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Columbia Sportswear is

Ranked

#31

Fashion and Beauty Brands

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Columbia Sportswear

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Columbia Sportswear

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Columbia Sportswear is ranked #31 in Fashion and Beauty Brands

About Columbia Sportswear's Brand

Columbia Sportswear is a company that manufactures and distributes outerwear and sportswear. Columbia Sportswear’s brand is ranked #266 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Columbia Sportswear. When compared to other organizations within the Fashion and Beauty industry, Columbia Sportswear is ranked #31. Among its major competitors, Columbia Sportswear is ranked in 4th place for NPS while Patagonia is 1st, and Nike is 2nd.Their current market cap is $6.99B

Brand at a Glance

77%

Customer Loyalty

3.8/5

Product Quality

3.6/5

Pricing

3.5/5

Customer Service

Columbia Sportswear Ranking

^#31 in Fashion and Beauty
^#4 / 4 of its competitors

Columbia Sportswear NPS

Columbia Sportswear's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether Columbia Sportswear's customers would recommend using the product based on a scale of -100 to 100.

Columbia Sportswear Overall NPS

NPS

50%	Promoters
17%	Passives
33%	Detractors

Columbia Sportswear NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 18	Oct 2024	18
Nov 2024 18	Nov 2024	18
Dec 2024 16	Dec 2024	16
Jan 2025 18	Jan 2025	18
Feb 2025 16	Feb 2025	16
Apr 2025 18	Apr 2025	18
May 2025 18	May 2025	18
Jun 2025 18	Jun 2025	18
Aug 2025 18	Aug 2025	18
Oct 2025 18	Oct 2025	18
Nov 2025 18	Nov 2025	18
Dec 2025 18	Dec 2025	18

How Other Brands Compare

Columbia Sportswear is ranked #4 for NPS among its competitors. Patagonia and Nike come in first and second, with Under Armour coming in at third. Among those competitors, it is the lowest valued company behind Nike.

	Columbia Sportswear	Nike	Patagonia	Under Armour
Global Ranking	#266	#6	#163	#231
NPS	17	48	60	32
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$6.99B	$222.95B	-	$9.34B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Columbia Sportswear NPS by Gender

Male customers rated Columbia Sportswear's NPS 26 points higher than Female customers.

Male

Columbia Sportswear's NPS was rated 13 by Male customers on Comparably.

48%

Promoters

17%

Passives

35%

Detractors

Female

-13

Columbia Sportswear's NPS was rated -13 by Female customers on Comparably.

35%

Promoters

17%

Passives

48%

Detractors

Columbia Sportswear NPS by Ethnicity

Columbia Sportswear's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 6	Caucasian	6
Hispanic or Latino -34	Hispanic or Latino	-34
African American/Black 50	African American/Black	50
Asian or Pacific Islander 23	Asian or Pacific Islander	23
Other -32	Other	-32

Columbia Sportswear NPS by Age

Columbia Sportswear's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

39%

22%

39%

26-30

56%

44%

31-35

62%

23%

15%

36-40

36%

28%

36%

41-45

64%

12%

24%

46-50

14%

29%

57%

51-55

33%

58%

56-60

50%

61-65

28%

29%

43%

66+

29%

14%

57%

Columbia Sportswear NPS by Usage

Columbia Sportswear's NPS was rated the highest by customers who have used Columbia Sportswear's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -35	Less than 1 Year	-35
1 to 2 Years 6	1 to 2 Years	6
2 to 5 Years 5	2 to 5 Years	5
5 to 10 Years 32	5 to 10 Years	32
Over 10 Years -2	Over 10 Years	-2

Columbia Sportswear NPS vs. Competitors

Compared to its competitors, Columbia Sportswear's NPS is rated right above The North Face, and is preceded by Under Armour.

COMPANY		NPS Score
	Patagonia	60
	Nike	48
	Under Armour	32
	Columbia Sportswear	17
	The North Face	15
	Tilly's	13

Columbia Sportswear NPS vs Companies in Fashion and Beauty

In the Fashion and Beauty industry, Columbia Sportswear's NPS is rated right below Gucci.

COMPANY		NPS Score
	Nike	48
	Vans	47
	American Eagle Outfitters	44
	Uniqlo	40
	CHANEL	39
	Glossier	38
	Crocs	34
	Gucci	31
	Columbia Sportswear	17

Columbia Sportswear Customer Reviews

Out of the 29 Columbia Sportswear customer reviews 19 were positive and 10 were constructive. Columbia Sportswear customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Columbia Sportswear Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Columbia Sportswear users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

77%

23%

Columbia Sportswear Customer Loyalty Score by Gender

Male customers rated Columbia Sportswear's Customer Loyalty score 2% higher than Female customers.

