-18
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
LOFT
Marketing or Exec? Claim Your Free Account
About LOFT's Brand
The Ultimate 3D Customer Experience Engine. Inspired by Reality. For Furniture Retail, Manufacturers and Real Estate. Among its major competitors, LOFT is ranked in 4th place for NPS while Studio is 1st, and Banana Republic is 2nd.Their current valuation is $6.05M
Brand at a Glance
79%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.5/5
Customer Service
LOFT Ranking
- #3 / 4 of its competitors
LOFT NPS
LOFT's Net Promoter Score (NPS) is a -18 with 36% Promoters, 10% Passives, and 54% Detractors. Net Promoter Score tracks whether LOFT's customers would recommend using the product based on a scale of -100 to 100.
LOFT Overall NPS
| 36% | Promoters |
|---|---|
| 10% | Passives |
| 54% | Detractors |
LOFT NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -15 | Feb 2024 | -15 |
Mar 2024 -12 | Mar 2024 | -12 |
Apr 2024 -9 | Apr 2024 | -9 |
Jun 2024 -7 | Jun 2024 | -7 |
Sep 2024 -10 | Sep 2024 | -10 |
Dec 2024 -13 | Dec 2024 | -13 |
Jan 2025 -11 | Jan 2025 | -11 |
Mar 2025 -13 | Mar 2025 | -13 |
Apr 2025 -13 | Apr 2025 | -13 |
Jun 2025 -13 | Jun 2025 | -13 |
Aug 2025 -16 | Aug 2025 | -16 |
Sep 2025 -18 | Sep 2025 | -18 |
How Other Brands Compare
LOFT is ranked third for NPS among its competitors. Banana Republic and Old Navy come in first and second, with ANN INC. coming in at #4. Among those competitors, it is the third most valued company behind Banana Republic.
LOFT |  Old Navy |  Banana Republic | ANN INC. | |
| Global Ranking | #- | #240 | #430 | #- |
| NPS | -18 | -4 | 18 | -26 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $6.05M | $9.03B | $11.23B | $6.05M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
LOFT NPS by Gender
LOFT's NPS was rated -38 by Female customers on Comparably.
Female
-38
LOFT's NPS was rated -38 by Female customers on Comparably.
27%
Promoters
8%
Passives
65%
Detractors
Male
N/A
LOFT's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
LOFT NPS by Ethnicity
LOFT's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -15 | Caucasian | -15 |
African American/Black -80 | African American/Black | -80 |
Asian or Pacific Islander -80 | Asian or Pacific Islander | -80 |
Other -20 | Other | -20 |
LOFT NPS by Age
LOFT's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
LOFT NPS by Usage
LOFT's NPS was rated the highest by customers who have used LOFT's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -63 | 2 to 5 Years | -63 |
5 to 10 Years -60 | 5 to 10 Years | -60 |
Over 10 Years -15 | Over 10 Years | -15 |
LOFT NPS vs. Competitors
Compared to its competitors, LOFT's NPS is rated right above ANN INC., and is preceded by Old Navy.
| COMPANY | NPS Score | |
|---|---|---|
 | Studio | 100 |
| Banana Republic | 18 |
 | CustomMade | N/A |
| Old Navy | -4 |
| LOFT | -18 |
| ANN INC. | -26 |
LOFT Customer Reviews
Out of the 10 LOFT customer reviews 6 were positive and 4 were constructive. LOFT customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
LOFT Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of LOFT users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
LOFT Customer Loyalty Score by Gender
LOFT's Customer Loyalty score was rated 81 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of LOFT.
Female
81%
Yes
Male
N/A
Yes
LOFT Customer Loyalty Score by Ethnicity
LOFT's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of LOFT.
