

Minted's Net Promoter Score (NPS) is a -14 with 34% Promoters, 18% Passives, and 48% Detractors. Net Promoter Score tracks whether Minted's customers would recommend using the product based on a scale of -100 to 100.
| 34% | Promoters |
|---|---|
| 18% | Passives |
| 48% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2023 -27 | May 2023 | -27 |
Sep 2023 -24 | Sep 2023 | -24 |
Jan 2024 -23 | Jan 2024 | -23 |
Mar 2024 -20 | Mar 2024 | -20 |
Apr 2024 -20 | Apr 2024 | -20 |
May 2024 -16 | May 2024 | -16 |
Jun 2024 -13 | Jun 2024 | -13 |
Aug 2024 -10 | Aug 2024 | -10 |
Oct 2024 -12 | Oct 2024 | -12 |
Dec 2024 -14 | Dec 2024 | -14 |
Apr 2025 -17 | Apr 2025 | -17 |
Aug 2025 -13 | Aug 2025 | -13 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Minted's NPS 51 points higher than Male customers.
Minted's NPS was rated -34 by Male customers on Comparably.
Minted's NPS was rated 17 by Female customers on Comparably.
Minted's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
Other -34 | Other | -34 |
Minted's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Minted's NPS was rated the highest by customers who have used Minted's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 11 | 2 to 5 Years | 11 |
5 to 10 Years -75 | 5 to 10 Years | -75 |
Out of the 3 Minted customer reviews 2 were positive and 1 was constructive. Minted customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Minted users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Minted's Customer Loyalty score 15% higher than Female customers.
Minted's Customer Loyalty score was rated 100% by both Caucasian and Other customers on Comparably.
% who answered "Yes"
Minted's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
56-60 70% | 56-60 | 70% |
Minted's Customer Loyalty score was rated the highest by customers who have used Minted's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Minted's Customer Loyalty score was rated 40% by Fashion and Beauty industry customers.
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Minted has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Minted’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Minted's product the highest.
Minted's Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by Male customers.
Female customers rated Minted's Product Quality score 1.8 stars higher than Male customers.
Minted's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
Other 3.1 | Other | 3.1 |
Minted's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
36-40 3.8 | 36-40 | 3.8 |
56-60 2.3 | 56-60 | 2.3 |
Minted's Product Quality score was rated the highest by customers who have used Minted's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Minted's Product Quality score was rated 4.6 stars by Fashion and Beauty industry customers.
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Minted has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry.
Minted's ROI score was rated highest by Caucasian customers, and rated lowest by customers who have used Minted's products/services for 5 to 10 Years.
Female customers rated Minted's ROI score 0.7 stars higher than Male customers.
Minted's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
Other 2 | Other | 2 |
Minted's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
36-40 3.5 | 36-40 | 3.5 |
56-60 2.6 | 56-60 | 2.6 |
Minted's ROI score was rated the highest by customers who have used Minted's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Minted's ROI score was rated 3.6 stars by Fashion and Beauty industry customers.
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Minted has an overall Customer Satisfaction score of 51 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Minted's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Other customers.
Minted's Customer Satisfaction score was rated 78 by Female customers on Comparably.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Minted's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
Minted's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Minted's Customer Satisfaction score was rated the highest by customers who have used Minted's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Minted has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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747 Front Street, San Francisco, CA 94111
http://www.minted.com/
(888) 828-6468
Minted's Customer Service score was rated highest by Caucasian customers, and rated lowest by customers who have used Minted's products/services for 5 to 10 Years.
Female customers rated Minted's Customer Service score 1.2 stars higher than Male customers.
Minted's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
Other 2 | Other | 2 |
Minted's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.3 | 36-40 | 3.3 |
56-60 1.8 | 56-60 | 1.8 |
Minted's Customer Service score was rated the highest by customers who have used Minted's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Minted's Customer Service score was rated 3.6 stars by Fashion and Beauty industry customers.
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Minted has a 3.4/5 stars for its overall company culture rated by their employees

Minted scored a -14 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of Minted would recommend the brand to a friend. ENPS measures how likely Minted employees would recommend working at Minted to a friend.
| 34% | Promoters |
|---|---|
| 18% | Passive |
| 48% | Detractors |
| 33% | Promoters |
|---|---|
| 25% | Passive |
| 42% | Detractors |