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Male

77%

Yes

Female

75%

Yes

Columbia Sportswear Customer Loyalty Score by Ethnicity

Columbia Sportswear's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

100

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Columbia Sportswear Customer Loyalty Score by Age

Columbia Sportswear's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 65%	18-25	65%
26-30 70%	26-30	70%
31-35 79%	31-35	79%
36-40 84%	36-40	84%
41-45 89%	41-45	89%
46-50 61%	46-50	61%
51-55 78%	51-55	78%
56-60 100%	56-60	100%
61-65 87%	61-65	87%
66+ 61%	66+	61%

Columbia Sportswear Customer Loyalty Score by Usage

Columbia Sportswear's Customer Loyalty score was rated the highest by customers who have used Columbia Sportswear's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	68%
1 to 2 Years	61%
2 to 5 Years	57%
5 to 10 Years	96%
Over 10 Years	84%

Columbia Sportswear Customer Loyalty Score by Industry

Columbia Sportswear's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.

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Tech	70%
Accounting	75%
Aerospace and Aviation	90%
Architecture and Planning	70%
Arts and Entertainment	78%
Business and Consumer Services	87%
Education	85%
Healthcare, Hospitals and Medicine	73%
Logistics and Supply Chain	70%
Military and Defense	70%
Energy and Manufacturing	70%
Retail	100%

Columbia Sportswear Customer Loyalty vs. Competitors

Compared to its competitors, Columbia Sportswear's Customer Loyalty score is rated right above Tilly's, and is preceded by Under Armour.

COMPANY		Customer Loyalty Score
	Nike	83%
	Patagonia	81%
	Under Armour	78%
	Columbia Sportswear	77%
	Tilly's	76%
	The North Face	71%

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Customer Loyalty for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Columbia Sportswear's Customer Loyalty score is rated right above Glossier, and is preceded by Crocs.

COMPANY		Customer Loyalty Score
	American Eagle Outfitters	87%
	Vans	85%
	Nike	83%
	Uniqlo	81%
	CHANEL	79%
	Crocs	79%
	Columbia Sportswear	77%
	Glossier	77%
	Gucci	76%

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Columbia Sportswear Product Quality

3.8/5

Columbia Sportswear has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Columbia Sportswear Product Information

Columbia Sportswear’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Logistics and Supply Chain industry rated Columbia Sportswear's product the highest. Reviewers from the Arts and Entertainment industry rated Columbia Sportswear the lowest at 3.4.

Website: http://www.columbia.com

Company Size: 5,001-10,000 Employees

Industry

Ecommerce and Marketplaces

Sports & Entertainment

Quick Insights into Columbia Sportswear Product Quality

Columbia Sportswear's Product Quality score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Architecture and Planning industry.

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Ranked Columbia Sportswear Product Quality the Highest

Logistics and Supply Chain	4.6
African American/Black	4.5
41-45	4.3

Ranked Columbia Sportswear Product Quality the Lowest

Other	2.7
46-50	2.5
Architecture and Planning	1.8

Columbia Sportswear Product Quality Score by Gender

Male customers rated Columbia Sportswear's Product Quality score 0.5 stars higher than Female customers.

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Male

3.7/5

Female

3.2/5

Columbia Sportswear Product Quality Score by Ethnicity

Columbia Sportswear's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 2.9	Hispanic or Latino	2.9
African American/Black 4.5	African American/Black	4.5
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 2.7	Other	2.7

Columbia Sportswear Product Quality Score by Age

Columbia Sportswear's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 3.5	18-25	3.5
26-30 4	26-30	4
31-35 3.8	31-35	3.8
36-40 3.2	36-40	3.2
41-45 4.3	41-45	4.3
46-50 2.5	46-50	2.5
51-55 3.3	51-55	3.3
56-60 3.9	56-60	3.9
61-65 3.4	61-65	3.4
66+ 2.8	66+	2.8

Columbia Sportswear Product Quality Score by Usage

Columbia Sportswear's Product Quality score was rated the highest by customers who have used Columbia Sportswear's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3
1 to 2 Years	3.8
2 to 5 Years	3.6
5 to 10 Years	4
Over 10 Years	3.4

Columbia Sportswear Product Quality Score by Industry

Columbia Sportswear's Product Quality score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	3.6
Accounting	3.5
Aerospace and Aviation	4.2
Architecture and Planning	1.8
Arts and Entertainment	3.4
Business and Consumer Services	4.4
Education	2
Healthcare, Hospitals and Medicine	3.8
Logistics and Supply Chain	4.6
Military and Defense	3.5
Energy and Manufacturing	3.1
Retail	2

Columbia Sportswear Product Quality vs. Competitors

Compared to its competitors, Columbia Sportswear's Product Quality score is rated right above The North Face, and is preceded by Under Armour.

