-9
NPS
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Bonobos is ranked #78 in Retail Brands
Bonobos is ranked #78 in Retail Brands
About Bonobos' Brand
Bonobos is an e-commerce driven clothing brand focused on delivering great fit and excellent customer service. Bonobos’s brand is ranked #451 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Bonobos. When compared to other organizations within the Retail industry, Bonobos is ranked #78. Among its major competitors, Bonobos is ranked in 2nd place for NPS while Trunk Club is 1st, and Club Monaco is 3rd.
Brand at a Glance
64%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Bonobos CMO
Bonobos Ranking
- #451 in Global Best Brands
- #78 in Retail
- #2 / 4 of its competitors
Bonobos NPS
Bonobos's Net Promoter Score (NPS) is a -9 with 40% Promoters, 11% Passives, and 49% Detractors. Net Promoter Score tracks whether Bonobos's customers would recommend using the product based on a scale of -100 to 100.
Bonobos Overall NPS
| 40% | Promoters |
|---|---|
| 11% | Passives |
| 49% | Detractors |
Bonobos NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 17 | Sep 2022 | 17 |
Jan 2023 8 | Jan 2023 | 8 |
Feb 2023 3 | Feb 2023 | 3 |
Jun 2023 7 | Jun 2023 | 7 |
Aug 2023 2 | Aug 2023 | 2 |
Sep 2023 6 | Sep 2023 | 6 |
Jan 2024 3 | Jan 2024 | 3 |
Feb 2024 -3 | Feb 2024 | -3 |
Apr 2024 -6 | Apr 2024 | -6 |
Jul 2024 -4 | Jul 2024 | -4 |
Jan 2025 -6 | Jan 2025 | -6 |
Oct 2025 -9 | Oct 2025 | -9 |
How Other Brands Compare
Bonobos is ranked second for NPS among its competitors. Trunk Club and Club Monaco come in first and third, with Gilt Groupe coming in at #4.
 Bonobos |  Club Monaco |  Trunk Club |  Gilt Groupe | |
| Global Ranking | #451 | #- | #- | #- |
| NPS | -9 | -13 | 56 | -20 |
| Valuation Updated every 24 hours for public companies | - | $8.23B | $5.97B | $598.38M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bonobos NPS by Gender
Bonobos's NPS was rated -24 by Male customers on Comparably.
Male
-24
Bonobos's NPS was rated -24 by Male customers on Comparably.
38%
Promoters
0%
Passives
62%
Detractors
Female
N/A
Bonobos's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Bonobos NPS by Ethnicity
Bonobos's NPS was rated -42 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -42 | Caucasian | -42 |
Bonobos NPS by Age
Bonobos's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
Bonobos NPS by Usage
Bonobos's NPS was rated the highest by customers who have used Bonobos's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Bonobos NPS vs. Competitors
Compared to its competitors, Bonobos's NPS is rated right above Club Monaco, and is preceded by Hall&Madden.
| COMPANY | NPS Score | |
|---|---|---|
| Trunk Club | 56 |
 | Hall&Madden | N/A |
| Bonobos | -9 |
| Club Monaco | -13 |
| Gilt Groupe | -20 |
Bonobos NPS vs Companies in Retail
In the Retail industry, Bonobos's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
 | REI | 53 |
 | Costco | 50 |
 | Amazon | 49 |
 | Trader Joe's | 46 |
 | American Eagle Outfitters | 44 |
 | Bath & Body Works | 38 |
 | Target | 36 |
 | Chipotle | 16 |
| Bonobos | -9 |
Bonobos Customer Reviews
Out of the 3 Bonobos customer reviews 2 were positive and 1 was constructive. Bonobos customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Bonobos Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Bonobos users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bonobos Customer Loyalty Score by Gender
Bonobos's Customer Loyalty score was rated 65 by Male customers on Comparably.
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Male
65%
Yes
Female
N/A
Yes
Bonobos Customer Loyalty Score by Ethnicity
Bonobos's Customer Loyalty score was rated 61% by Caucasian customers on Comparably.
