Blackbaud NPS & Customer Reviews | Comparably
Blackbaud is
Ranked
#142
in
Tech Brands
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Blackbaud is ranked #142 in Tech Brands

About Blackbaud's Brand

Blackbaud is a provider of software and services designed for non-profit organizations enabling them to build strong relationships and more. Blackbaud’s brand is ranked #462 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Blackbaud. When compared to other organizations within the Tech industry, Blackbaud is ranked #142. Among its major competitors, Blackbaud is ranked in 6th place for NPS while Plutora is 1st, and Wild Apricot is 2nd. Overall, Blackbaud has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $3.45B

Brand at a Glance

79%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.4/5
Customer Service

Blackbaud Ranking

Blackbaud NPS

Blackbaud's Net Promoter Score (NPS) is a 15 with 50% Promoters, 15% Passives, and 35% Detractors. Net Promoter Score tracks whether Blackbaud's customers would recommend using the product based on a scale of -100 to 100.

Blackbaud Overall NPS

15
NPS
50%Promoters
15%Passives
35%Detractors
Blackbaud Overall NPS

Blackbaud NPS Trend

-100
-50
0
50
100
Oct 2023
24
Oct 202324
Nov 2023
21
Nov 202321
Jan 2024
19
Jan 202419
Feb 2024
19
Feb 202419
Apr 2024
19
Apr 202419
May 2024
17
May 202417
Jun 2024
17
Jun 202417
Aug 2024
15
Aug 202415
Oct 2024
16
Oct 202416
Apr 2025
14
Apr 202514
Jul 2025
15
Jul 202515
Aug 2025
15
Aug 202515

How Other Brands Compare

Blackbaud is ranked third for NPS among its competitors. Plutora and Sage come in first and second, with ACTIVE Network coming in at #4. Among those competitors, it is the third most valued company behind ACTIVE Network.

Blackbaud's Logo
Blackbaud
ACTIVE Network's Logo
ACTIVE Network
Sage's Logo
Sage
Plutora's Logo
Plutora
Global Ranking#462#-#-#-
NPS15-8220100
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-Neutral-
Valuation Updated every 24 hours for public companies$3.45B$58.13B$1.87B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Blackbaud NPS by Gender

Male customers rated Blackbaud's NPS 7 points higher than Female customers.

Male

7

Blackbaud's NPS was rated 7 by Male customers on Comparably.

40%
Promoters
27%
Passives
33%
Detractors

Female

0

Blackbaud's NPS was rated by Female customers on Comparably.

50%
Promoters
0%
Passives
50%
Detractors

Blackbaud NPS by Ethnicity

Blackbaud's NPS was rated 11 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
11
Caucasian11

Blackbaud NPS by Age

Blackbaud's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

0
20
40
60
80
100
Promoters
25%
Passives
25%
Detractors
50%
31-3525%25%50%
Promoters
25%
Passives
25%
Detractors
50%
46-5025%25%50%
Promoters
33%
Passives
0%
Detractors
67%
56-6033%0%67%

Blackbaud NPS by Usage

Blackbaud's NPS was rated the highest by customers who have used Blackbaud's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
50
Less than 1 Year50
1 to 2 Years
40
1 to 2 Years40
2 to 5 Years
-1
2 to 5 Years-1
5 to 10 Years
13
5 to 10 Years13
Over 10 Years
-75
Over 10 Years-75

Blackbaud NPS vs. Competitors

Compared to its competitors, Blackbaud's NPS is rated right above WealthEngine, and is preceded by Sage.

Blackbaud NPS vs Companies in Tech

In the Tech industry, Blackbaud's NPS is rated right below Peloton.

Blackbaud Customer Reviews

Out of the 4 Blackbaud customer reviews 2 were positive and 2 were constructive. Blackbaud customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What do you value most about this brand?
What I like most about this product is that as a fundraiser, I have many tools that keep me organized and remind me to thank our donors.
What do you value most about this brand?
able to retrieve vast amounts of information quickly
What can this brand most improve?
Be more user-friendly. As an organisation be more flexible.
What can this brand most improve?
Creating a customer focused culture that delivers on the mission

Blackbaud Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Blackbaud users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79
79%
21
21%
Blackbaud Customer Loyalty

Blackbaud Customer Loyalty Score by Gender

Female customers rated Blackbaud's Customer Loyalty score 2% higher than Male customers.

