

Among its major competitors, Marmot is ranked in 2nd place for NPS while Patagonia is 1st, and Recreational Equipment is 3rd.
Marmot's Net Promoter Score (NPS) is a -59 with 15% Promoters, 11% Passives, and 74% Detractors. Net Promoter Score tracks whether Marmot's customers would recommend using the product based on a scale of -100 to 100.
| 15% | Promoters |
|---|---|
| 11% | Passives |
| 74% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2022 -80 | Aug 2022 | -80 |
Oct 2022 -83 | Oct 2022 | -83 |
Dec 2022 -57 | Dec 2022 | -57 |
Feb 2023 -63 | Feb 2023 | -63 |
Mar 2023 -66 | Mar 2023 | -66 |
May 2023 -72 | May 2023 | -72 |
Sep 2023 -78 | Sep 2023 | -78 |
Jul 2024 -71 | Jul 2024 | -71 |
Oct 2024 -75 | Oct 2024 | -75 |
Nov 2024 -78 | Nov 2024 | -78 |
Sep 2025 -66 | Sep 2025 | -66 |
Nov 2025 -59 | Nov 2025 | -59 |
Marmot is ranked second for NPS among its competitors. Patagonia and Recreational Equipment come in first and third, with Columbia Sportsware coming in at #4.
![]() Marmot | ![]() Patagonia | ![]() Recreational Equipment | ![]() Columbia Sportsware | |
| Global Ranking | #- | #163 | #- | #- |
| NPS | -59 | 60 | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Marmot's NPS was rated -83 by Male customers on Comparably.
Marmot's NPS was rated -83 by Male customers on Comparably.
Marmot's NPS is not yet rated by Female customers.
Marmot's NPS was rated -60 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -60 | Caucasian | -60 |
Compared to its competitors, Marmot's NPS is rated right below Columbia Sportsware.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Patagonia | 60 |
![]() | Recreational Equipment | N/A |
![]() | Columbia Sportsware | N/A |
![]() | Marmot | -59 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of Marmot users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Marmot's Customer Loyalty score was rated 40 by Male customers on Comparably.
Marmot's Customer Loyalty score was rated 46% by Caucasian customers on Comparably.
% who answered "Yes"
Compared to its competitors, Marmot's Customer Loyalty score is rated right above Recreational Equipment, and is preceded by Patagonia.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Patagonia | 81% |
![]() | Marmot | 54% |
![]() | Recreational Equipment | N/A |
![]() | Columbia Sportsware | N/A |
Marmot has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Marmot’s product quality score is a 3 out of 5 as rated by its users and customers.
Marmot's Product Quality score was rated highest by Caucasian customers.
Marmot's Product Quality score was rated 2.5 by Male customers on Comparably.
Marmot's Product Quality score was rated 2.9 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Compared to its competitors, Marmot's Product Quality score is rated right above Recreational Equipment, and is preceded by Patagonia.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Patagonia | 4.5/5 |
![]() | Marmot | 3/5 |
![]() | Recreational Equipment | N/A |
![]() | Columbia Sportsware | N/A |
Marmot has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Marmot's ROI score was rated highest by Caucasian customers.
Marmot's ROI score was rated 2.1 by Male customers on Comparably.
Marmot's ROI score was rated 2.4 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Compared to its competitors, Marmot's ROI score is rated right above Recreational Equipment, and is preceded by Patagonia.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Patagonia | 4.2/5 |
![]() | Marmot | 2.7/5 |
![]() | Recreational Equipment | N/A |
![]() | Columbia Sportsware | N/A |
Marmot has an overall Customer Satisfaction score of 34 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Marmot's Customer Satisfaction score was rated highest by Male customers.
Marmot's Customer Satisfaction score was rated 0 by Male customers on Comparably.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 20% | |
Very Dissatisfied | 60% |
Compared to its competitors, Marmot's Customer Satisfaction score is rated right above Recreational Equipment, and is preceded by Patagonia.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Patagonia | 93% |
![]() | Marmot | 34% |
![]() | Recreational Equipment | 0% |
![]() | Columbia Sportsware | 0% |
Marmot has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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http://www.marmot.com
Marmot's Customer Service score was rated highest by Caucasian customers.
Marmot's Customer Service score was rated 1.5 by Male customers on Comparably.
Marmot's Customer Service score was rated 1.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Compared to its competitors, Marmot's Customer Service score is rated right above Recreational Equipment, and is preceded by Patagonia.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Patagonia | 4.3/5 |
![]() | Marmot | 2.1/5 |
![]() | Recreational Equipment | N/A |
![]() | Columbia Sportsware | N/A |
Marmot has a 2.4/5 stars for its overall company culture rated by their employees

Marmot scored a -59 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Marmot would recommend the brand to a friend. ENPS measures how likely Marmot employees would recommend working at Marmot to a friend.
| 15% | Promoters |
|---|---|
| 11% | Passive |
| 74% | Detractors |
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |