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DSW is

Ranked

#50

Retail Brands

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DSW

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DSW

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DSW is ranked #50 in Retail Brands

About DSW's Brand

DSW Inc. is a United States branded footwear and accessories specialty retailer operating 326 shoe stores in 40 states DSW’s brand is ranked #281 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of DSW. When compared to other organizations within the Retail industry, DSW is ranked #50. Among its major competitors, DSW is ranked in 5th place for NPS while Clarks is 1st, and Payless ShoeSource is 2nd.Their current market cap is $1.77B

Brand at a Glance

75%

Customer Loyalty

3/5

Product Quality

3/5

Pricing

2.8/5

Customer Service

DSW Ranking

^#281 in Global Best Brands
^#50 in Retail
^#2 / 4 of its competitors

DSW NPS

DSW's Net Promoter Score (NPS) is a -9 with 38% Promoters, 15% Passives, and 47% Detractors. Net Promoter Score tracks whether DSW's customers would recommend using the product based on a scale of -100 to 100.

DSW Overall NPS

-9

NPS

38%	Promoters
15%	Passives
47%	Detractors

DSW NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2024 -10	Nov 2024	-10
Jan 2025 -8	Jan 2025	-8
Feb 2025 -9	Feb 2025	-9
Mar 2025 -9	Mar 2025	-9
May 2025 -9	May 2025	-9
Jun 2025 -9	Jun 2025	-9
Jul 2025 -9	Jul 2025	-9
Aug 2025 -9	Aug 2025	-9
Sep 2025 -9	Sep 2025	-9
Oct 2025 -9	Oct 2025	-9
Nov 2025 -9	Nov 2025	-9
Dec 2025 -9	Dec 2025	-9

How Other Brands Compare

DSW is ranked second for NPS among its competitors. Abercrombie & Fitch Company and Citi Trends come in first and third, with Rack Room Shoes coming in at #4. Among those competitors, it is the third most valued company behind Rack Room Shoes.

	DSW	Abercrombie & Fitch Company	Rack Room Shoes	Citi Trends
Global Ranking	#281	#288	#-	#-
NPS	-9	17	-38	-32
Valuation Updated every 24 hours for public companies	$1.77B	$2.14B	$3.36B	$852.99M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

DSW NPS by Gender

Male customers rated DSW's NPS 21 points higher than Female customers.

Male

-4

DSW's NPS was rated -4 by Male customers on Comparably.

46%

Promoters

Passives

50%

Detractors

Female

-25

DSW's NPS was rated -25 by Female customers on Comparably.

30%

Promoters

15%

Passives

55%

Detractors

DSW NPS by Ethnicity

DSW's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -47	Caucasian	-47
Hispanic or Latino 21	Hispanic or Latino	21
African American/Black 20	African American/Black	20
Asian or Pacific Islander -1	Asian or Pacific Islander	-1
Other -64	Other	-64

DSW NPS by Age

DSW's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

53%

40%

26-30

33%

50%

17%

31-35

37%

25%

38%

36-40

33%

25%

42%

41-45

29%

12%

59%

46-50

33%

67%

51-55

23%

54%

56-60

35%

10%

55%

61-65

30%

10%

60%

66+

19%

81%

DSW NPS by Usage

DSW's NPS was rated the highest by customers who have used DSW's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -18	Less than 1 Year	-18
1 to 2 Years -11	1 to 2 Years	-11
2 to 5 Years -15	2 to 5 Years	-15
5 to 10 Years -14	5 to 10 Years	-14
Over 10 Years -30	Over 10 Years	-30

DSW NPS vs. Competitors

Compared to its competitors, DSW's NPS is rated right above Shoe Carnival, and is preceded by Genesco.

COMPANY		NPS Score
	Clarks	39
	Payless ShoeSource	35
	Abercrombie & Fitch Company	17
	Genesco	0
	DSW	-9
	Shoe Carnival	-10
	Famous Footwear	-28
	Citi Trends	-32
	Rack Room Shoes	-38

DSW NPS vs Companies in Retail

In the Retail industry, DSW's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	DSW	-9

DSW Customer Reviews

Out of the 34 DSW customer reviews 18 were positive and 16 were constructive. DSW customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

DSW Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of DSW users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

DSW Customer Loyalty Score by Gender

Female customers rated DSW's Customer Loyalty score 22% higher than Male customers.

