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Vista is

Ranked

#79

Retail Brands

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Vista

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Vista

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Vista is ranked #79 in Retail Brands

About Vista's Brand

Vista is the design and marketing partner to millions of small businesses around the world. As a global, remote-first company, Vista has a growing footprint with team members working in more than 17 countries. For over 20 years we’ve been inspired by small businesses and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. Vista is a Cimpress company (Nasdaq: CMPR). Vista’s brand is ranked #460 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Vista. When compared to other organizations within the Retail industry, Vista is ranked #79. Among its major competitors, Vista is ranked in 4th place for NPS while HubSpot is 1st, and Custom Ink is 2nd. Overall, Vista has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.69B

Brand at a Glance

82%

Customer Loyalty

3.2/5

Product Quality

2.9/5

Pricing

2.7/5

Customer Service

Vista Ranking

^#79 in Retail
^#4 / 4 of its competitors

Vista NPS

Vista's Net Promoter Score (NPS) is a -14 with 41% Promoters, 4% Passives, and 55% Detractors. Net Promoter Score tracks whether Vista's customers would recommend using the product based on a scale of -100 to 100.

Vista Overall NPS

-14

NPS

41%	Promoters
4%	Passives
55%	Detractors

Vista NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2020 -1	Dec 2020	-1
Apr 2021 0	Apr 2021	0
Dec 2021 -10	Dec 2021	-10
Jan 2022 -15	Jan 2022	-15
Aug 2022 -15	Aug 2022	-15
Nov 2023 -17	Nov 2023	-17
Feb 2024 -21	Feb 2024	-21
Apr 2024 -16	Apr 2024	-16
May 2024 -12	May 2024	-12
Oct 2024 -16	Oct 2024	-16
Apr 2025 -18	Apr 2025	-18
Jan 2026 -14	Jan 2026	-14

How Other Brands Compare

Vista is ranked #4 for NPS among its competitors. HubSpot and Custom Ink come in first and second, with Dropbox coming in at third. Among those competitors, it is the third most valued company behind HubSpot.

	Vista	HubSpot	Dropbox	Custom Ink
Global Ranking	#460	#224	#314	#-
NPS	-14	35	21	27
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$2.69B	$22.51B	$7.41B	$100.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Vista NPS by Gender

Male customers rated Vista's NPS 84 points higher than Female customers.

Male

Vista's NPS was rated 34 by Male customers on Comparably.

67%

Promoters

Passives

33%

Detractors

Female

-50

Vista's NPS was rated -50 by Female customers on Comparably.

25%

Promoters

Passives

75%

Detractors

Vista NPS by Ethnicity

Vista's NPS was rated -34 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -34	Caucasian	-34

Vista NPS by Age

Vista's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

31-35

67%

33%

36-40

50%

61-65

100%

Vista NPS by Usage

Vista's NPS was rated the highest by customers who have used Vista's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
5 to 10 Years 67	5 to 10 Years	67
Over 10 Years 0	Over 10 Years	0

Vista NPS vs. Competitors

Compared to its competitors, Vista's NPS is rated right above Shutterfly, and is preceded by Dropbox.

COMPANY		NPS Score
	HubSpot	35
	Custom Ink	27
	Dropbox	21
	Vista	-14
	Shutterfly	-30

Vista NPS vs Companies in Retail

In the Retail industry, Vista's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Vista	-14

Vista Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Vista users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

82%

18%

Vista Customer Loyalty Score by Gender

Male customers rated Vista's Customer Loyalty score 22% higher than Female customers.

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Male

100%

Yes

Female

78%

Yes

Vista Customer Loyalty Score by Ethnicity

Vista's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Vista.

100

out of 100

Caucasian

Vista Customer Loyalty Score by Age

Vista's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Vista.

20%

40%

60%

80%

100%

Summary	Age	Score
31-35 100%	31-35	100%
36-40 55%	36-40	55%
61-65 100%	61-65	100%

Vista Customer Loyalty Score by Usage

Vista's Customer Loyalty score was rated the highest by customers who have used Vista's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	78%
5 to 10 Years	100%
Over 10 Years	100%

Vista Customer Loyalty Score by Industry

Vista's Customer Loyalty score was rated 82% by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	82%

Vista Customer Loyalty vs. Competitors

Compared to its competitors, Vista's Customer Loyalty score is rated right above Shutterfly.

