12
NPS
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L Brands is ranked #57 in Retail Brands
L Brands is ranked #57 in Retail Brands
About L Brands' Brand
L Brands is an international company that sells lingerie, personal care and beauty products, apparel and accessories. L Brands’s brand is ranked #315 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of L Brands. When compared to other organizations within the Retail industry, L Brands is ranked #57. Among its major competitors, L Brands is ranked in 6th place for NPS while Ruby Ribbon is 1st, and Bath & Body Works is 2nd.Their current market cap is $2.93B
Brand at a Glance
69%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
L Brands CMO
Edward G. Razek
Mr. Edward G. Razek serves as President and Chief Marketing Officer of Brand & Creative Services at L Brands, Inc. (formerly, Limited Brands, Inc.).
L Brands Ranking
- #315 in Global Best Brands
- #57 in Retail
- #3 / 4 of its competitors
L Brands NPS
L Brands's Net Promoter Score (NPS) is a 12 with 47% Promoters, 18% Passives, and 35% Detractors. Net Promoter Score tracks whether L Brands's customers would recommend using the product based on a scale of -100 to 100.
L Brands Overall NPS
| 47% | Promoters |
|---|---|
| 18% | Passives |
| 35% | Detractors |
L Brands NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 16 | Jan 2023 | 16 |
Apr 2023 20 | Apr 2023 | 20 |
May 2023 19 | May 2023 | 19 |
Jun 2023 18 | Jun 2023 | 18 |
Nov 2023 16 | Nov 2023 | 16 |
Jan 2024 13 | Jan 2024 | 13 |
Mar 2024 14 | Mar 2024 | 14 |
Aug 2024 12 | Aug 2024 | 12 |
Nov 2024 14 | Nov 2024 | 14 |
Jan 2025 15 | Jan 2025 | 15 |
Jul 2025 15 | Jul 2025 | 15 |
Oct 2025 13 | Oct 2025 | 13 |
How Other Brands Compare
L Brands is ranked third for NPS among its competitors. Bath & Body Works and Victoria's Secret come in first and second, with Bonobos coming in at #4. Among those competitors, it is the third most valued company behind Victoria's Secret.
 L Brands |  Bath & Body Works |  Victoria's Secret |  Bonobos | |
| Global Ranking | #315 | #40 | #119 | #451 |
| NPS | 12 | 38 | 12 | -9 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.93B | $14.00B | $17.23B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
L Brands NPS by Gender
L Brands's NPS was rated 14 by Female customers on Comparably.
Female
14
L Brands's NPS was rated 14 by Female customers on Comparably.
50%
Promoters
14%
Passives
36%
Detractors
Male
N/A
L Brands's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
L Brands NPS by Ethnicity
L Brands's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -14 | Caucasian | -14 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
L Brands NPS by Age
L Brands's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
L Brands NPS by Usage
L Brands's NPS was rated the highest by customers who have used L Brands's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years 20 | Over 10 Years | 20 |
L Brands NPS vs. Competitors
Compared to its competitors, L Brands's NPS is rated right above Bonobos, and is preceded by Victoria's Secret.
| COMPANY | NPS Score | |
|---|---|---|
 | Ruby Ribbon | 100 |
| Bath & Body Works | 38 |
 | TJX Companies | 24 |
 | The Body Shop | 14 |
| Victoria's Secret | 12 |
| L Brands | 12 |
| Bonobos | -9 |
 | Ann Taylor | -33 |
L Brands NPS vs Companies in Retail
In the Retail industry, L Brands's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
 | REI | 53 |
 | Costco | 50 |
 | Amazon | 49 |
 | Trader Joe's | 46 |
 | American Eagle Outfitters | 44 |
| Bath & Body Works | 38 |
 | Target | 36 |
 | Chipotle | 16 |
| L Brands | 12 |
L Brands Customer Reviews
Out of the 3 L Brands customer reviews 2 were positive and 1 was constructive. L Brands customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
L Brands Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of L Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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L Brands Customer Loyalty Score by Gender
L Brands's Customer Loyalty score was rated 74 by Female customers on Comparably.
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Female
74%
Yes
Male
N/A
Yes
L Brands Customer Loyalty Score by Ethnicity
L Brands's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of L Brands.