87
out of 100
Caucasian
82
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
64
out of 100
Other
LOFT Customer Loyalty Score by Age
LOFT's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of LOFT.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 85% | 41-45 | 85% |
51-55 82% | 51-55 | 82% |
61-65 82% | 61-65 | 82% |
66+ 74% | 66+ | 74% |
LOFT Customer Loyalty Score by Usage
LOFT's Customer Loyalty score was rated the highest by customers who have used LOFT's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
LOFT Customer Loyalty Score by Industry
LOFT's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
LOFT Customer Loyalty vs. Competitors
Compared to its competitors, LOFT's Customer Loyalty score is rated right above Banana Republic, and is preceded by Studio.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Studio | 100% |
| LOFT | 79% |
| Banana Republic | 73% |
| Old Navy | 71% |
| ANN INC. | 60% |
| CustomMade | N/A |
Unlock LOFT Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full LOFT Customer Loyalty vs. Competitors data and gain insights into your customers today.
LOFT Product Quality
2.8/5
LOFT has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock LOFT's overall Product Quality score rated by its users and customers.
LOFT Product Information
LOFT’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated LOFT's product the highest. Reviewers from the Tech industry rated LOFT the lowest at 1.5.
- Website
- http://www.loft.com/
- Company Size
- 11-50 Employees
Industry
Ecommerce and Marketplaces
Enterprise
Hardware and Devices
Marketplaces
Mobile App
Real Estate
SaaS
Small Business Services
Virtual Reality
Quick Insights into LOFT Product Quality
LOFT's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked LOFT's Product Quality.
Ranked LOFT Product Quality the Highest
Ranked LOFT Product Quality the Lowest
LOFT Product Quality Score by Gender
LOFT's Product Quality score was rated 2.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of LOFT.
Female
2.5/5
Male
N/A
LOFT Product Quality Score by Ethnicity
LOFT's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of LOFT.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2.3 | Other | 2.3 |
LOFT Product Quality Score by Age
LOFT's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of LOFT.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 2.7 | 41-45 | 2.7 |
51-55 1.7 | 51-55 | 1.7 |
61-65 2.6 | 61-65 | 2.6 |
66+ 1.9 | 66+ | 1.9 |
LOFT Product Quality Score by Usage
LOFT's Product Quality score was rated the highest by customers who have used LOFT's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
LOFT Product Quality Score by Industry
LOFT's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
LOFT Product Quality vs. Competitors
Compared to its competitors, LOFT's Product Quality score is rated right above CustomMade, and is preceded by ANN INC..
| COMPANY | Product Quality Score | |
|---|---|---|
| Studio | 5/5 |
| Banana Republic | 3.5/5 |
| Old Navy | 3.3/5 |
| ANN INC. | 3.2/5 |
| LOFT | 2.8/5 |
| CustomMade | N/A |
Unlock LOFT Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full LOFT Product Quality vs. Competitors data and gain insights into your customers today.
LOFT Pricing
LOFT ROI & Value For Money
2.7/5
LOFT has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock LOFT's overall ROI score rated by its users and customers.
LOFT Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Tech industry think that they had the lowest ROI from LOFT.
Quick Insights into LOFT ROI
LOFT's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 51-55.
Sign Up to unlock insights into how customers have ranked LOFT's ROI score.
Ranked LOFT ROI the Highest
Ranked LOFT ROI the Lowest
LOFT ROI Score by Gender
LOFT's ROI score was rated 2.3 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of LOFT.
Female
2.3/5
Male
N/A
LOFT ROI Score by Ethnicity
LOFT's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of LOFT.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 2.7 | Other | 2.7 |
LOFT ROI Score by Age
LOFT's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of LOFT.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 2.9 | 41-45 | 2.9 |
51-55 1.6 | 51-55 | 1.6 |
61-65 2.8 | 61-65 | 2.8 |
66+ 1.7 | 66+ | 1.7 |
LOFT ROI Score by Usage
LOFT's ROI score was rated the highest by customers who have used LOFT's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
LOFT ROI Score by Industry
LOFT's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
LOFT Pricing vs. Competitors
Compared to its competitors, LOFT's ROI score is rated right above CustomMade, and is preceded by ANN INC..
| COMPANY | Pricing Score | |
|---|---|---|
| Studio | 5/5 |
| Banana Republic | 3.5/5 |
| Old Navy | 3.2/5 |
| ANN INC. | 2.9/5 |
| LOFT | 2.7/5 |
| CustomMade | N/A |
Unlock LOFT ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full LOFT ROI vs. Competitors data and gain insights into your customers today.
