
Build your own online business by selling courses, booking time with clients and more. Coach’s brand is ranked #497 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Coach. When compared to other organizations within the Fashion and Beauty industry, Coach is ranked #58. Among its major competitors, Coach is ranked in 2nd place for NPS while ConvertKit is 1st, and Movado Group is 3rd.Their current market cap is $3.29B

Carlos Becil serves as the SVP, Global Chief Marketing Officer, Coach Brand of Coach. Carlos started at Coach in Feb of 2017. Carlos currently resides in the Greater New York City Area.
Coach's Net Promoter Score (NPS) is a 41 with 64% Promoters, 13% Passives, and 23% Detractors. Net Promoter Score tracks whether Coach's customers would recommend using the product based on a scale of -100 to 100.
| 64% | Promoters |
|---|---|
| 13% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 43 | Feb 2025 | 43 |
Mar 2025 43 | Mar 2025 | 43 |
Apr 2025 41 | Apr 2025 | 41 |
May 2025 41 | May 2025 | 41 |
Jun 2025 41 | Jun 2025 | 41 |
Jul 2025 42 | Jul 2025 | 42 |
Aug 2025 41 | Aug 2025 | 41 |
Sep 2025 42 | Sep 2025 | 42 |
Oct 2025 42 | Oct 2025 | 42 |
Nov 2025 42 | Nov 2025 | 42 |
Dec 2025 42 | Dec 2025 | 42 |
Jan 2026 40 | Jan 2026 | 40 |
Coach is ranked first for NPS among its competitors. Movado Group and Michael Kors come in second and third, with Chico's FAS coming in at #4. Among those competitors, it is the most valued company.
![]() Coach | ![]() Michael Kors | ![]() Chico's FAS | ![]() Movado Group | |
| Global Ranking | #497 | #- | #- | #- |
| NPS | 41 | 23 | 14 | 24 |
| Valuation Updated every 24 hours for public companies | $3.29B | $1.93B | $389.04M | $355.09M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Coach's NPS 9 points higher than Female customers.
Coach's NPS was rated 58 by Male customers on Comparably.
Coach's NPS was rated 49 by Female customers on Comparably.
Coach's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 26 | Caucasian | 26 |
Hispanic or Latino 72 | Hispanic or Latino | 72 |
African American/Black 47 | African American/Black | 47 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other 80 | Other | 80 |
Coach's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Coach's NPS was rated the highest by customers who have used Coach's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 65 | 1 to 2 Years | 65 |
2 to 5 Years 80 | 2 to 5 Years | 80 |
5 to 10 Years 35 | 5 to 10 Years | 35 |
Over 10 Years 44 | Over 10 Years | 44 |
Compared to its competitors, Coach's NPS is rated right above Movado Group, and is preceded by ConvertKit.
| COMPANY | NPS Score | |
|---|---|---|
![]() | ConvertKit | 63 |
![]() | Coach | 41 |
![]() | Movado Group | 24 |
![]() | Michael Kors | 23 |
![]() | Chico's FAS | 14 |
![]() | Gumroad | 0 |
![]() | Paul Smith | N/A |
![]() | Kit and Ace | -34 |
Out of the 41 Coach customer reviews 36 were positive and 5 were constructive. Coach customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Coach users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Coach's Customer Loyalty score 3% higher than Male customers.
Coach's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Coach's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
26-30 93% | 26-30 | 93% |
31-35 93% | 31-35 | 93% |
36-40 78% | 36-40 | 78% |
41-45 86% | 41-45 | 86% |
46-50 92% | 46-50 | 92% |
51-55 100% | 51-55 | 100% |
56-60 79% | 56-60 | 79% |
61-65 87% | 61-65 | 87% |
66+ 100% | 66+ | 100% |
Coach's Customer Loyalty score was rated the highest by customers who have used Coach's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Coach's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Coach's Customer Loyalty score is rated right above Gumroad.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Coach | 87% |
![]() | Gumroad | 85% |
![]() | Michael Kors | 80% |
![]() | Chico's FAS | 72% |
![]() | Movado Group | 66% |
![]() | Kit and Ace | 10% |
![]() | ConvertKit | N/A |
![]() | Paul Smith | N/A |
In the Fashion and Beauty industry, Coach's Customer Loyalty score is rated right above American Eagle Outfitters.
Coach has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Coach’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Coach's product the highest. Reviewers from the Banking and Financial Services industry rated Coach the lowest at 4.2.
Coach's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Hospitality industry.
Female customers rated Coach's Product Quality score 0.3 stars higher than Male customers.
Coach's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.2 | Other | 4.2 |
Coach's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.8 | 26-30 | 4.8 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.6 | 41-45 | 4.6 |
46-50 3.7 | 46-50 | 3.7 |
51-55 2.9 | 51-55 | 2.9 |
56-60 3.6 | 56-60 | 3.6 |
61-65 3.3 | 61-65 | 3.3 |
66+ 3.8 | 66+ | 3.8 |
Coach's Product Quality score was rated the highest by customers who have used Coach's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Coach's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, Coach's Product Quality score is rated right above Kit and Ace, and is preceded by ConvertKit.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | ConvertKit | 4.7/5 |
![]() | Coach | 4/5 |
![]() | Kit and Ace | 4/5 |
![]() | Movado Group | 3.9/5 |
![]() | Michael Kors | 3.8/5 |
![]() | Chico's FAS | 3.5/5 |
![]() | Gumroad | 3.5/5 |
![]() | Paul Smith | N/A |
In the Fashion and Beauty industry, Coach's Product Quality score is rated right below Crocs.
