

At Shutterfly, we believe there is extraordinary power in self-expression. That is why our family of brands helps customers create products and capture moments that reflect who they uniquely are. A career here means growth opportunities in an environment where our individual uniqueness makes us stronger. It means the safety to bring your whole self to work and be who you uniquely are. Among its major competitors, Shutterfly is ranked in 6th place for NPS while Cimpress is 1st, and Walmart is 2nd.
Shutterfly's Net Promoter Score (NPS) is a -30 with 33% Promoters, 4% Passives, and 63% Detractors. Net Promoter Score tracks whether Shutterfly's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 4% | Passives |
| 63% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2023 -18 | Apr 2023 | -18 |
May 2023 -21 | May 2023 | -21 |
Jun 2023 -21 | Jun 2023 | -21 |
Aug 2023 -24 | Aug 2023 | -24 |
Sep 2023 -28 | Sep 2023 | -28 |
Oct 2023 -26 | Oct 2023 | -26 |
Nov 2023 -26 | Nov 2023 | -26 |
Dec 2023 -35 | Dec 2023 | -35 |
Jan 2024 -37 | Jan 2024 | -37 |
Feb 2024 -33 | Feb 2024 | -33 |
Mar 2024 -31 | Mar 2024 | -31 |
Jul 2024 -29 | Jul 2024 | -29 |
Shutterfly is ranked #4 for NPS among its competitors. Walmart and Etsy come in first and second, with Vista coming in at third.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Shutterfly's NPS 42 points higher than Male customers.
Shutterfly's NPS was rated -76 by Male customers on Comparably.
Shutterfly's NPS was rated -34 by Female customers on Comparably.
Shutterfly's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -54 | Caucasian | -54 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other -100 | Other | -100 |
Shutterfly's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Shutterfly's NPS was rated the highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 50 | 1 to 2 Years | 50 |
5 to 10 Years -16 | 5 to 10 Years | -16 |
Over 10 Years -62 | Over 10 Years | -62 |
Out of the 15 Shutterfly customer reviews 5 were positive and 10 were constructive. Shutterfly customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Shutterfly users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Shutterfly's Customer Loyalty score 41% higher than Male customers.
Shutterfly's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Shutterfly's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
66+ 70% | 66+ | 70% |
Shutterfly's Customer Loyalty score was rated the highest by customers who have used Shutterfly's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Shutterfly's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Shutterfly's Customer Loyalty score is rated right above Walmart, and is preceded by Vista.
Shutterfly has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Shutterfly’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Shutterfly's product the highest. Reviewers from the Accounting industry rated Shutterfly the lowest at 1.5.
Shutterfly's Product Quality score was rated highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and rated lowest by Other customers.
Female customers rated Shutterfly's Product Quality score 0.8 stars higher than Male customers.
Shutterfly's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 1.5 | Other | 1.5 |
Shutterfly's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
36-40 2 | 36-40 | 2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 1.9 | 46-50 | 1.9 |
56-60 1.6 | 56-60 | 1.6 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
Shutterfly's Product Quality score was rated the highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Shutterfly's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Shutterfly's Product Quality score is rated right below Vista.
Shutterfly has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Retail industry think that they had the lowest ROI from Shutterfly.
Shutterfly's ROI score was rated highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and rated lowest by customers who have used Shutterfly's products/services for Over 10 Years.
Female customers rated Shutterfly's ROI score 0.5 stars higher than Male customers.
Shutterfly's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 1.5 | Other | 1.5 |
Shutterfly's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
36-40 2 | 36-40 | 2 |
41-45 2.9 | 41-45 | 2.9 |
46-50 1.6 | 46-50 | 1.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
Shutterfly's ROI score was rated the highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Shutterfly's ROI score was rated the highest by Education industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Shutterfly's ROI score is rated right below Vista.
Shutterfly has an overall Customer Satisfaction score of 36 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Shutterfly's Customer Satisfaction score was rated highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and rated lowest by Other customers.
Female customers rated Shutterfly's Customer Satisfaction score 17 points higher than Male customers.
Very Satisfied | 14% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 86% |
Very Satisfied | 22% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 4% | |
Very Dissatisfied | 65% |
Shutterfly's Customer Satisfaction (CSAT) score was rated 23% according to Caucasian users and customers.
Shutterfly's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Shutterfly's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Shutterfly's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 50% | |||||||||||||||
| 46-50 | 17% | |||||||||||||||
| 56-60 | 17% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 0% |
Shutterfly's Customer Satisfaction score was rated the highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Shutterfly's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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}Compared to its competitors, Shutterfly's Customer Satisfaction score is rated right above Vista, and is preceded by Minted.
Shutterfly has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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10 Almaden Blvd, Suite 900, San Jose, CA 95113
http://shutterflyinc.com
6506105456
Shutterfly's Customer Service score was rated highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and rated lowest by customers from the Retail industry.
Female customers rated Shutterfly's Customer Service score 0.4 stars higher than Male customers.
Shutterfly's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 1.5 | Other | 1.5 |
Shutterfly's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 2 | 36-40 | 2 |
41-45 3.1 | 41-45 | 3.1 |
46-50 1.5 | 46-50 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
Shutterfly's Customer Service score was rated the highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Shutterfly's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Shutterfly's Customer Service score is rated right below Vista.
Shutterfly has a 4.5/5 stars for its overall company culture rated by their employees


Shutterfly scored a -30 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Shutterfly would recommend the brand to a friend. ENPS measures how likely Shutterfly employees would recommend working at Shutterfly to a friend.
| 33% | Promoters |
|---|---|
| 4% | Passive |
| 63% | Detractors |
| 35% | Promoters |
|---|---|
| 26% | Passive |
| 39% | Detractors |