LOFT Customer Satisfaction (CSAT)
LOFT Customer Satisfaction (CSAT) Score
45 / 100
LOFT has an overall Customer Satisfaction score of 45 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
12%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
14%
Very Dissatisfied
36%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into LOFT Customer Satisfaction
LOFT's Customer Satisfaction score was rated highest by Other customers, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked LOFT's Customer Satisfaction.
Ranked LOFT Customer Satisfaction the Highest
Ranked LOFT Customer Satisfaction the Lowest
LOFT Customer Satisfaction Score by Gender
LOFT's Customer Satisfaction score was rated 41 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of LOFT.
41 / 100
FemaleVery Satisfied | 32% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 12% | |
Very Dissatisfied | 44% |
LOFT Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
LOFT's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of LOFT.
40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
LOFT's Customer Satisfaction (CSAT) score was rated 20% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of LOFT.
20 / 100
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
40%
CSAT according to Other
LOFT's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of LOFT.
60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
LOFT Customer Satisfaction Score by Age
LOFT's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of LOFT.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 50% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 66+ | 50% |
LOFT Customer Satisfaction Score by Usage
LOFT's Customer Satisfaction score was rated the highest by customers who have used LOFT's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
LOFT Customer Satisfaction Score by Industry
LOFT's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "LOFT Customer Satisfaction Score by Industry",
"text": "LOFT's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "LOFT's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 57,
"stars": 0,
"csatScore": 57,
"text": "LOFT's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 57
}
]
}LOFT Customer Satisfaction vs. Competitors
Compared to its competitors, LOFT's Customer Satisfaction score is rated right above CustomMade, and is preceded by ANN INC..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Studio | 100% |
| Banana Republic | 63% |
| Old Navy | 61% |
| ANN INC. | 61% |
| LOFT | 45% |
| CustomMade | 0% |
Unlock LOFT Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full LOFT Customer Satisfaction vs. Competitors data and gain insights into your customers today.
LOFT Customer Service
2.5/5
LOFT has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock LOFT's overall Customer Service score rated by its users and customers.
About LOFT's Customer Service
Website
http://www.loft.com/
Quick Insights into LOFT Customer Service
LOFT's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked LOFT's Customer Service score.
Ranked LOFT Customer Service the Highest
Ranked LOFT Customer Service the Lowest
LOFT Customer Service Score by Gender
LOFT's Customer Service score was rated 2.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of LOFT.
Female
2.1/5
Male
N/A
LOFT Customer Service Score by Ethnicity
LOFT's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of LOFT.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.9 | Other | 1.9 |
LOFT Customer Service Score by Age
LOFT's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of LOFT.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 2.7 | 41-45 | 2.7 |
51-55 1.5 | 51-55 | 1.5 |
61-65 2 | 61-65 | 2 |
66+ 2.2 | 66+ | 2.2 |
LOFT Customer Service Score by Usage
LOFT's Customer Service score was rated the highest by customers who have used LOFT's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
LOFT Customer Service Score by Industry
LOFT's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
LOFT Customer Service vs. Competitors
Compared to its competitors, LOFT's Customer Service score is rated right above CustomMade, and is preceded by ANN INC..
| COMPANY | Customer Service Score | |
|---|---|---|
| Studio | 5/5 |
| Banana Republic | 3.6/5 |
| Old Navy | 3.1/5 |
| ANN INC. | 2.9/5 |
| LOFT | 2.5/5 |
| CustomMade | N/A |
Unlock LOFT Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full LOFT Customer Service vs. Competitors data and gain insights into your customers today.
LOFT as an Employer
2.8/5
LOFT has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
LOFT scored a -18 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of LOFT would recommend the brand to a friend. ENPS measures how likely LOFT employees would recommend working at LOFT to a friend.
Net Promoter Score
-18
NPS Score
| 36% | Promoters |
|---|---|
| 10% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 28% | Promoters |
|---|---|
| 16% | Passive |
| 56% | Detractors |