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Male

59%

Yes

Female

81%

Yes

DSW Customer Loyalty Score by Ethnicity

DSW's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

DSW Customer Loyalty Score by Age

DSW's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of DSW.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 82%	18-25	82%
26-30 85%	26-30	85%
31-35 66%	31-35	66%
36-40 85%	36-40	85%
41-45 79%	41-45	79%
46-50 78%	46-50	78%
51-55 79%	51-55	79%
56-60 69%	56-60	69%
61-65 82%	61-65	82%
66+ 72%	66+	72%

DSW Customer Loyalty Score by Usage

DSW's Customer Loyalty score was rated the highest by customers who have used DSW's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	50%
1 to 2 Years	50%
2 to 5 Years	64%
5 to 10 Years	85%
Over 10 Years	90%

DSW Customer Loyalty Score by Industry

DSW's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Professional Services industry customers.

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Tech	72%
Accounting	70%
Aerospace and Aviation	40%
Fashion and Beauty	70%
Arts and Entertainment	90%
Banking and Financial Services	70%
Business and Consumer Services	70%
Consulting	100%
Education	85%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	100%
Legal	78%
Marketing, Advertising and Research	70%
Media and Entertainment	40%
Professional Services	40%
Retail	91%

DSW Customer Loyalty vs. Competitors

Compared to its competitors, DSW's Customer Loyalty score is rated right above Shoe Carnival, and is preceded by Payless ShoeSource.

COMPANY		Customer Loyalty Score
	Clarks	82%
	Payless ShoeSource	75%
	DSW	75%
	Shoe Carnival	74%
	Citi Trends	74%
	Famous Footwear	69%
	Rack Room Shoes	69%
	Abercrombie & Fitch Company	64%
	Genesco	59%

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Customer Loyalty for Other Retail Brands

In the Retail industry, DSW's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	DSW	75%

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DSW Product Quality

3/5

DSW has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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DSW Product Information

DSW’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated DSW's product the highest. Reviewers from the Banking and Financial Services industry rated DSW the lowest at 2.9.

Website: http://dsw.com

Company Size: 10,000+ Employees

Industry

Fashion and Beauty

Ecommerce and Marketplaces

Hardware and Devices

Marketplaces

Quick Insights into DSW Product Quality

DSW's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Professional Services industry.

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Ranked DSW Product Quality the Highest

Asian or Pacific Islander	4.2
Retail	4.2
1 to 2 Years	3.8

Ranked DSW Product Quality the Lowest

66+	2.2
Other	1.6
Professional Services	1.5

DSW Product Quality Score by Gender

Male customers rated DSW's Product Quality score 0.1 stars higher than Female customers.

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Male

2.9/5

Female

2.8/5

DSW Product Quality Score by Ethnicity

DSW's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.4	Caucasian	2.4
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 1.6	Other	1.6

DSW Product Quality Score by Age

DSW's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.5	18-25	3.5
26-30 3.5	26-30	3.5
31-35 3.4	31-35	3.4
36-40 3.4	36-40	3.4
41-45 2.6	41-45	2.6
46-50 2.4	46-50	2.4
51-55 2.7	51-55	2.7
56-60 2.6	56-60	2.6
61-65 3.2	61-65	3.2
66+ 2.2	66+	2.2

DSW Product Quality Score by Usage

DSW's Product Quality score was rated the highest by customers who have used DSW's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.8
1 to 2 Years	3.8
2 to 5 Years	3
5 to 10 Years	3
Over 10 Years	2.7

DSW Product Quality Score by Industry

DSW's Product Quality score was rated the highest by Retail industry customers, and the lowest by Professional Services industry customers.

