
Mary Kay INC develops mobile applications. Mary Kay is one of the largest direct sellers of skin care and color cosmetics in the world. Mk Mary Kay’s brand is ranked #821 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Mary Kay. When compared to other organizations within the Fashion and Beauty industry, Mary Kay is ranked #74. Among its major competitors, Mary Kay is ranked in 1st place for NPS while Oriflame Cosmetics is 2nd, and Elizabeth Arden is 3rd. Overall, Mary Kay has a neutral social sentiment, when analyzing social media channels and online mentions.
Mary Kay's Net Promoter Score (NPS) is a 53 with 70% Promoters, 13% Passives, and 17% Detractors. Net Promoter Score tracks whether Mary Kay's customers would recommend using the product based on a scale of -100 to 100.
| 70% | Promoters |
|---|---|
| 13% | Passives |
| 17% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2024 50 | Jun 2024 | 50 |
Jul 2024 49 | Jul 2024 | 49 |
Aug 2024 51 | Aug 2024 | 51 |
Sep 2024 51 | Sep 2024 | 51 |
Oct 2024 51 | Oct 2024 | 51 |
Dec 2024 51 | Dec 2024 | 51 |
Jan 2025 51 | Jan 2025 | 51 |
Apr 2025 51 | Apr 2025 | 51 |
Jun 2025 51 | Jun 2025 | 51 |
Jul 2025 51 | Jul 2025 | 51 |
Nov 2025 53 | Nov 2025 | 53 |
Dec 2025 53 | Dec 2025 | 53 |
Mary Kay is ranked first for NPS among its competitors. Avon and Revlon come in second and third, with Arbonne International coming in at #4.
![]() Mary Kay | ![]() Revlon | ![]() Avon | ![]() Arbonne International | |
| Global Ranking | #821 | #427 | #437 | #- |
| NPS | 53 | 18 | 24 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $652.33M | $2.47B | $211.96B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Mary Kay's NPS 22 points higher than Female customers.
Mary Kay's NPS was rated 89 by Male customers on Comparably.
Mary Kay's NPS was rated 67 by Female customers on Comparably.
Mary Kay's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 60 | Caucasian | 60 |
Hispanic or Latino 66 | Hispanic or Latino | 66 |
African American/Black 79 | African American/Black | 79 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Native American 80 | Native American | 80 |
Other 70 | Other | 70 |
Mary Kay's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
Mary Kay's NPS was rated the highest by customers who have used Mary Kay's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 35 | Less than 1 Year | 35 |
1 to 2 Years 56 | 1 to 2 Years | 56 |
2 to 5 Years 67 | 2 to 5 Years | 67 |
5 to 10 Years 71 | 5 to 10 Years | 71 |
Over 10 Years 77 | Over 10 Years | 77 |
Compared to its competitors, Mary Kay's NPS is rated right above Oriflame Cosmetics.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Mary Kay | 53 |
![]() | Oriflame Cosmetics | 50 |
![]() | Elizabeth Arden | 50 |
![]() | Avon | 24 |
![]() | Revlon | 18 |
![]() | Arbonne International | 7 |
![]() | Younique | -3 |
Out of the 51 Mary Kay customer reviews 47 were positive and 4 were constructive. Mary Kay customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Mary Kay users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Mary Kay's Customer Loyalty score 3% higher than Male customers.
Mary Kay's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Mary Kay's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 90% | 26-30 | 90% |
31-35 82% | 31-35 | 82% |
36-40 86% | 36-40 | 86% |
41-45 94% | 41-45 | 94% |
46-50 96% | 46-50 | 96% |
51-55 93% | 51-55 | 93% |
56-60 96% | 56-60 | 96% |
61-65 96% | 61-65 | 96% |
66+ 94% | 66+ | 94% |
Mary Kay's Customer Loyalty score was rated the highest by customers who have used Mary Kay's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Mary Kay's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Mary Kay's Customer Loyalty score is rated right above Oriflame Cosmetics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Mary Kay | 90% |
![]() | Oriflame Cosmetics | 81% |
![]() | Avon | 79% |
![]() | Arbonne International | 70% |
![]() | Younique | 69% |
![]() | Revlon | 67% |
![]() | Elizabeth Arden | 55% |
In the Fashion and Beauty industry, Mary Kay's Customer Loyalty score is rated right above American Eagle Outfitters.
