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Patagonia is

Ranked

#28

Retail Brands

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Patagonia

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Patagonia

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Patagonia is ranked #28 in Retail Brands

About Patagonia's Brand

Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. Patagonia’s brand is ranked #163 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Patagonia. When compared to other organizations within the Retail industry, Patagonia is ranked #28. Among its major competitors, Patagonia is ranked in 2nd place for NPS while Amer Sports is 1st, and IceBreaker is 3rd.

Brand at a Glance

81%

Customer Loyalty

4.5/5

Product Quality

4.2/5

Pricing

4.3/5

Customer Service

Patagonia Ranking

^#163 in Global Best Brands
^#28 in Retail
^#1 / 4 of its competitors

Patagonia NPS

Patagonia's Net Promoter Score (NPS) is a 60 with 73% Promoters, 14% Passives, and 13% Detractors. Net Promoter Score tracks whether Patagonia's customers would recommend using the product based on a scale of -100 to 100.

Patagonia Overall NPS

NPS

73%	Promoters
14%	Passives
13%	Detractors

Patagonia NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 60	Feb 2025	60
Mar 2025 59	Mar 2025	59
Apr 2025 61	Apr 2025	61
May 2025 61	May 2025	61
Jun 2025 59	Jun 2025	59
Jul 2025 59	Jul 2025	59
Aug 2025 59	Aug 2025	59
Sep 2025 61	Sep 2025	61
Oct 2025 59	Oct 2025	59
Nov 2025 59	Nov 2025	59
Dec 2025 61	Dec 2025	61
Jan 2026 59	Jan 2026	59

How Other Brands Compare

Patagonia is ranked first for NPS among its competitors. canada goose and Columbia Sportswear come in second and third, with Zulily coming in at #4.

	Patagonia	Columbia Sportswear	Zulily	canada goose
Global Ranking	#163	#266	#292	#-
NPS	60	17	0	21
Valuation Updated every 24 hours for public companies	-	$6.99B	$3.03B	$2.40B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Patagonia NPS by Gender

Patagonia's NPS was rated 65 by both Female and Male customers on Comparably.

Male

Patagonia's NPS was rated 65 by Male customers on Comparably.

76%

Promoters

13%

Passives

11%

Detractors

Female

Patagonia's NPS was rated 65 by Female customers on Comparably.

70%

Promoters

25%

Passives

Detractors

Patagonia NPS by Ethnicity

Patagonia's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 64	Caucasian	64
Hispanic or Latino 95	Hispanic or Latino	95
African American/Black 40	African American/Black	40
Asian or Pacific Islander 68	Asian or Pacific Islander	68
Other 62	Other	62

Patagonia NPS by Age

Patagonia's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

75%

23%

26-30

63%

14%

23%

31-35

78%

11%

36-40

78%

11%

41-45

86%

14%

46-50

64%

27%

51-55

70%

18%

12%

56-60

67%

33%

61-65

40%

20%

66+

87%

13%

Patagonia NPS by Usage

Patagonia's NPS was rated the highest by customers who have used Patagonia's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 52	Less than 1 Year	52
1 to 2 Years 69	1 to 2 Years	69
2 to 5 Years 64	2 to 5 Years	64
5 to 10 Years 62	5 to 10 Years	62
Over 10 Years 75	Over 10 Years	75

Patagonia NPS vs. Competitors

Compared to its competitors, Patagonia's NPS is rated right above IceBreaker, and is preceded by Amer Sports.

COMPANY		NPS Score
	Amer Sports	75
	Patagonia	60
	IceBreaker	50
	canada goose	21
	Columbia Sportswear	17
	Zulily	0
	Recreational Equipment	N/A
	SmartWool	N/A
	Big 5 Sporting Goods Corporation	-19

Patagonia NPS vs Companies in Retail

In the Retail industry, Patagonia's NPS is rated right above REI.

COMPANY		NPS Score
	Patagonia	60
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16

Patagonia Customer Reviews

Out of the 49 Patagonia customer reviews 47 were positive and 2 were constructive. Patagonia customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Patagonia Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Patagonia users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

Patagonia Customer Loyalty Score by Gender

Female customers rated Patagonia's Customer Loyalty score 4% higher than Male customers.

