39
NPS
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Clarks
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About Clarks' Brand
Clarks is a British retailer selling footwear and accessories. Among its major competitors, Clarks is ranked in 2nd place for NPS while adidas is 1st, and PUMA is 3rd.
Brand at a Glance
82%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
Clarks Ranking
- #2 / 4 of its competitors
Clarks NPS
Clarks's Net Promoter Score (NPS) is a 39 with 57% Promoters, 25% Passives, and 18% Detractors. Net Promoter Score tracks whether Clarks's customers would recommend using the product based on a scale of -100 to 100.
Clarks Overall NPS
| 57% | Promoters |
|---|---|
| 25% | Passives |
| 18% | Detractors |
Clarks NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 36 | Mar 2024 | 36 |
Apr 2024 34 | Apr 2024 | 34 |
May 2024 37 | May 2024 | 37 |
Jun 2024 36 | Jun 2024 | 36 |
Jul 2024 37 | Jul 2024 | 37 |
Aug 2024 38 | Aug 2024 | 38 |
Oct 2024 38 | Oct 2024 | 38 |
Nov 2024 40 | Nov 2024 | 40 |
Jan 2025 39 | Jan 2025 | 39 |
Apr 2025 39 | Apr 2025 | 39 |
Nov 2025 40 | Nov 2025 | 40 |
Dec 2025 39 | Dec 2025 | 39 |
How Other Brands Compare
Clarks is ranked second for NPS among its competitors. adidas and PUMA come in first and third, with Skechers U.S.A. coming in at #4.
Clarks |  adidas |  PUMA |  Skechers U.S.A. | |
| Global Ranking | #- | #58 | #63 | #194 |
| NPS | 39 | 41 | 36 | 17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $5.62B | $15.21B | $5.69B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Clarks NPS by Gender
Male customers rated Clarks's NPS 41 points higher than Female customers.
Male
94
Clarks's NPS was rated 94 by Male customers on Comparably.
94%
Promoters
6%
Passives
0%
Detractors
Female
53
Clarks's NPS was rated 53 by Female customers on Comparably.
61%
Promoters
31%
Passives
8%
Detractors
Clarks NPS by Ethnicity
Clarks's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 70 | Caucasian | 70 |
African American/Black 44 | African American/Black | 44 |
Asian or Pacific Islander 75 | Asian or Pacific Islander | 75 |
Other 100 | Other | 100 |
Clarks NPS by Age
Clarks's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
Clarks NPS by Usage
Clarks's NPS was rated the highest by customers who have used Clarks's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 60 | Less than 1 Year | 60 |
1 to 2 Years 60 | 1 to 2 Years | 60 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 85 | Over 10 Years | 85 |
Clarks NPS vs. Competitors
Compared to its competitors, Clarks's NPS is rated right above PUMA, and is preceded by adidas.
| COMPANY | NPS Score | |
|---|---|---|
| adidas | 41 |
| Clarks | 39 |
| PUMA | 36 |
 | Marks & Spencer | 23 |
| Skechers U.S.A. | 17 |
 | encore | 0 |
 | Timberland | -14 |
 | Geox S p A | -50 |
 | Allbirds | -51 |
Clarks Customer Reviews
Out of the 8 Clarks customer reviews 8 were positive and 0 were constructive. Clarks customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Clarks Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Clarks users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Clarks Customer Loyalty Score by Gender
Male customers rated Clarks's Customer Loyalty score 15% higher than Female customers.
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Male
94%
Yes
Female
79%
Yes
Clarks Customer Loyalty Score by Ethnicity
Clarks's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Clarks.