87
out of 100
Caucasian
40
out of 100
African American/Black
55
out of 100
Asian or Pacific Islander
L Brands Customer Loyalty Score by Age
L Brands's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 46% | 18-25 | 46% |
31-35 100% | 31-35 | 100% |
56-60 70% | 56-60 | 70% |
L Brands Customer Loyalty Score by Usage
L Brands's Customer Loyalty score was rated the highest by customers who have used L Brands's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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L Brands Customer Loyalty Score by Industry
L Brands's Customer Loyalty score was rated 40% by both Accounting and Business and Consumer Services industry customers.
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L Brands Customer Loyalty vs. Competitors
Compared to its competitors, L Brands's Customer Loyalty score is rated right above Bonobos, and is preceded by Victoria's Secret.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ruby Ribbon | 100% |
| Bath & Body Works | 87% |
| TJX Companies | 81% |
| Ann Taylor | 81% |
| The Body Shop | 78% |
| Victoria's Secret | 70% |
| L Brands | 69% |
| Bonobos | 64% |
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Customer Loyalty for Other Retail Brands
In the Retail industry, L Brands's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| REI | 87% |
| American Eagle Outfitters | 87% |
| Bath & Body Works | 87% |
| Trader Joe's | 86% |
| Target | 82% |
| Chipotle | 76% |
| L Brands | 69% |
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L Brands Product Quality
3.7/5
L Brands has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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L Brands Product Information
L Brands’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated L Brands's product the highest. Reviewers from the Business and Consumer Services industry rated L Brands the lowest at 1.8.
- Website
- http://www.lb.com/
- Company Size
- 10,000+ Employees
Industry
Fashion and Beauty
Ecommerce and Marketplaces
Quick Insights into L Brands Product Quality
L Brands's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.
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Ranked L Brands Product Quality the Highest
Ranked L Brands Product Quality the Lowest
L Brands Product Quality Score by Gender
L Brands's Product Quality score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
L Brands Product Quality Score by Ethnicity
L Brands's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of L Brands.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
L Brands Product Quality Score by Age
L Brands's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 4.6 | 31-35 | 4.6 |
56-60 1.5 | 56-60 | 1.5 |
L Brands Product Quality Score by Usage
L Brands's Product Quality score was rated the highest by customers who have used L Brands's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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L Brands Product Quality Score by Industry
L Brands's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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L Brands Product Quality vs. Competitors
Compared to its competitors, L Brands's Product Quality score is rated right above TJX Companies , and is preceded by Victoria's Secret.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ruby Ribbon | 5/5 |
| Bath & Body Works | 4.1/5 |
| The Body Shop | 3.9/5 |
| Victoria's Secret | 3.8/5 |
| L Brands | 3.7/5 |
| TJX Companies | 3.7/5 |
| Bonobos | 3.2/5 |
| Ann Taylor | 2.6/5 |
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Product Quality for Other Retail Brands
In the Retail industry, L Brands's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Target | 4.1/5 |
| Chipotle | 3.8/5 |
| L Brands | 3.7/5 |
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L Brands Pricing
L Brands ROI & Value For Money
3.6/5
L Brands has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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L Brands Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from L Brands.
Quick Insights into L Brands ROI
L Brands's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.
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Ranked L Brands ROI the Highest
Ranked L Brands ROI the Lowest
L Brands ROI Score by Gender
L Brands's ROI score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
L Brands ROI Score by Ethnicity
L Brands's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
L Brands ROI Score by Age
L Brands's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
31-35 4.6 | 31-35 | 4.6 |
56-60 2 | 56-60 | 2 |
L Brands ROI Score by Usage
L Brands's ROI score was rated the highest by customers who have used L Brands's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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L Brands ROI Score by Industry
L Brands's ROI score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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L Brands Pricing vs. Competitors
Compared to its competitors, L Brands's ROI score is rated right above The Body Shop, and is preceded by TJX Companies .
| COMPANY | Pricing Score | |
|---|---|---|
| Bath & Body Works | 3.8/5 |
| TJX Companies | 3.7/5 |
| L Brands | 3.6/5 |
| The Body Shop | 3.6/5 |
| Ruby Ribbon | 3.5/5 |
| Victoria's Secret | 3.4/5 |
| Bonobos | 3.1/5 |
| Ann Taylor | 2.7/5 |
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ROI for Other Retail Brands
In the Retail industry, L Brands's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Trader Joe's | 4/5 |
| Target | 3.9/5 |
| American Eagle Outfitters | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| L Brands | 3.6/5 |
| Chipotle | 3.5/5 |
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L Brands Customer Satisfaction (CSAT)
L Brands Customer Satisfaction (CSAT) Score
66 / 100
L Brands has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Very Satisfied
41%
Satisfied
25%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
2%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into L Brands Customer Satisfaction
L Brands's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.
