-33
NPS
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Ann Taylor
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About Ann Taylor's Brand
Our talented teams take pride in delivering exceptional guest experiences and timeless styles that are unmistakably Ann Taylor. To achieve this, we put our associates at the center of everything we do. We foster a culture of empowerment, support, growth, and inclusion – so we can succeed together. Among its major competitors, Ann Taylor is ranked in 5th place for NPS while J. Crew is 1st, and L Brands is 2nd.
Brand at a Glance
81%
Customer Loyalty
2.6/5
Product Quality
2.7/5
Pricing
2/5
Customer Service
Ann Taylor Ranking
- #4 / 4 of its competitors
Ann Taylor NPS
Ann Taylor's Net Promoter Score (NPS) is a -33 with 30% Promoters, 7% Passives, and 63% Detractors. Net Promoter Score tracks whether Ann Taylor's customers would recommend using the product based on a scale of -100 to 100.
Ann Taylor Overall NPS
| 30% | Promoters |
|---|---|
| 7% | Passives |
| 63% | Detractors |
Ann Taylor NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -27 | Oct 2024 | -27 |
Nov 2024 -27 | Nov 2024 | -27 |
Jan 2025 -27 | Jan 2025 | -27 |
Feb 2025 -25 | Feb 2025 | -25 |
Mar 2025 -25 | Mar 2025 | -25 |
May 2025 -27 | May 2025 | -27 |
Jun 2025 -26 | Jun 2025 | -26 |
Jul 2025 -30 | Jul 2025 | -30 |
Aug 2025 -32 | Aug 2025 | -32 |
Oct 2025 -32 | Oct 2025 | -32 |
Nov 2025 -32 | Nov 2025 | -32 |
Jan 2026 -32 | Jan 2026 | -32 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ann Taylor NPS by Gender
Ann Taylor's NPS was rated -55 by Female customers on Comparably.
Female
-55
Ann Taylor's NPS was rated -55 by Female customers on Comparably.
19%
Promoters
7%
Passives
74%
Detractors
Male
N/A
Ann Taylor's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Ann Taylor NPS by Ethnicity
Ann Taylor's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -62 | Caucasian | -62 |
Asian or Pacific Islander -33 | Asian or Pacific Islander | -33 |
Other -76 | Other | -76 |
Ann Taylor NPS by Age
Ann Taylor's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Ann Taylor NPS by Usage
Ann Taylor's NPS was rated the highest by customers who have used Ann Taylor's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -72 | Less than 1 Year | -72 |
2 to 5 Years -80 | 2 to 5 Years | -80 |
5 to 10 Years -56 | 5 to 10 Years | -56 |
Over 10 Years -44 | Over 10 Years | -44 |
Ann Taylor NPS vs. Competitors
Compared to its competitors, Ann Taylor's NPS is rated right below ANN INC..
| COMPANY | NPS Score | |
|---|---|---|
 | J. Crew | 23 |
 | L Brands | 12 |
 | LOFT | -18 |
| ANN INC. | -26 |
| Ann Taylor | -33 |
Ann Taylor Customer Reviews
Out of the 9 Ann Taylor customer reviews 3 were positive and 6 were constructive. Ann Taylor customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Ann Taylor Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Ann Taylor users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ann Taylor Customer Loyalty Score by Gender
Ann Taylor's Customer Loyalty score was rated 80 by Female customers on Comparably.
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Female
80%
Yes
Male
N/A
Yes
Ann Taylor Customer Loyalty Score by Ethnicity
Ann Taylor's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ann Taylor.
