
Splunk provides operational intelligence software that monitors, reports and analyzes real-time machine data. Splunk’s brand is ranked #458 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Splunk. When compared to other organizations within the Tech industry, Splunk is ranked #140. Among its major competitors, Splunk is ranked in 2nd place for NPS while Elastic is 1st, and Actian is 3rd. Overall, Splunk has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $22.65B

Mr. Brian Goldfarb has been Chief Marketing Officer and Senior Vice President of Splunk Inc. since November 14, 2016. Mr. Goldfarb oversees global marketing strategy and drive revenue growth across the Splunk product portfolio. He is a veteran marketing executive with experience leading marketing efforts for premier cloud and platform technology providers, including Salesforce, Google and Microsoft. He has wealth of experience and helped to grow usage and revenues at Salesforce, Google and Microsoft. He served as Senior Vice President of Marketing for Salesforce's Platform division. He oversaw a global marketing organization responsible for generating more than $1 billion in revenue. At Salesforce, he led the successful rebranding of the Salesforce1 Platform to become App Cloud, simplifying the complex portfolio offering and lowering time to first sale. As the Chief Marketing Officer of the Google Cloud Platform, he managed global marketing teams across three regions, helped grow revenues by more than 400 percent and built the foundation for the business to grow to $1 billion. Prior to joining Google, he spent nearly 10 years at Microsoft where he lead product marketing for Windows Azure. Mr. Goldfarb holds a B.A. from Duke University.
Splunk's Net Promoter Score (NPS) is a 45 with 63% Promoters, 19% Passives, and 18% Detractors. Net Promoter Score tracks whether Splunk's customers would recommend using the product based on a scale of -100 to 100.
| 63% | Promoters |
|---|---|
| 19% | Passives |
| 18% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2024 47 | Jan 2024 | 47 |
Feb 2024 45 | Feb 2024 | 45 |
Mar 2024 47 | Mar 2024 | 47 |
Apr 2024 45 | Apr 2024 | 45 |
May 2024 45 | May 2024 | 45 |
Sep 2024 45 | Sep 2024 | 45 |
Oct 2024 45 | Oct 2024 | 45 |
Jan 2025 45 | Jan 2025 | 45 |
Apr 2025 45 | Apr 2025 | 45 |
May 2025 45 | May 2025 | 45 |
Oct 2025 45 | Oct 2025 | 45 |
Dec 2025 45 | Dec 2025 | 45 |
Splunk is ranked second for NPS among its competitors. Elastic and Micro Focus come in first and third, with Mu Sigma coming in at #4. Among those competitors, it is the second most valued company behind Mu Sigma.
![]() Splunk | ![]() Elastic | ![]() Mu Sigma | ![]() Micro Focus | |
| Global Ranking | #458 | #843 | #- | #- |
| NPS | 45 | 50 | -17 | 17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $22.65B | $9.98B | $101.75B | $2.58M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Splunk's NPS 21 points higher than Female customers.
Splunk's NPS was rated 58 by Male customers on Comparably.
Splunk's NPS was rated 37 by Female customers on Comparably.
Splunk's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 80 | Caucasian | 80 |
African American/Black 33 | African American/Black | 33 |
Asian or Pacific Islander 42 | Asian or Pacific Islander | 42 |
Other 40 | Other | 40 |
Splunk's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
Splunk's NPS was rated the highest by customers who have used Splunk's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 37 | Less than 1 Year | 37 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 73 | 2 to 5 Years | 73 |
5 to 10 Years 52 | 5 to 10 Years | 52 |
Over 10 Years 0 | Over 10 Years | 0 |
Compared to its competitors, Splunk's NPS is rated right above Actian, and is preceded by Elastic.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Elastic | 50 |
![]() | Splunk | 45 |
![]() | Actian | 20 |
![]() | Micro Focus | 17 |
![]() | Tufin | 16 |
![]() | Progress Software | N/A |
![]() | StatSoft | N/A |
![]() | Mu Sigma | -17 |
Out of the 11 Splunk customer reviews 10 were positive and 1 was constructive. Splunk customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Splunk users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Splunk's Customer Loyalty score 9% higher than Female customers.
Splunk's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Splunk's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 87% | 26-30 | 87% |
31-35 85% | 31-35 | 85% |
36-40 100% | 36-40 | 100% |
41-45 80% | 41-45 | 80% |
46-50 89% | 46-50 | 89% |
51-55 100% | 51-55 | 100% |
Splunk's Customer Loyalty score was rated the highest by customers who have used Splunk's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Splunk's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Splunk's Customer Loyalty score is rated right above Elastic, and is preceded by Tufin.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Tufin | 85% |
![]() | Splunk | 83% |
![]() | Elastic | 78% |
![]() | Micro Focus | 78% |
![]() | Actian | 73% |
![]() | Mu Sigma | 59% |
![]() | Progress Software | N/A |
![]() | StatSoft | N/A |
In the Tech industry, Splunk's Customer Loyalty score is rated right above Peloton, and is preceded by Zoom Video Communications.
Splunk has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Splunk serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Splunk supports Web devices and offers products for medium and large sized businesses.
Splunk’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Splunk's product the highest. Reviewers from the Tech industry rated Splunk the lowest at 4.4.
Splunk's Product Quality score was rated highest by customers ages 41-45, and rated lowest by African American/Black customers.
Male customers rated Splunk's Product Quality score 0.3 stars higher than Female customers.