Mary Kay has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Mary Kay’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Mary Kay's product the highest. Reviewers from the Banking and Financial Services industry rated Mary Kay the lowest at 4.8.
Mary Kay's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Aerospace and Aviation industry.
Male customers rated Mary Kay's Product Quality score 0.1 stars higher than Female customers.
Mary Kay's Product Quality score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Native American 4.8 | Native American | 4.8 |
Other 4.5 | Other | 4.5 |
Mary Kay's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.8 | 36-40 | 4.8 |
41-45 4.8 | 41-45 | 4.8 |
46-50 4.7 | 46-50 | 4.7 |
51-55 4.8 | 51-55 | 4.8 |
56-60 4.6 | 56-60 | 4.6 |
61-65 4.6 | 61-65 | 4.6 |
66+ 4.7 | 66+ | 4.7 |
Mary Kay's Product Quality score was rated the highest by customers who have used Mary Kay's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Mary Kay's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Mary Kay's Product Quality score is rated right above Oriflame Cosmetics.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mary Kay | 4.5/5 |
![]() | Oriflame Cosmetics | 4.3/5 |
![]() | Avon | 4/5 |
![]() | Revlon | 3.9/5 |
![]() | Arbonne International | 3.7/5 |
![]() | Younique | 3.7/5 |
![]() | Elizabeth Arden | 3.4/5 |
In the Fashion and Beauty industry, Mary Kay's Product Quality score is rated right above Uniqlo.
Mary Kay has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Professional Services industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Mary Kay.
Mary Kay's ROI score was rated highest by customers from the Professional Services industry, and rated lowest by customers from the Aerospace and Aviation industry.
Male customers rated Mary Kay's ROI score 0.2 stars higher than Female customers.
Mary Kay's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Native American 4.4 | Native American | 4.4 |
Other 4.2 | Other | 4.2 |
Mary Kay's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4 | 41-45 | 4 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.2 | 56-60 | 4.2 |
61-65 4 | 61-65 | 4 |
66+ 4.6 | 66+ | 4.6 |
Mary Kay's ROI score was rated the highest by customers who have used Mary Kay's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Mary Kay's ROI score was rated the highest by Professional Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Mary Kay's ROI score is rated right above Oriflame Cosmetics.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Mary Kay | 4.2/5 |
![]() | Oriflame Cosmetics | 4.2/5 |
![]() | Revlon | 3.9/5 |
![]() | Avon | 3.8/5 |
![]() | Arbonne International | 3.7/5 |
![]() | Elizabeth Arden | 3.4/5 |
![]() | Younique | 2.8/5 |
In the Fashion and Beauty industry, Mary Kay's ROI score is rated right above Vans.
Mary Kay has an overall Customer Satisfaction score of 90 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Mary Kay's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Non-Profit industry.
Male customers rated Mary Kay's Customer Satisfaction score 10 points higher than Female customers.
Very Satisfied | 83% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 69% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 1% | |
Very Dissatisfied | 3% |
Mary Kay's Customer Satisfaction (CSAT) score was rated 90% according to Caucasian users and customers.
Mary Kay's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
Mary Kay's Customer Satisfaction (CSAT) score was rated 84% according to African American/Black users and customers.
Mary Kay's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Mary Kay's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
Mary Kay's Customer Satisfaction (CSAT) score was rated 96% according to Other users and customers.
