14
NPS
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The Body Shop
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About The Body Shop's Brand
Global retailer of beauty products Among its major competitors, The Body Shop is ranked in 1st place for NPS while L Brands is 2nd.
Brand at a Glance
78%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.7/5
Customer Service
The Body Shop Ranking
- #1 / 2 of its competitors
The Body Shop NPS
The Body Shop's Net Promoter Score (NPS) is a 14 with 44% Promoters, 26% Passives, and 30% Detractors. Net Promoter Score tracks whether The Body Shop's customers would recommend using the product based on a scale of -100 to 100.
The Body Shop Overall NPS
| 44% | Promoters |
|---|---|
| 26% | Passives |
| 30% | Detractors |
The Body Shop NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 14 | Sep 2024 | 14 |
Oct 2024 13 | Oct 2024 | 13 |
Nov 2024 13 | Nov 2024 | 13 |
Dec 2024 12 | Dec 2024 | 12 |
Feb 2025 12 | Feb 2025 | 12 |
Mar 2025 14 | Mar 2025 | 14 |
Apr 2025 14 | Apr 2025 | 14 |
May 2025 14 | May 2025 | 14 |
Jun 2025 14 | Jun 2025 | 14 |
Aug 2025 14 | Aug 2025 | 14 |
Oct 2025 14 | Oct 2025 | 14 |
Nov 2025 14 | Nov 2025 | 14 |
How Other Brands Compare
The Body Shop is ranked first for NPS among its competitors. L Brands comes in second.
The Body Shop |  L Brands | |
| Global Ranking | #- | #315 |
| NPS | 14 | 12 |
| Valuation Updated every 24 hours for public companies | - | $2.93B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Body Shop NPS by Gender
Male customers rated The Body Shop's NPS 11 points higher than Female customers.
Male
31
The Body Shop's NPS was rated 31 by Male customers on Comparably.
46%
Promoters
39%
Passives
15%
Detractors
Female
20
The Body Shop's NPS was rated 20 by Female customers on Comparably.
45%
Promoters
30%
Passives
25%
Detractors
The Body Shop NPS by Ethnicity
The Body Shop's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 27 | Caucasian | 27 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other 20 | Other | 20 |
The Body Shop NPS by Age
The Body Shop's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
The Body Shop NPS by Usage
The Body Shop's NPS was rated the highest by customers who have used The Body Shop's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -22 | Less than 1 Year | -22 |
1 to 2 Years 26 | 1 to 2 Years | 26 |
2 to 5 Years 26 | 2 to 5 Years | 26 |
5 to 10 Years 59 | 5 to 10 Years | 59 |
Over 10 Years 16 | Over 10 Years | 16 |
The Body Shop NPS vs. Competitors
Compared to its competitors, The Body Shop's NPS is rated right above L Brands.
| COMPANY | NPS Score | |
|---|---|---|
| The Body Shop | 14 |
| L Brands | 12 |
The Body Shop Customer Reviews
Out of the 24 The Body Shop customer reviews 19 were positive and 5 were constructive. The Body Shop customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
The Body Shop Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of The Body Shop users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Body Shop Customer Loyalty Score by Gender
Female customers rated The Body Shop's Customer Loyalty score 7% higher than Male customers.
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Male
72%
Yes
Female
79%
Yes
The Body Shop Customer Loyalty Score by Ethnicity
The Body Shop's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Body Shop.
72
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
82
out of 100
Other
The Body Shop Customer Loyalty Score by Age
The Body Shop's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 71% | 18-25 | 71% |
26-30 100% | 26-30 | 100% |
56-60 100% | 56-60 | 100% |
66+ 82% | 66+ | 82% |
The Body Shop Customer Loyalty Score by Usage
The Body Shop's Customer Loyalty score was rated the highest by customers who have used The Body Shop's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The Body Shop Customer Loyalty Score by Industry
The Body Shop's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
The Body Shop Customer Loyalty vs. Competitors
Compared to its competitors, The Body Shop's Customer Loyalty score is rated right above L Brands.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Body Shop | 78% |
| L Brands | 69% |
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The Body Shop Product Quality
3.9/5
The Body Shop has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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The Body Shop Product Information
The Body Shop’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated The Body Shop's product the highest. Reviewers from the Accounting industry rated The Body Shop the lowest at 3.
- Website
- http://www.thebodyshop.com/
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Hardware and Devices
Marketplaces
Quick Insights into The Body Shop Product Quality
The Body Shop's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 66+.
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Ranked The Body Shop Product Quality the Highest
Ranked The Body Shop Product Quality the Lowest
The Body Shop Product Quality Score by Gender
Male customers rated The Body Shop's Product Quality score 0.3 stars higher than Female customers.
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Male
4.1/5
Female
3.8/5
The Body Shop Product Quality Score by Ethnicity
The Body Shop's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Body Shop.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.1 | Other | 4.1 |
The Body Shop Product Quality Score by Age
The Body Shop's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of The Body Shop.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4 | 26-30 | 4 |
56-60 4.1 | 56-60 | 4.1 |
66+ 2.3 | 66+ | 2.3 |
The Body Shop Product Quality Score by Usage
The Body Shop's Product Quality score was rated the highest by customers who have used The Body Shop's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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The Body Shop Product Quality Score by Industry
The Body Shop's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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The Body Shop Product Quality vs. Competitors
Compared to its competitors, The Body Shop's Product Quality score is rated right above L Brands.
| COMPANY | Product Quality Score | |
|---|---|---|
| The Body Shop | 3.9/5 |
| L Brands | 3.7/5 |
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The Body Shop Pricing
The Body Shop ROI & Value For Money
3.6/5
The Body Shop has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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The Body Shop Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Accounting industry think that they had the lowest ROI from The Body Shop.
