-14
NPS
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Timberland
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About Timberland's Brand
To equip people to make a difference in their world. Among its major competitors, Timberland is ranked in 4th place for NPS while Wolverine Worldwide is 1st, and Converse is 2nd.Their current market cap is $226.29M
Brand at a Glance
68%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Timberland Ranking
- #4 / 4 of its competitors
Timberland NPS
Timberland's Net Promoter Score (NPS) is a -14 with 35% Promoters, 16% Passives, and 49% Detractors. Net Promoter Score tracks whether Timberland's customers would recommend using the product based on a scale of -100 to 100.
Timberland Overall NPS
| 35% | Promoters |
|---|---|
| 16% | Passives |
| 49% | Detractors |
Timberland NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 -10 | Aug 2024 | -10 |
Oct 2024 -13 | Oct 2024 | -13 |
Nov 2024 -11 | Nov 2024 | -11 |
Dec 2024 -13 | Dec 2024 | -13 |
Jan 2025 -13 | Jan 2025 | -13 |
Feb 2025 -13 | Feb 2025 | -13 |
Mar 2025 -13 | Mar 2025 | -13 |
Apr 2025 -14 | Apr 2025 | -14 |
Jun 2025 -14 | Jun 2025 | -14 |
Jul 2025 -14 | Jul 2025 | -14 |
Aug 2025 -13 | Aug 2025 | -13 |
Nov 2025 -15 | Nov 2025 | -15 |
How Other Brands Compare
Timberland is ranked #4 for NPS among its competitors. Wolverine Worldwide and Converse come in first and second, with Dr Martens coming in at third. Among those competitors, it is the lowest valued company behind Wolverine Worldwide.
Timberland |  Dr Martens |  Converse |  Wolverine Worldwide | |
| Global Ranking | #- | #790 | #831 | #- |
| NPS | -14 | 42 | 48 | 55 |
| Valuation Updated every 24 hours for public companies | $226.29M | - | - | $3.14B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Timberland NPS by Gender
Female customers rated Timberland's NPS 31 points higher than Male customers.
Male
-25
Timberland's NPS was rated -25 by Male customers on Comparably.
33%
Promoters
9%
Passives
58%
Detractors
Female
6
Timberland's NPS was rated 6 by Female customers on Comparably.
53%
Promoters
0%
Passives
47%
Detractors
Timberland NPS by Ethnicity
Timberland's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -16 | Caucasian | -16 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black -8 | African American/Black | -8 |
Asian or Pacific Islander -75 | Asian or Pacific Islander | -75 |
Other -38 | Other | -38 |
Timberland NPS by Age
Timberland's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
Timberland NPS by Usage
Timberland's NPS was rated the highest by customers who have used Timberland's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years -19 | 2 to 5 Years | -19 |
5 to 10 Years 8 | 5 to 10 Years | 8 |
Over 10 Years -38 | Over 10 Years | -38 |
Timberland NPS vs. Competitors
Compared to its competitors, Timberland's NPS is rated right below The Floor.
| COMPANY | NPS Score | |
|---|---|---|
| Wolverine Worldwide | 55 |
| Converse | 48 |
| Dr Martens | 42 |
 | The Floor | N/A |
| Timberland | -14 |
Timberland Customer Reviews
Out of the 14 Timberland customer reviews 8 were positive and 6 were constructive. Timberland customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Timberland Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Timberland users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Timberland Customer Loyalty Score by Gender
Male customers rated Timberland's Customer Loyalty score 1% higher than Female customers.
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Male
73%
Yes
Female
72%
Yes
Timberland Customer Loyalty Score by Ethnicity
Timberland's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Timberland.
68
out of 100
Caucasian
100
out of 100
Hispanic or Latino
63
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
66
out of 100
Other
Timberland Customer Loyalty Score by Age
Timberland's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 70% | 26-30 | 70% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
41-45 85% | 41-45 | 85% |
46-50 78% | 46-50 | 78% |
51-55 70% | 51-55 | 70% |
56-60 33% | 56-60 | 33% |
61-65 70% | 61-65 | 70% |
66+ 46% | 66+ | 46% |
Timberland Customer Loyalty Score by Usage
Timberland's Customer Loyalty score was rated the highest by customers who have used Timberland's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Timberland Customer Loyalty Score by Industry
Timberland's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Timberland Customer Loyalty vs. Competitors
Compared to its competitors, Timberland's Customer Loyalty score is rated right above The Floor, and is preceded by Dr Martens.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Wolverine Worldwide | 87% |
| Converse | 84% |
| Dr Martens | 80% |
| Timberland | 68% |
| The Floor | N/A |
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Timberland Product Quality
3.2/5
Timberland has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Timberland Product Information
Timberland’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Timberland's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Timberland the lowest at 1.5.
- Website
- https://www.timberland.com/
- Company Size
- 1,001-5,000 Employees
Industry
Fashion and Beauty
AdTech
Quick Insights into Timberland Product Quality
Timberland's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Timberland Product Quality the Highest
Ranked Timberland Product Quality the Lowest
Timberland Product Quality Score by Gender
Female customers rated Timberland's Product Quality score 0.6 stars higher than Male customers.
