14
NPS
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Chico's FAS
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About Chico's FAS' Brand
Chico's FAS, Inc. is a cultivator of brands serving the lifestyle needs of fashion-savvy women 30 years and older. Our brand portfolio currently consists of three brands: Chico's, White House Black Market and Soma. Our brands are all specialty retailers of private label women's apparel, accessories and related products. We have 1,300+ boutiques operating in the US (including PR and USVI) and Canada, as well as an online presence for each of our brands. Among its major competitors, Chico's FAS is ranked in 3rd place for NPS while Michael Kors is 1st, and Banana Republic is 2nd.Their current market cap is $389.04M
Brand at a Glance
72%
Customer Loyalty
3.5/5
Product Quality
3.5/5
Pricing
3.4/5
Customer Service
Chico's FAS Ranking
- #2 / 4 of its competitors
Chico's FAS NPS
Chico's FAS's Net Promoter Score (NPS) is a 14 with 47% Promoters, 20% Passives, and 33% Detractors. Net Promoter Score tracks whether Chico's FAS's customers would recommend using the product based on a scale of -100 to 100.
Chico's FAS Overall NPS
| 47% | Promoters |
|---|---|
| 20% | Passives |
| 33% | Detractors |
Chico's FAS NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 3 | Oct 2023 | 3 |
Feb 2024 5 | Feb 2024 | 5 |
Mar 2024 8 | Mar 2024 | 8 |
Apr 2024 9 | Apr 2024 | 9 |
May 2024 7 | May 2024 | 7 |
Jun 2024 7 | Jun 2024 | 7 |
Jul 2024 8 | Jul 2024 | 8 |
Sep 2024 12 | Sep 2024 | 12 |
Oct 2024 9 | Oct 2024 | 9 |
Nov 2024 11 | Nov 2024 | 11 |
Feb 2025 13 | Feb 2025 | 13 |
May 2025 14 | May 2025 | 14 |
How Other Brands Compare
Chico's FAS is ranked second for NPS among its competitors. Banana Republic and L Brands come in first and third, with Macy's coming in at #4. Among those competitors, it is the lowest valued company behind Banana Republic.
Chico's FAS |  Macy's |  L Brands |  Banana Republic | |
| Global Ranking | #- | #254 | #315 | #430 |
| NPS | 14 | -11 | 12 | 18 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $389.04M | $4.88B | $2.93B | $11.23B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Chico's FAS NPS by Gender
Chico's FAS's NPS was rated 0 by Female customers on Comparably.
Female
0
Chico's FAS's NPS was rated by Female customers on Comparably.
38%
Promoters
24%
Passives
38%
Detractors
Male
N/A
Chico's FAS's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Chico's FAS NPS by Ethnicity
Chico's FAS's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 12 | Caucasian | 12 |
Other -40 | Other | -40 |
Chico's FAS NPS by Age
Chico's FAS's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Chico's FAS NPS by Usage
Chico's FAS's NPS was rated the highest by customers who have used Chico's FAS's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 33 | Less than 1 Year | 33 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years 17 | Over 10 Years | 17 |
Chico's FAS NPS vs. Competitors
Compared to its competitors, Chico's FAS's NPS is rated right above L Brands, and is preceded by Banana Republic.
| COMPANY | NPS Score | |
|---|---|---|
 | Michael Kors | 23 |
| Banana Republic | 18 |
| Chico's FAS | 14 |
| L Brands | 12 |
 | J. Jill Group | N/A |
 | Talbots | -8 |
| Macy's | -11 |
| ANN INC. | -26 |
Chico's FAS Customer Reviews
Out of the 3 Chico's FAS customer reviews 3 were positive and 0 were constructive. Chico's FAS customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Chico's FAS Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Chico's FAS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Chico's FAS Customer Loyalty Score by Gender
Chico's FAS's Customer Loyalty score was rated 86 by Female customers on Comparably.
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Female
86%
Yes
Male
N/A
Yes
Chico's FAS Customer Loyalty Score by Ethnicity
Chico's FAS's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Chico's FAS.
