Mary Kay NPS & Customer Reviews | Comparably
Mary Kay is
Ranked
#74
in
Fashion and Beauty Brands
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Mary Kay
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Mary Kay is ranked #74 in Fashion and Beauty Brands

About Mary Kay's Brand

Mary Kay INC develops mobile applications. Mary Kay is one of the largest direct sellers of skin care and color cosmetics in the world. Mk Mary Kay’s brand is ranked #821 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Mary Kay. When compared to other organizations within the Fashion and Beauty industry, Mary Kay is ranked #74. Among its major competitors, Mary Kay is ranked in 1st place for NPS while Oriflame Cosmetics is 2nd, and Elizabeth Arden is 3rd. Overall, Mary Kay has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

90%
Customer Loyalty
4.5/5
Product Quality
4.2/5
Pricing
4.5/5
Customer Service

Mary Kay Ranking

Mary Kay NPS

Mary Kay's Net Promoter Score (NPS) is a 53 with 70% Promoters, 13% Passives, and 17% Detractors. Net Promoter Score tracks whether Mary Kay's customers would recommend using the product based on a scale of -100 to 100.

Mary Kay Overall NPS

53
NPS
70%Promoters
13%Passives
17%Detractors
Mary Kay Overall NPS

Mary Kay NPS Trend

-100
-50
0
50
100
Jun 2024
50
Jun 202450
Jul 2024
49
Jul 202449
Aug 2024
51
Aug 202451
Sep 2024
51
Sep 202451
Oct 2024
51
Oct 202451
Dec 2024
51
Dec 202451
Jan 2025
51
Jan 202551
Apr 2025
51
Apr 202551
Jun 2025
51
Jun 202551
Jul 2025
51
Jul 202551
Nov 2025
53
Nov 202553
Dec 2025
53
Dec 202553

How Other Brands Compare

Mary Kay is ranked first for NPS among its competitors. Avon and Revlon come in second and third, with Arbonne International coming in at #4.

Mary Kay's Logo
Mary Kay
Revlon's Logo
Revlon
Avon's Logo
Avon
Arbonne International's Logo
Arbonne International
Global Ranking#821#427#437#-
NPS5318247
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-Neutral-
Valuation Updated every 24 hours for public companies-$652.33M$2.47B$211.96B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Mary Kay NPS by Gender

Male customers rated Mary Kay's NPS 22 points higher than Female customers.

Male

89

Mary Kay's NPS was rated 89 by Male customers on Comparably.

89%
Promoters
11%
Passives
0%
Detractors

Female

67

Mary Kay's NPS was rated 67 by Female customers on Comparably.

77%
Promoters
13%
Passives
10%
Detractors

Mary Kay NPS by Ethnicity

Mary Kay's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
60
Caucasian60
Hispanic or Latino
66
Hispanic or Latino66
African American/Black
79
African American/Black79
Asian or Pacific Islander
100
Asian or Pacific Islander100
Native American
80
Native American80
Other
70
Other70

Mary Kay NPS by Age

Mary Kay's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.

0
20
40
60
80
100
Promoters
60%
Passives
35%
Detractors
5%
18-2560%35%5%
Promoters
56%
Passives
33%
Detractors
11%
26-3056%33%11%
Promoters
70%
Passives
20%
Detractors
10%
31-3570%20%10%
Promoters
77%
Passives
8%
Detractors
15%
36-4077%8%15%
Promoters
68%
Passives
13%
Detractors
19%
41-4568%13%19%
Promoters
73%
Passives
18%
Detractors
9%
46-5073%18%9%
Promoters
76%
Passives
12%
Detractors
12%
51-5576%12%12%
Promoters
81%
Passives
5%
Detractors
14%
56-6081%5%14%
Promoters
85%
Passives
5%
Detractors
10%
61-6585%5%10%
Promoters
97%
Passives
0%
Detractors
3%
66+97%0%3%

Mary Kay NPS by Usage

Mary Kay's NPS was rated the highest by customers who have used Mary Kay's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
35
Less than 1 Year35
1 to 2 Years
56
1 to 2 Years56
2 to 5 Years
67
2 to 5 Years67
5 to 10 Years
71
5 to 10 Years71
Over 10 Years
77
Over 10 Years77

Mary Kay NPS vs. Competitors

Compared to its competitors, Mary Kay's NPS is rated right above Oriflame Cosmetics.