Coach has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Hospitality industry think that they had the lowest ROI from Coach.
Coach's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Hospitality industry.
Female customers rated Coach's ROI score 0.1 stars higher than Male customers.
Coach's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.3 | Other | 4.3 |
Coach's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4 | 31-35 | 4 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.6 | 41-45 | 4.6 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4 | 51-55 | 4 |
56-60 3.4 | 56-60 | 3.4 |
61-65 3.4 | 61-65 | 3.4 |
66+ 3.6 | 66+ | 3.6 |
Coach's ROI score was rated the highest by customers who have used Coach's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Coach's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Coach's ROI score is rated right above Gumroad, and is preceded by ConvertKit.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | ConvertKit | 4.4/5 |
![]() | Coach | 3.9/5 |
![]() | Gumroad | 3.9/5 |
![]() | Michael Kors | 3.7/5 |
![]() | Movado Group | 3.6/5 |
![]() | Chico's FAS | 3.5/5 |
![]() | Kit and Ace | 2/5 |
![]() | Paul Smith | N/A |
In the Fashion and Beauty industry, Coach's ROI score is rated right above Glossier, and is preceded by CHANEL.
Coach has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Coach's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
Female customers rated Coach's Customer Satisfaction score 13 points higher than Male customers.
Very Satisfied | 42% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Very Satisfied | 61% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 2% | |
Very Dissatisfied | 14% |
Coach's Customer Satisfaction (CSAT) score was rated 68% according to Caucasian users and customers.
Coach's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Coach's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Coach's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.
Coach's Customer Satisfaction (CSAT) score was rated 85% according to Other users and customers.
Coach's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 92% | |||||||||||||||
| 46-50 | 73% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 66% | |||||||||||||||
| 61-65 | 29% | |||||||||||||||
| 66+ | 67% |
Coach's Customer Satisfaction score was rated the highest by customers who have used Coach's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Coach's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Coach Customer Satisfaction Score by Industry",
"text": "Coach's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
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{
"label": "Education",
"groupId": 515,
"score": 67,
"stars": 0,
"csatScore": 67,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 62,
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"groupId": 559,
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]
}Compared to its competitors, Coach's Customer Satisfaction score is rated right above Gumroad, and is preceded by Kit and Ace.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Kit and Ace | 100% |
![]() | Coach | 78% |
![]() | Gumroad | 75% |
![]() | Michael Kors | 73% |
![]() | Chico's FAS | 67% |
![]() | Movado Group | 62% |
![]() | ConvertKit | 0% |
![]() | Paul Smith | 0% |
In the Fashion and Beauty industry, Coach's Customer Satisfaction score is rated right below Gucci.
Coach has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Coach's overall Customer Service score rated by its users and customers.
516 W 34th St, New York City, NY 10001
https://www.withcoach.com
<<not-applicable>>
Coach's Customer Service score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Hospitality industry.
Coach's Customer Service score was rated 4 by both Female and Male customers on Comparably.
Coach's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.5 | Other | 4.5 |
Coach's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.6 | 41-45 | 4.6 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3 | 51-55 | 3 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3 | 61-65 | 3 |
66+ 3.5 | 66+ | 3.5 |
Coach's Customer Service score was rated the highest by customers who have used Coach's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Coach's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Coach's Customer Service score is rated right above Michael Kors, and is preceded by Gumroad.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | ConvertKit | 5/5 |
![]() | Gumroad | 4/5 |
![]() | Coach | 3.9/5 |
![]() | Michael Kors | 3.7/5 |
![]() | Movado Group | 3.6/5 |
![]() | Chico's FAS | 3.4/5 |
![]() | Kit and Ace | 3/5 |
![]() | Paul Smith | N/A |
In the Fashion and Beauty industry, Coach's Customer Service score is rated right above Crocs, and is preceded by Gucci.
Coach scored a 41 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Coach would recommend the brand to a friend. ENPS measures how likely Coach employees would recommend working at Coach to a friend.
| 64% | Promoters |
|---|---|
| 13% | Passive |
| 23% | Detractors |
| 46% | Promoters |
|---|---|
| 17% | Passive |
| 37% | Detractors |
Coach is ranked #497 in the Global Top 100 Brands. It ranks just behind Royal Dutch Shell and just ahead of New Era Cap.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
495 | ![]() | Tyler Technologies | ![]() | Lynn Moore Jr. | Tech |
496 | ![]() | Royal Dutch Shell | ![]() | Ben Beurden | Energy and Manufacturing |
497 | ![]() | Coach | ![]() | Todd Kahn | Fashion and Beauty |
498 | ![]() | New Era Cap | ![]() | Christopher Koch | Fashion and Beauty |
499 | ![]() | Siemens | ![]() | Roland Busch | Energy and Manufacturing |
500 | ![]() | The Cigna Group | ![]() | David Cordani | Health and Wellness |
501 | ![]() | PPG | ![]() | Michael McGarry | Consumer Goods |
Coach is ranked #58 in the Fashion and Beauty Industry. It ranks just behind Spanx and just ahead of New Era Cap.
| RANK | COMPANY | Location | |
|---|---|---|---|
56 | ![]() | The North Face | Alameda, CA |
57 | ![]() | Spanx | Eau Claire, WI |
58 | ![]() | Coach | New York City, NY |
59 | ![]() | New Era Cap | New York City, NY |
60 | ![]() | Carter's | Chauncey, GA |
61 | ![]() | Prada | |
62 | ![]() | Lacoste | New York City, NY |