69
out of 100
Caucasian
85
out of 100
Asian or Pacific Islander
100
out of 100
Other
Ann Taylor Customer Loyalty Score by Age
Ann Taylor's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 89% | 41-45 | 89% |
46-50 70% | 46-50 | 70% |
51-55 100% | 51-55 | 100% |
56-60 80% | 56-60 | 80% |
61-65 70% | 61-65 | 70% |
66+ 85% | 66+ | 85% |
Ann Taylor Customer Loyalty Score by Usage
Ann Taylor's Customer Loyalty score was rated the highest by customers who have used Ann Taylor's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Ann Taylor Customer Loyalty Score by Industry
Ann Taylor's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Ann Taylor Customer Loyalty vs. Competitors
Compared to its competitors, Ann Taylor's Customer Loyalty score is rated right above LOFT.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ann Taylor | 81% |
| LOFT | 79% |
| J. Crew | 76% |
| L Brands | 69% |
| ANN INC. | 60% |
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Ann Taylor Product Quality
2.6/5
Ann Taylor has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Ann Taylor Product Information
Ann Taylor’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Ann Taylor's product the highest. Reviewers from the Education industry rated Ann Taylor the lowest at 2.
- Website
- http://www.anntaylor.com
Industry
Tech
Fashion and Beauty
Ecommerce and Marketplaces
Marketplaces
Social
Quick Insights into Ann Taylor Product Quality
Ann Taylor's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.
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Ranked Ann Taylor Product Quality the Highest
Ranked Ann Taylor Product Quality the Lowest
Ann Taylor Product Quality Score by Gender
Ann Taylor's Product Quality score was rated 2.6 by Female customers on Comparably.
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Female
2.6/5
Male
N/A
Ann Taylor Product Quality Score by Ethnicity
Ann Taylor's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ann Taylor.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 1.9 | Other | 1.9 |
Ann Taylor Product Quality Score by Age
Ann Taylor's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Ann Taylor.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 2.6 | 41-45 | 2.6 |
46-50 3.3 | 46-50 | 3.3 |
51-55 4.1 | 51-55 | 4.1 |
56-60 1.8 | 56-60 | 1.8 |
61-65 3.3 | 61-65 | 3.3 |
66+ 1.6 | 66+ | 1.6 |
Ann Taylor Product Quality Score by Usage
Ann Taylor's Product Quality score was rated the highest by customers who have used Ann Taylor's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Ann Taylor Product Quality Score by Industry
Ann Taylor's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Ann Taylor Product Quality vs. Competitors
Compared to its competitors, Ann Taylor's Product Quality score is rated right below LOFT.
| COMPANY | Product Quality Score | |
|---|---|---|
| J. Crew | 3.9/5 |
| L Brands | 3.7/5 |
| ANN INC. | 3.2/5 |
| LOFT | 2.8/5 |
| Ann Taylor | 2.6/5 |
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Ann Taylor Pricing
Ann Taylor ROI & Value For Money
2.7/5
Ann Taylor has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Ann Taylor Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Ann Taylor ROI
Ann Taylor's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Education industry.
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Ranked Ann Taylor ROI the Highest
Ranked Ann Taylor ROI the Lowest
Ann Taylor ROI Score by Gender
Ann Taylor's ROI score was rated 2.6 by Female customers on Comparably.
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Female
2.6/5
Male
N/A
Ann Taylor ROI Score by Ethnicity
Ann Taylor's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ann Taylor.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Other 2.4 | Other | 2.4 |
Ann Taylor ROI Score by Age
Ann Taylor's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Ann Taylor.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 2.5 | 41-45 | 2.5 |
46-50 2.3 | 46-50 | 2.3 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.5 | 66+ | 2.5 |
Ann Taylor ROI Score by Usage
Ann Taylor's ROI score was rated the highest by customers who have used Ann Taylor's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Ann Taylor ROI Score by Industry
Ann Taylor's ROI score was rated 2.1 stars by both Accounting and Education industry customers.
