55
NPS
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Wolverine Worldwide
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About Wolverine Worldwide's Brand
Wolverine World Wide, Inc. is a designer, manufacturer and marketer of a range of casual footwear and apparel, performance outdoor footwear. Among its major competitors, Wolverine Worldwide is ranked in 1st place for NPS while Dr Martens is 2nd, and Harley-Davidson is 3rd.Their current market cap is $3.14B
Brand at a Glance
87%
Customer Loyalty
3.5/5
Product Quality
4/5
Pricing
4/5
Customer Service
Wolverine Worldwide CMO
Wolverine Worldwide Ranking
- #1 / 4 of its competitors
Wolverine Worldwide NPS
Wolverine Worldwide's Net Promoter Score (NPS) is a 55 with 55% Promoters, 45% Passives, and 0% Detractors. Net Promoter Score tracks whether Wolverine Worldwide's customers would recommend using the product based on a scale of -100 to 100.
Wolverine Worldwide Overall NPS
| 55% | Promoters |
|---|---|
| 45% | Passives |
| 0% | Detractors |
Wolverine Worldwide NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 0 | Apr 2022 | 0 |
May 2022 0 | May 2022 | 0 |
Jun 2022 33 | Jun 2022 | 33 |
Oct 2022 50 | Oct 2022 | 50 |
Aug 2024 60 | Aug 2024 | 60 |
Sep 2024 57 | Sep 2024 | 57 |
Nov 2024 66 | Nov 2024 | 66 |
Dec 2024 60 | Dec 2024 | 60 |
Oct 2025 54 | Oct 2025 | 54 |
How Other Brands Compare
Wolverine Worldwide is ranked first for NPS among its competitors. Dr Martens and Harley-Davidson come in second and third, with The North Face coming in at #4. Among those competitors, it is the most valued company behind The North Face.
Wolverine Worldwide |  Harley-Davidson |  The North Face |  Dr Martens | |
| Global Ranking | #- | #158 | #466 | #790 |
| NPS | 55 | 35 | 15 | 42 |
| Valuation Updated every 24 hours for public companies | $3.14B | $5.01B | $31.49B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wolverine Worldwide NPS vs. Competitors
Compared to its competitors, Wolverine Worldwide's NPS is rated right above Dr Martens.
| COMPANY | NPS Score | |
|---|---|---|
| Wolverine Worldwide | 55 |
| Dr Martens | 42 |
| Harley-Davidson | 35 |
| The North Face | 15 |
 | Grafik | N/A |
 | Wet Seal | N/A |
 | The Floor | N/A |
 | Timberland | -14 |
| Verio | -100 |
Wolverine Worldwide Customer Reviews
Out of the 3 Wolverine Worldwide customer reviews 3 were positive and 0 were constructive. Wolverine Worldwide customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Wolverine Worldwide Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Wolverine Worldwide users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Wolverine Worldwide Customer Loyalty vs. Competitors
Compared to its competitors, Wolverine Worldwide's Customer Loyalty score is rated right above Harley-Davidson, and is preceded by Verio.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Verio | 100% |
| Wolverine Worldwide | 87% |
| Harley-Davidson | 82% |
| Dr Martens | 80% |
| The North Face | 71% |
| Timberland | 68% |
| Grafik | N/A |
| Wet Seal | N/A |
| The Floor | N/A |
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Wolverine Worldwide Product Quality
3.5/5
Wolverine Worldwide has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Wolverine Worldwide Product Information
Wolverine Worldwide’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Fashion and Beauty
Wolverine Worldwide Product Quality vs. Competitors
Compared to its competitors, Wolverine Worldwide's Product Quality score is rated right above Timberland, and is preceded by The North Face.
| COMPANY | Product Quality Score | |
|---|---|---|
| Dr Martens | 4.2/5 |
| Harley-Davidson | 3.9/5 |
| The North Face | 3.7/5 |
| Wolverine Worldwide | 3.5/5 |
| Timberland | 3.2/5 |
| Verio | 1.5/5 |
| Grafik | N/A |
| Wet Seal | N/A |
| The Floor | N/A |
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Wolverine Worldwide Pricing
Wolverine Worldwide ROI & Value For Money
4/5
Wolverine Worldwide has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Wolverine Worldwide Pricing vs. Competitors
Compared to its competitors, Wolverine Worldwide's ROI score is rated right above Dr Martens.
| COMPANY | Pricing Score | |
|---|---|---|
| Wolverine Worldwide | 4/5 |
| Dr Martens | 3.9/5 |
| Harley-Davidson | 3.6/5 |
| The North Face | 3.4/5 |
| Timberland | 3.1/5 |
| Verio | 1.5/5 |
| Grafik | N/A |
| Wet Seal | N/A |
| The Floor | N/A |
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Wolverine Worldwide Customer Satisfaction (CSAT)
Wolverine Worldwide Customer Satisfaction (CSAT) Score
72 / 100
Wolverine Worldwide has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Wolverine Worldwide Customer Satisfaction vs. Competitors
Compared to its competitors, Wolverine Worldwide's Customer Satisfaction score is rated right above Harley-Davidson, and is preceded by Dr Martens.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Dr Martens | 79% |
| Wolverine Worldwide | 72% |
| Harley-Davidson | 72% |
| The North Face | 65% |
| Timberland | 54% |
| Verio | 0% |
| Grafik | 0% |
| Wet Seal | 0% |
| The Floor | 0% |
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Wolverine Worldwide Customer Service
4/5
Wolverine Worldwide has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Wolverine Worldwide's Customer Service
Address
9341 Courtland DR, Rockford, MI
Website
http://www.wolverineworldwide.com
Phone Number
(616) 863-4030
Wolverine Worldwide Customer Service vs. Competitors
Compared to its competitors, Wolverine Worldwide's Customer Service score is rated right above Dr Martens.
| COMPANY | Customer Service Score | |
|---|---|---|
| Wolverine Worldwide | 4/5 |
| Dr Martens | 4/5 |
| Harley-Davidson | 3.8/5 |
| The North Face | 3.4/5 |
| Timberland | 3.1/5 |
| Verio | 1.5/5 |
| Grafik | N/A |
| Wet Seal | N/A |
| The Floor | N/A |
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Wolverine Worldwide as an Employer
3.8/5
Wolverine Worldwide has a 3.8/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Wolverine Worldwide scored a 55 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Wolverine Worldwide would recommend the brand to a friend. ENPS measures how likely Wolverine Worldwide employees would recommend working at Wolverine Worldwide to a friend.
Net Promoter Score
55
NPS Score
| 55% | Promoters |
|---|---|
| 45% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 30% | Promoters |
|---|---|
| 25% | Passive |
| 45% | Detractors |