Mary Kay NPS vs Companies in Fashion and Beauty

In the Fashion and Beauty industry, Mary Kay's NPS is rated right above Nike.

Mary Kay Customer Reviews

Out of the 51 Mary Kay customer reviews 47 were positive and 4 were constructive. Mary Kay customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
The research that goes behind the products . They work awesome!
What do you value most about this brand?
Amazing, luxury, great prices, lasts long
What do you value most about this brand?
Quality Products for the money and made in usa,
What do you value most about this brand?
The quality is excellent and far superior to other brands.
What do you value most about this brand?
Skin care to makeup...AWESOME products!

Mary Kay Customer Loyalty

90%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

90% of Mary Kay users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

90
90%
10
10%
Mary Kay Customer Loyalty

Mary Kay Customer Loyalty Score by Gender

Female customers rated Mary Kay's Customer Loyalty score 3% higher than Male customers.

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Male
90%
Yes
Female
93%
Yes

Mary Kay Customer Loyalty Score by Ethnicity

Mary Kay's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

% who answered "Yes"

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91
out of 100
Caucasian
100
out of 100
Hispanic or Latino
95
out of 100
African American/Black
95
out of 100
Asian or Pacific Islander
100
out of 100
Native American
96
out of 100
Other

Mary Kay Customer Loyalty Score by Age

Mary Kay's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
87%
18-2587%
26-30
90%
26-3090%
31-35
82%
31-3582%
36-40
86%
36-4086%
41-45
94%
41-4594%
46-50
96%
46-5096%
51-55
93%
51-5593%
56-60
96%
56-6096%
61-65
96%
61-6596%
66+
94%
66+94%

Mary Kay Customer Loyalty Score by Usage

Mary Kay's Customer Loyalty score was rated the highest by customers who have used Mary Kay's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
79%
1 to 2 Years
80%
2 to 5 Years
97%
5 to 10 Years
96%
Over 10 Years
95%

Mary Kay Customer Loyalty Score by Industry

Mary Kay's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
100%
Accounting
88%
Aerospace and Aviation
70%
Fashion and Beauty
100%
Arts and Entertainment
100%
Banking and Financial Services
85%
Business and Consumer Services
100%
Consulting
100%
Education
92%
Government and Public Policy
100%
Healthcare, Hospitals and Medicine
88%
Hospitality
100%
Individual and Family Services
100%
Non-Profit
100%
Professional Services
100%
Retail
100%

Mary Kay Customer Loyalty vs. Competitors

Compared to its competitors, Mary Kay's Customer Loyalty score is rated right above Oriflame Cosmetics.

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Mary Kay's Logo
VS
Oriflame Cosmetics' Logo
Avon's Logo
Arbonne International's Logo
Younique's Logo
Revlon's Logo
Elizabeth Arden's Logo

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Customer Loyalty for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Mary Kay's Customer Loyalty score is rated right above American Eagle Outfitters.

COMPANYCustomer Loyalty Score
Mary Kay90%
American Eagle Outfitters87%
Vans85%
Nike83%
Uniqlo81%
CHANEL79%
Crocs79%
Glossier77%
Gucci76%

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Mary Kay's Logo
VS
American Eagle Outfitters' Logo
Vans' Logo
Nike's Logo
Uniqlo's Logo
CHANEL's Logo
Crocs' Logo
Glossier's Logo
Gucci's Logo

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Mary Kay Product Quality

4.5/5

Mary Kay has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.

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Mary Kay Product Information

Mary Kay’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Mary Kay's product the highest. Reviewers from the Banking and Financial Services industry rated Mary Kay the lowest at 4.8.

Website
http://www.marykay.com
Company Size
5,001-10,000 Employees

Industry

Fashion and Beauty

Quick Insights into Mary Kay Product Quality

Mary Kay's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Mary Kay Product Quality the Highest

Arts and Entertainment
5
2 to 5 Years
4.8
36-40
4.8

Ranked Mary Kay Product Quality the Lowest

18-25
4.3
Less than 1 Year
4.3
Aerospace and Aviation
4.1

Mary Kay Product Quality Score by Gender

Male customers rated Mary Kay's Product Quality score 0.1 stars higher than Female customers.

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Male

4.8/5

Female

4.7/5

Mary Kay Product Quality Score by Ethnicity

Mary Kay's Product Quality score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.

