Shutterfly NPS & Customer Reviews | Comparably
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About Shutterfly's Brand

At Shutterfly, we believe there is extraordinary power in self-expression. That is why our family of brands helps customers create products and capture moments that reflect who they uniquely are. A career here means growth opportunities in an environment where our individual uniqueness makes us stronger. It means the safety to bring your whole self to work and be who you uniquely are. Among its major competitors, Shutterfly is ranked in 6th place for NPS while Cimpress is 1st, and Walmart is 2nd.

Brand at a Glance

81%
Customer Loyalty
2.8/5
Product Quality
2.6/5
Pricing
2.4/5
Customer Service

Shutterfly Ranking

Shutterfly NPS

Shutterfly's Net Promoter Score (NPS) is a -30 with 33% Promoters, 4% Passives, and 63% Detractors. Net Promoter Score tracks whether Shutterfly's customers would recommend using the product based on a scale of -100 to 100.

Shutterfly Overall NPS

-30
NPS
33%Promoters
4%Passives
63%Detractors
Shutterfly Overall NPS

Shutterfly NPS Trend

-100
-50
0
50
100
Apr 2023
-18
Apr 2023-18
May 2023
-21
May 2023-21
Jun 2023
-21
Jun 2023-21
Aug 2023
-24
Aug 2023-24
Sep 2023
-28
Sep 2023-28
Oct 2023
-26
Oct 2023-26
Nov 2023
-26
Nov 2023-26
Dec 2023
-35
Dec 2023-35
Jan 2024
-37
Jan 2024-37
Feb 2024
-33
Feb 2024-33
Mar 2024
-31
Mar 2024-31
Jul 2024
-29
Jul 2024-29

How Other Brands Compare

Shutterfly is ranked #4 for NPS among its competitors. Walmart and Etsy come in first and second, with Vista coming in at third.

Shutterfly's Logo
Shutterfly
Walmart's Logo
Walmart
Etsy's Logo
Etsy
Vista's Logo
Vista
Global Ranking#-#104#135#460
NPS-307-7-14
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-Neutral
Valuation Updated every 24 hours for public companies-$382.64B$25.42B$2.69B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Shutterfly NPS by Gender

Female customers rated Shutterfly's NPS 42 points higher than Male customers.

Male

-76

Shutterfly's NPS was rated -76 by Male customers on Comparably.

12%
Promoters
0%
Passives
88%
Detractors

Female

-34

Shutterfly's NPS was rated -34 by Female customers on Comparably.

33%
Promoters
0%
Passives
67%
Detractors

Shutterfly NPS by Ethnicity

Shutterfly's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-54
Caucasian-54
Asian or Pacific Islander
34
Asian or Pacific Islander34
Other
-100
Other-100

Shutterfly NPS by Age

Shutterfly's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
33%
Passives
0%
Detractors
67%
36-4033%0%67%
Promoters
50%
Passives
0%
Detractors
50%
41-4550%0%50%
Promoters
17%
Passives
0%
Detractors
83%
46-5017%0%83%
Promoters
17%
Passives
0%
Detractors
83%
56-6017%0%83%
Promoters
33%
Passives
0%
Detractors
67%
61-6533%0%67%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

Shutterfly NPS by Usage

Shutterfly's NPS was rated the highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
1 to 2 Years
50
1 to 2 Years50
5 to 10 Years
-16
5 to 10 Years-16
Over 10 Years
-62
Over 10 Years-62

Shutterfly NPS vs. Competitors

Compared to its competitors, Shutterfly's NPS is rated right below Vista.

COMPANYNPS Score
Cimpress
11
Walmart
7
Etsy
-7
Minted
-14
Vista
-14
Shutterfly
-30

Shutterfly Customer Reviews

Out of the 15 Shutterfly customer reviews 5 were positive and 10 were constructive. Shutterfly customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Cusomer service is horrible.... cannot understand them and they dont solve the problem. I was charged for a puzzle that i canceled the order for because i accidentally ordered the small pizzle.. you people owe me $25.43. I cannot get an answer from anyone. I will not use Shutterfly ever again!
What do you value most about this brand?
Best brand ever to use
What do you value most about this brand?
Ease of use and price
What do you value most about this brand?
The ease with which the software can be learned and applied, the quality of the product and the speed with which our book was processed was terrific!
What can this brand most improve?
Deliver oroducts when they promise

Shutterfly Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Shutterfly users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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81
81%
19
19%
Shutterfly Customer Loyalty

Shutterfly Customer Loyalty Score by Gender

Female customers rated Shutterfly's Customer Loyalty score 41% higher than Male customers.

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Male
55%
Yes
Female
96%
Yes

Shutterfly Customer Loyalty Score by Ethnicity

Shutterfly's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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88
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
100
out of 100
Other

Shutterfly Customer Loyalty Score by Age

Shutterfly's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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0
20%
40%
60%
80%
100%
36-40
100%
36-40100%
41-45
78%
41-4578%
46-50
100%
46-50100%
56-60
100%
56-60100%
61-65
70%
61-6570%
66+
70%
66+70%

Shutterfly Customer Loyalty Score by Usage

Shutterfly's Customer Loyalty score was rated the highest by customers who have used Shutterfly's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
78%
5 to 10 Years
85%
Over 10 Years
94%

Shutterfly Customer Loyalty Score by Industry

Shutterfly's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.

