24
NPS
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Avon is ranked #53 in Fashion and Beauty Brands
Avon is ranked #53 in Fashion and Beauty Brands
About Avon's Brand
Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue. Avon’s brand is ranked #437 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Avon. When compared to other organizations within the Fashion and Beauty industry, Avon is ranked #53. Among its major competitors, Avon is ranked in 4th place for NPS while Amway Corporation is 1st, and Mary Kay is 2nd. Overall, Avon has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.47B
Brand at a Glance
79%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Avon Ranking
- #437 in Global Best Brands
- #53 in Fashion and Beauty
- #4 / 4 of its competitors
Avon NPS
Avon's Net Promoter Score (NPS) is a 24 with 51% Promoters, 22% Passives, and 27% Detractors. Net Promoter Score tracks whether Avon's customers would recommend using the product based on a scale of -100 to 100.
Avon Overall NPS
| 51% | Promoters |
|---|---|
| 22% | Passives |
| 27% | Detractors |
Avon NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 23 | Oct 2024 | 23 |
Nov 2024 23 | Nov 2024 | 23 |
Dec 2024 23 | Dec 2024 | 23 |
Jan 2025 23 | Jan 2025 | 23 |
Feb 2025 22 | Feb 2025 | 22 |
Mar 2025 23 | Mar 2025 | 23 |
Apr 2025 22 | Apr 2025 | 22 |
May 2025 22 | May 2025 | 22 |
Jul 2025 23 | Jul 2025 | 23 |
Aug 2025 23 | Aug 2025 | 23 |
Sep 2025 22 | Sep 2025 | 22 |
Nov 2025 22 | Nov 2025 | 22 |
How Other Brands Compare
Avon is ranked #4 for NPS among its competitors. Amway Corporation and Mary Kay come in first and second, with Oriflame Cosmetics coming in at third. Among those competitors, it is the lowest valued company.
 Avon |  Mary Kay |  Amway Corporation |  Oriflame Cosmetics | |
| Global Ranking | #437 | #821 | #828 | #- |
| NPS | 24 | 53 | 56 | 50 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.47B | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Avon NPS by Gender
Female customers rated Avon's NPS 34 points higher than Male customers.
Male
7
Avon's NPS was rated 7 by Male customers on Comparably.
45%
Promoters
17%
Passives
38%
Detractors
Female
41
Avon's NPS was rated 41 by Female customers on Comparably.
61%
Promoters
19%
Passives
20%
Detractors
Avon NPS by Ethnicity
Avon's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 69 | African American/Black | 69 |
Asian or Pacific Islander 76 | Asian or Pacific Islander | 76 |
Other 34 | Other | 34 |
Avon NPS by Age
Avon's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Avon NPS by Usage
Avon's NPS was rated the highest by customers who have used Avon's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 18 | Less than 1 Year | 18 |
1 to 2 Years 22 | 1 to 2 Years | 22 |
2 to 5 Years 56 | 2 to 5 Years | 56 |
5 to 10 Years 27 | 5 to 10 Years | 27 |
Over 10 Years 31 | Over 10 Years | 31 |
Avon NPS vs. Competitors
Compared to its competitors, Avon's NPS is rated right below Oriflame Cosmetics.
| COMPANY | NPS Score | |
|---|---|---|
| Amway Corporation | 56 |
| Mary Kay | 53 |
| Oriflame Cosmetics | 50 |
| Avon | 24 |
Avon Customer Reviews
Out of the 27 Avon customer reviews 21 were positive and 6 were constructive. Avon customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Avon Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Avon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Avon Customer Loyalty Score by Gender
Male customers rated Avon's Customer Loyalty score 1% higher than Female customers.
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Male
81%
Yes
Female
80%
Yes
Avon Customer Loyalty Score by Ethnicity
Avon's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Avon.
73
out of 100
Caucasian
64
out of 100
Hispanic or Latino
93
out of 100
African American/Black
93
out of 100
Asian or Pacific Islander
80
out of 100
Other
Avon Customer Loyalty Score by Age
Avon's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 66% | 26-30 | 66% |
31-35 74% | 31-35 | 74% |
36-40 67% | 36-40 | 67% |
41-45 100% | 41-45 | 100% |
46-50 74% | 46-50 | 74% |
51-55 78% | 51-55 | 78% |
56-60 78% | 56-60 | 78% |
61-65 64% | 61-65 | 64% |
66+ 90% | 66+ | 90% |
Avon Customer Loyalty Score by Usage
Avon's Customer Loyalty score was rated the highest by customers who have used Avon's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Avon Customer Loyalty Score by Industry
Avon's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Fashion and Beauty industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Avon Customer Loyalty vs. Competitors
Compared to its competitors, Avon's Customer Loyalty score is rated right below Oriflame Cosmetics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Mary Kay | 90% |
| Amway Corporation | 87% |
| Oriflame Cosmetics | 81% |
| Avon | 79% |
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Avon's Customer Loyalty score is rated right above CHANEL, and is preceded by Uniqlo.