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0
1
2
3
4
5
Caucasian
4.7
Caucasian4.7
Hispanic or Latino
4.4
Hispanic or Latino4.4
African American/Black
4.6
African American/Black4.6
Asian or Pacific Islander
4.7
Asian or Pacific Islander4.7
Native American
4.8
Native American4.8
Other
4.5
Other4.5

Mary Kay Product Quality Score by Age

Mary Kay's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
4.6
26-304.6
31-35
4.6
31-354.6
36-40
4.8
36-404.8
41-45
4.8
41-454.8
46-50
4.7
46-504.7
51-55
4.8
51-554.8
56-60
4.6
56-604.6
61-65
4.6
61-654.6
66+
4.7
66+4.7

Mary Kay Product Quality Score by Usage

Mary Kay's Product Quality score was rated the highest by customers who have used Mary Kay's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4.3
1 to 2 Years
4.5
2 to 5 Years
4.8
5 to 10 Years
4.8
Over 10 Years
4.7

Mary Kay Product Quality Score by Industry

Mary Kay's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
4.7
Accounting
4.7
Aerospace and Aviation
4.1
Fashion and Beauty
4.9
Arts and Entertainment
5
Banking and Financial Services
4.8
Business and Consumer Services
4.9
Consulting
4.3
Education
4.8
Government and Public Policy
4.6
Healthcare, Hospitals and Medicine
4.6
Hospitality
4.6
Individual and Family Services
4.8
Non-Profit
5
Professional Services
5
Retail
5

Mary Kay Product Quality vs. Competitors

Compared to its competitors, Mary Kay's Product Quality score is rated right above Oriflame Cosmetics.

COMPANYProduct Quality Score
Mary Kay4.5/5
Oriflame Cosmetics4.3/5
Avon4/5
Revlon3.9/5
Arbonne International3.7/5
Younique3.7/5
Elizabeth Arden3.4/5

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Mary Kay's Logo
VS
Oriflame Cosmetics' Logo
Avon's Logo
Revlon's Logo
Arbonne International's Logo
Younique's Logo
Elizabeth Arden's Logo

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Product Quality for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Mary Kay's Product Quality score is rated right above Uniqlo.

COMPANYProduct Quality Score
Mary Kay4.5/5
Uniqlo4.3/5
Nike4.3/5
Vans4.3/5
Glossier4.3/5
CHANEL4.2/5
American Eagle Outfitters4.2/5
Gucci4.2/5
Crocs4.1/5

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Mary Kay's Logo
VS
Uniqlo's Logo
Nike's Logo
Vans' Logo
Glossier's Logo
CHANEL's Logo
American Eagle Outfitters' Logo
Gucci's Logo
Crocs' Logo

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Mary Kay Pricing

Mary Kay ROI & Value For Money

4.2/5

Mary Kay has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.

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Mary Kay Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Professional Services industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Mary Kay.

Quick Insights into Mary Kay ROI

Mary Kay's ROI score was rated highest by customers from the Professional Services industry, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked Mary Kay ROI the Highest

Professional Services
5
66+
4.6
2 to 5 Years
4.4

Ranked Mary Kay ROI the Lowest

18-25
3.8
Less than 1 Year
3.7
Aerospace and Aviation
3.1

Mary Kay ROI Score by Gender

Male customers rated Mary Kay's ROI score 0.2 stars higher than Female customers.

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Male

4.4/5

Female

4.2/5

Mary Kay ROI Score by Ethnicity

Mary Kay's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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0
1
2
3
4
5
Caucasian
4.1
Caucasian4.1
Hispanic or Latino
4.1
Hispanic or Latino4.1
African American/Black
4.4
African American/Black4.4
Asian or Pacific Islander
4.4
Asian or Pacific Islander4.4
Native American
4.4
Native American4.4
Other
4.2
Other4.2

Mary Kay ROI Score by Age

Mary Kay's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
4.4
26-304.4
31-35
4.4
31-354.4
36-40
4.4
36-404.4
41-45
4
41-454
46-50
4.2
46-504.2
51-55
4.4
51-554.4
56-60
4.2
56-604.2
61-65
4
61-654
66+
4.6
66+4.6

Mary Kay ROI Score by Usage

Mary Kay's ROI score was rated the highest by customers who have used Mary Kay's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.7
1 to 2 Years
4
2 to 5 Years
4.4
5 to 10 Years
4.4
Over 10 Years
4.4

