6
NPS
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Rue21
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About Rue21 Brand
rue21 is a fast growing specialty apparel retailer offering the newest fashion trends for girls and guys at value prices.
Brand at a Glance
77%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.5/5
Customer Service
Rue21 NPS
Rue21's Net Promoter Score (NPS) is a 6 with 45% Promoters, 16% Passives, and 39% Detractors. Net Promoter Score tracks whether Rue21's customers would recommend using the product based on a scale of -100 to 100.
Rue21 Overall NPS
| 45% | Promoters |
|---|---|
| 16% | Passives |
| 39% | Detractors |
Rue21 NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 11 | Oct 2023 | 11 |
Jan 2024 8 | Jan 2024 | 8 |
Feb 2024 6 | Feb 2024 | 6 |
Mar 2024 7 | Mar 2024 | 7 |
Apr 2024 7 | Apr 2024 | 7 |
May 2024 8 | May 2024 | 8 |
Jun 2024 7 | Jun 2024 | 7 |
Aug 2024 7 | Aug 2024 | 7 |
Sep 2024 7 | Sep 2024 | 7 |
Apr 2025 7 | Apr 2025 | 7 |
May 2025 7 | May 2025 | 7 |
Aug 2025 5 | Aug 2025 | 5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rue21 NPS by Gender
Female customers rated Rue21's NPS 68 points higher than Male customers.
Male
-76
Rue21's NPS was rated -76 by Male customers on Comparably.
12%
Promoters
0%
Passives
88%
Detractors
Female
-8
Rue21's NPS was rated -8 by Female customers on Comparably.
35%
Promoters
22%
Passives
43%
Detractors
Rue21 NPS by Ethnicity
Rue21's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
Hispanic or Latino -25 | Hispanic or Latino | -25 |
African American/Black 34 | African American/Black | 34 |
Other -25 | Other | -25 |
Rue21 NPS by Age
Rue21's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Rue21 NPS by Usage
Rue21's NPS was rated the highest by customers who have used Rue21's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -80 | Less than 1 Year | -80 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 18 | 2 to 5 Years | 18 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Over 10 Years -100 | Over 10 Years | -100 |
Rue21 Customer Reviews
Out of the 5 Rue21 customer reviews 3 were positive and 2 were constructive. Rue21 customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Rue21 Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Rue21 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Rue21 Customer Loyalty Score by Gender
Female customers rated Rue21's Customer Loyalty score 7% higher than Male customers.
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Male
66%
Yes
Female
73%
Yes
Rue21 Customer Loyalty Score by Ethnicity
Rue21's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rue21.
63
out of 100
Caucasian
100
out of 100
Hispanic or Latino
85
out of 100
African American/Black
55
out of 100
Other
Rue21 Customer Loyalty Score by Age
Rue21's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Rue21.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 73% | 18-25 | 73% |
26-30 70% | 26-30 | 70% |
46-50 64% | 46-50 | 64% |
Rue21 Customer Loyalty Score by Usage
Rue21's Customer Loyalty score was rated the highest by customers who have used Rue21's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Rue21 Customer Loyalty Score by Industry
Rue21's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Rue21 Product Quality
3.5/5
Rue21 has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Rue21 overall Product Quality score rated by its users and customers.
Rue21 Product Information
Rue21’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Rue21's product the highest. Reviewers from the Tech industry rated Rue21 the lowest at 2.5.
- Company Size
- 10,000+ Employees
Industry
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Rue21 Product Quality
Rue21's Product Quality score was rated highest by African American/Black customers, and rated lowest by Male customers.
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Ranked Rue21 Product Quality the Highest
Ranked Rue21 Product Quality the Lowest
Rue21 Product Quality Score by Gender
Female customers rated Rue21's Product Quality score 2 stars higher than Male customers.
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Male
1.5/5
Female
3.5/5
Rue21 Product Quality Score by Ethnicity
Rue21's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Rue21.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.9 | African American/Black | 3.9 |
Other 2.7 | Other | 2.7 |
Rue21 Product Quality Score by Age
Rue21's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Rue21.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 2.6 | 26-30 | 2.6 |
46-50 3.2 | 46-50 | 3.2 |
Rue21 Product Quality Score by Usage
Rue21's Product Quality score was rated the highest by customers who have used Rue21's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Rue21 Product Quality Score by Industry
Rue21's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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Rue21 Pricing
Rue21 ROI & Value For Money
3.3/5
Rue21 has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Rue21 overall ROI score rated by its users and customers.