Splunk's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 4.6 | Other | 4.6 |
Splunk's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.7 | 31-35 | 4.7 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.9 | 41-45 | 4.9 |
46-50 4.7 | 46-50 | 4.7 |
51-55 4.6 | 51-55 | 4.6 |
Splunk's Product Quality score was rated the highest by customers who have used Splunk's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Splunk's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Splunk's Product Quality score is rated right above Elastic.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Splunk | 4.2/5 |
![]() | Elastic | 4.1/5 |
![]() | Micro Focus | 3.7/5 |
![]() | Tufin | 3.5/5 |
![]() | Actian | 3/5 |
![]() | Mu Sigma | 2.9/5 |
![]() | Progress Software | N/A |
![]() | StatSoft | N/A |
In the Tech industry, Splunk's Product Quality score is rated right above Netflix, and is preceded by Zoom Video Communications.
Splunk has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Splunk has a pricing structure that accommodates medium and large businesses. Starting from $675/month, Splunk uses a subscription model and offers the following: Free online sandbox.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Splunk.
Splunk's ROI score was rated highest by customers ages 31-35, and rated lowest by customers who have used Splunk's products/services for Over 10 Years.
Male customers rated Splunk's ROI score 0.2 stars higher than Female customers.
Splunk's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.5 | Other | 3.5 |
Splunk's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4.6 | 51-55 | 4.6 |
Splunk's ROI score was rated the highest by customers who have used Splunk's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Splunk's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Splunk's ROI score is rated right above Micro Focus, and is preceded by Elastic.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Elastic | 4.1/5 |
![]() | Splunk | 4.1/5 |
![]() | Micro Focus | 3.9/5 |
![]() | Tufin | 3.2/5 |
![]() | Actian | 2.8/5 |
![]() | Mu Sigma | 2.8/5 |
![]() | Progress Software | N/A |
![]() | StatSoft | N/A |
In the Tech industry, Splunk's ROI score is rated right above Zoom Video Communications.
Splunk has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Splunk's Customer Satisfaction score was rated highest by customers who have used Splunk's products/services for 1 to 2 Years, and rated lowest by customers who have used Splunk's products/services for Less than 1 Year.
Male customers rated Splunk's Customer Satisfaction score 13 points higher than Female customers.
Very Satisfied | 68% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
Splunk's Customer Satisfaction (CSAT) score was rated 89% according to Caucasian users and customers.
Splunk's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Splunk's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
Splunk's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Splunk's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 84% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 100% |
Splunk's Customer Satisfaction score was rated the highest by customers who have used Splunk's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Splunk's Customer Satisfaction score was rated 90 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Tech",
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}Compared to its competitors, Splunk's Customer Satisfaction score is rated right above Elastic, and is preceded by Tufin.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Tufin | 100% |
![]() | Splunk | 78% |
![]() | Elastic | 74% |
![]() | Micro Focus | 57% |
![]() | Actian | 50% |
![]() | Mu Sigma | 50% |
![]() | Progress Software | 0% |
![]() | StatSoft | 0% |
In the Tech industry, Splunk's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
Splunk has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Splunk's overall Customer Service score rated by its users and customers.
270 Brannan Street, San Francisco, CA 94107
http://www.splunk.com
2123139407
Splunk's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers who have used Splunk's products/services for Over 10 Years.
Male customers rated Splunk's Customer Service score 0.5 stars higher than Female customers.
Splunk's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 3.8 | Other | 3.8 |
Splunk's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.7 | 31-35 | 4.7 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.4 | 41-45 | 4.4 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.6 | 51-55 | 4.6 |
Splunk's Customer Service score was rated the highest by customers who have used Splunk's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Splunk's Customer Service score was rated 4.1 stars by both Banking and Financial Services and Tech industry customers.
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Compared to its competitors, Splunk's Customer Service score is rated right above Elastic.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Splunk | 4.1/5 |
![]() | Elastic | 4/5 |
![]() | Tufin | 3.9/5 |
![]() | Micro Focus | 3.8/5 |
![]() | Mu Sigma | 3.1/5 |
![]() | Actian | 2.8/5 |
![]() | Progress Software | N/A |
![]() | StatSoft | N/A |
In the Tech industry, Splunk's Customer Service score is rated right above Google, and is preceded by Apple.
Splunk has a 4.2/5 stars for its overall company culture rated by their employees

Splunk scored a 45 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Splunk would recommend the brand to a friend. ENPS measures how likely Splunk employees would recommend working at Splunk to a friend.
| 63% | Promoters |
|---|---|
| 19% | Passive |
| 18% | Detractors |
| 52% | Promoters |
|---|---|
| 19% | Passive |
| 29% | Detractors |
Splunk is ranked #458 in the Global Top 100 Brands. It ranks just behind Fujitsu and just ahead of Equinox.
Splunk is ranked #140 in the Tech Industry. It ranks just behind Fujitsu and just ahead of Vista.
| RANK | COMPANY | Location | |
|---|---|---|---|
138 | ![]() | HarperCollins | New York City, NY |
139 | ![]() | Fujitsu | Mina, NV |
140 | ![]() | Splunk | San Francisco, CA |
141 | ![]() | Vista | Waltham, MA |
142 | ![]() | Blackbaud | Charleston, SC |
143 | ![]() | ClassPass | New York City, NY |
144 | ![]() | Smartsheet | Bellevue, WA |