COMPANY		Customer Loyalty Score
	Vista	82%
	Shutterfly	81%
	HubSpot	79%
	Dropbox	74%
	Custom Ink	68%

Unlock Vista Customer Loyalty vs. Competitors Data

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Customer Loyalty for Other Retail Brands

In the Retail industry, Vista's Customer Loyalty score is rated right above Target, and is preceded by Trader Joe's.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Vista	82%
	Target	82%
	Chipotle	76%

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Vista Product Quality

3.2/5

Vista has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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Vista Product Information

Vista’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Vista's product the highest.

Website: http://www.vista.com

Company Size: 5,001-10,000 Employees

Industry

Tech

Ecommerce and Marketplaces

Quick Insights into Vista Product Quality

Vista's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 61-65.

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Ranked Vista Product Quality the Highest

31-35	4.6
5 to 10 Years	4.6
Male	4.2

Ranked Vista Product Quality the Lowest

Over 10 Years	3.5
Female	2.7
61-65	2.6

Vista Product Quality Score by Gender

Male customers rated Vista's Product Quality score 1.5 stars higher than Female customers.

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Male

4.2/5

Female

2.7/5

Vista Product Quality Score by Ethnicity

Vista's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.6	Caucasian	2.6

Vista Product Quality Score by Age

Vista's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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Summary	Age	Score
31-35 4.6	31-35	4.6
36-40 3.6	36-40	3.6
61-65 2.6	61-65	2.6

Vista Product Quality Score by Usage

Vista's Product Quality score was rated the highest by customers who have used Vista's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.5
5 to 10 Years	4.6
Over 10 Years	3.5

Vista Product Quality Score by Industry

Vista's Product Quality score was rated 3.9 stars by Tech industry customers.

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Tech	3.9

Vista Product Quality vs. Competitors

Compared to its competitors, Vista's Product Quality score is rated right above Shutterfly, and is preceded by Custom Ink.

COMPANY		Product Quality Score
	HubSpot	4.2/5
	Dropbox	3.8/5
	Custom Ink	3.6/5
	Vista	3.2/5
	Shutterfly	2.8/5

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Product Quality for Other Retail Brands

In the Retail industry, Vista's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Vista	3.2/5

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Vista Pricing

Vista ROI & Value For Money

2.9/5

Vista has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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Vista Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Vista ROI

Vista's ROI score was rated highest by customers who have used Vista's products/services for 5 to 10 Years, and rated lowest by customers ages 61-65.

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Ranked Vista ROI the Highest

5 to 10 Years	4.6
Tech	3.8
31-35	3.6

Ranked Vista ROI the Lowest

Over 10 Years	3
Female	2.2
61-65	1.5

Vista ROI Score by Gender

Male customers rated Vista's ROI score 1.4 stars higher than Female customers.

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Male

3.6/5

Female

2.2/5

Vista ROI Score by Ethnicity

Vista's ROI score was rated 2.6 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.6	Caucasian	2.6

Vista ROI Score by Age

Vista's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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Summary	Age	Score
31-35 3.6	31-35	3.6
36-40 3.4	36-40	3.4
61-65 1.5	61-65	1.5

Vista ROI Score by Usage

Vista's ROI score was rated the highest by customers who have used Vista's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.1
5 to 10 Years	4.6
Over 10 Years	3

Vista ROI Score by Industry

Vista's ROI score was rated 3.8 stars by Tech industry customers.

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Tech	3.8

Vista Pricing vs. Competitors

Compared to its competitors, Vista's ROI score is rated right above Shutterfly, and is preceded by Custom Ink.

COMPANY		Pricing Score
	HubSpot	4/5
	Dropbox	3.8/5
	Custom Ink	3.7/5
	Vista	2.9/5
	Shutterfly	2.6/5

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ROI for Other Retail Brands

In the Retail industry, Vista's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Vista	2.9/5

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Vista Customer Satisfaction (CSAT)

Vista Customer Satisfaction (CSAT) Score

30 / 100

Vista has an overall Customer Satisfaction score of 30 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	30%
Satisfied	0%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	20%
Very Dissatisfied	30%

Very Satisfied

30%

Satisfied

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

20%

Very Dissatisfied

30%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Vista Customer Satisfaction

Vista's Customer Satisfaction score was rated highest by customers who have used Vista's products/services for Over 10 Years.

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Ranked Vista Customer Satisfaction the Highest

Over 10 Years	67%
Female	50%
Caucasian	33%

Vista Customer Satisfaction Score by Gender

Vista's Customer Satisfaction score was rated 50 by Female customers on Comparably.