Mary Kay ROI Score by Industry

Mary Kay's ROI score was rated the highest by Professional Services industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
4.8
Accounting
4.1
Aerospace and Aviation
3.1
Fashion and Beauty
4.7
Arts and Entertainment
4.6
Banking and Financial Services
4.6
Business and Consumer Services
3.9
Consulting
4.6
Education
4.3
Government and Public Policy
4.8
Healthcare, Hospitals and Medicine
4.1
Hospitality
3.8
Individual and Family Services
4.7
Non-Profit
4.6
Professional Services
5
Retail
4.5

Mary Kay Pricing vs. Competitors

Compared to its competitors, Mary Kay's ROI score is rated right above Oriflame Cosmetics.

COMPANYPricing Score
Mary Kay4.2/5
Oriflame Cosmetics4.2/5
Revlon3.9/5
Avon3.8/5
Arbonne International3.7/5
Elizabeth Arden3.4/5
Younique2.8/5

Unlock Mary Kay ROI vs. Competitors Data

Mary Kay's Logo
VS
Oriflame Cosmetics' Logo
Revlon's Logo
Avon's Logo
Arbonne International's Logo
Elizabeth Arden's Logo
Younique's Logo

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ROI for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Mary Kay's ROI score is rated right above Vans.

COMPANYPricing Score
Mary Kay4.2/5
Vans4/5
Uniqlo4/5
Nike3.9/5
CHANEL3.9/5
Glossier3.9/5
American Eagle Outfitters3.8/5
Gucci3.8/5
Crocs3.7/5

Unlock Mary Kay ROI vs. Companies in Fashion and Beauty Data

Mary Kay's Logo
VS
Vans' Logo
Uniqlo's Logo
Nike's Logo
CHANEL's Logo
Glossier's Logo
American Eagle Outfitters' Logo
Gucci's Logo
Crocs' Logo

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Mary Kay Customer Satisfaction (CSAT)

Mary Kay Customer Satisfaction (CSAT) Score

90 / 100

Mary Kay has an overall Customer Satisfaction score of 90 rated by its users and customers.

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Very Satisfied67%
Satisfied23%
Neither Satisfied nor Dissatisfied5%
Dissatisfied2%
Very Dissatisfied3%
Very Satisfied
67%
Satisfied
23%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
2%
Very Dissatisfied
3%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Mary Kay Customer Satisfaction

Mary Kay's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Non-Profit industry.

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Ranked Mary Kay Customer Satisfaction the Highest

18-25
100%
2 to 5 Years
100%
Accounting
100%

Ranked Mary Kay Customer Satisfaction the Lowest

31-35
80%
Less than 1 Year
78%
Non-Profit
67%

Mary Kay Customer Satisfaction Score by Gender

Male customers rated Mary Kay's Customer Satisfaction score 10 points higher than Female customers.

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100 / 100
Male
Very Satisfied
83%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
90 / 100
Female
Very Satisfied
69%
Satisfied
21%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
1%
Very Dissatisfied
3%

Mary Kay Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Mary Kay's Customer Satisfaction (CSAT) score was rated 90% according to Caucasian users and customers.

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90 / 100
Very Satisfied71%
Satisfied19%
Neither Satisfied nor Dissatisfied6%
Dissatisfied2%
Very Dissatisfied2%
Very Satisfied
71%
Satisfied
19%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
2%
Very Dissatisfied
2%

CSAT according to Hispanic or Latino

Mary Kay's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.

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83 / 100
Very Satisfied83%
Satisfied0%
Neither Satisfied nor Dissatisfied17%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
83%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to African American/Black

Mary Kay's Customer Satisfaction (CSAT) score was rated 84% according to African American/Black users and customers.

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84 / 100
Very Satisfied67%
Satisfied17%
Neither Satisfied nor Dissatisfied5%
Dissatisfied0%
Very Dissatisfied11%
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
11%

CSAT according to Asian or Pacific Islander

Mary Kay's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied71%
Satisfied29%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
71%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Native American

Mary Kay's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.

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100 / 100
Very Satisfied60%
Satisfied40%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Mary Kay's Customer Satisfaction (CSAT) score was rated 96% according to Other users and customers.