COMPANY		Product Quality Score
	Patagonia	4.5/5
	Nike	4.3/5
	Under Armour	4.1/5
	Columbia Sportswear	3.8/5
	The North Face	3.7/5
	Tilly's	3.6/5

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Product Quality for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Columbia Sportswear's Product Quality score is rated right below Crocs.

COMPANY		Product Quality Score
	Uniqlo	4.3/5
	Nike	4.3/5
	Vans	4.3/5
	Glossier	4.3/5
	CHANEL	4.2/5
	American Eagle Outfitters	4.2/5
	Gucci	4.2/5
	Crocs	4.1/5
	Columbia Sportswear	3.8/5

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Columbia Sportswear Pricing

Columbia Sportswear ROI & Value For Money

3.6/5

Columbia Sportswear has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Columbia Sportswear Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Columbia Sportswear.

Quick Insights into Columbia Sportswear ROI

Columbia Sportswear's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Architecture and Planning industry.

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Ranked Columbia Sportswear ROI the Highest

African American/Black	4.6
41-45	4.2
Aerospace and Aviation	4.1

Ranked Columbia Sportswear ROI the Lowest

Other	2.5
46-50	2
Architecture and Planning	1.8

Columbia Sportswear ROI Score by Gender

Male customers rated Columbia Sportswear's ROI score 0.2 stars higher than Female customers.

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Male

3.5/5

Female

3.3/5

Columbia Sportswear ROI Score by Ethnicity

Columbia Sportswear's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 3	Hispanic or Latino	3
African American/Black 4.6	African American/Black	4.6
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 2.5	Other	2.5

Columbia Sportswear ROI Score by Age

Columbia Sportswear's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 3.3	18-25	3.3
26-30 3.4	26-30	3.4
31-35 4	31-35	4
36-40 3.3	36-40	3.3
41-45 4.2	41-45	4.2
46-50 2	46-50	2
51-55 3.3	51-55	3.3
56-60 3.8	56-60	3.8
61-65 3.7	61-65	3.7
66+ 2.8	66+	2.8

Columbia Sportswear ROI Score by Usage

Columbia Sportswear's ROI score was rated the highest by customers who have used Columbia Sportswear's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.9
1 to 2 Years	3.7
2 to 5 Years	3.4
5 to 10 Years	3.9
Over 10 Years	3.3

Columbia Sportswear ROI Score by Industry

Columbia Sportswear's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	3.6
Accounting	3
Aerospace and Aviation	4.1
Architecture and Planning	1.8
Arts and Entertainment	3.4
Business and Consumer Services	3.9
Education	3.3
Healthcare, Hospitals and Medicine	3.6
Logistics and Supply Chain	4.1
Military and Defense	3.5
Energy and Manufacturing	3.1
Retail	2.3

Columbia Sportswear Pricing vs. Competitors

Compared to its competitors, Columbia Sportswear's ROI score is rated right above The North Face, and is preceded by Under Armour.

COMPANY		Pricing Score
	Patagonia	4.2/5
	Nike	3.9/5
	Under Armour	3.9/5
	Columbia Sportswear	3.6/5
	The North Face	3.4/5
	Tilly's	3.3/5

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ROI for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Columbia Sportswear's ROI score is rated right below Crocs.

COMPANY		Pricing Score
	Vans	4/5
	Uniqlo	4/5
	Nike	3.9/5
	CHANEL	3.9/5
	Glossier	3.9/5
	American Eagle Outfitters	3.8/5
	Gucci	3.8/5
	Crocs	3.7/5
	Columbia Sportswear	3.6/5

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Columbia Sportswear Customer Satisfaction (CSAT)

Columbia Sportswear Customer Satisfaction (CSAT) Score

71 / 100

Columbia Sportswear has an overall Customer Satisfaction score of 71 rated by its users and customers.