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Tech
82%
Accounting
40%
Education
100%
Healthcare, Hospitals and Medicine
70%
Retail
100%

Shutterfly Customer Loyalty vs. Competitors

Compared to its competitors, Shutterfly's Customer Loyalty score is rated right above Walmart, and is preceded by Vista.

COMPANYCustomer Loyalty Score
Vista82%
Shutterfly81%
Walmart76%
Minted75%
Etsy72%
Cimpress68%

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Walmart's Logo
Minted's Logo
Etsy's Logo
Cimpress' Logo

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Shutterfly Product Quality

2.8/5

Shutterfly has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

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Shutterfly Product Information

Shutterfly’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Shutterfly's product the highest. Reviewers from the Accounting industry rated Shutterfly the lowest at 1.5.

Website
http://shutterflyinc.com
Company Size
5,001-10,000 Employees

Industry

Consumer Goods

Quick Insights into Shutterfly Product Quality

Shutterfly's Product Quality score was rated highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and rated lowest by Other customers.

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Ranked Shutterfly Product Quality the Highest

1 to 2 Years
4.1
41-45
3.6
Asian or Pacific Islander
3.1

Ranked Shutterfly Product Quality the Lowest

66+
1.5
Accounting
1.5
Other
1.5

Shutterfly Product Quality Score by Gender

Female customers rated Shutterfly's Product Quality score 0.8 stars higher than Male customers.

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Male

1.7/5

Female

2.5/5

Shutterfly Product Quality Score by Ethnicity

Shutterfly's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.2
Caucasian2.2
Asian or Pacific Islander
3.1
Asian or Pacific Islander3.1
Other
1.5
Other1.5

Shutterfly Product Quality Score by Age

Shutterfly's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
1
2
3
4
5
36-40
2
36-402
41-45
3.6
41-453.6
46-50
1.9
46-501.9
56-60
1.6
56-601.6
61-65
2
61-652
66+
1.5
66+1.5

Shutterfly Product Quality Score by Usage

Shutterfly's Product Quality score was rated the highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
4.1
5 to 10 Years
3.4
Over 10 Years
1.6

Shutterfly Product Quality Score by Industry

Shutterfly's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.

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Tech
2.9
Accounting
1.5
Education
2.7
Healthcare, Hospitals and Medicine
3.1
Retail
1.9

Shutterfly Product Quality vs. Competitors

Compared to its competitors, Shutterfly's Product Quality score is rated right below Vista.

COMPANYProduct Quality Score
Cimpress3.9/5
Walmart3.5/5
Etsy3.3/5
Minted3.2/5
Vista3.2/5
Shutterfly2.8/5

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Shutterfly Pricing

Shutterfly ROI & Value For Money

2.6/5

Shutterfly has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.

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Shutterfly Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Retail industry think that they had the lowest ROI from Shutterfly.

Quick Insights into Shutterfly ROI

Shutterfly's ROI score was rated highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and rated lowest by customers who have used Shutterfly's products/services for Over 10 Years.

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Ranked Shutterfly ROI the Highest

1 to 2 Years
4.1
41-45
2.9
Asian or Pacific Islander
2.6

Ranked Shutterfly ROI the Lowest

66+
1.5
Other
1.5
Over 10 Years
1.5

Shutterfly ROI Score by Gender

Female customers rated Shutterfly's ROI score 0.5 stars higher than Male customers.

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Male

1.7/5

Female

2.2/5

Shutterfly ROI Score by Ethnicity

Shutterfly's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
1.9
Caucasian1.9
Asian or Pacific Islander
2.6
Asian or Pacific Islander2.6
Other
1.5
Other1.5

Shutterfly ROI Score by Age

Shutterfly's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
1
2
3
4
5
36-40
2
36-402
41-45
2.9
41-452.9
46-50
1.6
46-501.6
56-60
1.5
56-601.5
61-65
2
61-652
66+
1.5
66+1.5

Shutterfly ROI Score by Usage

Shutterfly's ROI score was rated the highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
4.1
5 to 10 Years
3.1
Over 10 Years
1.5

Shutterfly ROI Score by Industry

Shutterfly's ROI score was rated the highest by Education industry customers, and the lowest by Retail industry customers.

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Tech
2.2
Accounting
2.1
Education
2.6
Healthcare, Hospitals and Medicine
2.5
Retail
1.9

Shutterfly Pricing vs. Competitors

Compared to its competitors, Shutterfly's ROI score is rated right below Vista.

COMPANYPricing Score
Cimpress3.7/5
Walmart3.5/5
Etsy3.1/5
Minted3/5
Vista2.9/5
Shutterfly2.6/5

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Shutterfly Customer Satisfaction (CSAT)

Shutterfly Customer Satisfaction (CSAT) Score

36 / 100

Shutterfly has an overall Customer Satisfaction score of 36 rated by its users and customers.