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Male

80%

Yes

Female

84%

Yes

Patagonia Customer Loyalty Score by Ethnicity

Patagonia's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Patagonia Customer Loyalty Score by Age

Patagonia's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Patagonia.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 82%	18-25	82%
26-30 79%	26-30	79%
31-35 81%	31-35	81%
36-40 84%	36-40	84%
41-45 81%	41-45	81%
46-50 84%	46-50	84%
51-55 84%	51-55	84%
56-60 70%	56-60	70%
61-65 64%	61-65	64%
66+ 100%	66+	100%

Patagonia Customer Loyalty Score by Usage

Patagonia's Customer Loyalty score was rated the highest by customers who have used Patagonia's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	59%
1 to 2 Years	80%
2 to 5 Years	88%
5 to 10 Years	78%
Over 10 Years	93%

Patagonia Customer Loyalty Score by Industry

Patagonia's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.

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Tech	81%
Accounting	75%
Aerospace and Aviation	82%
Architecture and Planning	74%
Arts and Entertainment	78%
Banking and Financial Services	100%
Biotech and Pharmaceuticals	40%
Business and Consumer Services	87%
Consulting	91%
Consumer Goods	100%
Education	100%
Environmental Services	70%
Healthcare, Hospitals and Medicine	64%
Legal	82%
Marketing, Advertising and Research	82%
Public Relations and Communications	78%
Retail	82%
Telecommunications	100%

Patagonia Customer Loyalty vs. Competitors

Compared to its competitors, Patagonia's Customer Loyalty score is rated right above Big 5 Sporting Goods Corporation.

COMPANY		Customer Loyalty Score
	Patagonia	81%
	Big 5 Sporting Goods Corporation	80%
	Columbia Sportswear	77%
	canada goose	71%
	Zulily	69%
	Amer Sports	65%
	IceBreaker	55%
	Recreational Equipment	N/A
	SmartWool	N/A

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Customer Loyalty for Other Retail Brands

In the Retail industry, Patagonia's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Patagonia	81%
	Chipotle	76%

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Patagonia Product Quality

4.5/5

Patagonia has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.

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Patagonia Product Information

Patagonia’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Environmental Services industry rated Patagonia's product the highest. Reviewers from the Consulting industry rated Patagonia the lowest at 4.7.

Website: http://patagonia.com

Company Size: 5,001-10,000 Employees

Industry

Ecommerce and Marketplaces

Quick Insights into Patagonia Product Quality

Patagonia's Product Quality score was rated highest by customers from the Environmental Services industry, and rated lowest by African American/Black customers.

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Ranked Patagonia Product Quality the Highest

Environmental Services	5
46-50	4.9
Hispanic or Latino	4.8

Ranked Patagonia Product Quality the Lowest

56-60	3.8
Aerospace and Aviation	3.7
African American/Black	3.6

Patagonia Product Quality Score by Gender

Female customers rated Patagonia's Product Quality score 0.2 stars higher than Male customers.

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Male

4.5/5

Female

4.7/5

Patagonia Product Quality Score by Ethnicity

Patagonia's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6
Hispanic or Latino 4.8	Hispanic or Latino	4.8
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 4.7	Asian or Pacific Islander	4.7
Other 4.6	Other	4.6

Patagonia Product Quality Score by Age

Patagonia's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 4.4	26-30	4.4
31-35 4.6	31-35	4.6
36-40 4.6	36-40	4.6
41-45 4.8	41-45	4.8
46-50 4.9	46-50	4.9
51-55 4.7	51-55	4.7
56-60 3.8	56-60	3.8
61-65 4.3	61-65	4.3
66+ 4.6	66+	4.6

Patagonia Product Quality Score by Usage

Patagonia's Product Quality score was rated the highest by customers who have used Patagonia's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.6
1 to 2 Years	4.3
2 to 5 Years	4.7
5 to 10 Years	4.6
Over 10 Years	4.7

Patagonia Product Quality Score by Industry

Patagonia's Product Quality score was rated the highest by Environmental Services industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech	4.6
Accounting	4.5
Aerospace and Aviation	3.7
Architecture and Planning	4.2
Arts and Entertainment	4.5
Banking and Financial Services	4.8
Biotech and Pharmaceuticals	4.6
Business and Consumer Services	4.8
Consulting	4.7
Consumer Goods	4.6
Education	4.8
Environmental Services	5
Healthcare, Hospitals and Medicine	4.8
Legal	4.6
Marketing, Advertising and Research	4.8
Public Relations and Communications	5
Retail	4.6
Telecommunications	3.8

Patagonia Product Quality vs. Competitors

Compared to its competitors, Patagonia's Product Quality score is rated right above Amer Sports.

