9
NPS
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Chewy is ranked #29 in Top Brands for MillennialsAwards & Recognition
Chewy is ranked #29 in Top Brands for Millennials
Awards & Recognition
About Chewy's Brand
Our mission is to be the most trusted and convenient online destination for pet parents (and partners), everywhere. Chewy’s brand is ranked #186 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Chewy. When compared to other organizations within the Retail industry, Chewy is ranked #29. Among its major competitors, Chewy is ranked in 2nd place for NPS while Amazon is 1st, and Petco is 3rd. Overall, Chewy has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $33.74B
Brand at a Glance
83%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Chewy CMO
Chewy Ranking
- #29 in Top Brands for Millennials
- #29 in Retail
- #2 / 4 of its competitors
Chewy NPS
Chewy's Net Promoter Score (NPS) is a 9 with 50% Promoters, 9% Passives, and 41% Detractors. Net Promoter Score tracks whether Chewy's customers would recommend using the product based on a scale of -100 to 100.
Chewy Overall NPS
| 50% | Promoters |
|---|---|
| 9% | Passives |
| 41% | Detractors |
Chewy NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 10 | Jun 2021 | 10 |
Jul 2021 10 | Jul 2021 | 10 |
Aug 2021 10 | Aug 2021 | 10 |
Sep 2021 10 | Sep 2021 | 10 |
Oct 2021 10 | Oct 2021 | 10 |
Nov 2021 10 | Nov 2021 | 10 |
Dec 2021 8 | Dec 2021 | 8 |
Jan 2022 8 | Jan 2022 | 8 |
Feb 2022 8 | Feb 2022 | 8 |
Mar 2022 8 | Mar 2022 | 8 |
Apr 2022 8 | Apr 2022 | 8 |
May 2022 8 | May 2022 | 8 |
How Other Brands Compare
Chewy is ranked second for NPS among its competitors. Amazon and Petco come in first and third, with Wayfair coming in at #4. Among those competitors, it is the second most valued company behind Amazon.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Chewy NPS by Gender
Female customers rated Chewy's NPS 21 points higher than Male customers.
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Male
3
Chewy's NPS was rated 3 by Male customers on Comparably.
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45%
Promoters
13%
Passives
42%
Detractors
Female
24
Chewy's NPS was rated 24 by Female customers on Comparably.
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61%
Promoters
2%
Passives
37%
Detractors
Chewy NPS by Ethnicity
Chewy's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
Other -80 | Other | -80 |
Chewy NPS by Age
Chewy's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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Chewy NPS by Usage
Chewy's NPS was rated the highest by customers who have used Chewy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 2 | Less than 1 Year | 2 |
1 to 2 Years 30 | 1 to 2 Years | 30 |
2 to 5 Years 27 | 2 to 5 Years | 27 |
5 to 10 Years -8 | 5 to 10 Years | -8 |
Over 10 Years -30 | Over 10 Years | -30 |
Chewy NPS vs. Competitors
Compared to its competitors, Chewy's NPS is rated right above Petco, and is preceded by Amazon.
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Chewy NPS vs Companies in Retail
In the Retail industry, Chewy's NPS is rated right below Bath & Body Works.
| COMPANY | NPS Score | |
|---|---|---|
 | Costco | 59 |
 | REI | 56 |
 | Trader Joe's | 54 |
| Amazon | 53 |
 | Target | 49 |
 | American Eagle Outfitters | 49 |
 | Chipotle | 47 |
 | Bath & Body Works | 41 |
| Chewy | 9 |
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Chewy Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Chewy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Chewy Customer Loyalty Score by Gender
Female customers rated Chewy's Customer Loyalty score 8% higher than Male customers.
