos
Las Vegas, NV