79
out of 100
Caucasian
90
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
100
out of 100
Other
Clarks Customer Loyalty Score by Age
Clarks's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 78% | 26-30 | 78% |
31-35 78% | 31-35 | 78% |
41-45 100% | 41-45 | 100% |
46-50 82% | 46-50 | 82% |
51-55 100% | 51-55 | 100% |
66+ 91% | 66+ | 91% |
Clarks Customer Loyalty Score by Usage
Clarks's Customer Loyalty score was rated the highest by customers who have used Clarks's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Clarks Customer Loyalty Score by Industry
Clarks's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Clarks Customer Loyalty vs. Competitors
Compared to its competitors, Clarks's Customer Loyalty score is rated right above PUMA, and is preceded by Allbirds.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Geox S p A | 100% |
| adidas | 85% |
| Allbirds | 83% |
| Clarks | 82% |
| PUMA | 82% |
| Marks & Spencer | 78% |
| Skechers U.S.A. | 74% |
| encore | 70% |
| Timberland | 68% |
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Clarks Product Quality
4.2/5
Clarks has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Clarks Product Information
Clarks’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Clarks's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Clarks the lowest at 4.3.
- Website
- http://www.clarks.com
- Company Size
- 10,000+ Employees
Industry
Retail
Quick Insights into Clarks Product Quality
Clarks's Product Quality score was rated highest by customers ages 51-55, and rated lowest by Asian or Pacific Islander customers.
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Ranked Clarks Product Quality the Highest
Ranked Clarks Product Quality the Lowest
Clarks Product Quality Score by Gender
Male customers rated Clarks's Product Quality score 0.1 stars higher than Female customers.
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Male
4.6/5
Female
4.5/5
Clarks Product Quality Score by Ethnicity
Clarks's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 5 | Other | 5 |
Clarks Product Quality Score by Age
Clarks's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.4 | 31-35 | 4.4 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.5 | 46-50 | 4.5 |
51-55 5 | 51-55 | 5 |
66+ 4.7 | 66+ | 4.7 |
Clarks Product Quality Score by Usage
Clarks's Product Quality score was rated the highest by customers who have used Clarks's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Clarks Product Quality Score by Industry
Clarks's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Clarks Product Quality vs. Competitors
Compared to its competitors, Clarks's Product Quality score is rated right above PUMA, and is preceded by adidas.
| COMPANY | Product Quality Score | |
|---|---|---|
| Geox S p A | 5/5 |
| adidas | 4.3/5 |
| Clarks | 4.2/5 |
| PUMA | 4.2/5 |
| Marks & Spencer | 4.2/5 |
| Allbirds | 3.8/5 |
| Skechers U.S.A. | 3.6/5 |
| Timberland | 3.2/5 |
| encore | 3/5 |
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Clarks Pricing
Clarks ROI & Value For Money
4/5
Clarks has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Clarks Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Clarks.
Quick Insights into Clarks ROI
Clarks's ROI score was rated highest by customers ages 46-50, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Clarks ROI the Highest
Ranked Clarks ROI the Lowest
Clarks ROI Score by Gender
Male customers rated Clarks's ROI score 0.2 stars higher than Female customers.
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Male
4.4/5
Female
4.2/5
Clarks ROI Score by Ethnicity
Clarks's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.8 | Other | 4.8 |
Clarks ROI Score by Age
Clarks's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4 | 31-35 | 4 |
41-45 4.1 | 41-45 | 4.1 |
46-50 5 | 46-50 | 5 |
51-55 4.6 | 51-55 | 4.6 |
66+ 4.3 | 66+ | 4.3 |
Clarks ROI Score by Usage
Clarks's ROI score was rated the highest by customers who have used Clarks's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Clarks ROI Score by Industry
Clarks's ROI score was rated the highest by Education industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Clarks Pricing vs. Competitors
Compared to its competitors, Clarks's ROI score is rated right above Marks & Spencer, and is preceded by adidas.
| COMPANY | Pricing Score | |
|---|---|---|
| Geox S p A | 4.5/5 |
| PUMA | 4.1/5 |
| adidas | 4/5 |
| Clarks | 4/5 |
| Marks & Spencer | 3.8/5 |
| Skechers U.S.A. | 3.5/5 |
| Allbirds | 3.4/5 |
| Timberland | 3.1/5 |
| encore | 2.8/5 |
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Clarks Customer Satisfaction (CSAT)
Clarks Customer Satisfaction (CSAT) Score
89 / 100
Clarks has an overall Customer Satisfaction score of 89 rated by its users and customers.