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Very Satisfied21%
Satisfied15%
Neither Satisfied nor Dissatisfied6%
Dissatisfied3%
Very Dissatisfied55%
Very Satisfied
21%
Satisfied
15%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
3%
Very Dissatisfied
55%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Shutterfly Customer Satisfaction

Shutterfly's Customer Satisfaction score was rated highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and rated lowest by Other customers.

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Ranked Shutterfly Customer Satisfaction the Highest

1 to 2 Years
100%
Asian or Pacific Islander
67%
41-45
50%

Ranked Shutterfly Customer Satisfaction the Lowest

Over 10 Years
13%
66+
0%
Other
0%

Shutterfly Customer Satisfaction Score by Gender

Female customers rated Shutterfly's Customer Satisfaction score 17 points higher than Male customers.

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14 / 100
Male
Very Satisfied
14%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
86%
31 / 100
Female
Very Satisfied
22%
Satisfied
9%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
4%
Very Dissatisfied
65%

Shutterfly Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Shutterfly's Customer Satisfaction (CSAT) score was rated 23% according to Caucasian users and customers.

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23 / 100
Very Satisfied18%
Satisfied5%
Neither Satisfied nor Dissatisfied0%
Dissatisfied4%
Very Dissatisfied73%
Very Satisfied
18%
Satisfied
5%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
4%
Very Dissatisfied
73%

CSAT according to Asian or Pacific Islander

Shutterfly's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.

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67 / 100
Very Satisfied34%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied33%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%

CSAT according to Other

Shutterfly's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.

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0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied100%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%

Shutterfly Customer Satisfaction Score by Age

Shutterfly's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
20
40
60
80
100
41-45 CSAT Score
50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
41-4550%
46-50 CSAT Score
17%
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
83%
46-5017%
56-60 CSAT Score
17%
Very Satisfied
0%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
83%
56-6017%
61-65 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
61-6533%
66+ CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
66+0%

Shutterfly Customer Satisfaction Score by Usage

Shutterfly's Customer Satisfaction score was rated the highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
100
5 to 10 Years
22
Over 10 Years
13

Shutterfly Customer Satisfaction Score by Industry

Shutterfly's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.

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Tech
40
Education
33
Healthcare, Hospitals and Medicine
33
Retail
25

Shutterfly Customer Satisfaction vs. Competitors

Compared to its competitors, Shutterfly's Customer Satisfaction score is rated right above Vista, and is preceded by Minted.

COMPANYCustomer Satisfaction (CSAT) Score
Cimpress85%
Walmart66%
Etsy54%
Minted51%
Shutterfly36%
Vista30%

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Shutterfly Customer Service

2.4/5

Shutterfly has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.

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About Shutterfly's Customer Service

Address

10 Almaden Blvd, Suite 900, San Jose, CA 95113


Website

http://shutterflyinc.com


Phone Number

6506105456

Quick Insights into Shutterfly Customer Service

Shutterfly's Customer Service score was rated highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and rated lowest by customers from the Retail industry.

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Ranked Shutterfly Customer Service the Highest

1 to 2 Years
3.7
Asian or Pacific Islander
3.5
41-45
3.1

Ranked Shutterfly Customer Service the Lowest

Other
1.5
Over 10 Years
1.5
Retail
1.5

Shutterfly Customer Service Score by Gender

Female customers rated Shutterfly's Customer Service score 0.4 stars higher than Male customers.

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Male

1.5/5

Female

1.9/5

Shutterfly Customer Service Score by Ethnicity

Shutterfly's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Other
1.5
Other1.5

Shutterfly Customer Service Score by Age

Shutterfly's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
20
40
60
80
100
36-40
2
36-402
41-45
3.1
41-453.1
46-50
1.5
46-501.5
56-60
1.5
56-601.5
61-65
2
61-652
66+
1.5
66+1.5

Shutterfly Customer Service Score by Usage

Shutterfly's Customer Service score was rated the highest by customers who have used Shutterfly's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
3.7
5 to 10 Years
2.3
Over 10 Years
1.5

Shutterfly Customer Service Score by Industry

Shutterfly's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Retail industry customers.

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Tech
2.2
Accounting
1.5
Education
2.4
Healthcare, Hospitals and Medicine
2.6
Retail
1.5

Shutterfly Customer Service vs. Competitors

Compared to its competitors, Shutterfly's Customer Service score is rated right below Vista.

COMPANYCustomer Service Score
Cimpress3.6/5
Walmart3.3/5
Etsy3/5
Minted2.7/5
Vista2.7/5
Shutterfly2.4/5

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Shutterfly as an Employer

4.5/5

Shutterfly has a 4.5/5 stars for its overall company culture rated by their employees

  Shutterfly CEO
top
20%
CEO of Shutterfly

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Shutterfly scored a -30 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Shutterfly would recommend the brand to a friend. ENPS measures how likely Shutterfly employees would recommend working at Shutterfly to a friend.

Net Promoter Score

-30
NPS Score
33%Promoters
4%Passive
63%Detractors

Employee Net Promoter Score

-4
eNPS Score
35%Promoters
26%Passive
39%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail