-45
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
JD Sports Fashion
Marketing or Exec? Claim Your Free Account
About JD Sports Fashion's Brand
Retailer and distributor of sportswear. The company retails and distributes branded and own brand sportswear, fashionwear, outdoor clothing, footwear and accessories. Among its major competitors, JD Sports Fashion is ranked in 6th place for NPS while Nike is 1st, and Boot Barn Holdings is 2nd.
Brand at a Glance
63%
Customer Loyalty
3.2/5
Product Quality
3.2/5
Pricing
3.7/5
Customer Service
JD Sports Fashion Ranking
- #4 / 4 of its competitors
JD Sports Fashion NPS
JD Sports Fashion's Net Promoter Score (NPS) is a -45 with 22% Promoters, 11% Passives, and 67% Detractors. Net Promoter Score tracks whether JD Sports Fashion's customers would recommend using the product based on a scale of -100 to 100.
JD Sports Fashion Overall NPS
| 22% | Promoters |
|---|---|
| 11% | Passives |
| 67% | Detractors |
JD Sports Fashion NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 -100 | Feb 2022 | -100 |
Aug 2022 -50 | Aug 2022 | -50 |
Oct 2023 -66 | Oct 2023 | -66 |
Nov 2023 -75 | Nov 2023 | -75 |
Mar 2024 -80 | Mar 2024 | -80 |
Apr 2024 -57 | Apr 2024 | -57 |
Jul 2025 -63 | Jul 2025 | -63 |
Nov 2025 -44 | Nov 2025 | -44 |
How Other Brands Compare
JD Sports Fashion is ranked #4 for NPS among its competitors. Nike and Boot Barn Holdings come in first and second, with Inditex coming in at third.
JD Sports Fashion |  Nike |  Boot Barn Holdings |  Inditex | |
| Global Ranking | #- | #6 | #- | #- |
| NPS | -45 | 48 | 25 | 16 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $222.95B | $1.82B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
JD Sports Fashion NPS by Gender
JD Sports Fashion's NPS was rated 0 by Male customers on Comparably.
Male
0
JD Sports Fashion's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
N/A
JD Sports Fashion's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
JD Sports Fashion NPS by Age
JD Sports Fashion's NPS was rated 0 points by customers ages 18-25 on Comparably.
JD Sports Fashion NPS vs. Competitors
Compared to its competitors, JD Sports Fashion's NPS is rated right below Sports Direct.
| COMPANY | NPS Score | |
|---|---|---|
| Nike | 48 |
| Boot Barn Holdings | 25 |
| Inditex | 16 |
 | Rue21 | 6 |
 | Sports Direct | -37 |
| JD Sports Fashion | -45 |
JD Sports Fashion Customer Reviews
Out of the 2 JD Sports Fashion customer reviews 1 was positive and 1 was constructive. JD Sports Fashion customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
JD Sports Fashion Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of JD Sports Fashion users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
JD Sports Fashion Customer Loyalty Score by Gender
JD Sports Fashion's Customer Loyalty score was rated 40 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of JD Sports Fashion.
Male
40%
Yes
Female
N/A
Yes
JD Sports Fashion Customer Loyalty Score by Age
JD Sports Fashion's Customer Loyalty score was rated 46% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of JD Sports Fashion.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 46% | 18-25 | 46% |
JD Sports Fashion Customer Loyalty Score by Industry
JD Sports Fashion's Customer Loyalty score was rated 40% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
JD Sports Fashion Customer Loyalty vs. Competitors
Compared to its competitors, JD Sports Fashion's Customer Loyalty score is rated right above Sports Direct, and is preceded by Boot Barn Holdings.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nike | 83% |
| Inditex | 81% |
| Rue21 | 77% |
| Boot Barn Holdings | 75% |
| JD Sports Fashion | 63% |
| Sports Direct | 54% |
Unlock JD Sports Fashion Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full JD Sports Fashion Customer Loyalty vs. Competitors data and gain insights into your customers today.
JD Sports Fashion Product Quality
3.2/5
JD Sports Fashion has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock JD Sports Fashion's overall Product Quality score rated by its users and customers.
JD Sports Fashion Product Information
JD Sports Fashion’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated JD Sports Fashion's product the highest.
- Website
- www.jdplc.com
- Company Size
- 10,000+ Employees
Quick Insights into JD Sports Fashion Product Quality
JD Sports Fashion's Product Quality score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked JD Sports Fashion's Product Quality.
Ranked JD Sports Fashion Product Quality the Highest
JD Sports Fashion Product Quality Score by Gender
JD Sports Fashion's Product Quality score was rated 2.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of JD Sports Fashion.
Male
2.6/5
Female
N/A
JD Sports Fashion Product Quality Score by Age
JD Sports Fashion's Product Quality score was rated 3.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of JD Sports Fashion.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
JD Sports Fashion Product Quality Score by Industry
JD Sports Fashion's Product Quality score was rated 2.6 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
JD Sports Fashion Product Quality vs. Competitors
Compared to its competitors, JD Sports Fashion's Product Quality score is rated right above Sports Direct, and is preceded by Rue21.
| COMPANY | Product Quality Score | |
|---|---|---|
| Boot Barn Holdings | 4.3/5 |
| Nike | 4.3/5 |
| Inditex | 4.1/5 |
| Rue21 | 3.5/5 |
| JD Sports Fashion | 3.2/5 |
| Sports Direct | 2.9/5 |
Unlock JD Sports Fashion Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full JD Sports Fashion Product Quality vs. Competitors data and gain insights into your customers today.