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Tech	3.1
Accounting	3
Aerospace and Aviation	2.3
Fashion and Beauty	2.7
Arts and Entertainment	3
Banking and Financial Services	2.9
Business and Consumer Services	1.8
Consulting	3.5
Education	2.9
Government and Public Policy	3.1
Healthcare, Hospitals and Medicine	2.3
Legal	2.1
Marketing, Advertising and Research	3.5
Media and Entertainment	2.6
Professional Services	1.5
Retail	4.2

DSW Product Quality vs. Competitors

Compared to its competitors, DSW's Product Quality score is rated right above Citi Trends, and is preceded by Genesco.

COMPANY		Product Quality Score
	Clarks	4.2/5
	Payless ShoeSource	3.9/5
	Abercrombie & Fitch Company	3.7/5
	Shoe Carnival	3.5/5
	Genesco	3.3/5
	DSW	3/5
	Citi Trends	2.9/5
	Famous Footwear	2.6/5
	Rack Room Shoes	2.1/5

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Product Quality for Other Retail Brands

In the Retail industry, DSW's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	DSW	3/5

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DSW Pricing

DSW ROI & Value For Money

3/5

DSW has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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DSW Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Professional Services industry think that they had the lowest ROI from DSW.

Quick Insights into DSW ROI

DSW's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Professional Services industry.

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Ranked DSW ROI the Highest

Hispanic or Latino	3.9
1 to 2 Years	3.6
Aerospace and Aviation	3.5

Ranked DSW ROI the Lowest

66+	2
Other	2
Professional Services	1.5

DSW ROI Score by Gender

Male customers rated DSW's ROI score 0.4 stars higher than Female customers.

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Male

3.2/5

Female

2.8/5

DSW ROI Score by Ethnicity

DSW's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.5	Caucasian	2.5
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 2	Other	2

DSW ROI Score by Age

DSW's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.3	18-25	3.3
26-30 3.4	26-30	3.4
31-35 3	31-35	3
36-40 3.4	36-40	3.4
41-45 2.7	41-45	2.7
46-50 2.4	46-50	2.4
51-55 2.9	51-55	2.9
56-60 3.1	56-60	3.1
61-65 2.8	61-65	2.8
66+ 2	66+	2

DSW ROI Score by Usage

DSW's ROI score was rated the highest by customers who have used DSW's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.7
1 to 2 Years	3.6
2 to 5 Years	2.8
5 to 10 Years	2.9
Over 10 Years	2.8

DSW ROI Score by Industry

DSW's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Professional Services industry customers.

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Tech	3
Accounting	3.3
Aerospace and Aviation	3.5
Fashion and Beauty	2.9
Arts and Entertainment	3.2
Banking and Financial Services	3.1
Business and Consumer Services	2.1
Consulting	3.5
Education	2.6
Government and Public Policy	3.3
Healthcare, Hospitals and Medicine	2.3
Legal	2.1
Marketing, Advertising and Research	2.7
Media and Entertainment	2.8
Professional Services	1.5
Retail	3.4

DSW Pricing vs. Competitors

Compared to its competitors, DSW's ROI score is rated right above Citi Trends, and is preceded by Genesco.

COMPANY		Pricing Score
	Payless ShoeSource	4/5
	Clarks	4/5
	Abercrombie & Fitch Company	3.4/5
	Shoe Carnival	3.4/5
	Genesco	3/5
	DSW	3/5
	Citi Trends	3/5
	Rack Room Shoes	2.5/5
	Famous Footwear	2.4/5

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ROI for Other Retail Brands

In the Retail industry, DSW's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	DSW	3/5

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DSW Customer Satisfaction (CSAT)

DSW Customer Satisfaction (CSAT) Score

47 / 100

DSW has an overall Customer Satisfaction score of 47 rated by its users and customers.

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Very Satisfied	31%
Satisfied	16%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	10%
Very Dissatisfied	34%

Very Satisfied

31%

Satisfied

16%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

34%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into DSW Customer Satisfaction

DSW's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Professional Services industry.

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Ranked DSW Customer Satisfaction the Highest

26-30	100%
Asian or Pacific Islander	71%
Arts and Entertainment	66%

Ranked DSW Customer Satisfaction the Lowest

66+	26%
Other	24%
Professional Services	0%

DSW Customer Satisfaction Score by Gender

Male customers rated DSW's Customer Satisfaction score 21 points higher than Female customers.