Quick Insights into The Body Shop ROI
The Body Shop's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 66+.
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Ranked The Body Shop ROI the Highest
Ranked The Body Shop ROI the Lowest
The Body Shop ROI Score by Gender
Male customers rated The Body Shop's ROI score 0.6 stars higher than Female customers.
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Male
4/5
Female
3.4/5
The Body Shop ROI Score by Ethnicity
The Body Shop's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Body Shop.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.6 | Other | 3.6 |
The Body Shop ROI Score by Age
The Body Shop's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of The Body Shop.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.8 | 26-30 | 3.8 |
56-60 3.7 | 56-60 | 3.7 |
66+ 2.7 | 66+ | 2.7 |
The Body Shop ROI Score by Usage
The Body Shop's ROI score was rated the highest by customers who have used The Body Shop's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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The Body Shop ROI Score by Industry
The Body Shop's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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The Body Shop Pricing vs. Competitors
Compared to its competitors, The Body Shop's ROI score is rated right below L Brands.
| COMPANY | Pricing Score | |
|---|---|---|
| L Brands | 3.6/5 |
| The Body Shop | 3.6/5 |
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The Body Shop Customer Satisfaction (CSAT)
The Body Shop Customer Satisfaction (CSAT) Score
80 / 100
The Body Shop has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
34%
Satisfied
46%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
4%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Body Shop Customer Satisfaction
The Body Shop's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 66+.
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Ranked The Body Shop Customer Satisfaction the Highest
Ranked The Body Shop Customer Satisfaction the Lowest
The Body Shop Customer Satisfaction Score by Gender
Male customers rated The Body Shop's Customer Satisfaction score 6 points higher than Female customers.
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84 / 100
MaleVery Satisfied | 42% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 8% | |
Very Dissatisfied | 0% |
78 / 100
FemaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 54% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
The Body Shop Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Body Shop's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
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70 / 100
Very Satisfied
35%
Satisfied
35%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
6%
Very Dissatisfied
12%
CSAT according to Asian or Pacific Islander
The Body Shop's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.
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87 / 100
Very Satisfied
13%
Satisfied
74%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
4%
CSAT according to Other
The Body Shop's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
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75 / 100
Very Satisfied
30%
Satisfied
45%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
10%
The Body Shop Customer Satisfaction Score by Age
The Body Shop's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of The Body Shop.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 56-60 | 80% | |||||||||||||||
| 66+ | 40% |
The Body Shop Customer Satisfaction Score by Usage
The Body Shop's Customer Satisfaction score was rated the highest by customers who have used The Body Shop's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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The Body Shop Customer Satisfaction Score by Industry
The Body Shop's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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}The Body Shop Customer Satisfaction vs. Competitors
Compared to its competitors, The Body Shop's Customer Satisfaction score is rated right above L Brands.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Body Shop | 80% |
| L Brands | 66% |
Unlock The Body Shop Customer Satisfaction vs. Competitors Data
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The Body Shop Customer Service
3.7/5
The Body Shop has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About The Body Shop's Customer Service
Website
http://www.thebodyshop.com/
Phone Number
1-800-BODYSHOP
Quick Insights into The Body Shop Customer Service
The Body Shop's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 66+.
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Ranked The Body Shop Customer Service the Highest
Ranked The Body Shop Customer Service the Lowest
The Body Shop Customer Service Score by Gender
Male customers rated The Body Shop's Customer Service score 0.4 stars higher than Female customers.
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Male
4.1/5
Female
3.7/5
The Body Shop Customer Service Score by Ethnicity
The Body Shop's Customer Service score was rated 3.8 stars by both Asian or Pacific Islander and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Body Shop.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.8 | Other | 3.8 |
The Body Shop Customer Service Score by Age
The Body Shop's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.8 | 26-30 | 3.8 |
56-60 4.2 | 56-60 | 4.2 |
66+ 2.7 | 66+ | 2.7 |
The Body Shop Customer Service Score by Usage
The Body Shop's Customer Service score was rated the highest by customers who have used The Body Shop's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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The Body Shop Customer Service Score by Industry
The Body Shop's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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The Body Shop Customer Service vs. Competitors
Compared to its competitors, The Body Shop's Customer Service score is rated right above L Brands.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Body Shop | 3.7/5 |
| L Brands | 3.5/5 |
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The Body Shop as an Employer
2.9/5
The Body Shop has a 2.9/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
The Body Shop scored a 14 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of The Body Shop would recommend the brand to a friend. ENPS measures how likely The Body Shop employees would recommend working at The Body Shop to a friend.
Net Promoter Score
14
NPS Score
| 44% | Promoters |
|---|---|
| 26% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-14
eNPS Score
| 34% | Promoters |
|---|---|
| 18% | Passive |
| 48% | Detractors |