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Male
83%
Yes
Female
91%
Yes
Chewy Customer Loyalty Score by Ethnicity
Chewy's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
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82
out of 100
Caucasian
100
out of 100
Hispanic or Latino
82
out of 100
Other
Chewy Customer Loyalty Score by Age
Chewy's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 85% | 26-30 | 85% |
31-35 82% | 31-35 | 82% |
36-40 91% | 36-40 | 91% |
41-45 93% | 41-45 | 93% |
46-50 95% | 46-50 | 95% |
51-55 94% | 51-55 | 94% |
56-60 80% | 56-60 | 80% |
61-65 80% | 61-65 | 80% |
66+ 91% | 66+ | 91% |
Chewy Customer Loyalty Score by Usage
Chewy's Customer Loyalty score was rated the highest by customers who have used Chewy's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Chewy Customer Loyalty Score by Industry
Chewy's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Retail industry customers.
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Chewy Customer Loyalty vs. Competitors
Compared to its competitors, Chewy's Customer Loyalty score is rated right above Petco, and is preceded by Amazon.
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Customer Loyalty for Other Retail Brands
In the Retail industry, Chewy's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 91% |
| Amazon | 90% |
| REI | 89% |
| American Eagle Outfitters | 88% |
| Trader Joe's | 87% |
| Bath & Body Works | 86% |
| Target | 85% |
| Chewy | 83% |
| Chipotle | 77% |
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Chewy Product Quality
3.3/5
Chewy has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Chewy Product Information
Chewy’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Chewy's product the highest. Reviewers from the Banking and Financial Services industry rated Chewy the lowest at 3.7.
- Website
- http://www.chewy.com
- Company Size
- 10,000+ Employees
Industry
Retail
Quick Insights into Chewy Product Quality
Chewy's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Professional Services industry.
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Ranked Chewy Product Quality the Highest
Ranked Chewy Product Quality the Lowest
Chewy Product Quality Score by Gender
Female customers rated Chewy's Product Quality score 0.3 stars higher than Male customers.
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Male
3.2/5
Female
3.5/5
Chewy Product Quality Score by Ethnicity
Chewy's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
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2
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
Other 2.7 | Other | 2.7 |
Chewy Product Quality Score by Age
Chewy's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.8 | 31-35 | 4.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.9 | 66+ | 2.9 |
Chewy Product Quality Score by Usage
Chewy's Product Quality score was rated the highest by customers who have used Chewy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Chewy Product Quality Score by Industry
Chewy's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Professional Services industry customers.
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Chewy Product Quality vs. Competitors
Compared to its competitors, Chewy's Product Quality score is rated right above Petco, and is preceded by Amazon.
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Product Quality for Other Retail Brands
In the Retail industry, Chewy's Product Quality score is rated right below Bath & Body Works.
| COMPANY | Product Quality Score | |
|---|---|---|
| Costco | 4.4/5 |
| REI | 4.4/5 |
| Target | 4.3/5 |
| Trader Joe's | 4.3/5 |
| Chipotle | 4.3/5 |
| Amazon | 4.3/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Chewy | 3.3/5 |
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Chewy Pricing
Chewy ROI & Value For Money
3.3/5
Chewy has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Chewy Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Non-Profit industry think that they had the lowest ROI from Chewy.
Quick Insights into Chewy ROI
Chewy's ROI score was rated highest by customers from the Insurance industry, and rated lowest by Other customers.
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Ranked Chewy ROI the Highest
Ranked Chewy ROI the Lowest
Chewy ROI Score by Gender
Female customers rated Chewy's ROI score 0.4 stars higher than Male customers.
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Male
3.2/5
Female
3.6/5
Chewy ROI Score by Ethnicity
Chewy's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
Other 2.2 | Other | 2.2 |
Chewy ROI Score by Age
Chewy's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.8 | 56-60 | 2.8 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3.4 | 66+ | 3.4 |
Chewy ROI Score by Usage
Chewy's ROI score was rated the highest by customers who have used Chewy's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Chewy ROI Score by Industry
Chewy's ROI score was rated the highest by Insurance industry customers, and the lowest by Non-Profit industry customers.
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Chewy Pricing vs. Competitors
Compared to its competitors, Chewy's ROI score is rated right above Petco, and is preceded by Amazon.