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Very Satisfied	42%
Satisfied	29%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	2%
Very Dissatisfied	18%

Very Satisfied

42%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

18%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Columbia Sportswear Customer Satisfaction

Columbia Sportswear's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 46-50.

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Ranked Columbia Sportswear Customer Satisfaction the Highest

Aerospace and Aviation	100%
African American/Black	100%
31-35	92%

Ranked Columbia Sportswear Customer Satisfaction the Lowest

Other	38%
Education	20%
46-50	0%

Columbia Sportswear Customer Satisfaction Score by Gender

Male customers rated Columbia Sportswear's Customer Satisfaction score 21 points higher than Female customers.

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73 / 100

Male

	Very Satisfied	44%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	2%
	Very Dissatisfied	20%

52 / 100

Female

	Very Satisfied	26%
	Satisfied	26%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	3%
	Very Dissatisfied	40%

Columbia Sportswear Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Columbia Sportswear's Customer Satisfaction (CSAT) score was rated 66% according to Caucasian users and customers.

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66 / 100

Very Satisfied	41%
Satisfied	25%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	2%
Very Dissatisfied	24%

Very Satisfied

41%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

24%

CSAT according to Hispanic or Latino

Columbia Sportswear's Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.

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66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	34%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

34%

CSAT according to African American/Black

Columbia Sportswear's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	25%
Satisfied	75%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

25%

Satisfied

75%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Columbia Sportswear's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

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75 / 100

Very Satisfied	42%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

42%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Other

Columbia Sportswear's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.

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38 / 100

Very Satisfied	25%
Satisfied	13%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	6%
Very Dissatisfied	50%

Very Satisfied

25%

Satisfied

13%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

50%

Columbia Sportswear Customer Satisfaction Score by Age

Columbia Sportswear's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.

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100

Breakdown

Age

Score

18-25

86%

26-30

71%

31-35

92%

36-40

38%

41-45

75%

46-50

51-55

66%

56-60

67%

61-65

66%

66+

33%

Columbia Sportswear Customer Satisfaction Score by Usage

Columbia Sportswear's Customer Satisfaction score was rated the highest by customers who have used Columbia Sportswear's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	50
1 to 2 Years	82
2 to 5 Years	73
5 to 10 Years	72
Over 10 Years	56

Columbia Sportswear Customer Satisfaction Score by Industry

Columbia Sportswear's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.

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{
	"title": "Columbia Sportswear Customer Satisfaction Score by Industry",
	"text": "Columbia Sportswear's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "Columbia Sportswear's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
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		{
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			"groupId": 495,
			"score": 57,
			"stars": 0,
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			"scoreClassName": "",
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			"groupId": 496,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Columbia Sportswear's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Columbia Sportswear's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Columbia Sportswear's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Columbia Sportswear's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Columbia Sportswear's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 57,
			"stars": 0,
			"csatScore": 57,
			"text": "Columbia Sportswear's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 57
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Columbia Sportswear's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "Columbia Sportswear's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
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	]
}

Tech	72
Accounting	57
Aerospace and Aviation	100
Architecture and Planning	67
Arts and Entertainment	67
Business and Consumer Services	83
Education	20
Healthcare, Hospitals and Medicine	57
Military and Defense	67
Energy and Manufacturing	66

Columbia Sportswear Customer Satisfaction vs. Competitors

Compared to its competitors, Columbia Sportswear's Customer Satisfaction score is rated right above Tilly's, and is preceded by Under Armour.

COMPANY		Customer Satisfaction (CSAT) Score
	Patagonia	92%
	Nike	86%
	Under Armour	79%
	Columbia Sportswear	71%
	Tilly's	68%
	The North Face	65%

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Customer Satisfaction for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Columbia Sportswear's Customer Satisfaction score is rated right below Gucci.

COMPANY		Customer Satisfaction (CSAT) Score
	Uniqlo	88%
	Nike	86%
	Vans	85%
	American Eagle Outfitters	81%
	CHANEL	80%
	Glossier	79%
	Crocs	79%
	Gucci	79%
	Columbia Sportswear	71%

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Columbia Sportswear Customer Service

3.5/5

Columbia Sportswear has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Columbia Sportswear's Customer Service

Address

Portland, OR

Website

http://www.columbia.com

Phone Number

(800) 622-6953

Quick Insights into Columbia Sportswear Customer Service

Columbia Sportswear's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Retail industry.