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Ranked L Brands Customer Satisfaction the Highest
Ranked L Brands Customer Satisfaction the Lowest
L Brands Customer Satisfaction Score by Gender
L Brands's Customer Satisfaction score was rated 67 by Female customers on Comparably.
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67 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
L Brands Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
L Brands' Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
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57 / 100
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
43%
CSAT according to African American/Black
L Brands' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
L Brands' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
L Brands Customer Satisfaction Score by Age
L Brands's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 56-60 | 33% |
L Brands Customer Satisfaction Score by Usage
L Brands's Customer Satisfaction score was rated the highest by customers who have used L Brands's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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L Brands Customer Satisfaction Score by Industry
L Brands's Customer Satisfaction score was rated 100 points by Accounting industry customers.
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"label": "Accounting",
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}L Brands Customer Satisfaction vs. Competitors
Compared to its competitors, L Brands's Customer Satisfaction score is rated right above Bonobos, and is preceded by TJX Companies .
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ruby Ribbon | 100% |
| Bath & Body Works | 81% |
| The Body Shop | 80% |
| Victoria's Secret | 67% |
| TJX Companies | 66% |
| L Brands | 66% |
| Bonobos | 37% |
| Ann Taylor | 35% |
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Customer Satisfaction for Other Retail Brands
In the Retail industry, L Brands's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| REI | 85% |
| Costco | 84% |
| Amazon | 84% |
| American Eagle Outfitters | 82% |
| Bath & Body Works | 81% |
| Target | 79% |
| Trader Joe's | 79% |
| L Brands | 66% |
| Chipotle | 62% |
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L Brands Customer Service
3.5/5
L Brands has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About L Brands's Customer Service
Address
Columbus, OH 60179
Website
http://www.lb.com/
Phone Number
614-415-7000
Quick Insights into L Brands Customer Service
L Brands's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 56-60.
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Ranked L Brands Customer Service the Highest
Ranked L Brands Customer Service the Lowest
L Brands Customer Service Score by Gender
L Brands's Customer Service score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
L Brands Customer Service Score by Ethnicity
L Brands's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of L Brands.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
L Brands Customer Service Score by Age
L Brands's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
31-35 4.8 | 31-35 | 4.8 |
56-60 1.5 | 56-60 | 1.5 |
L Brands Customer Service Score by Usage
L Brands's Customer Service score was rated the highest by customers who have used L Brands's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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L Brands Customer Service Score by Industry
L Brands's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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L Brands Customer Service vs. Competitors
Compared to its competitors, L Brands's Customer Service score is rated right above Bonobos, and is preceded by TJX Companies .
| COMPANY | Customer Service Score | |
|---|---|---|
| Ruby Ribbon | 5/5 |
| Bath & Body Works | 4/5 |
| The Body Shop | 3.7/5 |
| Victoria's Secret | 3.6/5 |
| TJX Companies | 3.5/5 |
| L Brands | 3.5/5 |
| Bonobos | 3.1/5 |
| Ann Taylor | 2/5 |
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Customer Service for Other Retail Brands
In the Retail industry, L Brands's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4/5 |
| Target | 4/5 |
| Bath & Body Works | 4/5 |
| Chipotle | 3.6/5 |
| L Brands | 3.5/5 |
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L Brands as an Employer
4.1/5
L Brands has a 4.1/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
L Brands scored a 12 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of L Brands would recommend the brand to a friend. ENPS measures how likely L Brands employees would recommend working at L Brands to a friend.
Net Promoter Score
12
NPS Score
| 47% | Promoters |
|---|---|
| 18% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
3
eNPS Score
| 42% | Promoters |
|---|---|
| 19% | Passive |
| 39% | Detractors |
Global Ranking Snapshot
L Brands is ranked #315 in the Global Top 100 Brands. It ranks just behind Dropbox and just ahead of iFIT.
Retail Ranking Snapshot
L Brands is ranked #57 in the Retail Industry. It ranks just behind Jet.com and just ahead of Uline.
| RANK | COMPANY | Location | |
|---|---|---|---|
55 |  | Overstock.com | Midvale, UT |
56 |  | Jet.com | |
57 | | L Brands | Columbus, OH |
58 |  | Uline | Pleasant Prairie, WI |
59 |  | Staples | Framingham, MA |
60 |  | Herman Miller | Zeeland, MI |
61 |  | Dollar General | Goodlettsville, TN |