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Ann Taylor Pricing vs. Competitors
Compared to its competitors, Ann Taylor's ROI score is rated right below LOFT.
| COMPANY | Pricing Score | |
|---|---|---|
| J. Crew | 3.8/5 |
| L Brands | 3.6/5 |
| ANN INC. | 2.9/5 |
| LOFT | 2.7/5 |
| Ann Taylor | 2.7/5 |
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Ann Taylor Customer Satisfaction (CSAT)
Ann Taylor Customer Satisfaction (CSAT) Score
35 / 100
Ann Taylor has an overall Customer Satisfaction score of 35 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
15%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
10%
Very Dissatisfied
48%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ann Taylor Customer Satisfaction
Ann Taylor's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Ann Taylor Customer Satisfaction the Highest
Ranked Ann Taylor Customer Satisfaction the Lowest
Ann Taylor Customer Satisfaction Score by Gender
Ann Taylor's Customer Satisfaction score was rated 33 by Female customers on Comparably.
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33 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 53% |
Ann Taylor Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ann Taylor's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.
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24 / 100
Very Satisfied
16%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
60%
CSAT according to Asian or Pacific Islander
Ann Taylor's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
Ann Taylor's Customer Satisfaction (CSAT) score was rated 13% according to Other users and customers.
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13 / 100
Very Satisfied
13%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
24%
Very Dissatisfied
63%
Ann Taylor Customer Satisfaction Score by Age
Ann Taylor's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 33% | |||||||||||||||
| 46-50 | 66% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 22% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 16% |
Ann Taylor Customer Satisfaction Score by Usage
Ann Taylor's Customer Satisfaction score was rated the highest by customers who have used Ann Taylor's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ann Taylor Customer Satisfaction Score by Industry
Ann Taylor's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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{
"title": "Ann Taylor Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Accounting",
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"score": 20,
"stars": 0,
"csatScore": 20,
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"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Education",
"groupId": 515,
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}Ann Taylor Customer Satisfaction vs. Competitors
Compared to its competitors, Ann Taylor's Customer Satisfaction score is rated right below LOFT.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| J. Crew | 75% |
| L Brands | 66% |
| ANN INC. | 61% |
| LOFT | 45% |
| Ann Taylor | 35% |
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Ann Taylor Customer Service
2/5
Ann Taylor has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Ann Taylor's Customer Service
Address
7 Times Square Tower, New York City, NY 10036
Website
http://www.anntaylor.com
Ann Taylor's Social Links
Quick Insights into Ann Taylor Customer Service
Ann Taylor's Customer Service score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Ann Taylor Customer Service the Highest
Ranked Ann Taylor Customer Service the Lowest
Ann Taylor Customer Service Score by Gender
Ann Taylor's Customer Service score was rated 1.8 by Female customers on Comparably.
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Female
1.8/5
Male
N/A
Ann Taylor Customer Service Score by Ethnicity
Ann Taylor's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ann Taylor.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 1.5 | Other | 1.5 |
Ann Taylor Customer Service Score by Age
Ann Taylor's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 2.2 | 41-45 | 2.2 |
46-50 3.1 | 46-50 | 3.1 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
Ann Taylor Customer Service Score by Usage
Ann Taylor's Customer Service score was rated the highest by customers who have used Ann Taylor's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ann Taylor Customer Service Score by Industry
Ann Taylor's Customer Service score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Ann Taylor Customer Service vs. Competitors
Compared to its competitors, Ann Taylor's Customer Service score is rated right below LOFT.
| COMPANY | Customer Service Score | |
|---|---|---|
| J. Crew | 3.9/5 |
| L Brands | 3.5/5 |
| ANN INC. | 2.9/5 |
| LOFT | 2.5/5 |
| Ann Taylor | 2/5 |
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Ann Taylor as an Employer
3.3/5
Ann Taylor has a 3.3/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Ann Taylor scored a -33 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Ann Taylor would recommend the brand to a friend. ENPS measures how likely Ann Taylor employees would recommend working at Ann Taylor to a friend.
Net Promoter Score
-33
NPS Score
| 30% | Promoters |
|---|---|
| 7% | Passive |
| 63% | Detractors |
Employee Net Promoter Score
2
eNPS Score
| 39% | Promoters |
|---|---|
| 24% | Passive |
| 37% | Detractors |