Mary Kay's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 91% | |||||||||||||||
| 41-45 | 87% | |||||||||||||||
| 46-50 | 95% | |||||||||||||||
| 51-55 | 88% | |||||||||||||||
| 56-60 | 81% | |||||||||||||||
| 61-65 | 95% | |||||||||||||||
| 66+ | 96% |
Mary Kay's Customer Satisfaction score was rated the highest by customers who have used Mary Kay's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Mary Kay's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Non-Profit industry customers.
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"groupId": 515,
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"groupId": 523,
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"groupId": 540,
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"groupId": 549,
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}Compared to its competitors, Mary Kay's Customer Satisfaction score is rated right above Avon, and is preceded by Oriflame Cosmetics.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Oriflame Cosmetics | 92% |
![]() | Mary Kay | 90% |
![]() | Avon | 80% |
![]() | Revlon | 80% |
![]() | Elizabeth Arden | 67% |
![]() | Arbonne International | 58% |
![]() | Younique | 50% |
In the Fashion and Beauty industry, Mary Kay's Customer Satisfaction score is rated right above Uniqlo.
Mary Kay has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Mary Kay's overall Customer Service score rated by its users and customers.
Addison, TX
http://www.marykay.com
972-687-6300
Mary Kay's Customer Service score was rated highest by customers from the Professional Services industry, and rated lowest by customers from the Hospitality industry.
Mary Kay's Customer Service score was rated 4.5 by both Female and Male customers on Comparably.
Mary Kay's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Native American 4.3 | Native American | 4.3 |
Other 4.6 | Other | 4.6 |
Mary Kay's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.7 | 31-35 | 4.7 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.2 | 41-45 | 4.2 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.7 | 51-55 | 4.7 |
56-60 4.5 | 56-60 | 4.5 |
61-65 4.5 | 61-65 | 4.5 |
66+ 4.8 | 66+ | 4.8 |
Mary Kay's Customer Service score was rated the highest by customers who have used Mary Kay's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Mary Kay's Customer Service score was rated the highest by Professional Services industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, Mary Kay's Customer Service score is rated right above Oriflame Cosmetics.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mary Kay | 4.5/5 |
![]() | Oriflame Cosmetics | 4.3/5 |
![]() | Avon | 3.9/5 |
![]() | Revlon | 3.9/5 |
![]() | Arbonne International | 3.8/5 |
![]() | Elizabeth Arden | 3.4/5 |
![]() | Younique | 3.2/5 |
In the Fashion and Beauty industry, Mary Kay's Customer Service score is rated right above Glossier.
Mary Kay has a 4.7/5 stars for its overall company culture rated by their employees

Mary Kay scored a 53 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of Mary Kay would recommend the brand to a friend. ENPS measures how likely Mary Kay employees would recommend working at Mary Kay to a friend.
| 70% | Promoters |
|---|---|
| 13% | Passive |
| 17% | Detractors |
| 75% | Promoters |
|---|---|
| 10% | Passive |
| 15% | Detractors |
Mary Kay is ranked #821 in the Global Top 100 Brands. It ranks just behind Zambeef Products and just ahead of Texas Health Resources.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
819 | ![]() | Tata Motors Ltd | ![]() | Guenter Butschek | Automotive and Transportation |
820 | ![]() | Zambeef Products | ![]() | Francis Grogan | Food and Beverages |
821 | ![]() | Mary Kay | ![]() | David Holl | Fashion and Beauty |
822 | ![]() | Texas Health Resources | ![]() | Barclay Berdan, FACHE | Health and Wellness |
823 | ![]() | CHRISTUS Health | ![]() | Ernie Sadau | Health and Wellness |
824 | ![]() | Arista Networks | ![]() | Jayshree Ullal | Tech |
825 | ![]() | Barry-Wehmiller | ![]() | Robert Chapman | Energy and Manufacturing |
Mary Kay is ranked #74 in the Fashion and Beauty Industry. It ranks just behind Lakme and just ahead of Converse.