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Male
2.8/5
Female
3.4/5
Timberland Product Quality Score by Ethnicity
Timberland's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 2.2 | Asian or Pacific Islander | 2.2 |
Other 2.8 | Other | 2.8 |
Timberland Product Quality Score by Age
Timberland's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 2 | 31-35 | 2 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3 | 46-50 | 3 |
51-55 2.9 | 51-55 | 2.9 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2 | 61-65 | 2 |
66+ 1.6 | 66+ | 1.6 |
Timberland Product Quality Score by Usage
Timberland's Product Quality score was rated the highest by customers who have used Timberland's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Timberland Product Quality Score by Industry
Timberland's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Timberland Product Quality vs. Competitors
Compared to its competitors, Timberland's Product Quality score is rated right above The Floor, and is preceded by Wolverine Worldwide.
| COMPANY | Product Quality Score | |
|---|---|---|
| Converse | 4.2/5 |
| Dr Martens | 4.2/5 |
| Wolverine Worldwide | 3.5/5 |
| Timberland | 3.2/5 |
| The Floor | N/A |
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Timberland Pricing
Timberland ROI & Value For Money
3.1/5
Timberland has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Timberland Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Timberland.
Quick Insights into Timberland ROI
Timberland's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Timberland ROI the Highest
Ranked Timberland ROI the Lowest
Timberland ROI Score by Gender
Female customers rated Timberland's ROI score 0.4 stars higher than Male customers.
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Male
2.9/5
Female
3.3/5
Timberland ROI Score by Ethnicity
Timberland's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 2.8 | Other | 2.8 |
Timberland ROI Score by Age
Timberland's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.8 | 26-30 | 2.8 |
31-35 2.6 | 31-35 | 2.6 |
36-40 3 | 36-40 | 3 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3 | 46-50 | 3 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.1 | 56-60 | 2.1 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2 | 66+ | 2 |
Timberland ROI Score by Usage
Timberland's ROI score was rated the highest by customers who have used Timberland's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Timberland ROI Score by Industry
Timberland's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Timberland Pricing vs. Competitors
Compared to its competitors, Timberland's ROI score is rated right above The Floor, and is preceded by Dr Martens.
| COMPANY | Pricing Score | |
|---|---|---|
| Wolverine Worldwide | 4/5 |
| Converse | 4/5 |
| Dr Martens | 3.9/5 |
| Timberland | 3.1/5 |
| The Floor | N/A |
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Timberland Customer Satisfaction (CSAT)
Timberland Customer Satisfaction (CSAT) Score
54 / 100
Timberland has an overall Customer Satisfaction score of 54 rated by its users and customers.
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Very Satisfied
30%
Satisfied
24%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
11%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Timberland Customer Satisfaction
Timberland's Customer Satisfaction score was rated highest by customers who have used Timberland's products/services for 1 to 2 Years, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Timberland Customer Satisfaction the Highest
Ranked Timberland Customer Satisfaction the Lowest
Timberland Customer Satisfaction Score by Gender
Female customers rated Timberland's Customer Satisfaction score 24 points higher than Male customers.
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40 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 20% | |
Very Dissatisfied | 35% |
64 / 100
FemaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 26% |
Timberland Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Timberland's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
32%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
CSAT according to Hispanic or Latino
Timberland's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to African American/Black
Timberland's Customer Satisfaction (CSAT) score was rated 59% according to African American/Black users and customers.
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59 / 100
Very Satisfied
51%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
25%
Very Dissatisfied
8%
CSAT according to Asian or Pacific Islander
Timberland's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Other
Timberland's Customer Satisfaction (CSAT) score was rated 46% according to Other users and customers.
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46 / 100
Very Satisfied
23%
Satisfied
23%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
8%
Very Dissatisfied
31%
Timberland Customer Satisfaction Score by Age
Timberland's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 23% | |||||||||||||||
| 66+ | 20% |
Timberland Customer Satisfaction Score by Usage
Timberland's Customer Satisfaction score was rated the highest by customers who have used Timberland's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Timberland Customer Satisfaction Score by Industry
Timberland's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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{
"title": "Timberland Customer Satisfaction Score by Industry",
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}Timberland Customer Satisfaction vs. Competitors
Compared to its competitors, Timberland's Customer Satisfaction score is rated right above The Floor, and is preceded by Wolverine Worldwide.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Converse | 87% |
| Dr Martens | 79% |
| Wolverine Worldwide | 72% |
| Timberland | 54% |
| The Floor | 0% |
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Timberland Customer Service
3.1/5
Timberland has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Timberland's Customer Service
Address
Stratham, NH
Website
https://www.timberland.com/
Phone Number
1(888)802-9947
Quick Insights into Timberland Customer Service
Timberland's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Timberland Customer Service the Highest
Ranked Timberland Customer Service the Lowest
Timberland Customer Service Score by Gender
Female customers rated Timberland's Customer Service score 0.1 stars higher than Male customers.
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Male
2.8/5
Female
2.9/5
Timberland Customer Service Score by Ethnicity
Timberland's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 2.9 | Other | 2.9 |
Timberland Customer Service Score by Age
Timberland's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2 | 31-35 | 2 |
36-40 2.9 | 36-40 | 2.9 |
41-45 4 | 41-45 | 4 |
46-50 3 | 46-50 | 3 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.5 | 66+ | 1.5 |
Timberland Customer Service Score by Usage
Timberland's Customer Service score was rated the highest by customers who have used Timberland's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Timberland Customer Service Score by Industry
Timberland's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Timberland Customer Service vs. Competitors
Compared to its competitors, Timberland's Customer Service score is rated right above The Floor, and is preceded by Dr Martens.
| COMPANY | Customer Service Score | |
|---|---|---|
| Wolverine Worldwide | 4/5 |
| Converse | 4/5 |
| Dr Martens | 4/5 |
| Timberland | 3.1/5 |
| The Floor | N/A |
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Timberland as an Employer
2.2/5
Timberland has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Timberland scored a -14 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Timberland would recommend the brand to a friend. ENPS measures how likely Timberland employees would recommend working at Timberland to a friend.
Net Promoter Score
-14
NPS Score
| 35% | Promoters |
|---|---|
| 16% | Passive |
| 49% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 19% | Promoters |
|---|---|
| 12% | Passive |
| 69% | Detractors |
