-32
NPS
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Sports Direct
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About Sports Direct's Brand
Brand at a Glance
58%
Customer Loyalty
3/5
Product Quality
3/5
Pricing
2.5/5
Customer Service
Sports Direct NPS
Sports Direct's Net Promoter Score (NPS) is a -32 with 30% Promoters, 8% Passives, and 62% Detractors. Net Promoter Score tracks whether Sports Direct's customers would recommend using the product based on a scale of -100 to 100.
Sports Direct Overall NPS
| 30% | Promoters |
|---|---|
| 8% | Passives |
| 62% | Detractors |
Sports Direct NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 0 | Nov 2021 | 0 |
Dec 2021 -33 | Dec 2021 | -33 |
Aug 2022 -50 | Aug 2022 | -50 |
Nov 2022 -20 | Nov 2022 | -20 |
Jun 2023 -17 | Jun 2023 | -17 |
Jan 2024 -29 | Jan 2024 | -29 |
Mar 2024 -37 | Mar 2024 | -37 |
Sep 2024 -44 | Sep 2024 | -44 |
Nov 2024 -30 | Nov 2024 | -30 |
Feb 2025 -36 | Feb 2025 | -36 |
Feb 2026 -41 | Feb 2026 | -41 |
Apr 2026 -32 | Apr 2026 | -32 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sports Direct NPS by Ethnicity
Sports Direct's NPS was rated 67 points by Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Other 67 | Other | 67 |
Sports Direct Customer Loyalty
58%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
58% of Sports Direct users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sports Direct Customer Loyalty Score by Ethnicity
Sports Direct's Customer Loyalty score was rated 70% by Other customers on Comparably.
% who answered "Yes"
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70
out of 100
Other
Sports Direct Product Quality
3/5
Sports Direct has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Sports Direct Product Information
Sports Direct’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://www.sportsdirect.com
- Company Size
- 10,000+ Employees
Industry
Fashion and Beauty
Quick Insights into Sports Direct Product Quality
Sports Direct's Product Quality score was rated highest by Other customers.
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Ranked Sports Direct Product Quality the Highest
Sports Direct Product Quality Score by Ethnicity
Sports Direct's Product Quality score was rated 3.8 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Sports Direct.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 3.8 | Other | 3.8 |
Sports Direct Pricing
Sports Direct ROI & Value For Money
3/5
Sports Direct has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Quick Insights into Sports Direct ROI
Sports Direct's ROI score was rated highest by Other customers.
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Ranked Sports Direct ROI the Highest
Sports Direct ROI Score by Ethnicity
Sports Direct's ROI score was rated 3.3 stars by Other customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 3.3 | Other | 3.3 |
Sports Direct Customer Satisfaction (CSAT)
Sports Direct Customer Satisfaction (CSAT) Score
60 / 100
Sports Direct has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
10%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sports Direct Customer Satisfaction
Sports Direct's Customer Satisfaction score was rated highest by Other customers.
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Ranked Sports Direct Customer Satisfaction the Highest
Sports Direct Customer Satisfaction Score by Ethnicity
CSAT according to Other
Sports Direct's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Sports Direct Customer Service
2.5/5
Sports Direct has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Sports Direct's Customer Service
Address
United Kingdom
Website
http://www.sportsdirect.com
Quick Insights into Sports Direct Customer Service
Sports Direct's Customer Service score was rated highest by Other customers.
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Ranked Sports Direct Customer Service the Highest
Sports Direct Customer Service Score by Ethnicity
Sports Direct's Customer Service score was rated 2.1 stars by Other customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 2.1 | Other | 2.1 |
Sports Direct as an Employer
Consumer vs. Employees
Sports Direct scored a -32 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Sports Direct would recommend the brand to a friend. ENPS measures how likely Sports Direct employees would recommend working at Sports Direct to a friend.
Net Promoter Score
-32
NPS Score
| 30% | Promoters |
|---|---|
| 8% | Passive |
| 62% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |