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Very Satisfied
58%
Satisfied
31%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
3%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Clarks Customer Satisfaction
Clarks's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
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Ranked Clarks Customer Satisfaction the Highest
Ranked Clarks Customer Satisfaction the Lowest
Clarks Customer Satisfaction Score by Gender
Male customers rated Clarks's Customer Satisfaction score 14 points higher than Female customers.
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100 / 100
MaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
86 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Clarks Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Clarks' Customer Satisfaction (CSAT) score was rated 94% according to Caucasian users and customers.
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94 / 100
Very Satisfied
88%
Satisfied
6%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
6%
CSAT according to African American/Black
Clarks' Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
CSAT according to Asian or Pacific Islander
Clarks' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
63%
Satisfied
37%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Clarks' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Clarks Customer Satisfaction Score by Age
Clarks's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 66+ | 90% |
Clarks Customer Satisfaction Score by Usage
Clarks's Customer Satisfaction score was rated the highest by customers who have used Clarks's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Clarks Customer Satisfaction Score by Industry
Clarks's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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{
"title": "Clarks Customer Satisfaction Score by Industry",
"text": "Clarks's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 71,
"stars": 0,
"csatScore": 71,
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"scoreClassName": "",
"scoreLabel": 71
},
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"label": "Aerospace and Aviation",
"groupId": 496,
"score": 100,
"stars": 0,
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"scoreClassName": "max",
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},
{
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"groupId": 515,
"score": 100,
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},
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}Clarks Customer Satisfaction vs. Competitors
Compared to its competitors, Clarks's Customer Satisfaction score is rated right above PUMA, and is preceded by Geox S p A.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Geox S p A | 100% |
| Clarks | 89% |
| PUMA | 88% |
| adidas | 87% |
| Marks & Spencer | 86% |
| Skechers U.S.A. | 65% |
| Timberland | 54% |
| Allbirds | 50% |
| encore | 46% |
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Clarks Customer Service
4.1/5
Clarks has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Clarks's Customer Service
Address
40 High Street, BA16 0EQ United Kingdom
Website
http://www.clarks.com
Phone Number
1458899904
Quick Insights into Clarks Customer Service
Clarks's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers who have used Clarks's products/services for 5 to 10 Years.
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Ranked Clarks Customer Service the Highest
Ranked Clarks Customer Service the Lowest
Clarks Customer Service Score by Gender
Male customers rated Clarks's Customer Service score 0.2 stars higher than Female customers.
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Male
4.4/5
Female
4.2/5
Clarks Customer Service Score by Ethnicity
Clarks's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.8 | Other | 4.8 |
Clarks Customer Service Score by Age
Clarks's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.5 | 31-35 | 3.5 |
41-45 4 | 41-45 | 4 |
46-50 5 | 46-50 | 5 |
51-55 4.8 | 51-55 | 4.8 |
66+ 4.4 | 66+ | 4.4 |
Clarks Customer Service Score by Usage
Clarks's Customer Service score was rated the highest by customers who have used Clarks's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Clarks Customer Service Score by Industry
Clarks's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Clarks Customer Service vs. Competitors
Compared to its competitors, Clarks's Customer Service score is rated right above Marks & Spencer, and is preceded by adidas.
| COMPANY | Customer Service Score | |
|---|---|---|
| Geox S p A | 4.5/5 |
| PUMA | 4.2/5 |
| adidas | 4.1/5 |
| Clarks | 4.1/5 |
| Marks & Spencer | 4/5 |
| Skechers U.S.A. | 3.4/5 |
| Timberland | 3.1/5 |
| encore | 3/5 |
| Allbirds | 2.9/5 |
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Clarks as an Employer
4.1/5
Clarks has a 4.1/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
Clarks scored a 39 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Clarks would recommend the brand to a friend. ENPS measures how likely Clarks employees would recommend working at Clarks to a friend.
Net Promoter Score
39
NPS Score
| 57% | Promoters |
|---|---|
| 25% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 32% | Promoters |
|---|---|
| 21% | Passive |
| 47% | Detractors |