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57 / 100

Male

	Very Satisfied	57%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	5%
	Very Dissatisfied	38%

36 / 100

Female

	Very Satisfied	21%
	Satisfied	15%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	11%
	Very Dissatisfied	45%

DSW Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

DSW's Customer Satisfaction (CSAT) score was rated 32% according to Caucasian users and customers.

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32 / 100

Very Satisfied	23%
Satisfied	9%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	9%
Very Dissatisfied	55%

Very Satisfied

23%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

55%

CSAT according to Hispanic or Latino

DSW's Customer Satisfaction (CSAT) score was rated 62% according to Hispanic or Latino users and customers.

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62 / 100

Very Satisfied	39%
Satisfied	23%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	0%
Very Dissatisfied	23%

Very Satisfied

39%

Satisfied

23%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

23%

CSAT according to African American/Black

DSW's Customer Satisfaction (CSAT) score was rated 53% according to African American/Black users and customers.

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53 / 100

Very Satisfied	35%
Satisfied	18%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	0%
Very Dissatisfied	35%

Very Satisfied

35%

Satisfied

18%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

35%

CSAT according to Asian or Pacific Islander

DSW's Customer Satisfaction (CSAT) score was rated 71% according to Asian or Pacific Islander users and customers.

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71 / 100

Very Satisfied	57%
Satisfied	14%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	29%
Very Dissatisfied	0%

Very Satisfied

57%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

29%

Very Dissatisfied

CSAT according to Other

DSW's Customer Satisfaction (CSAT) score was rated 24% according to Other users and customers.

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24 / 100

Very Satisfied	18%
Satisfied	6%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	18%
Very Dissatisfied	53%

Very Satisfied

18%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

18%

Very Dissatisfied

53%

DSW Customer Satisfaction Score by Age

DSW's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

63%

26-30

100%

31-35

43%

36-40

45%

41-45

33%

46-50

30%

51-55

50%

56-60

26%

61-65

40%

66+

26%

DSW Customer Satisfaction Score by Usage

DSW's Customer Satisfaction score was rated the highest by customers who have used DSW's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	46
1 to 2 Years	55
2 to 5 Years	41
5 to 10 Years	50
Over 10 Years	30

DSW Customer Satisfaction Score by Industry

DSW's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Professional Services industry customers.

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{
	"title": "DSW Customer Satisfaction Score by Industry",
	"text": "DSW's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Professional Services industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
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			"scoreClassName": "max",
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		{
			"label": "Accounting",
			"groupId": 495,
			"score": 28,
			"stars": 0,
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			"scoreClassName": "",
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			"stars": 0,
			"csatScore": 66,
			"text": "DSW's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 66
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "DSW's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "DSW's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "DSW's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 44,
			"stars": 0,
			"csatScore": 44,
			"text": "DSW's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 44
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "DSW's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "DSW's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "DSW's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "DSW's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "DSW's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
			"text": "DSW's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 62
		}
	]
}

Tech	66
Accounting	28
Fashion and Beauty	40
Arts and Entertainment	66
Banking and Financial Services	50
Business and Consumer Services	0
Consulting	33
Education	44
Government and Public Policy	34
Healthcare, Hospitals and Medicine	33
Legal	0
Marketing, Advertising and Research	25
Professional Services	0
Retail	62

DSW Customer Satisfaction vs. Competitors

Compared to its competitors, DSW's Customer Satisfaction score is rated right above Famous Footwear, and is preceded by Genesco.

COMPANY		Customer Satisfaction (CSAT) Score
	Clarks	89%
	Payless ShoeSource	84%
	Abercrombie & Fitch Company	64%
	Shoe Carnival	64%
	Citi Trends	57%
	Genesco	54%
	DSW	47%
	Famous Footwear	38%
	Rack Room Shoes	28%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, DSW's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	DSW	47%

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DSW Customer Service

2.8/5

DSW has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.

