
Dr. Martens’ appeal to people who have their own individual style but share a united spirit – authentic characters who stand for something. Dr Martens’s brand is ranked #790 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dr Martens. When compared to other organizations within the Fashion and Beauty industry, Dr Martens is ranked #72. Among its major competitors, Dr Martens is ranked in 4th place for NPS while Wolverine Worldwide is 1st, and Converse is 2nd.
Dr Martens's Net Promoter Score (NPS) is a 42 with 61% Promoters, 20% Passives, and 19% Detractors. Net Promoter Score tracks whether Dr Martens's customers would recommend using the product based on a scale of -100 to 100.
| 61% | Promoters |
|---|---|
| 20% | Passives |
| 19% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 41 | Nov 2024 | 41 |
Dec 2024 41 | Dec 2024 | 41 |
Jan 2025 41 | Jan 2025 | 41 |
Feb 2025 41 | Feb 2025 | 41 |
Mar 2025 41 | Mar 2025 | 41 |
Apr 2025 41 | Apr 2025 | 41 |
May 2025 41 | May 2025 | 41 |
Jun 2025 41 | Jun 2025 | 41 |
Sep 2025 41 | Sep 2025 | 41 |
Oct 2025 40 | Oct 2025 | 40 |
Nov 2025 42 | Nov 2025 | 42 |
Dec 2025 42 | Dec 2025 | 42 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Dr Martens's NPS 52 points higher than Male customers.
Dr Martens's NPS was rated 11 by Male customers on Comparably.
Dr Martens's NPS was rated 63 by Female customers on Comparably.
Dr Martens's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 44 | Caucasian | 44 |
Hispanic or Latino 54 | Hispanic or Latino | 54 |
African American/Black 11 | African American/Black | 11 |
Asian or Pacific Islander 47 | Asian or Pacific Islander | 47 |
Other 38 | Other | 38 |
Dr Martens's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Dr Martens's NPS was rated the highest by customers who have used Dr Martens's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -17 | Less than 1 Year | -17 |
1 to 2 Years 67 | 1 to 2 Years | 67 |
2 to 5 Years 68 | 2 to 5 Years | 68 |
5 to 10 Years 47 | 5 to 10 Years | 47 |
Over 10 Years 28 | Over 10 Years | 28 |
Compared to its competitors, Dr Martens's NPS is rated right above Crocs, and is preceded by Vans.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Wolverine Worldwide | 55 |
![]() | Converse | 48 |
![]() | Vans | 47 |
![]() | Dr Martens | 42 |
![]() | Crocs | 34 |
![]() | Timberland | -14 |
In the Fashion and Beauty industry, Dr Martens's NPS is rated right above Uniqlo, and is preceded by American Eagle Outfitters.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Dr Martens | 42 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
Out of the 28 Dr Martens customer reviews 24 were positive and 4 were constructive. Dr Martens customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Dr Martens users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Dr Martens's Customer Loyalty score 11% higher than Male customers.
Dr Martens's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Dr Martens's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 92% | 18-25 | 92% |
26-30 94% | 26-30 | 94% |
31-35 66% | 31-35 | 66% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 64% | 46-50 | 64% |
51-55 100% | 51-55 | 100% |
56-60 55% | 56-60 | 55% |
61-65 100% | 61-65 | 100% |
Dr Martens's Customer Loyalty score was rated the highest by customers who have used Dr Martens's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Dr Martens's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Consumer Goods industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Dr Martens's Customer Loyalty score is rated right above Crocs, and is preceded by Converse.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Wolverine Worldwide | 87% |
![]() | Vans | 85% |
![]() | Converse | 84% |
![]() | Dr Martens | 80% |
![]() | Crocs | 79% |
![]() | Timberland | 68% |
In the Fashion and Beauty industry, Dr Martens's Customer Loyalty score is rated right above CHANEL, and is preceded by Uniqlo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | Dr Martens | 80% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
Dr Martens has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Dr Martens’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Dr Martens's product the highest. Reviewers from the Tech industry rated Dr Martens the lowest at 3.8.
Dr Martens's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Government and Public Policy industry.
Female customers rated Dr Martens's Product Quality score 0.6 stars higher than Male customers.
Dr Martens's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.3 | Other | 4.3 |
Dr Martens's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.7 | 26-30 | 4.7 |
31-35 4.2 | 31-35 | 4.2 |
36-40 5 | 36-40 | 5 |
41-45 4.7 | 41-45 | 4.7 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.7 | 56-60 | 2.7 |
61-65 4.6 | 61-65 | 4.6 |
Dr Martens's Product Quality score was rated the highest by customers who have used Dr Martens's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Dr Martens's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Dr Martens's Product Quality score is rated right above Crocs, and is preceded by Converse.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Vans | 4.3/5 |
![]() | Converse | 4.2/5 |
![]() | Dr Martens | 4.2/5 |
![]() | Crocs | 4.1/5 |
![]() | Wolverine Worldwide | 3.5/5 |
![]() | Timberland | 3.2/5 |
In the Fashion and Beauty industry, Dr Martens's Product Quality score is rated right above American Eagle Outfitters, and is preceded by CHANEL.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | Dr Martens | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Crocs | 4.1/5 |
Dr Martens has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Dr Martens.
Dr Martens's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers ages 46-50.
Female customers rated Dr Martens's ROI score 0.7 stars higher than Male customers.
