17
NPS
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Ranked
#53
Retail Brands
Brand Page
Abercrombie & Fitch Company
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Abercrombie & Fitch Company is ranked #53 in Retail Brands
Abercrombie & Fitch Company is ranked #53 in Retail Brands
About Abercrombie & Fitch Company's Brand
Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for Men, Women and Kids through three renowned brands. Abercrombie & Fitch Company’s brand is ranked #288 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Abercrombie & Fitch Company. When compared to other organizations within the Retail industry, Abercrombie & Fitch Company is ranked #53. Among its major competitors, Abercrombie & Fitch Company is ranked in 3rd place for NPS while American Eagle Outfitters is 1st, and J. Crew is 2nd.Their current market cap is $2.14B
Brand at a Glance
64%
Customer Loyalty
3.7/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service
Abercrombie & Fitch Company Ranking
- #53 in Retail
- #2 / 4 of its competitors
Abercrombie & Fitch Company NPS
Abercrombie & Fitch Company's Net Promoter Score (NPS) is a 17 with 49% Promoters, 19% Passives, and 32% Detractors. Net Promoter Score tracks whether Abercrombie & Fitch Company's customers would recommend using the product based on a scale of -100 to 100.
Abercrombie & Fitch Company Overall NPS
| 49% | Promoters |
|---|---|
| 19% | Passives |
| 32% | Detractors |
Abercrombie & Fitch Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 13 | Jul 2024 | 13 |
Sep 2024 11 | Sep 2024 | 11 |
Oct 2024 14 | Oct 2024 | 14 |
Nov 2024 15 | Nov 2024 | 15 |
Dec 2024 15 | Dec 2024 | 15 |
Feb 2025 15 | Feb 2025 | 15 |
Mar 2025 17 | Mar 2025 | 17 |
Apr 2025 15 | Apr 2025 | 15 |
May 2025 19 | May 2025 | 19 |
Jun 2025 17 | Jun 2025 | 17 |
Oct 2025 17 | Oct 2025 | 17 |
Nov 2025 17 | Nov 2025 | 17 |
How Other Brands Compare
Abercrombie & Fitch Company is ranked second for NPS among its competitors. American Eagle Outfitters and Gap Inc. come in first and third, with DSW coming in at #4. Among those competitors, it is the third most valued company behind American Eagle Outfitters.
Abercrombie & Fitch Company |  American Eagle Outfitters |  Gap Inc. |  DSW | |
| Global Ranking | #288 | #25 | #134 | #281 |
| NPS | 17 | 44 | 7 | -8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.14B | $4.15B | $3.54B | $1.77B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Abercrombie & Fitch Company NPS by Gender
Male customers rated Abercrombie & Fitch Company's NPS 38 points higher than Female customers.
Male
37
Abercrombie & Fitch Company's NPS was rated 37 by Male customers on Comparably.
58%
Promoters
21%
Passives
21%
Detractors
Female
-1
Abercrombie & Fitch Company's NPS was rated -1 by Female customers on Comparably.
37%
Promoters
25%
Passives
38%
Detractors
Abercrombie & Fitch Company NPS by Ethnicity
Abercrombie & Fitch Company's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -10 | Caucasian | -10 |
Hispanic or Latino 17 | Hispanic or Latino | 17 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 22 | Asian or Pacific Islander | 22 |
Native American 75 | Native American | 75 |
Other 0 | Other | 0 |
Abercrombie & Fitch Company NPS by Age
Abercrombie & Fitch Company's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Abercrombie & Fitch Company NPS by Usage
Abercrombie & Fitch Company's NPS was rated the highest by customers who have used Abercrombie & Fitch Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 17 | 2 to 5 Years | 17 |
5 to 10 Years -7 | 5 to 10 Years | -7 |
Over 10 Years 18 | Over 10 Years | 18 |
Abercrombie & Fitch Company NPS vs. Competitors
Compared to its competitors, Abercrombie & Fitch Company's NPS is rated right above Inditex, and is preceded by J. Crew.
| COMPANY | NPS Score | |
|---|---|---|
| American Eagle Outfitters | 44 |
 | J. Crew | 23 |
| Abercrombie & Fitch Company | 17 |
 | Inditex | 16 |
| Gap Inc. | 7 |
 | Aeropostale | -2 |
| DSW | -8 |
Abercrombie & Fitch Company NPS vs Companies in Retail
In the Retail industry, Abercrombie & Fitch Company's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
 | REI | 53 |
 | Costco | 50 |
 | Amazon | 49 |
 | Trader Joe's | 46 |
| American Eagle Outfitters | 44 |
 | Bath & Body Works | 38 |
 | Target | 36 |
| Abercrombie & Fitch Company | 17 |
 | Chipotle | 16 |
Abercrombie & Fitch Company Customer Reviews
Out of the 10 Abercrombie & Fitch Company customer reviews 6 were positive and 4 were constructive. Abercrombie & Fitch Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Abercrombie & Fitch Company Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Abercrombie & Fitch Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Abercrombie & Fitch Company Customer Loyalty Score by Gender
Male customers rated Abercrombie & Fitch Company's Customer Loyalty score 12% higher than Female customers.