COMPANY		Product Quality Score
	Patagonia	4.5/5
	Amer Sports	4.1/5
	IceBreaker	4.1/5
	canada goose	4/5
	Columbia Sportswear	3.8/5
	Big 5 Sporting Goods Corporation	3.7/5
	Zulily	3.3/5
	Recreational Equipment	N/A
	SmartWool	N/A

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Product Quality for Other Retail Brands

In the Retail industry, Patagonia's Product Quality score is rated right above REI.

COMPANY		Product Quality Score
	Patagonia	4.5/5
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5

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Patagonia Pricing

Patagonia ROI & Value For Money

4.2/5

Patagonia has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.

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Patagonia Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Legal industry think that they had the lowest ROI from Patagonia.

Quick Insights into Patagonia ROI

Patagonia's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Legal industry.

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Ranked Patagonia ROI the Highest

Banking and Financial Services	4.8
41-45	4.6
Hispanic or Latino	4.5

Ranked Patagonia ROI the Lowest

African American/Black	3.9
61-65	3.7
Legal	3.5

Patagonia ROI Score by Gender

Female customers rated Patagonia's ROI score 0.1 stars higher than Male customers.

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Male

4.2/5

Female

4.3/5

Patagonia ROI Score by Ethnicity

Patagonia's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 4.1	Other	4.1

Patagonia ROI Score by Age

Patagonia's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 4.1	26-30	4.1
31-35 4.2	31-35	4.2
36-40 4.4	36-40	4.4
41-45 4.6	41-45	4.6
46-50 4.3	46-50	4.3
51-55 4.3	51-55	4.3
56-60 4.3	56-60	4.3
61-65 3.7	61-65	3.7
66+ 4.4	66+	4.4

Patagonia ROI Score by Usage

Patagonia's ROI score was rated the highest by customers who have used Patagonia's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	4
2 to 5 Years	4.4
5 to 10 Years	4.4
Over 10 Years	4.3

Patagonia ROI Score by Industry

Patagonia's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Legal industry customers.

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Tech	4.4
Accounting	4.3
Aerospace and Aviation	4.2
Architecture and Planning	3.9
Arts and Entertainment	4
Banking and Financial Services	4.8
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	4.5
Consulting	4.1
Consumer Goods	4.5
Education	4.6
Environmental Services	4.6
Healthcare, Hospitals and Medicine	4.3
Legal	3.5
Marketing, Advertising and Research	4.6
Public Relations and Communications	4.4
Retail	4.1
Telecommunications	3.6

Patagonia Pricing vs. Competitors

Compared to its competitors, Patagonia's ROI score is rated right above Amer Sports.

COMPANY		Pricing Score
	Patagonia	4.2/5
	Amer Sports	4.2/5
	canada goose	3.8/5
	Columbia Sportswear	3.6/5
	IceBreaker	3.3/5
	Big 5 Sporting Goods Corporation	3.2/5
	Zulily	3.1/5
	Recreational Equipment	N/A
	SmartWool	N/A

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ROI for Other Retail Brands

In the Retail industry, Patagonia's ROI score is rated right above Costco.

COMPANY		Pricing Score
	Patagonia	4.2/5
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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Patagonia Customer Satisfaction (CSAT)

Patagonia Customer Satisfaction (CSAT) Score

93 / 100

Patagonia has an overall Customer Satisfaction score of 93 rated by its users and customers.

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Very Satisfied	61%
Satisfied	32%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	0%
Very Dissatisfied	2%

Very Satisfied

61%

Satisfied

32%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Patagonia Customer Satisfaction

Patagonia's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Retail industry.