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Avon Product Quality
4/5
Avon has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Avon Product Information
Avon’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Avon's product the highest. Reviewers from the Banking and Financial Services industry rated Avon the lowest at 3.6.
- Website
- https://www.avon.com/
- Company Size
- 10,000+ Employees
Industry
Fashion and Beauty
Consumer Services
Ecommerce and Marketplaces
Quick Insights into Avon Product Quality
Avon's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Hispanic or Latino customers.
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Ranked Avon Product Quality the Highest
Ranked Avon Product Quality the Lowest
Avon Product Quality Score by Gender
Female customers rated Avon's Product Quality score 0.2 stars higher than Male customers.
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Male
3.8/5
Female
4/5
Avon Product Quality Score by Ethnicity
Avon's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Avon.
0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.2 | Other | 4.2 |
Avon Product Quality Score by Age
Avon's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3 | 51-55 | 3 |
56-60 4.2 | 56-60 | 4.2 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.5 | 66+ | 3.5 |
Avon Product Quality Score by Usage
Avon's Product Quality score was rated the highest by customers who have used Avon's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Avon Product Quality Score by Industry
Avon's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Avon Product Quality vs. Competitors
Compared to its competitors, Avon's Product Quality score is rated right below Oriflame Cosmetics.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amway Corporation | 4.5/5 |
| Mary Kay | 4.5/5 |
| Oriflame Cosmetics | 4.3/5 |
| Avon | 4/5 |
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Avon's Product Quality score is rated right below Crocs.
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Avon Pricing
Avon ROI & Value For Money
3.8/5
Avon has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Avon Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Avon.
Quick Insights into Avon ROI
Avon's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 61-65.
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Ranked Avon ROI the Highest
Ranked Avon ROI the Lowest
Avon ROI Score by Gender
Female customers rated Avon's ROI score 0.4 stars higher than Male customers.
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Male
3.5/5
Female
3.9/5
Avon ROI Score by Ethnicity
Avon's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.9 | Other | 3.9 |
Avon ROI Score by Age
Avon's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.7 | 41-45 | 4.7 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.4 | 51-55 | 4.4 |
56-60 3.9 | 56-60 | 3.9 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3.5 | 66+ | 3.5 |
Avon ROI Score by Usage
Avon's ROI score was rated the highest by customers who have used Avon's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Avon ROI Score by Industry
Avon's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Fashion and Beauty industry customers.
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Avon Pricing vs. Competitors
Compared to its competitors, Avon's ROI score is rated right below Oriflame Cosmetics.
| COMPANY | Pricing Score | |
|---|---|---|
| Amway Corporation | 4.3/5 |
| Mary Kay | 4.2/5 |
| Oriflame Cosmetics | 4.2/5 |
| Avon | 3.8/5 |
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Avon's ROI score is rated right above American Eagle Outfitters, and is preceded by Glossier.
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Avon Customer Satisfaction (CSAT)
Avon Customer Satisfaction (CSAT) Score
79 / 100
Avon has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
34%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
7%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Avon Customer Satisfaction
Avon's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked Avon Customer Satisfaction the Highest
Ranked Avon Customer Satisfaction the Lowest
Avon Customer Satisfaction Score by Gender
Female customers rated Avon's Customer Satisfaction score 11 points higher than Male customers.
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72 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 17% |
83 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 4% | |
Very Dissatisfied | 7% |
Avon Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Avon's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
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55 / 100
Very Satisfied
35%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
15%
Very Dissatisfied
20%
CSAT according to Hispanic or Latino
Avon's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
CSAT according to African American/Black
Avon's Customer Satisfaction (CSAT) score was rated 91% according to African American/Black users and customers.
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91 / 100
Very Satisfied
36%
Satisfied
55%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Avon's Customer Satisfaction (CSAT) score was rated 96% according to Asian or Pacific Islander users and customers.