Rue21 Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Rue21.
Quick Insights into Rue21 ROI
Rue21's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.
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Ranked Rue21 ROI the Highest
Ranked Rue21 ROI the Lowest
Rue21 ROI Score by Gender
Female customers rated Rue21's ROI score 1.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Rue21.
Male
1.7/5
Female
3/5
Rue21 ROI Score by Ethnicity
Rue21's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Rue21.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 1.9 | Other | 1.9 |
Rue21 ROI Score by Age
Rue21's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Rue21.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 2 | 26-30 | 2 |
46-50 3.3 | 46-50 | 3.3 |
Rue21 ROI Score by Usage
Rue21's ROI score was rated the highest by customers who have used Rue21's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Rue21 ROI Score by Industry
Rue21's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Rue21 Customer Satisfaction (CSAT)
Rue21 Customer Satisfaction (CSAT) Score
63 / 100
Rue21 has an overall Customer Satisfaction score of 63 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
37%
Satisfied
26%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
7%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rue21 Customer Satisfaction
Rue21's Customer Satisfaction score was rated highest by customers who have used Rue21's products/services for 2 to 5 Years, and rated lowest by customers who have used Rue21's products/services for Over 10 Years.
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Ranked Rue21 Customer Satisfaction the Highest
Ranked Rue21 Customer Satisfaction the Lowest
Rue21 Customer Satisfaction Score by Gender
Female customers rated Rue21's Customer Satisfaction score 0 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Rue21.
0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 83% |
70 / 100
FemaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 6% | |
Very Dissatisfied | 24% |
Rue21 Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rue21 Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Rue21.
30 / 100
Very Satisfied
10%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
60%
CSAT according to Hispanic or Latino
Rue21 Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
Rue21 Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Other
Rue21 Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Rue21.
67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Rue21 Customer Satisfaction Score by Age
Rue21's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Rue21.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 26-30 | 25% | |||||||||||||||
| 46-50 | 40% |
Rue21 Customer Satisfaction Score by Usage
Rue21's Customer Satisfaction score was rated the highest by customers who have used Rue21's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Rue21 Customer Satisfaction Score by Industry
Rue21's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Rue21 Customer Satisfaction Score by Industry",
"text": "Rue21's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Rue21's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Rue21's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Retail",
"groupId": 559,
"score": 67,
"stars": 0,
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"scoreClassName": "max",
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]
}Rue21 Customer Service
3.5/5
Rue21 has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Rue21 overall Customer Service score rated by its users and customers.
About Rue21's Customer Service
Address
800 Commonwealth Dr., Suite 100, Warrendale, PA
Website
http://www.rue21.com/store//?gclid=cjkkeqjww6sdbrdls9vxsf7eom0beiqart_xprhqlynnkmr9kgyqxztcm3fuqdohhh0-__ob6cdcthxw_wcb
Phone Number
724-776-9780
Quick Insights into Rue21 Customer Service
Rue21's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Rue21 Customer Service score.
Ranked Rue21 Customer Service the Highest
Ranked Rue21 Customer Service the Lowest
Rue21 Customer Service Score by Gender
Female customers rated Rue21's Customer Service score 1.9 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Rue21.
Male
1.7/5
Female
3.6/5
Rue21 Customer Service Score by Ethnicity
Rue21's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Rue21.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.8 | African American/Black | 3.8 |
Other 2.4 | Other | 2.4 |
Rue21 Customer Service Score by Age
Rue21's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Rue21.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.5 | 26-30 | 2.5 |
46-50 3.4 | 46-50 | 3.4 |
Rue21 Customer Service Score by Usage
Rue21's Customer Service score was rated the highest by customers who have used Rue21's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Rue21 Customer Service Score by Industry
Rue21's Customer Service score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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Rue21 as an Employer
2.5/5
Rue21 has a 2.5/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Rue21 scored a 6 for Net Promoter Score and a -35 for Employee Net Promoter Score. NPS gauges how likely a customer of Rue21 would recommend the brand to a friend. ENPS measures how likely Rue21 employees would recommend working at Rue21 to a friend.
Net Promoter Score
6
NPS Score
| 45% | Promoters |
|---|---|
| 16% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
-35
eNPS Score
| 26% | Promoters |
|---|---|
| 13% | Passive |
| 61% | Detractors |
