22
NPS
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Spanx is ranked #57 in Fashion and Beauty Brands
Spanx is ranked #57 in Fashion and Beauty Brands
About Spanx's Brand
Spanx is a brand of women's undergarments and underwire accessories. Spanx’s brand is ranked #492 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Spanx. When compared to other organizations within the Fashion and Beauty industry, Spanx is ranked #57. Among its major competitors, Spanx is ranked in 2nd place for NPS while Ruby Ribbon is 1st, and Nordstrom is 3rd.
Brand at a Glance
76%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.6/5
Customer Service
Spanx Ranking
- #57 in Fashion and Beauty
- #2 / 4 of its competitors
Spanx NPS
Spanx's Net Promoter Score (NPS) is a 22 with 52% Promoters, 18% Passives, and 30% Detractors. Net Promoter Score tracks whether Spanx's customers would recommend using the product based on a scale of -100 to 100.
Spanx Overall NPS
| 52% | Promoters |
|---|---|
| 18% | Passives |
| 30% | Detractors |
Spanx NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 27 | Mar 2024 | 27 |
Jun 2024 27 | Jun 2024 | 27 |
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 25 | Aug 2024 | 25 |
Sep 2024 24 | Sep 2024 | 24 |
Oct 2024 24 | Oct 2024 | 24 |
Dec 2024 24 | Dec 2024 | 24 |
Feb 2025 23 | Feb 2025 | 23 |
Apr 2025 23 | Apr 2025 | 23 |
May 2025 23 | May 2025 | 23 |
Sep 2025 22 | Sep 2025 | 22 |
Oct 2025 22 | Oct 2025 | 22 |
How Other Brands Compare
Spanx is ranked second for NPS among its competitors. Ruby Ribbon and Nordstrom come in first and third, with Macy's coming in at #4.
 Spanx |  Nordstrom |  Macy's |  Ruby Ribbon | |
| Global Ranking | #492 | #97 | #254 | #- |
| NPS | 22 | 20 | -11 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $5.84B | $4.88B | $50.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Spanx NPS by Gender
Female customers rated Spanx's NPS 61 points higher than Male customers.
Male
-75
Spanx's NPS was rated -75 by Male customers on Comparably.
0%
Promoters
25%
Passives
75%
Detractors
Female
-14
Spanx's NPS was rated -14 by Female customers on Comparably.
30%
Promoters
26%
Passives
44%
Detractors
Spanx NPS by Ethnicity
Spanx's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
African American/Black -67 | African American/Black | -67 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Other -40 | Other | -40 |
Spanx NPS by Age
Spanx's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Spanx NPS by Usage
Spanx's NPS was rated the highest by customers who have used Spanx's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
5 to 10 Years 17 | 5 to 10 Years | 17 |
Over 10 Years -33 | Over 10 Years | -33 |
Spanx NPS vs. Competitors
Compared to its competitors, Spanx's NPS is rated right above Nordstrom, and is preceded by Ruby Ribbon.
| COMPANY | NPS Score | |
|---|---|---|
| Ruby Ribbon | 100 |
| Spanx | 22 |
| Nordstrom | 20 |
| Macy's | -11 |
Spanx Customer Reviews
Out of the 8 Spanx customer reviews 4 were positive and 4 were constructive. Spanx customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Spanx Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Spanx users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Spanx Customer Loyalty Score by Gender
Female customers rated Spanx's Customer Loyalty score 8% higher than Male customers.
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Male
55%
Yes
Female
63%
Yes
Spanx Customer Loyalty Score by Ethnicity
Spanx's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Spanx.