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50 / 100

Female

	Very Satisfied	50%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	25%
	Very Dissatisfied	25%

Vista Customer Satisfaction Score by Ethnicity

Caucasian
33%

CSAT according to Caucasian

Vista's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.

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33 / 100

Very Satisfied	33%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	67%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

67%

Vista Customer Satisfaction Score by Usage

Vista's Customer Satisfaction score was rated 67 points by customers who have used Vista's products/services for Over 10 Years.

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Over 10 Years	67

Vista Customer Satisfaction vs. Competitors

Compared to its competitors, Vista's Customer Satisfaction score is rated right below Shutterfly.

COMPANY		Customer Satisfaction (CSAT) Score
	Custom Ink	73%
	Dropbox	67%
	HubSpot	61%
	Shutterfly	36%
	Vista	30%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Vista's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	Vista	30%

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Vista Customer Service

2.7/5

Vista has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

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About Vista's Customer Service

Address

375 Wyman St, Waltham, MA 02451

Website

http://www.vista.com

Phone Number

+31 8666148002

Vista's Social Links

Quick Insights into Vista Customer Service

Vista's Customer Service score was rated highest by customers who have used Vista's products/services for 5 to 10 Years, and rated lowest by customers ages 61-65.

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Ranked Vista Customer Service the Highest

5 to 10 Years	4.8
Male	4.1
Tech	3.7

Ranked Vista Customer Service the Lowest

Less than 1 Year	2.9
Female	1.9
61-65	1.5

Vista Customer Service Score by Gender

Male customers rated Vista's Customer Service score 2.2 stars higher than Female customers.

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Male

4.1/5

Female

1.9/5

Vista Customer Service Score by Ethnicity

Vista's Customer Service score was rated 2.1 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.1	Caucasian	2.1

Vista Customer Service Score by Age

Vista's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Vista.

100

Summary	Age	Customer Service Score
31-35 3.5	31-35	3.5
36-40 3.2	36-40	3.2
61-65 1.5	61-65	1.5

Vista Customer Service Score by Usage

Vista's Customer Service score was rated the highest by customers who have used Vista's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.9
5 to 10 Years	4.8
Over 10 Years	3.1

Vista Customer Service Score by Industry

Vista's Customer Service score was rated 3.7 stars by Tech industry customers.

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Tech	3.7

Vista Customer Service vs. Competitors

Compared to its competitors, Vista's Customer Service score is rated right above Shutterfly, and is preceded by Dropbox.

COMPANY		Customer Service Score
	HubSpot	4.1/5
	Custom Ink	3.9/5
	Dropbox	3.6/5
	Vista	2.7/5
	Shutterfly	2.4/5

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Customer Service for Other Retail Brands

In the Retail industry, Vista's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Vista	2.7/5

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Vista as an Employer

4.8/5

Vista has a 4.8/5 stars for its overall company culture rated by their employees

top

CEO of Vista

Florian Baumgartner

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Vista scored a -14 for Net Promoter Score and a 56 for Employee Net Promoter Score. NPS gauges how likely a customer of Vista would recommend the brand to a friend. ENPS measures how likely Vista employees would recommend working at Vista to a friend.

Net Promoter Score

-14

NPS Score

41%	Promoters
4%	Passive
55%	Detractors

Employee Net Promoter Score

eNPS Score

66%	Promoters
24%	Passive
10%	Detractors

Global Ranking Snapshot

Vista is ranked #460 in the Global Top 100 Brands. It ranks just behind Equinox and just ahead of Choice Hotels.

RANK			INDUSTRY
458	Splunk	Gary Steele	Tech
459	Equinox	Harvey Spevak	Health and Wellness
460	Vista	Florian Baumgartner	Retail
461	Choice Hotels	Patrick Pacious	Travel and Hospitality
462	Blackbaud	Michael Gianoni	Tech
463	Topshop	Ian Grabiner	Retail
464	Silicon Valley Bank	Gregory Becker	Banking and Financial Services

Retail Ranking Snapshot

Vista is ranked #79 in the Retail Industry. It ranks just behind Bonobos and just ahead of Topshop.

RANK		Location
77	Jersey Mike's Subs	Manasquan, NJ
78	Bonobos	York, NY
79	Vista	Waltham, MA
80	Topshop	London, AR
81	West Marine	Watsonville, CA
82	Dave & Buster's	Dallas, TX
83	GNC	Pittsburgh, PA