100
out of 100
Caucasian
64
out of 100
Other
Chico's FAS Customer Loyalty Score by Age
Chico's FAS's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 78% | 56-60 | 78% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Chico's FAS Customer Loyalty Score by Usage
Chico's FAS's Customer Loyalty score was rated the highest by customers who have used Chico's FAS's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Chico's FAS Customer Loyalty Score by Industry
Chico's FAS's Customer Loyalty score was rated 40% by Tech industry customers.
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Chico's FAS Customer Loyalty vs. Competitors
Compared to its competitors, Chico's FAS's Customer Loyalty score is rated right above L Brands, and is preceded by Banana Republic.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Talbots | 91% |
| Michael Kors | 80% |
| Macy's | 77% |
| Banana Republic | 73% |
| Chico's FAS | 72% |
| L Brands | 69% |
| ANN INC. | 60% |
| J. Jill Group | N/A |
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Chico's FAS Product Quality
3.5/5
Chico's FAS has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Chico's FAS Product Information
Chico's FAS’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Chico's FAS's product the highest.
- Website
- http://www.chicosfas.com/
- Company Size
- 10,000+ Employees
Industry
Retail
Quick Insights into Chico's FAS Product Quality
Chico's FAS's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers ages 56-60.
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Ranked Chico's FAS Product Quality the Highest
Ranked Chico's FAS Product Quality the Lowest
Chico's FAS Product Quality Score by Gender
Chico's FAS's Product Quality score was rated 3.9 by Female customers on Comparably.
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Female
3.9/5
Male
N/A
Chico's FAS Product Quality Score by Ethnicity
Chico's FAS's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Chico's FAS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Other 3.5 | Other | 3.5 |
Chico's FAS Product Quality Score by Age
Chico's FAS's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Chico's FAS.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 3 | 56-60 | 3 |
61-65 3.5 | 61-65 | 3.5 |
66+ 5 | 66+ | 5 |
Chico's FAS Product Quality Score by Usage
Chico's FAS's Product Quality score was rated the highest by customers who have used Chico's FAS's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Chico's FAS Product Quality Score by Industry
Chico's FAS's Product Quality score was rated 2.8 stars by Tech industry customers.
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Chico's FAS Product Quality vs. Competitors
Compared to its competitors, Chico's FAS's Product Quality score is rated right above Banana Republic, and is preceded by L Brands.
| COMPANY | Product Quality Score | |
|---|---|---|
| Michael Kors | 3.8/5 |
| L Brands | 3.7/5 |
| Chico's FAS | 3.5/5 |
| Banana Republic | 3.5/5 |
| ANN INC. | 3.2/5 |
| Talbots | 3.2/5 |
| Macy's | 3.1/5 |
| J. Jill Group | N/A |
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Chico's FAS Pricing
Chico's FAS ROI & Value For Money
3.5/5
Chico's FAS has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Chico's FAS Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Chico's FAS ROI
Chico's FAS's ROI score was rated highest by customers ages 66+, and rated lowest by customers ages 56-60.
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Ranked Chico's FAS ROI the Highest
Ranked Chico's FAS ROI the Lowest
Chico's FAS ROI Score by Gender
Chico's FAS's ROI score was rated 3.8 by Female customers on Comparably.
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Female
3.8/5
Male
N/A
Chico's FAS ROI Score by Ethnicity
Chico's FAS's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Chico's FAS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Other 3.2 | Other | 3.2 |
Chico's FAS ROI Score by Age
Chico's FAS's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Chico's FAS.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2.9 | 56-60 | 2.9 |
61-65 3.6 | 61-65 | 3.6 |
66+ 4.8 | 66+ | 4.8 |
Chico's FAS ROI Score by Usage
Chico's FAS's ROI score was rated the highest by customers who have used Chico's FAS's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Chico's FAS ROI Score by Industry
Chico's FAS's ROI score was rated 2.8 stars by Tech industry customers.
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Chico's FAS Pricing vs. Competitors
Compared to its competitors, Chico's FAS's ROI score is rated right above Talbots, and is preceded by Banana Republic.
| COMPANY | Pricing Score | |
|---|---|---|
| Michael Kors | 3.7/5 |
| L Brands | 3.6/5 |
| Banana Republic | 3.5/5 |
| Chico's FAS | 3.5/5 |
| Talbots | 3.1/5 |
| Macy's | 3.1/5 |
| ANN INC. | 2.9/5 |
| J. Jill Group | N/A |
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Chico's FAS Customer Satisfaction (CSAT)
Chico's FAS Customer Satisfaction (CSAT) Score
67 / 100
Chico's FAS has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
26%
Satisfied
41%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
7%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Chico's FAS Customer Satisfaction
Chico's FAS's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by customers ages 61-65.
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Ranked Chico's FAS Customer Satisfaction the Highest
Ranked Chico's FAS Customer Satisfaction the Lowest
Chico's FAS Customer Satisfaction Score by Gender
Chico's FAS's Customer Satisfaction score was rated 70 by Female customers on Comparably.
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70 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 15% | |
Very Dissatisfied | 15% |
Chico's FAS Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Chico's FAS' Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.
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88 / 100
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
0%
CSAT according to Other
Chico's FAS' Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
Chico's FAS Customer Satisfaction Score by Age
Chico's FAS's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Chico's FAS.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 75% | |||||||||||||||
| 61-65 | 34% | |||||||||||||||
| 66+ | 100% |
Chico's FAS Customer Satisfaction Score by Usage
Chico's FAS's Customer Satisfaction score was rated the highest by customers who have used Chico's FAS's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Chico's FAS Customer Satisfaction Score by Industry
Chico's FAS's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}Chico's FAS Customer Satisfaction vs. Competitors
Compared to its competitors, Chico's FAS's Customer Satisfaction score is rated right above L Brands, and is preceded by Michael Kors.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Michael Kors | 73% |
| Chico's FAS | 67% |
| L Brands | 66% |
| Banana Republic | 63% |
| ANN INC. | 61% |
| Macy's | 52% |
| Talbots | 50% |
| J. Jill Group | 0% |
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Chico's FAS Customer Service
3.4/5
Chico's FAS has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Chico's FAS's Customer Service
Address
11215 Metro Parkway, Fort Myers, FL 33966
Website
http://www.chicosfas.com/
Phone Number
239-277-6200
Chico's FAS's Social Links
Quick Insights into Chico's FAS Customer Service
Chico's FAS's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers who have used Chico's FAS's products/services for 2 to 5 Years.
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Ranked Chico's FAS Customer Service the Highest
Ranked Chico's FAS Customer Service the Lowest
Chico's FAS Customer Service Score by Gender
Chico's FAS's Customer Service score was rated 3.2 by Female customers on Comparably.
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Female
3.2/5
Male
N/A
Chico's FAS Customer Service Score by Ethnicity
Chico's FAS's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Chico's FAS.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Other 2.1 | Other | 2.1 |
Chico's FAS Customer Service Score by Age
Chico's FAS's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Chico's FAS.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 3.1 | 56-60 | 3.1 |
61-65 2 | 61-65 | 2 |
66+ 5 | 66+ | 5 |
Chico's FAS Customer Service Score by Usage
Chico's FAS's Customer Service score was rated the highest by customers who have used Chico's FAS's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Chico's FAS Customer Service Score by Industry
Chico's FAS's Customer Service score was rated 3.1 stars by Tech industry customers.
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Chico's FAS Customer Service vs. Competitors
Compared to its competitors, Chico's FAS's Customer Service score is rated right above Talbots, and is preceded by L Brands.
| COMPANY | Customer Service Score | |
|---|---|---|
| Michael Kors | 3.7/5 |
| Banana Republic | 3.6/5 |
| L Brands | 3.5/5 |
| Chico's FAS | 3.4/5 |
| Talbots | 3/5 |
| Macy's | 2.9/5 |
| ANN INC. | 2.9/5 |
| J. Jill Group | N/A |
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Chico's FAS as an Employer
Consumer vs. Employees
Chico's FAS scored a 14 for Net Promoter Score and a -35 for Employee Net Promoter Score. NPS gauges how likely a customer of Chico's FAS would recommend the brand to a friend. ENPS measures how likely Chico's FAS employees would recommend working at Chico's FAS to a friend.
Net Promoter Score
14
NPS Score
| 47% | Promoters |
|---|---|
| 20% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-35
eNPS Score
| 26% | Promoters |
|---|---|
| 13% | Passive |
| 61% | Detractors |