JD Sports Fashion Pricing
JD Sports Fashion ROI & Value For Money
3.2/5
JD Sports Fashion has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock JD Sports Fashion's overall ROI score rated by its users and customers.
JD Sports Fashion Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into JD Sports Fashion ROI
JD Sports Fashion's ROI score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked JD Sports Fashion's ROI score.
Ranked JD Sports Fashion ROI the Highest
JD Sports Fashion ROI Score by Gender
JD Sports Fashion's ROI score was rated 3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of JD Sports Fashion.
Male
3/5
Female
N/A
JD Sports Fashion ROI Score by Age
JD Sports Fashion's ROI score was rated 3.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of JD Sports Fashion.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
JD Sports Fashion ROI Score by Industry
JD Sports Fashion's ROI score was rated 3 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
JD Sports Fashion Pricing vs. Competitors
Compared to its competitors, JD Sports Fashion's ROI score is rated right above Sports Direct, and is preceded by Rue21.
| COMPANY | Pricing Score | |
|---|---|---|
| Boot Barn Holdings | 4.3/5 |
| Nike | 3.9/5 |
| Inditex | 3.7/5 |
| Rue21 | 3.3/5 |
| JD Sports Fashion | 3.2/5 |
| Sports Direct | 3/5 |
Unlock JD Sports Fashion ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full JD Sports Fashion ROI vs. Competitors data and gain insights into your customers today.
JD Sports Fashion Customer Satisfaction (CSAT)
JD Sports Fashion Customer Satisfaction (CSAT) Score
67 / 100
JD Sports Fashion has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
44%
Satisfied
23%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into JD Sports Fashion Customer Satisfaction
JD Sports Fashion's Customer Satisfaction score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked JD Sports Fashion's Customer Satisfaction.
Ranked JD Sports Fashion Customer Satisfaction the Highest
JD Sports Fashion Customer Satisfaction Score by Gender
JD Sports Fashion's Customer Satisfaction score was rated 67 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of JD Sports Fashion.
67 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
JD Sports Fashion Customer Satisfaction Score by Age
JD Sports Fashion's Customer Satisfaction score was rated 80 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of JD Sports Fashion.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% |
JD Sports Fashion Customer Satisfaction Score by Industry
JD Sports Fashion's Customer Satisfaction score was rated 67 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "JD Sports Fashion Customer Satisfaction Score by Industry",
"text": "JD Sports Fashion's Customer Satisfaction score was rated 67 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "JD Sports Fashion's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
}
]
}JD Sports Fashion Customer Satisfaction vs. Competitors
Compared to its competitors, JD Sports Fashion's Customer Satisfaction score is rated right above Rue21, and is preceded by Boot Barn Holdings.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nike | 86% |
| Inditex | 81% |
| Boot Barn Holdings | 78% |
| JD Sports Fashion | 67% |
| Rue21 | 63% |
| Sports Direct | 51% |
Unlock JD Sports Fashion Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full JD Sports Fashion Customer Satisfaction vs. Competitors data and gain insights into your customers today.
JD Sports Fashion Customer Service
3.7/5
JD Sports Fashion has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock JD Sports Fashion's overall Customer Service score rated by its users and customers.
About JD Sports Fashion's Customer Service
Address
Hollinsbrook Way, Bury, BL9 8RR Bahamas
Website
www.jdplc.com
Phone Number
7
Quick Insights into JD Sports Fashion Customer Service
JD Sports Fashion's Customer Service score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked JD Sports Fashion's Customer Service score.
Ranked JD Sports Fashion Customer Service the Highest
JD Sports Fashion Customer Service Score by Gender
JD Sports Fashion's Customer Service score was rated 3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of JD Sports Fashion.
Male
3/5
Female
N/A
JD Sports Fashion Customer Service Score by Age
JD Sports Fashion's Customer Service score was rated 3.4 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of JD Sports Fashion.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
JD Sports Fashion Customer Service Score by Industry
JD Sports Fashion's Customer Service score was rated 3 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
JD Sports Fashion Customer Service vs. Competitors
Compared to its competitors, JD Sports Fashion's Customer Service score is rated right above Inditex, and is preceded by Nike.
| COMPANY | Customer Service Score | |
|---|---|---|
| Boot Barn Holdings | 4.2/5 |
| Nike | 4.1/5 |
| JD Sports Fashion | 3.7/5 |
| Inditex | 3.6/5 |
| Rue21 | 3.5/5 |
| Sports Direct | 2.3/5 |
Unlock JD Sports Fashion Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full JD Sports Fashion Customer Service vs. Competitors data and gain insights into your customers today.
JD Sports Fashion as an Employer
Consumer vs. Employees
JD Sports Fashion scored a -45 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of JD Sports Fashion would recommend the brand to a friend. ENPS measures how likely JD Sports Fashion employees would recommend working at JD Sports Fashion to a friend.
Net Promoter Score
-45
NPS Score
| 22% | Promoters |
|---|---|
| 11% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |