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96 / 100
Very Satisfied
66%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
4%
CSAT according to Other
Avon's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.
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87 / 100
Very Satisfied
47%
Satisfied
40%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
3%
Very Dissatisfied
7%
Avon Customer Satisfaction Score by Age
Avon's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Avon.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 66% | |||||||||||||||
| 36-40 | 70% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 62% |
Avon Customer Satisfaction Score by Usage
Avon's Customer Satisfaction score was rated the highest by customers who have used Avon's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Avon Customer Satisfaction Score by Industry
Avon's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Fashion and Beauty industry customers.
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{
"title": "Avon Customer Satisfaction Score by Industry",
"text": "Avon's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Fashion and Beauty industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 78,
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"score": 94,
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"scoreClassName": "",
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},
{
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"groupId": 497,
"score": 33,
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"scoreClassName": "",
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 86,
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{
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"groupId": 522,
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"scoreClassName": "",
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{
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"groupId": 559,
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]
}Avon Customer Satisfaction vs. Competitors
Compared to its competitors, Avon's Customer Satisfaction score is rated right below Amway Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Oriflame Cosmetics | 92% |
| Mary Kay | 90% |
| Amway Corporation | 83% |
| Avon | 80% |
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Avon's Customer Satisfaction score is rated right above CHANEL, and is preceded by American Eagle Outfitters.
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Avon Customer Service
3.9/5
Avon has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Avon's Customer Service
Address
New York City, NY
Website
https://www.avon.com/
Quick Insights into Avon Customer Service
Avon's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Tech industry.
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Ranked Avon Customer Service the Highest
Ranked Avon Customer Service the Lowest
Avon Customer Service Score by Gender
Female customers rated Avon's Customer Service score 0.7 stars higher than Male customers.
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Male
3.3/5
Female
4/5
Avon Customer Service Score by Ethnicity
Avon's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Avon.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.9 | Other | 3.9 |
Avon Customer Service Score by Age
Avon's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.6 | 41-45 | 4.6 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.9 | 51-55 | 3.9 |
56-60 4.4 | 56-60 | 4.4 |
61-65 3.4 | 61-65 | 3.4 |
66+ 3.4 | 66+ | 3.4 |
Avon Customer Service Score by Usage
Avon's Customer Service score was rated the highest by customers who have used Avon's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Avon Customer Service Score by Industry
Avon's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Avon Customer Service vs. Competitors
Compared to its competitors, Avon's Customer Service score is rated right below Oriflame Cosmetics.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mary Kay | 4.5/5 |
| Amway Corporation | 4.4/5 |
| Oriflame Cosmetics | 4.3/5 |
| Avon | 3.9/5 |
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Avon's Customer Service score is rated right above Crocs, and is preceded by Gucci.
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Avon as an Employer
3.9/5
Avon has a 3.9/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Avon scored a 24 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Avon would recommend the brand to a friend. ENPS measures how likely Avon employees would recommend working at Avon to a friend.
Net Promoter Score
24
NPS Score
| 51% | Promoters |
|---|---|
| 22% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
22
eNPS Score
| 55% | Promoters |
|---|---|
| 12% | Passive |
| 33% | Detractors |
Global Ranking Snapshot
Avon is ranked #437 in the Global Top 100 Brands. It ranks just behind The Coffee Bean & Tea Leaf and just ahead of Speedway.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
435 |  | Princess Cruises |  | Jan Swartz | Travel and Hospitality |
436 |  | The Coffee Bean & Tea Leaf |  | John Fuller | Food and Beverages |
437 | | Avon | | Angela Cretu | Fashion and Beauty |
438 |  | Speedway |  | Anthony Kenney | Retail |
439 |  | Texas Roadhouse |  | Jerry Morgan | Food and Beverages |
440 |  | Lids |  | Ken Kocher | Retail |
441 |  | SoFi |  | Anthony Noto | Banking and Financial Services |
Fashion and Beauty Ranking Snapshot
Avon is ranked #53 in the Fashion and Beauty Industry. It ranks just behind Banana Republic and just ahead of Brooks Brothers.
| RANK | COMPANY | Location | |
|---|---|---|---|
51 |  | Revlon | New York City, NY |
52 |  | Banana Republic | San Francisco, CA |
53 | | Avon | New York City, NY |
54 |  | Brooks Brothers | New York City, NY |
55 |  | Bonobos | York, NY |
56 |  | The North Face | Alameda, CA |
57 |  | Spanx | Eau Claire, WI |