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Ranked Columbia Sportswear Customer Service the Highest

African American/Black	4.6
Logistics and Supply Chain	4.3
31-35	4.1

Ranked Columbia Sportswear Customer Service the Lowest

46-50	2.3
Other	2.2
Retail	1.8

Columbia Sportswear Customer Service Score by Gender

Male customers rated Columbia Sportswear's Customer Service score 0.4 stars higher than Female customers.

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Male

3.4/5

Female

3/5

Columbia Sportswear Customer Service Score by Ethnicity

Columbia Sportswear's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 2.7	Hispanic or Latino	2.7
African American/Black 4.6	African American/Black	4.6
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 2.2	Other	2.2

Columbia Sportswear Customer Service Score by Age

Columbia Sportswear's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.

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100

Summary	Age	Customer Service Score
18-25 3.4	18-25	3.4
26-30 3.3	26-30	3.3
31-35 4.1	31-35	4.1
36-40 2.9	36-40	2.9
41-45 4	41-45	4
46-50 2.3	46-50	2.3
51-55 3.4	51-55	3.4
56-60 3	56-60	3
61-65 2.9	61-65	2.9
66+ 2.5	66+	2.5

Columbia Sportswear Customer Service Score by Usage

Columbia Sportswear's Customer Service score was rated the highest by customers who have used Columbia Sportswear's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.1
1 to 2 Years	3.7
2 to 5 Years	3.3
5 to 10 Years	3.8
Over 10 Years	2.9

Columbia Sportswear Customer Service Score by Industry

Columbia Sportswear's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Retail industry customers.

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Tech	3.4
Accounting	3
Aerospace and Aviation	4
Architecture and Planning	1.8
Arts and Entertainment	3.6
Business and Consumer Services	3.3
Education	1.8
Healthcare, Hospitals and Medicine	3.5
Logistics and Supply Chain	4.3
Military and Defense	3.5
Energy and Manufacturing	3.1
Retail	1.8

Columbia Sportswear Customer Service vs. Competitors

Compared to its competitors, Columbia Sportswear's Customer Service score is rated right above Tilly's, and is preceded by Under Armour.

COMPANY		Customer Service Score
	Patagonia	4.3/5
	Nike	4.1/5
	Under Armour	4/5
	Columbia Sportswear	3.5/5
	Tilly's	3.4/5
	The North Face	3.4/5

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Customer Service for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Columbia Sportswear's Customer Service score is rated right below Crocs.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Uniqlo	4.1/5
	Nike	4.1/5
	Vans	4.1/5
	CHANEL	4.1/5
	American Eagle Outfitters	4/5
	Gucci	4/5
	Crocs	3.8/5
	Columbia Sportswear	3.5/5

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Columbia Sportswear as an Employer

3.2/5

Columbia Sportswear has a 3.2/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of Columbia Sportswear

Timothy Boyle

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Columbia Sportswear scored a 17 for Net Promoter Score and a -8 for Employee Net Promoter Score. NPS gauges how likely a customer of Columbia Sportswear would recommend the brand to a friend. ENPS measures how likely Columbia Sportswear employees would recommend working at Columbia Sportswear to a friend.

Net Promoter Score

NPS Score

50%	Promoters
17%	Passive
33%	Detractors

Employee Net Promoter Score

-8

eNPS Score

38%	Promoters
16%	Passive
46%	Detractors

Global Ranking Snapshot

Columbia Sportswear is ranked #266 in the Global Top 100 Brands. It ranks just behind Ace Hardware and just ahead of CBRE.

RANK			INDUSTRY
264	Avery Dennison	Mitchell Butier	Energy and Manufacturing
265	Ace Hardware	John Venhuizen	Retail
266	Columbia Sportswear	Timothy Boyle	Fashion and Beauty
267	CBRE	Bob Sulentic	Business and Consumer Services
268	NetApp	George Kurian	Tech
269	Oakley	Luca Tait	Fashion and Beauty
270	Dove		Consumer Goods

Fashion and Beauty Ranking Snapshot

Columbia Sportswear is ranked #31 in the Fashion and Beauty Industry. It ranks just behind Brooks Running and just ahead of Oakley.

RANK		Location
29	Steve Madden	Long Island City, NY
30	Brooks Running	Seattle, WA
31	Columbia Sportswear	Portland, OR
32	Oakley	Foothill Ranch, CA
33	DSW	Columbus, OH
34	Abercrombie & Fitch Company	New Albany, OH
35	Zulily	Seattle, WA