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96 / 100
Very Satisfied67%
Satisfied29%
Neither Satisfied nor Dissatisfied4%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
29%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
0%

Mary Kay Customer Satisfaction Score by Age

Mary Kay's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%
26-30 CSAT Score
100%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
31-35 CSAT Score
80%
Very Satisfied
70%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
10%
31-3580%
36-40 CSAT Score
91%
Very Satisfied
82%
Satisfied
9%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
0%
36-4091%
41-45 CSAT Score
87%
Very Satisfied
74%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%
41-4587%
46-50 CSAT Score
95%
Very Satisfied
69%
Satisfied
26%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
5%
46-5095%
51-55 CSAT Score
88%
Very Satisfied
75%
Satisfied
13%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
4%
51-5588%
56-60 CSAT Score
81%
Very Satisfied
67%
Satisfied
14%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
4%
Very Dissatisfied
5%
56-6081%
61-65 CSAT Score
95%
Very Satisfied
74%
Satisfied
21%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
0%
61-6595%
66+ CSAT Score
96%
Very Satisfied
82%
Satisfied
14%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
0%
66+96%

Mary Kay Customer Satisfaction Score by Usage

Mary Kay's Customer Satisfaction score was rated the highest by customers who have used Mary Kay's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
78
1 to 2 Years
79
2 to 5 Years
100
5 to 10 Years
89
Over 10 Years
93

Mary Kay Customer Satisfaction Score by Industry

Mary Kay's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Non-Profit industry customers.

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Tech
100
Accounting
100
Aerospace and Aviation
100
Fashion and Beauty
86
Arts and Entertainment
100
Banking and Financial Services
100
Business and Consumer Services
100
Consulting
75
Education
91
Government and Public Policy
100
Healthcare, Hospitals and Medicine
80
Hospitality
100
Individual and Family Services
100
Non-Profit
67
Professional Services
80
Retail
100

Mary Kay Customer Satisfaction vs. Competitors

Compared to its competitors, Mary Kay's Customer Satisfaction score is rated right above Avon, and is preceded by Oriflame Cosmetics.

COMPANYCustomer Satisfaction (CSAT) Score
Oriflame Cosmetics92%
Mary Kay90%
Avon80%
Revlon80%
Elizabeth Arden67%
Arbonne International58%
Younique50%

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Mary Kay's Logo
VS
Oriflame Cosmetics' Logo
Avon's Logo
Revlon's Logo
Elizabeth Arden's Logo
Arbonne International's Logo
Younique's Logo

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Customer Satisfaction for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Mary Kay's Customer Satisfaction score is rated right above Uniqlo.

COMPANYCustomer Satisfaction (CSAT) Score
Mary Kay90%
Uniqlo88%
Nike86%
Vans85%
American Eagle Outfitters82%
CHANEL80%
Glossier79%
Crocs79%
Gucci79%

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Mary Kay's Logo
VS
Uniqlo's Logo
Nike's Logo
Vans' Logo
American Eagle Outfitters' Logo
CHANEL's Logo
Glossier's Logo
Crocs' Logo
Gucci's Logo

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Mary Kay Customer Service

4.5/5

Mary Kay has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.

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About Mary Kay's Customer Service

Address

Addison, TX


Website

http://www.marykay.com


Phone Number

972-687-6300

Quick Insights into Mary Kay Customer Service

Mary Kay's Customer Service score was rated highest by customers from the Professional Services industry, and rated lowest by customers from the Hospitality industry.

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Ranked Mary Kay Customer Service the Highest

Professional Services
5
66+
4.8
African American/Black
4.7

Ranked Mary Kay Customer Service the Lowest

41-45
4.2
Hispanic or Latino
4.2
Hospitality
4.1

Mary Kay Customer Service Score by Gender

Mary Kay's Customer Service score was rated 4.5 by both Female and Male customers on Comparably.

