-100
NPS
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Recreational Equipment
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About Recreational Equipment's Brand
"REI designs, develops and retails outdoor gear and apparel for camping, hiking, cycling, urban lifestyle, travel and general outdoor recreation." Among its major competitors, Recreational Equipment is ranked in 8th place for NPS while Patagonia is 1st, and Bauer, Inc is 2nd.
Brand at a Glance
100%
Customer Loyalty
4/5
Product Quality
1.5/5
Pricing
3.5/5
Customer Service
Recreational Equipment Ranking
- #4 / 4 of its competitors
Recreational Equipment NPS
Recreational Equipment's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Recreational Equipment's customers would recommend using the product based on a scale of -100 to 100.
Recreational Equipment Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
Recreational Equipment NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2026 -100 | Aug 2026 | -100 |
How Other Brands Compare
Recreational Equipment is ranked #4 for NPS among its competitors. Patagonia and DICK'S Sporting Goods come in first and second, with Boot Barn Holdings coming in at third.
Recreational Equipment |  Patagonia |  DICK'S Sporting Goods |  Boot Barn Holdings | |
| Global Ranking | #- | #163 | #244 | #- |
| NPS | -100 | 58 | 31 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $1.88B | $1.82B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Recreational Equipment NPS vs. Competitors
Compared to its competitors, Recreational Equipment's NPS is rated right below Gander Mountain.
| COMPANY | NPS Score | |
|---|---|---|
| Patagonia | 58 |
 | Bauer, Inc | 49 |
| DICK'S Sporting Goods | 31 |
| Boot Barn Holdings | 27 |
 | JD Sports Fashion | -45 |
 | Marmot | -60 |
 | Gander Mountain | -95 |
| Recreational Equipment | -100 |
Recreational Equipment Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Recreational Equipment users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Recreational Equipment Customer Loyalty vs. Competitors
Compared to its competitors, Recreational Equipment's Customer Loyalty score is rated right above Patagonia.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Recreational Equipment | 100% |
| Patagonia | 81% |
| DICK'S Sporting Goods | 75% |
| Gander Mountain | 74% |
| Bauer, Inc | 73% |
| Boot Barn Holdings | 71% |
| JD Sports Fashion | 63% |
| Marmot | 57% |
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Recreational Equipment Product Quality
4/5
Recreational Equipment has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Recreational Equipment Product Information
Recreational Equipment’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- www.rei.com
- Company Size
- 10,000+ Employees
Industry
Tech
Retail
Construction
Recreational Equipment Product Quality vs. Competitors
Compared to its competitors, Recreational Equipment's Product Quality score is rated right above DICK'S Sporting Goods, and is preceded by Bauer, Inc.
| COMPANY | Product Quality Score | |
|---|---|---|
| Patagonia | 4.5/5 |
| Boot Barn Holdings | 4.4/5 |
| Bauer, Inc | 4.1/5 |
| Recreational Equipment | 4/5 |
| DICK'S Sporting Goods | 3.8/5 |
| JD Sports Fashion | 3.2/5 |
| Marmot | 3/5 |
| Gander Mountain | 1.7/5 |
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Recreational Equipment Pricing
Recreational Equipment ROI & Value For Money
1.5/5
Recreational Equipment has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Recreational Equipment Pricing vs. Competitors
Compared to its competitors, Recreational Equipment's ROI score is rated right below Gander Mountain.
| COMPANY | Pricing Score | |
|---|---|---|
| Boot Barn Holdings | 4.3/5 |
| Patagonia | 4.2/5 |
| Bauer, Inc | 4.1/5 |
| DICK'S Sporting Goods | 3.6/5 |
| JD Sports Fashion | 3.2/5 |
| Marmot | 2.7/5 |
| Gander Mountain | 1.8/5 |
| Recreational Equipment | 1.5/5 |
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Recreational Equipment Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
100%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Recreational Equipment Customer Satisfaction vs. Competitors
Compared to its competitors, Recreational Equipment's Customer Satisfaction score is rated right below Gander Mountain.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Bauer, Inc | 100% |
| Patagonia | 92% |
| Boot Barn Holdings | 79% |
| DICK'S Sporting Goods | 76% |
| JD Sports Fashion | 67% |
| Marmot | 31% |
| Gander Mountain | 20% |
| Recreational Equipment | 0% |
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Recreational Equipment Customer Service
3.5/5
Recreational Equipment has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Recreational Equipment's Customer Service
Address
Kent, WA
Website
www.rei.com
Recreational Equipment Customer Service vs. Competitors
Compared to its competitors, Recreational Equipment's Customer Service score is rated right above Marmot, and is preceded by JD Sports Fashion.
| COMPANY | Customer Service Score | |
|---|---|---|
| Patagonia | 4.3/5 |
| Boot Barn Holdings | 4.2/5 |
| Bauer, Inc | 4.1/5 |
| DICK'S Sporting Goods | 3.7/5 |
| JD Sports Fashion | 3.7/5 |
| Recreational Equipment | 3.5/5 |
| Marmot | 2/5 |
| Gander Mountain | 1.5/5 |
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Consumer vs. Employees
Recreational Equipment scored a -100 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Recreational Equipment would recommend the brand to a friend. ENPS measures how likely Recreational Equipment employees would recommend working at Recreational Equipment to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