63
out of 100
Caucasian
40
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
46
out of 100
Other
Spanx Customer Loyalty Score by Age
Spanx's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 40% | 26-30 | 40% |
31-35 64% | 31-35 | 64% |
41-45 40% | 41-45 | 40% |
46-50 100% | 46-50 | 100% |
56-60 46% | 56-60 | 46% |
Spanx Customer Loyalty Score by Usage
Spanx's Customer Loyalty score was rated the highest by customers who have used Spanx's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Spanx Customer Loyalty Score by Industry
Spanx's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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Spanx Customer Loyalty vs. Competitors
Compared to its competitors, Spanx's Customer Loyalty score is rated right below Macy's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ruby Ribbon | 100% |
| Nordstrom | 78% |
| Macy's | 77% |
| Spanx | 76% |
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Spanx's Customer Loyalty score is rated right above Gucci, and is preceded by Glossier.
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Spanx Product Quality
4/5
Spanx has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Spanx Product Information
Spanx’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Spanx's product the highest. Reviewers from the Tech industry rated Spanx the lowest at 3.7.
- Website
- http://www.spanx.com
- Company Size
- 501-1,000 Employees
Industry
Ecommerce and Marketplaces
Quick Insights into Spanx Product Quality
Spanx's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 56-60.
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Ranked Spanx Product Quality the Highest
Ranked Spanx Product Quality the Lowest
Spanx Product Quality Score by Gender
Female customers rated Spanx's Product Quality score 1.2 stars higher than Male customers.
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Male
2.6/5
Female
3.8/5
Spanx Product Quality Score by Ethnicity
Spanx's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.9 | Other | 3.9 |
Spanx Product Quality Score by Age
Spanx's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.2 | 26-30 | 3.2 |
31-35 4.3 | 31-35 | 4.3 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.5 | 46-50 | 4.5 |
56-60 2.3 | 56-60 | 2.3 |
Spanx Product Quality Score by Usage
Spanx's Product Quality score was rated the highest by customers who have used Spanx's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Spanx Product Quality Score by Industry
Spanx's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Spanx Product Quality vs. Competitors
Compared to its competitors, Spanx's Product Quality score is rated right above Nordstrom, and is preceded by Ruby Ribbon.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ruby Ribbon | 5/5 |
| Spanx | 4/5 |
| Nordstrom | 3.8/5 |
| Macy's | 3.1/5 |
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Spanx's Product Quality score is rated right below Crocs.
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Spanx Pricing
Spanx ROI & Value For Money
3.8/5
Spanx has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Spanx Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Accounting industry think that they had the lowest ROI from Spanx.
Quick Insights into Spanx ROI
Spanx's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 56-60.
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Ranked Spanx ROI the Highest
Ranked Spanx ROI the Lowest
Spanx ROI Score by Gender
Male customers rated Spanx's ROI score 0.2 stars higher than Female customers.
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Male
3.5/5
Female
3.3/5
Spanx ROI Score by Ethnicity
Spanx's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 2.7 | Other | 2.7 |
Spanx ROI Score by Age
Spanx's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4 | 31-35 | 4 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.9 | 46-50 | 3.9 |
56-60 1.5 | 56-60 | 1.5 |
Spanx ROI Score by Usage
Spanx's ROI score was rated the highest by customers who have used Spanx's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Spanx ROI Score by Industry
Spanx's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Accounting industry customers.
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Spanx Pricing vs. Competitors
Compared to its competitors, Spanx's ROI score is rated right above Nordstrom.
| COMPANY | Pricing Score | |
|---|---|---|
| Spanx | 3.8/5 |
| Nordstrom | 3.6/5 |
| Ruby Ribbon | 3.5/5 |
| Macy's | 3.1/5 |
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Spanx's ROI score is rated right above Crocs, and is preceded by Gucci.
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Spanx Customer Satisfaction (CSAT)
Spanx Customer Satisfaction (CSAT) Score
73 / 100
Spanx has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
40%
Satisfied
33%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
6%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Spanx Customer Satisfaction
Spanx's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.
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Ranked Spanx Customer Satisfaction the Highest
Ranked Spanx Customer Satisfaction the Lowest
Spanx Customer Satisfaction Score by Gender
Spanx's Customer Satisfaction score was rated 64 by Female customers on Comparably.