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Ranked Patagonia Customer Satisfaction the Highest

41-45	100%
Accounting	100%
Less than 1 Year	100%

Ranked Patagonia Customer Satisfaction the Lowest

African American/Black	76%
46-50	75%
Retail	60%

Patagonia Customer Satisfaction Score by Gender

Female customers rated Patagonia's Customer Satisfaction score 6 points higher than Male customers.

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92 / 100

Male

	Very Satisfied	55%
	Satisfied	37%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	0%
	Very Dissatisfied	2%

98 / 100

Female

	Very Satisfied	66%
	Satisfied	32%
	Neither Satisfied nor Dissatisfied	1%
	Dissatisfied	0%
	Very Dissatisfied	1%

Patagonia Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Patagonia's Customer Satisfaction (CSAT) score was rated 94% according to Caucasian users and customers.

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94 / 100

Very Satisfied	56%
Satisfied	38%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	0%
Very Dissatisfied	1%

Very Satisfied

56%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Patagonia's Customer Satisfaction (CSAT) score was rated 95% according to Hispanic or Latino users and customers.

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95 / 100

Very Satisfied	81%
Satisfied	14%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	5%

Very Satisfied

81%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Patagonia's Customer Satisfaction (CSAT) score was rated 76% according to African American/Black users and customers.

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76 / 100

Very Satisfied	63%
Satisfied	13%
Neither Satisfied nor Dissatisfied	24%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

63%

Satisfied

13%

Neither Satisfied nor Dissatisfied

24%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Patagonia's Customer Satisfaction (CSAT) score was rated 95% according to Asian or Pacific Islander users and customers.

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95 / 100

Very Satisfied	57%
Satisfied	38%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	5%

Very Satisfied

57%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Patagonia's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	58%
Satisfied	42%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

58%

Satisfied

42%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Patagonia Customer Satisfaction Score by Age

Patagonia's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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100

Breakdown

Age

Score

18-25

99%

26-30

95%

31-35

95%

36-40

94%

41-45

100%

46-50

75%

51-55

88%

61-65

80%

66+

100%

Patagonia Customer Satisfaction Score by Usage

Patagonia's Customer Satisfaction score was rated the highest by customers who have used Patagonia's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	100
1 to 2 Years	96
2 to 5 Years	98
5 to 10 Years	97
Over 10 Years	85

Patagonia Customer Satisfaction Score by Industry

Patagonia's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.

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{
	"title": "Patagonia Customer Satisfaction Score by Industry",
	"text": "Patagonia's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Retail industry customers.",
	"bars": [
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		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Patagonia's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "Patagonia's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Patagonia's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Patagonia's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Patagonia's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Patagonia's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Patagonia's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Patagonia's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Patagonia's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Patagonia's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Patagonia's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Patagonia's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Patagonia's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Patagonia's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	96
Accounting	100
Aerospace and Aviation	100
Architecture and Planning	100
Arts and Entertainment	92
Banking and Financial Services	100
Biotech and Pharmaceuticals	100
Business and Consumer Services	100
Consulting	100
Consumer Goods	100
Education	100
Healthcare, Hospitals and Medicine	100
Legal	75
Marketing, Advertising and Research	100
Public Relations and Communications	100
Retail	60
Telecommunications	100

Patagonia Customer Satisfaction vs. Competitors

Compared to its competitors, Patagonia's Customer Satisfaction score is rated right above Amer Sports, and is preceded by IceBreaker.

COMPANY		Customer Satisfaction (CSAT) Score
	IceBreaker	100%
	Patagonia	93%
	Amer Sports	83%
	canada goose	74%
	Columbia Sportswear	71%
	Big 5 Sporting Goods Corporation	64%
	Zulily	38%
	Recreational Equipment	0%
	SmartWool	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Patagonia's Customer Satisfaction score is rated right above REI.

COMPANY		Customer Satisfaction (CSAT) Score
	Patagonia	93%
	REI	85%
	Amazon	84%
	Costco	83%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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Patagonia Customer Service

4.3/5

Patagonia has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.

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About Patagonia's Customer Service

Address

Ventura, CA 93001

Website

http://patagonia.com

Quick Insights into Patagonia Customer Service

Patagonia's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Legal industry.