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Male
72%
Yes
Female
60%
Yes
Abercrombie & Fitch Company Customer Loyalty Score by Ethnicity
Abercrombie & Fitch Company's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.
% who answered "Yes"
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53
out of 100
Caucasian
55
out of 100
Hispanic or Latino
40
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
78
out of 100
Native American
64
out of 100
Other
Abercrombie & Fitch Company Customer Loyalty Score by Age
Abercrombie & Fitch Company's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 57% | 18-25 | 57% |
26-30 90% | 26-30 | 90% |
31-35 55% | 31-35 | 55% |
36-40 40% | 36-40 | 40% |
51-55 40% | 51-55 | 40% |
Abercrombie & Fitch Company Customer Loyalty Score by Usage
Abercrombie & Fitch Company's Customer Loyalty score was rated the highest by customers who have used Abercrombie & Fitch Company's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Abercrombie & Fitch Company Customer Loyalty Score by Industry
Abercrombie & Fitch Company's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Beverage, Wine and Spirits industry customers.
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Abercrombie & Fitch Company Customer Loyalty vs. Competitors
Compared to its competitors, Abercrombie & Fitch Company's Customer Loyalty score is rated right below Gap Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| American Eagle Outfitters | 87% |
| Inditex | 81% |
| J. Crew | 76% |
| DSW | 75% |
| Aeropostale | 71% |
| Gap Inc. | 66% |
| Abercrombie & Fitch Company | 64% |
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Customer Loyalty for Other Retail Brands
In the Retail industry, Abercrombie & Fitch Company's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| REI | 87% |
| American Eagle Outfitters | 87% |
| Bath & Body Works | 87% |
| Trader Joe's | 86% |
| Target | 82% |
| Chipotle | 76% |
| Abercrombie & Fitch Company | 64% |
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Abercrombie & Fitch Company Product Quality
3.7/5
Abercrombie & Fitch Company has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Abercrombie & Fitch Company Product Information
Abercrombie & Fitch Company’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Abercrombie & Fitch Company's product the highest. Reviewers from the Accounting industry rated Abercrombie & Fitch Company the lowest at 3.2.
- Company Size
- 10,000+ Employees
Industry
Fashion and Beauty
Retail
Quick Insights into Abercrombie & Fitch Company Product Quality
Abercrombie & Fitch Company's Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers who have used Abercrombie & Fitch Company's products/services for Less than 1 Year.
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Ranked Abercrombie & Fitch Company Product Quality the Highest
Ranked Abercrombie & Fitch Company Product Quality the Lowest
Abercrombie & Fitch Company Product Quality Score by Gender
Male customers rated Abercrombie & Fitch Company's Product Quality score 0.2 stars higher than Female customers.
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Male
3.9/5
Female
3.7/5
Abercrombie & Fitch Company Product Quality Score by Ethnicity
Abercrombie & Fitch Company's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Abercrombie & Fitch Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 4.5 | Native American | 4.5 |
Other 3.7 | Other | 3.7 |
Abercrombie & Fitch Company Product Quality Score by Age
Abercrombie & Fitch Company's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.6 | 26-30 | 4.6 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3 | 36-40 | 3 |
51-55 3.5 | 51-55 | 3.5 |
Abercrombie & Fitch Company Product Quality Score by Usage
Abercrombie & Fitch Company's Product Quality score was rated the highest by customers who have used Abercrombie & Fitch Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Abercrombie & Fitch Company Product Quality Score by Industry
Abercrombie & Fitch Company's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Accounting industry customers.
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Abercrombie & Fitch Company Product Quality vs. Competitors
Compared to its competitors, Abercrombie & Fitch Company's Product Quality score is rated right above Gap Inc., and is preceded by J. Crew.
| COMPANY | Product Quality Score | |
|---|---|---|
| American Eagle Outfitters | 4.2/5 |
| Inditex | 4.1/5 |
| J. Crew | 3.9/5 |
| Abercrombie & Fitch Company | 3.7/5 |
| Gap Inc. | 3.7/5 |
| Aeropostale | 3.1/5 |
| DSW | 3/5 |
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Product Quality for Other Retail Brands
In the Retail industry, Abercrombie & Fitch Company's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Target | 4.1/5 |
| Chipotle | 3.8/5 |
| Abercrombie & Fitch Company | 3.7/5 |
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Abercrombie & Fitch Company Pricing
Abercrombie & Fitch Company ROI & Value For Money
3.4/5
Abercrombie & Fitch Company has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Abercrombie & Fitch Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Abercrombie & Fitch Company.