% who answered "Yes"
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61
out of 100
Caucasian
Bonobos Customer Loyalty Score by Age
Bonobos's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 100% | 46-50 | 100% |
56-60 40% | 56-60 | 40% |
Bonobos Customer Loyalty Score by Usage
Bonobos's Customer Loyalty score was rated the highest by customers who have used Bonobos's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Bonobos Customer Loyalty vs. Competitors
Compared to its competitors, Bonobos's Customer Loyalty score is rated right above Club Monaco, and is preceded by Gilt Groupe.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Trunk Club | 73% |
| Gilt Groupe | 73% |
| Bonobos | 64% |
| Club Monaco | 58% |
| Hall&Madden | N/A |
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Customer Loyalty for Other Retail Brands
In the Retail industry, Bonobos's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| REI | 87% |
| American Eagle Outfitters | 87% |
| Bath & Body Works | 87% |
| Trader Joe's | 86% |
| Target | 82% |
| Chipotle | 76% |
| Bonobos | 64% |
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Bonobos Product Quality
3.2/5
Bonobos has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Bonobos Product Information
Bonobos’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.bonobos.com
- Company Size
- 201-500 Employees
Industry
Fashion and Beauty
Quick Insights into Bonobos Product Quality
Bonobos's Product Quality score was rated highest by customers who have used Bonobos's products/services for 1 to 2 Years, and rated lowest by customers who have used Bonobos's products/services for 2 to 5 Years.
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Ranked Bonobos Product Quality the Highest
Ranked Bonobos Product Quality the Lowest
Bonobos Product Quality Score by Gender
Bonobos's Product Quality score was rated 3.1 by Male customers on Comparably.
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Male
3.1/5
Female
N/A
Bonobos Product Quality Score by Ethnicity
Bonobos's Product Quality score was rated 3.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Bonobos Product Quality Score by Age
Bonobos's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 5 | 46-50 | 5 |
56-60 3.5 | 56-60 | 3.5 |
Bonobos Product Quality Score by Usage
Bonobos's Product Quality score was rated the highest by customers who have used Bonobos's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Bonobos Product Quality vs. Competitors
Compared to its competitors, Bonobos's Product Quality score is rated right above Club Monaco, and is preceded by Trunk Club.
| COMPANY | Product Quality Score | |
|---|---|---|
| Trunk Club | 4.3/5 |
| Bonobos | 3.2/5 |
| Club Monaco | 3.1/5 |
| Gilt Groupe | 2.3/5 |
| Hall&Madden | N/A |
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Product Quality for Other Retail Brands
In the Retail industry, Bonobos's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Target | 4.1/5 |
| Chipotle | 3.8/5 |
| Bonobos | 3.2/5 |
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Bonobos Pricing
Bonobos ROI & Value For Money
3.1/5
Bonobos has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Bonobos ROI
Bonobos's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.
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Ranked Bonobos ROI the Highest
Ranked Bonobos ROI the Lowest
Bonobos ROI Score by Gender
Bonobos's ROI score was rated 2.8 by Male customers on Comparably.
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Male
2.8/5
Female
N/A
Bonobos ROI Score by Ethnicity
Bonobos's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bonobos.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Bonobos ROI Score by Age
Bonobos's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 4.3 | 46-50 | 4.3 |
56-60 2.3 | 56-60 | 2.3 |
Bonobos ROI Score by Usage
Bonobos's ROI score was rated the highest by customers who have used Bonobos's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Bonobos Pricing vs. Competitors
Compared to its competitors, Bonobos's ROI score is rated right above Club Monaco, and is preceded by Trunk Club.
| COMPANY | Pricing Score | |
|---|---|---|
| Trunk Club | 4.3/5 |
| Bonobos | 3.1/5 |
| Club Monaco | 3.1/5 |
| Gilt Groupe | 2.5/5 |
| Hall&Madden | N/A |
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ROI for Other Retail Brands
In the Retail industry, Bonobos's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Trader Joe's | 4/5 |
| Target | 3.9/5 |
| American Eagle Outfitters | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Chipotle | 3.5/5 |
| Bonobos | 3.1/5 |
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Bonobos Customer Satisfaction (CSAT)
Bonobos Customer Satisfaction (CSAT) Score
37 / 100
Bonobos has an overall Customer Satisfaction score of 37 rated by its users and customers.
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Very Satisfied
33%
Satisfied
4%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
21%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bonobos Customer Satisfaction
Bonobos's Customer Satisfaction score was rated highest by customers who have used Bonobos's products/services for 2 to 5 Years, and rated lowest by customers who have used Bonobos's products/services for Less than 1 Year.
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Ranked Bonobos Customer Satisfaction the Highest
Ranked Bonobos Customer Satisfaction the Lowest
Bonobos Customer Satisfaction Score by Gender
Bonobos's Customer Satisfaction score was rated 27 by Male customers on Comparably.