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64 / 100
FemaleVery Satisfied | 32% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 5% | |
Very Dissatisfied | 22% |
Spanx Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Spanx's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
30%
CSAT according to African American/Black
Spanx's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
Spanx's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Spanx's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
Spanx Customer Satisfaction Score by Age
Spanx's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 56-60 | 20% |
Spanx Customer Satisfaction Score by Usage
Spanx's Customer Satisfaction score was rated the highest by customers who have used Spanx's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Spanx Customer Satisfaction Score by Industry
Spanx's Customer Satisfaction score was rated 25 points by Tech industry customers.
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}Spanx Customer Satisfaction vs. Competitors
Compared to its competitors, Spanx's Customer Satisfaction score is rated right above Nordstrom, and is preceded by Ruby Ribbon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ruby Ribbon | 100% |
| Spanx | 73% |
| Nordstrom | 67% |
| Macy's | 52% |
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Spanx's Customer Satisfaction score is rated right below Gucci.
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Spanx Customer Service
3.6/5
Spanx has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Spanx's Customer Service
Address
Eau Claire, WI
Website
http://www.spanx.com
Phone Number
404-321-1608
Quick Insights into Spanx Customer Service
Spanx's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 56-60.
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Ranked Spanx Customer Service the Highest
Ranked Spanx Customer Service the Lowest
Spanx Customer Service Score by Gender
Female customers rated Spanx's Customer Service score 0.1 stars higher than Male customers.
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Male
3.2/5
Female
3.3/5
Spanx Customer Service Score by Ethnicity
Spanx's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 2.5 | Other | 2.5 |
Spanx Customer Service Score by Age
Spanx's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.9 | 31-35 | 3.9 |
41-45 3.1 | 41-45 | 3.1 |
46-50 4.2 | 46-50 | 4.2 |
56-60 1.5 | 56-60 | 1.5 |
Spanx Customer Service Score by Usage
Spanx's Customer Service score was rated the highest by customers who have used Spanx's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Spanx Customer Service Score by Industry
Spanx's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Spanx Customer Service vs. Competitors
Compared to its competitors, Spanx's Customer Service score is rated right above Macy's, and is preceded by Nordstrom.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ruby Ribbon | 5/5 |
| Nordstrom | 3.7/5 |
| Spanx | 3.6/5 |
| Macy's | 2.9/5 |
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Spanx's Customer Service score is rated right below Crocs.
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Spanx as an Employer
3.0/5
Spanx has a 3.0/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Spanx scored a 22 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Spanx would recommend the brand to a friend. ENPS measures how likely Spanx employees would recommend working at Spanx to a friend.
Net Promoter Score
22
NPS Score
| 52% | Promoters |
|---|---|
| 18% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-7
eNPS Score
| 41% | Promoters |
|---|---|
| 11% | Passive |
| 48% | Detractors |
Global Ranking Snapshot
Spanx is ranked #492 in the Global Top 100 Brands. It ranks just behind Barnes & Noble and just ahead of Paycom.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
490 |  | Pampered Chef |  | Andrew Treanor | Food and Beverages |
491 |  | Barnes & Noble |  | Demos Parneros | Retail |
492 | | Spanx | | Sara Blakely | Fashion and Beauty |
493 |  | Paycom |  | Chad Richison | Business and Consumer Services |
494 |  | Netsuite |  | Zach Nelson | Tech |
495 |  | Tyler Technologies |  | Lynn Moore Jr. | Tech |
496 |  | Royal Dutch Shell |  | Ben Beurden | Energy and Manufacturing |
Fashion and Beauty Ranking Snapshot
Spanx is ranked #57 in the Fashion and Beauty Industry. It ranks just behind The North Face and just ahead of Coach.
| RANK | COMPANY | Location | |
|---|---|---|---|
55 |  | Bonobos | York, NY |
56 |  | The North Face | Alameda, CA |
57 | | Spanx | Eau Claire, WI |
58 |  | Coach | New York City, NY |
59 |  | New Era Cap | New York City, NY |
60 |  | Carter's | Chauncey, GA |
61 |  | Prada |