Quick Insights into Abercrombie & Fitch Company ROI
Abercrombie & Fitch Company's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Abercrombie & Fitch Company ROI the Highest
Ranked Abercrombie & Fitch Company ROI the Lowest
Abercrombie & Fitch Company ROI Score by Gender
Male customers rated Abercrombie & Fitch Company's ROI score 0.2 stars higher than Female customers.
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Male
3.6/5
Female
3.4/5
Abercrombie & Fitch Company ROI Score by Ethnicity
Abercrombie & Fitch Company's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.1 | Native American | 4.1 |
Other 3 | Other | 3 |
Abercrombie & Fitch Company ROI Score by Age
Abercrombie & Fitch Company's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 4.8 | 26-30 | 4.8 |
31-35 2.9 | 31-35 | 2.9 |
36-40 3 | 36-40 | 3 |
51-55 3.5 | 51-55 | 3.5 |
Abercrombie & Fitch Company ROI Score by Usage
Abercrombie & Fitch Company's ROI score was rated the highest by customers who have used Abercrombie & Fitch Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Abercrombie & Fitch Company ROI Score by Industry
Abercrombie & Fitch Company's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Abercrombie & Fitch Company Pricing vs. Competitors
Compared to its competitors, Abercrombie & Fitch Company's ROI score is rated right above Aeropostale, and is preceded by Gap Inc..
| COMPANY | Pricing Score | |
|---|---|---|
| American Eagle Outfitters | 3.8/5 |
| J. Crew | 3.8/5 |
| Inditex | 3.7/5 |
| Gap Inc. | 3.5/5 |
| Abercrombie & Fitch Company | 3.4/5 |
| Aeropostale | 3.1/5 |
| DSW | 3/5 |
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ROI for Other Retail Brands
In the Retail industry, Abercrombie & Fitch Company's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Trader Joe's | 4/5 |
| Target | 3.9/5 |
| American Eagle Outfitters | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Chipotle | 3.5/5 |
| Abercrombie & Fitch Company | 3.4/5 |
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Abercrombie & Fitch Company Customer Satisfaction (CSAT)
Abercrombie & Fitch Company Customer Satisfaction (CSAT) Score
65 / 100
Abercrombie & Fitch Company has an overall Customer Satisfaction score of 65 rated by its users and customers.
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Very Satisfied
32%
Satisfied
33%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
5%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Abercrombie & Fitch Company Customer Satisfaction
Abercrombie & Fitch Company's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers who have used Abercrombie & Fitch Company's products/services for Less than 1 Year.
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Ranked Abercrombie & Fitch Company Customer Satisfaction the Highest
Ranked Abercrombie & Fitch Company Customer Satisfaction the Lowest
Abercrombie & Fitch Company Customer Satisfaction Score by Gender
Male customers rated Abercrombie & Fitch Company's Customer Satisfaction score 19 points higher than Female customers.
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70 / 100
MaleVery Satisfied | 62% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 8% | |
Very Dissatisfied | 7% |
51 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 34% | |
Dissatisfied | 6% | |
Very Dissatisfied | 9% |
Abercrombie & Fitch Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Abercrombie & Fitch Company's Customer Satisfaction (CSAT) score was rated 42% according to Caucasian users and customers.
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42 / 100
Very Satisfied
21%
Satisfied
21%
Neither Satisfied nor Dissatisfied
37%
Dissatisfied
11%
Very Dissatisfied
10%
CSAT according to Hispanic or Latino
Abercrombie & Fitch Company's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to African American/Black
Abercrombie & Fitch Company's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Abercrombie & Fitch Company's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.
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71 / 100
Very Satisfied
29%
Satisfied
42%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Abercrombie & Fitch Company's Customer Satisfaction (CSAT) score was rated 70% according to Other users and customers.