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27 / 100
MaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 27% | |
Very Dissatisfied | 46% |
Bonobos Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bonobos' Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
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28 / 100
Very Satisfied
28%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
43%
Very Dissatisfied
29%
Bonobos Customer Satisfaction Score by Age
Bonobos's Customer Satisfaction score was rated 33 points by customers ages 56-60 on Comparably.
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40
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80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 33% |
Bonobos Customer Satisfaction Score by Usage
Bonobos's Customer Satisfaction score was rated the highest by customers who have used Bonobos's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Bonobos Customer Satisfaction vs. Competitors
Compared to its competitors, Bonobos's Customer Satisfaction score is rated right above Gilt Groupe, and is preceded by Club Monaco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Trunk Club | 100% |
| Club Monaco | 49% |
| Bonobos | 37% |
| Gilt Groupe | 0% |
| Hall&Madden | 0% |
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Customer Satisfaction for Other Retail Brands
In the Retail industry, Bonobos's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| REI | 85% |
| Costco | 84% |
| Amazon | 84% |
| American Eagle Outfitters | 82% |
| Bath & Body Works | 81% |
| Target | 79% |
| Trader Joe's | 79% |
| Chipotle | 62% |
| Bonobos | 37% |
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Bonobos Customer Service
3.1/5
Bonobos has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Bonobos's Customer Service
Address
111 5th Ave, York, NY 10003
Website
http://www.bonobos.com
Bonobos's Social Links
Quick Insights into Bonobos Customer Service
Bonobos's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers who have used Bonobos's products/services for Less than 1 Year.
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Ranked Bonobos Customer Service the Highest
Ranked Bonobos Customer Service the Lowest
Bonobos Customer Service Score by Gender
Bonobos's Customer Service score was rated 2.9 by Male customers on Comparably.
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Male
2.9/5
Female
N/A
Bonobos Customer Service Score by Ethnicity
Bonobos's Customer Service score was rated 2.7 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Bonobos Customer Service Score by Age
Bonobos's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 4.5 | 46-50 | 4.5 |
56-60 3 | 56-60 | 3 |
Bonobos Customer Service Score by Usage
Bonobos's Customer Service score was rated the highest by customers who have used Bonobos's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Bonobos Customer Service vs. Competitors
Compared to its competitors, Bonobos's Customer Service score is rated right above Club Monaco, and is preceded by Trunk Club.
| COMPANY | Customer Service Score | |
|---|---|---|
| Trunk Club | 4.2/5 |
| Bonobos | 3.1/5 |
| Club Monaco | 3/5 |
| Gilt Groupe | 2.3/5 |
| Hall&Madden | N/A |
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Customer Service for Other Retail Brands
In the Retail industry, Bonobos's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4/5 |
| Target | 4/5 |
| Bath & Body Works | 4/5 |
| Chipotle | 3.6/5 |
| Bonobos | 3.1/5 |
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Bonobos as an Employer
3.3/5
Bonobos has a 3.3/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Bonobos scored a -9 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of Bonobos would recommend the brand to a friend. ENPS measures how likely Bonobos employees would recommend working at Bonobos to a friend.
Net Promoter Score
-9
NPS Score
| 40% | Promoters |
|---|---|
| 11% | Passive |
| 49% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 35% | Promoters |
|---|---|
| 17% | Passive |
| 48% | Detractors |
Global Ranking Snapshot
Bonobos is ranked #451 in the Global Top 100 Brands. It ranks just behind CVENT and just ahead of Globant.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
449 |  | Booz Allen Hamilton |  | Horacio Rozanski | Business and Consumer Services |
450 |  | CVENT |  | Reggie Aggarwal | Tech |
451 | | Bonobos | | Greg Scott | Retail |
452 |  | Globant |  | Martin Migoya | Tech |
453 |  | SAP Concur |  | Steve Singh | Tech |
454 |  | MINDBODY, Inc. |  | Rick Stollmeyer | Tech |
455 |  | HarperCollins |  | Brian Murray | Media and Entertainment |
Retail Ranking Snapshot
Bonobos is ranked #78 in the Retail Industry. It ranks just behind Jersey Mike's Subs and just ahead of Vista.
| RANK | COMPANY | Location | |
|---|---|---|---|
76 |  | Brooks Brothers | New York City, NY |
77 |  | Jersey Mike's Subs | Manasquan, NJ |
78 | | Bonobos | York, NY |
79 |  | Vista | Waltham, MA |
80 |  | Topshop | London, AR |
81 |  | West Marine | Watsonville, CA |
82 |  | Dave & Buster's | Dallas, TX |