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ROI for Other Retail Brands
In the Retail industry, Chewy's ROI score is rated right below Bath & Body Works.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.3/5 |
| Trader Joe's | 4.2/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Target | 4.1/5 |
| Chipotle | 4/5 |
| American Eagle Outfitters | 3.9/5 |
| Bath & Body Works | 3.7/5 |
| Chewy | 3.3/5 |
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Chewy Customer Service
3.3/5
Chewy has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Chewy's Customer Service
Address
1855 Griffin Rd, Dania, FL 33004
Website
http://www.chewy.com
Phone Number
+1-800-672-4399
Chewy's Social Links
Quick Insights into Chewy Customer Service
Chewy's Customer Service score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Professional Services industry.
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Ranked Chewy Customer Service the Highest
Ranked Chewy Customer Service the Lowest
Chewy Customer Service Score by Gender
Female customers rated Chewy's Customer Service score 0.5 stars higher than Male customers.
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Male
3/5
Female
3.5/5
Chewy Customer Service Score by Ethnicity
Chewy's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
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2
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5
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
Other 1.5 | Other | 1.5 |
Chewy Customer Service Score by Age
Chewy's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.9 | 18-25 | 4.9 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4 | 36-40 | 4 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.1 | 46-50 | 3.1 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2.8 | 61-65 | 2.8 |
66+ 3 | 66+ | 3 |
Chewy Customer Service Score by Usage
Chewy's Customer Service score was rated the highest by customers who have used Chewy's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Chewy Customer Service Score by Industry
Chewy's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Professional Services industry customers.
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Chewy Customer Service vs. Competitors
Compared to its competitors, Chewy's Customer Service score is rated right above Petco, and is preceded by Amazon.
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Customer Service for Other Retail Brands
In the Retail industry, Chewy's Customer Service score is rated right below Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.3/5 |
| Trader Joe's | 4.3/5 |
| Amazon | 4.2/5 |
| Chipotle | 4.2/5 |
| Target | 4.2/5 |
| American Eagle Outfitters | 4.1/5 |
| Bath & Body Works | 3.9/5 |
| Chewy | 3.3/5 |
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Chewy as an Employer
4.9/5
Chewy has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Chewy scored a 9 for Net Promoter Score and a 48 for Employee Net Promoter Score. NPS gauges how likely a customer of Chewy would recommend the brand to a friend. ENPS measures how likely Chewy employees would recommend working at Chewy to a friend.
Net Promoter Score
9
NPS Score
| 50% | Promoters |
|---|---|
| 9% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
48
eNPS Score
| 63% | Promoters |
|---|---|
| 22% | Passive |
| 15% | Detractors |
Global Ranking Snapshot
Chewy is ranked #186 in the Global Top 100 Brands. It ranks just behind SAP and just ahead of John Deere.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
184 |  | PwC |  | Tim Ryan | Business and Consumer Services |
185 |  | SAP |  | Christian Klein | Tech |
186 | | Chewy | | Sumit Singh | Retail |
187 |  | John Deere |  | Samuel Allen | Energy and Manufacturing |
188 |  | Kaiser Permanente |  | Gregory Adams | Health and Wellness |
189 |  | Zillow |  | Rich Barton | Tech |
190 |  | Campbell Soup Company |  | Mark A. Clouse | Food and Beverages |
Retail Ranking Snapshot
Chewy is ranked #29 in the Retail Industry. It ranks just behind Patagonia and just ahead of Skechers U.S.A..
| RANK | COMPANY | Location | |
|---|---|---|---|
27 |  | Kroger | Cincinnati, OH |
28 |  | Patagonia | Ventura, CA |
29 | | Chewy | Dania, FL |
30 |  | Skechers U.S.A. | Manhattan Beach, CA |
31 |  | Albertsons Companies | Boise, ID |
32 |  | Sherwin-Williams | Cleveland, OH |
33 |  | Zappos | Las Vegas, NV |
Popular Brands in the Industry
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