Dr Martens's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.7 | Other | 3.7 |
Dr Martens's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4 | 31-35 | 4 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.3 | 41-45 | 4.3 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.5 | 56-60 | 2.5 |
61-65 4.5 | 61-65 | 4.5 |
Dr Martens's ROI score was rated the highest by customers who have used Dr Martens's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Dr Martens's ROI score was rated the highest by Retail industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Dr Martens's ROI score is rated right above Crocs, and is preceded by Converse.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Wolverine Worldwide | 4/5 |
![]() | Vans | 4/5 |
![]() | Converse | 4/5 |
![]() | Dr Martens | 3.9/5 |
![]() | Crocs | 3.7/5 |
![]() | Timberland | 3.1/5 |
In the Fashion and Beauty industry, Dr Martens's ROI score is rated right above Glossier, and is preceded by CHANEL.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Dr Martens | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
Dr Martens has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dr Martens's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 46-50.
Female customers rated Dr Martens's Customer Satisfaction score 21 points higher than Male customers.
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 7% | |
Very Dissatisfied | 15% |
Very Satisfied | 68% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 0% | |
Very Dissatisfied | 9% |
Dr Martens' Customer Satisfaction (CSAT) score was rated 81% according to Caucasian users and customers.
Dr Martens' Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
Dr Martens' Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.
Dr Martens' Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.
Dr Martens' Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
Dr Martens's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 91% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 20% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 67% |
Dr Martens's Customer Satisfaction score was rated the highest by customers who have used Dr Martens's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Dr Martens's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Dr Martens Customer Satisfaction Score by Industry",
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"groupId": 515,
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"groupId": 523,
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"groupId": 533,
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"groupId": 535,
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"groupId": 559,
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]
}Compared to its competitors, Dr Martens's Customer Satisfaction score is rated right above Crocs, and is preceded by Vans.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Converse | 87% |
![]() | Vans | 85% |
![]() | Dr Martens | 79% |
![]() | Crocs | 79% |
![]() | Wolverine Worldwide | 72% |
![]() | Timberland | 54% |
In the Fashion and Beauty industry, Dr Martens's Customer Satisfaction score is rated right above Glossier, and is preceded by CHANEL.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | American Eagle Outfitters | 82% |
![]() | CHANEL | 80% |
![]() | Dr Martens | 79% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
Dr Martens has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Dr Martens' overall Customer Service score rated by its users and customers.
10 NW 10th Avenue, Portland, OR 97209
http://www.drmartens.com/
503-417-7115
Dr Martens's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers ages 46-50.
Female customers rated Dr Martens's Customer Service score 0.5 stars higher than Male customers.
Dr Martens's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.7 | Other | 3.7 |
Dr Martens's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4 | 31-35 | 4 |
36-40 4.7 | 36-40 | 4.7 |
41-45 4.4 | 41-45 | 4.4 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.2 | 51-55 | 2.2 |
56-60 3.4 | 56-60 | 3.4 |
61-65 4.5 | 61-65 | 4.5 |
Dr Martens's Customer Service score was rated the highest by customers who have used Dr Martens's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Dr Martens's Customer Service score was rated the highest by Retail industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Dr Martens's Customer Service score is rated right above Crocs, and is preceded by Converse.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Vans | 4.1/5 |
![]() | Wolverine Worldwide | 4/5 |
![]() | Converse | 4/5 |
![]() | Dr Martens | 4/5 |
![]() | Crocs | 3.8/5 |
![]() | Timberland | 3.1/5 |
In the Fashion and Beauty industry, Dr Martens's Customer Service score is rated right above Crocs, and is preceded by Gucci.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Dr Martens | 4/5 |
![]() | Crocs | 3.8/5 |
Dr Martens has a 3.0/5 stars for its overall company culture rated by their employees

Dr Martens scored a 42 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of Dr Martens would recommend the brand to a friend. ENPS measures how likely Dr Martens employees would recommend working at Dr Martens to a friend.
| 61% | Promoters |
|---|---|
| 20% | Passive |
| 19% | Detractors |
| 35% | Promoters |
|---|---|
| 16% | Passive |
| 49% | Detractors |
Dr Martens is ranked #790 in the Global Top 100 Brands. It ranks just behind BNSF Railway and just ahead of Frost Bank.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
788 | ![]() | DigitalOcean | ![]() | Yancey Spruill | Tech |
789 | ![]() | BNSF Railway | ![]() | Carl Ice | Automotive and Transportation |
790 | ![]() | Dr Martens | ![]() | Kenny Wilson | Fashion and Beauty |
791 | ![]() | Frost Bank | ![]() | Phillip Green | Banking and Financial Services |
792 | ![]() | ArcelorMittal | ![]() | Lakshmi Mittal | Energy and Manufacturing |
793 | ![]() | Jio | ![]() | Rahul Razdan | Tech |
794 | ![]() | Bodybuilding.com | ![]() | Jas Krdzalic | Health and Wellness |
Dr Martens is ranked #72 in the Fashion and Beauty Industry. It ranks just behind Farfetch and just ahead of Lakme.
| RANK | COMPANY | Location | |
|---|---|---|---|
70 | ![]() | Who What Wear | Los Angeles, CA |
71 | ![]() | Farfetch | |
72 | ![]() | Dr Martens | Portland, OR |
73 | ![]() | Lakme | |
74 | ![]() | Mary Kay | Addison, TX |
75 | ![]() | Converse | Andover, MA |
76 | ![]() | PVH | York, NY |