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About DSW's Customer Service

Address

Columbus, OH

Website

http://dsw.com

Phone Number

1(866)379-7463

Quick Insights into DSW Customer Service

DSW's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Professional Services industry.

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Ranked DSW Customer Service the Highest

Asian or Pacific Islander	4
Arts and Entertainment	3.8
18-25	3.6

Ranked DSW Customer Service the Lowest

66+	1.6
Other	1.5
Professional Services	1.5

DSW Customer Service Score by Gender

Male customers rated DSW's Customer Service score 0.1 stars higher than Female customers.

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Male

2.7/5

Female

2.6/5

DSW Customer Service Score by Ethnicity

DSW's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.1	Caucasian	2.1
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 1.5	Other	1.5

DSW Customer Service Score by Age

DSW's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.6	18-25	3.6
26-30 3.6	26-30	3.6
31-35 2.7	31-35	2.7
36-40 2.9	36-40	2.9
41-45 2.5	41-45	2.5
46-50 1.9	46-50	1.9
51-55 2.5	51-55	2.5
56-60 2.4	56-60	2.4
61-65 2.9	61-65	2.9
66+ 1.6	66+	1.6

DSW Customer Service Score by Usage

DSW's Customer Service score was rated the highest by customers who have used DSW's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.8
1 to 2 Years	3.1
2 to 5 Years	2.6
5 to 10 Years	2.9
Over 10 Years	2.3

DSW Customer Service Score by Industry

DSW's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Professional Services industry customers.

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Tech	2.6
Accounting	2.9
Aerospace and Aviation	2
Fashion and Beauty	2.9
Arts and Entertainment	3.8
Banking and Financial Services	2.8
Business and Consumer Services	1.7
Consulting	3.5
Education	2.7
Government and Public Policy	3
Healthcare, Hospitals and Medicine	1.8
Legal	2
Marketing, Advertising and Research	2.4
Media and Entertainment	2.3
Professional Services	1.5
Retail	3.1

DSW Customer Service vs. Competitors

Compared to its competitors, DSW's Customer Service score is rated right above Genesco, and is preceded by Abercrombie & Fitch Company.

COMPANY		Customer Service Score
	Clarks	4.1/5
	Payless ShoeSource	3.9/5
	Shoe Carnival	3.7/5
	Abercrombie & Fitch Company	3.6/5
	DSW	2.8/5
	Genesco	2.7/5
	Citi Trends	2.7/5
	Famous Footwear	2.4/5
	Rack Room Shoes	2.2/5

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Customer Service for Other Retail Brands

In the Retail industry, DSW's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	DSW	2.8/5

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DSW as an Employer

2.8/5

DSW has a 2.8/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of DSW

Roger Rawlins

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

DSW scored a -9 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of DSW would recommend the brand to a friend. ENPS measures how likely DSW employees would recommend working at DSW to a friend.

Net Promoter Score

-9

NPS Score

38%	Promoters
15%	Passive
47%	Detractors

Employee Net Promoter Score

-31

eNPS Score

26%	Promoters
17%	Passive
57%	Detractors

Global Ranking Snapshot

DSW is ranked #281 in the Global Top 100 Brands. It ranks just behind Yelp and just ahead of ADM.

RANK			INDUSTRY
279	Sotheby's	Charles F. Stewart	Ecommerce and Marketplaces
280	Yelp	Jeremy Stoppelman	Tech
281	DSW	Roger Rawlins	Retail
282	ADM	Juan Luciano	Food and Beverages
283	Nielsen	David Kenny	Tech
284	Box	Aaron Levie	Tech
285	Shake Shack	Randy Garutti	Travel and Hospitality

Retail Ranking Snapshot

DSW is ranked #50 in the Retail Industry. It ranks just behind Hot Topic and just ahead of Shake Shack.

RANK		Location
48	Ace Hardware	Oak Brook, IL
49	Hot Topic	City Of Industry, CA
50	DSW	Columbus, OH
51	Shake Shack	New York City, NY
52	Rite Aid	Harrisburg, PA
53	Abercrombie & Fitch Company	New Albany, OH
54	Fanatics Commerce	Jacksonville, FL