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Ranked Patagonia Customer Service the Highest

Banking and Financial Services	5
41-45	4.7
Hispanic or Latino	4.7

Ranked Patagonia Customer Service the Lowest

26-30	4.1
African American/Black	3.5
Legal	3.5

Patagonia Customer Service Score by Gender

Patagonia's Customer Service score was rated 4.4 by both Female and Male customers on Comparably.

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Male

4.4/5

Female

4.4/5

Patagonia Customer Service Score by Ethnicity

Patagonia's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.4	Caucasian	4.4
Hispanic or Latino 4.7	Hispanic or Latino	4.7
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Other 4.4	Other	4.4

Patagonia Customer Service Score by Age

Patagonia's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
26-30 4.1	26-30	4.1
31-35 4.3	31-35	4.3
36-40 4.3	36-40	4.3
41-45 4.7	41-45	4.7
46-50 4.5	46-50	4.5
51-55 4.4	51-55	4.4
56-60 4.5	56-60	4.5
61-65 4.2	61-65	4.2
66+ 4.5	66+	4.5

Patagonia Customer Service Score by Usage

Patagonia's Customer Service score was rated the highest by customers who have used Patagonia's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.3
1 to 2 Years	4.2
2 to 5 Years	4.5
5 to 10 Years	4.4
Over 10 Years	4.5

Patagonia Customer Service Score by Industry

Patagonia's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Legal industry customers.

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Tech	4.4
Accounting	4.3
Aerospace and Aviation	3.8
Architecture and Planning	4.1
Arts and Entertainment	4.2
Banking and Financial Services	5
Biotech and Pharmaceuticals	4.1
Business and Consumer Services	4.8
Consulting	4.3
Consumer Goods	4.5
Education	4.6
Environmental Services	4.8
Healthcare, Hospitals and Medicine	4.1
Legal	3.5
Marketing, Advertising and Research	4.7
Public Relations and Communications	4.5
Retail	4.3
Telecommunications	4

Patagonia Customer Service vs. Competitors

Compared to its competitors, Patagonia's Customer Service score is rated right above Amer Sports.

COMPANY		Customer Service Score
	Patagonia	4.3/5
	Amer Sports	4.2/5
	canada goose	3.9/5
	Columbia Sportswear	3.5/5
	Big 5 Sporting Goods Corporation	3.5/5
	IceBreaker	3.2/5
	Zulily	2.9/5
	Recreational Equipment	N/A
	SmartWool	N/A

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Customer Service for Other Retail Brands

In the Retail industry, Patagonia's Customer Service score is rated right above Costco, and is preceded by REI.

COMPANY		Customer Service Score
	REI	4.4/5
	Patagonia	4.3/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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Patagonia as an Employer

3.9/5

Patagonia has a 3.9/5 stars for its overall company culture rated by their employees

top

15%

CEO of Patagonia

Rose Marcario

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Patagonia scored a 60 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Patagonia would recommend the brand to a friend. ENPS measures how likely Patagonia employees would recommend working at Patagonia to a friend.

Net Promoter Score

NPS Score

73%	Promoters
14%	Passive
13%	Detractors

Employee Net Promoter Score

eNPS Score

49%	Promoters
22%	Passive
29%	Detractors

Global Ranking Snapshot

Patagonia is ranked #163 in the Global Top 100 Brands. It ranks just behind Fidelity Investments and just ahead of Chevrolet.

RANK			INDUSTRY
161	Sonos	Patrick Spence	Consumer Goods
162	Fidelity Investments	Abigail Johnson	Banking and Financial Services
163	Patagonia	Rose Marcario	Retail
164	Chevrolet	Mary Barra	Automotive and Transportation
165	WW (formally Weight Watchers)	Mindy Grossman	Health and Wellness
166	Canon	Fujio Mitarai	Consumer Goods
167	Western Digital Corporation	David Goeckeler	Consumer Goods

Retail Ranking Snapshot

Patagonia is ranked #28 in the Retail Industry. It ranks just behind Kroger and just ahead of Chewy.

RANK		Location
26	Taco Bell	Irvine, CA
27	Kroger	Cincinnati, OH
28	Patagonia	Ventura, CA
29	Chewy	Plantation, FL
30	Skechers U.S.A.	Manhattan Beach, CA
31	Albertsons Companies	Boise, ID
32	Sherwin-Williams	Cleveland, OH