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70 / 100
Very Satisfied
30%
Satisfied
40%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
10%
Abercrombie & Fitch Company Customer Satisfaction Score by Age
Abercrombie & Fitch Company's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 45% | |||||||||||||||
| 26-30 | 72% | |||||||||||||||
| 31-35 | 43% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 51-55 | 67% |
Abercrombie & Fitch Company Customer Satisfaction Score by Usage
Abercrombie & Fitch Company's Customer Satisfaction score was rated the highest by customers who have used Abercrombie & Fitch Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Abercrombie & Fitch Company Customer Satisfaction Score by Industry
Abercrombie & Fitch Company's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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}Abercrombie & Fitch Company Customer Satisfaction vs. Competitors
Compared to its competitors, Abercrombie & Fitch Company's Customer Satisfaction score is rated right above Aeropostale, and is preceded by Gap Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| American Eagle Outfitters | 82% |
| Inditex | 81% |
| J. Crew | 75% |
| Gap Inc. | 72% |
| Abercrombie & Fitch Company | 65% |
| Aeropostale | 58% |
| DSW | 47% |
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Customer Satisfaction for Other Retail Brands
In the Retail industry, Abercrombie & Fitch Company's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| REI | 85% |
| Costco | 84% |
| Amazon | 83% |
| American Eagle Outfitters | 82% |
| Bath & Body Works | 81% |
| Target | 79% |
| Trader Joe's | 79% |
| Abercrombie & Fitch Company | 65% |
| Chipotle | 62% |
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Abercrombie & Fitch Company Customer Service
3.6/5
Abercrombie & Fitch Company has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Abercrombie & Fitch Company's Customer Service
Address
6301Fitch Path, New Albany, OH 43054
Website
http://corporate.abercrombie.com/
Phone Number
614-283-6500
Quick Insights into Abercrombie & Fitch Company Customer Service
Abercrombie & Fitch Company's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Abercrombie & Fitch Company Customer Service the Highest
Ranked Abercrombie & Fitch Company Customer Service the Lowest
Abercrombie & Fitch Company Customer Service Score by Gender
Male customers rated Abercrombie & Fitch Company's Customer Service score 0.5 stars higher than Female customers.
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Male
3.9/5
Female
3.4/5
Abercrombie & Fitch Company Customer Service Score by Ethnicity
Abercrombie & Fitch Company's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 4.4 | Native American | 4.4 |
Other 3.1 | Other | 3.1 |
Abercrombie & Fitch Company Customer Service Score by Age
Abercrombie & Fitch Company's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 4.8 | 26-30 | 4.8 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3 | 36-40 | 3 |
51-55 3.5 | 51-55 | 3.5 |
Abercrombie & Fitch Company Customer Service Score by Usage
Abercrombie & Fitch Company's Customer Service score was rated the highest by customers who have used Abercrombie & Fitch Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Abercrombie & Fitch Company Customer Service Score by Industry
Abercrombie & Fitch Company's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Abercrombie & Fitch Company Customer Service vs. Competitors
Compared to its competitors, Abercrombie & Fitch Company's Customer Service score is rated right above Inditex, and is preceded by J. Crew.
| COMPANY | Customer Service Score | |
|---|---|---|
| American Eagle Outfitters | 4/5 |
| J. Crew | 3.9/5 |
| Abercrombie & Fitch Company | 3.6/5 |
| Inditex | 3.6/5 |
| Gap Inc. | 3.6/5 |
| Aeropostale | 2.9/5 |
| DSW | 2.8/5 |
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Customer Service for Other Retail Brands
In the Retail industry, Abercrombie & Fitch Company's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4/5 |
| Target | 4/5 |
| Bath & Body Works | 4/5 |
| Abercrombie & Fitch Company | 3.6/5 |
| Chipotle | 3.6/5 |
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Abercrombie & Fitch Company as an Employer
3.2/5
Abercrombie & Fitch Company has a 3.2/5 stars for its overall company culture rated by their employees
top
40%
CEO of Abercrombie & Fitch Company
In the Top 40% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Abercrombie & Fitch Company scored a 17 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Abercrombie & Fitch Company would recommend the brand to a friend. ENPS measures how likely Abercrombie & Fitch Company employees would recommend working at Abercrombie & Fitch Company to a friend.
Net Promoter Score
17
NPS Score
| 49% | Promoters |
|---|---|
| 19% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
-6
eNPS Score
| 34% | Promoters |
|---|---|
| 26% | Passive |
| 40% | Detractors |
Global Ranking Snapshot
Abercrombie & Fitch Company is ranked #288 in the Global Top 100 Brands. It ranks just behind Jamba Juice and just ahead of Discord.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
286 |  | Rite Aid |  | Heyward Donigan | Retail |
287 |  | Jamba Juice |  | David A. Pace | Food and Beverages |
288 | | Abercrombie & Fitch Company | | Fran Horowitz | Retail |
289 |  | Discord |  | Jason Citron | Tech |
290 |  | Michelin |  | Florent Menegaux | Automotive and Transportation |
291 |  | GoTo |  | Paddy Srinivasan | Tech |
292 |  | Zulily |  | Terry Boyle | Fashion and Beauty |
Retail Ranking Snapshot
Abercrombie & Fitch Company is ranked #53 in the Retail Industry. It ranks just behind Rite Aid and just ahead of Fanatics Commerce.
| RANK | COMPANY | Location | |
|---|---|---|---|
51 |  | Shake Shack | New York City, NY |
52 | | Rite Aid | Harrisburg, PA |
53 | | Abercrombie & Fitch Company | New Albany, OH |
54 |  | Fanatics Commerce | Jacksonville, FL |
55 |  | Overstock.com | Midvale, UT |
56 |  | Jet.com | |
57 |  | L Brands | Columbus, OH |