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Male

4.5/5

Female

4.5/5

Mary Kay Customer Service Score by Ethnicity

Mary Kay's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

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0
20
40
60
80
100
Caucasian
4.5
Caucasian4.5
Hispanic or Latino
4.2
Hispanic or Latino4.2
African American/Black
4.7
African American/Black4.7
Asian or Pacific Islander
4.7
Asian or Pacific Islander4.7
Native American
4.3
Native American4.3
Other
4.6
Other4.6

Mary Kay Customer Service Score by Age

Mary Kay's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
18-25
4.3
18-254.3
26-30
4.6
26-304.6
31-35
4.7
31-354.7
36-40
4.5
36-404.5
41-45
4.2
41-454.2
46-50
4.5
46-504.5
51-55
4.7
51-554.7
56-60
4.5
56-604.5
61-65
4.5
61-654.5
66+
4.8
66+4.8

Mary Kay Customer Service Score by Usage

Mary Kay's Customer Service score was rated the highest by customers who have used Mary Kay's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4.3
1 to 2 Years
4.4
2 to 5 Years
4.5
5 to 10 Years
4.6
Over 10 Years
4.6

Mary Kay Customer Service Score by Industry

Mary Kay's Customer Service score was rated the highest by Professional Services industry customers, and the lowest by Hospitality industry customers.

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Tech
4.8
Accounting
4.2
Aerospace and Aviation
4.6
Fashion and Beauty
4.9
Arts and Entertainment
4.7
Banking and Financial Services
4.7
Business and Consumer Services
4.6
Consulting
4.9
Education
4.7
Government and Public Policy
4.8
Healthcare, Hospitals and Medicine
4.6
Hospitality
4.1
Individual and Family Services
4.9
Non-Profit
4.8
Professional Services
5
Retail
4.9

Mary Kay Customer Service vs. Competitors

Compared to its competitors, Mary Kay's Customer Service score is rated right above Oriflame Cosmetics.

COMPANYCustomer Service Score
Mary Kay4.5/5
Oriflame Cosmetics4.3/5
Avon3.9/5
Revlon3.9/5
Arbonne International3.8/5
Elizabeth Arden3.4/5
Younique3.2/5

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Mary Kay's Logo
VS
Oriflame Cosmetics' Logo
Avon's Logo
Revlon's Logo
Arbonne International's Logo
Elizabeth Arden's Logo
Younique's Logo

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Customer Service for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Mary Kay's Customer Service score is rated right above Glossier.

COMPANYCustomer Service Score
Mary Kay4.5/5
Glossier4.2/5
Uniqlo4.1/5
Nike4.1/5
Vans4.1/5
CHANEL4.1/5
American Eagle Outfitters4/5
Gucci4/5
Crocs3.8/5

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Mary Kay's Logo
VS
Glossier's Logo
Uniqlo's Logo
Nike's Logo
Vans' Logo
CHANEL's Logo
American Eagle Outfitters' Logo
Gucci's Logo
Crocs' Logo

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Mary Kay as an Employer

4.7/5

Mary Kay has a 4.7/5 stars for its overall company culture rated by their employees

  Mary Kay CEO
top
5%
CEO of Mary Kay

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Mary Kay scored a 53 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of Mary Kay would recommend the brand to a friend. ENPS measures how likely Mary Kay employees would recommend working at Mary Kay to a friend.

Net Promoter Score

53
NPS Score
70%Promoters
13%Passive
17%Detractors

Employee Net Promoter Score

60
eNPS Score
75%Promoters
10%Passive
15%Detractors

Global Ranking Snapshot

Mary Kay is ranked #821 in the Global Top 100 Brands. It ranks just behind Zambeef Products and just ahead of Texas Health Resources.

RANKCOMPANYCEOINDUSTRY
819
Tata Motors Ltd  Tata Motors Ltd CEO
Guenter Butschek
Automotive and Transportation
820
Zambeef Products  Zambeef Products CEO
Francis Grogan
Food and Beverages
821
Mary Kay  Mary Kay CEO
David Holl
Fashion and Beauty
822
Texas Health Resources  Texas Health Resources CEO
Barclay Berdan, FACHE
Health and Wellness
823
CHRISTUS Health  CHRISTUS Health CEO
Ernie Sadau
Health and Wellness
824
Arista Networks  Arista Networks CEO
Jayshree Ullal
Tech
825
Barry-Wehmiller  Barry-Wehmiller CEO
Robert Chapman
Energy and Manufacturing

Fashion and Beauty Ranking Snapshot

Mary Kay is ranked #74 in the Fashion and Beauty Industry. It ranks just behind Lakme and just ahead of Converse.

RANKCOMPANYLocation
72
Dr Martens
Portland, OR
73
Lakme
74
Mary Kay
Addison, TX
75
Converse
Andover, MA
76
PVH
York, NY
77
Madewell
Lynchburg, VA
78
Champion
Boca Raton, FL