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Male
76%
Yes
Female
78%
Yes

Blackbaud Customer Loyalty Score by Ethnicity

Blackbaud's Customer Loyalty score was rated 80% by Caucasian customers on Comparably.

% who answered "Yes"

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80
out of 100
Caucasian

Blackbaud Customer Loyalty Score by Age

Blackbaud's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
31-35
33%
31-3533%
46-50
100%
46-50100%
56-60
40%
56-6040%

Blackbaud Customer Loyalty Score by Usage

Blackbaud's Customer Loyalty score was rated the highest by customers who have used Blackbaud's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
100%
1 to 2 Years
78%
2 to 5 Years
64%
5 to 10 Years
100%
Over 10 Years
55%

Blackbaud Customer Loyalty Score by Industry

Blackbaud's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech
100%
Accounting
70%

Blackbaud Customer Loyalty vs. Competitors

Compared to its competitors, Blackbaud's Customer Loyalty score is rated right above Sage, and is preceded by SolarWinds MSP.

COMPANYCustomer Loyalty Score
Wild Apricot100%
SolarWinds MSP100%
Blackbaud79%
Sage67%
ACTIVE Network56%
PlutoraN/A
Salsa LabsN/A
WealthEngineN/A
TIVITN/A

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Customer Loyalty for Other Tech Brands

In the Tech industry, Blackbaud's Customer Loyalty score is rated right below Peloton.

COMPANYCustomer Loyalty Score
ROBLOX89%
Nintendo89%
Netflix87%
Google87%
Spotify87%
Apple86%
Zoom Video Communications84%
Peloton82%
Blackbaud79%

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Blackbaud Product Quality

3.7/5

Blackbaud has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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Blackbaud Product Information

Blackbaud serves markets in the United States, Asia, Europe, Australia, Canada, United Kingdom, and Latin America.

Blackbaud’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Blackbaud's product the highest. Reviewers from the Accounting industry rated Blackbaud the lowest at 3.5.

Website
http://www.blackbaud.com
Company Size
1,001-5,000 Employees

Industry

Tech
Non-Profit
Business Services
Enterprise
SaaS

Languages Supported

English

Quick Insights into Blackbaud Product Quality

Blackbaud's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers who have used Blackbaud's products/services for Over 10 Years.

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Ranked Blackbaud Product Quality the Highest

Education
4.3
Less than 1 Year
4.2
Caucasian
3.4

Ranked Blackbaud Product Quality the Lowest

Non-Profit
2.9
56-60
2
Over 10 Years
1.9

Blackbaud Product Quality Score by Gender

Female customers rated Blackbaud's Product Quality score 0.1 stars higher than Male customers.

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Male

3.1/5

Female

3.2/5

Blackbaud Product Quality Score by Ethnicity

Blackbaud's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.4
Caucasian3.4

Blackbaud Product Quality Score by Age

Blackbaud's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
31-35
2.2
31-352.2
46-50
3.2
46-503.2
56-60
2
56-602

Blackbaud Product Quality Score by Usage

Blackbaud's Product Quality score was rated the highest by customers who have used Blackbaud's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.2
1 to 2 Years
4
2 to 5 Years
3.6
5 to 10 Years
3.4
Over 10 Years
1.9

Blackbaud Product Quality Score by Industry

Blackbaud's Product Quality score was rated the highest by Education industry customers, and the lowest by Non-Profit industry customers.

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Tech
3
Accounting
3.5
Arts and Entertainment
3.9
Education
4.3
Environmental Services
4.1
Healthcare, Hospitals and Medicine
4.3
Non-Profit
2.9
Philanthropy
4.2
Religious Institutions
4.1
Education
4.2

Blackbaud Product Quality vs. Competitors

Compared to its competitors, Blackbaud's Product Quality score is rated right above Sage, and is preceded by Salsa Labs.

COMPANYProduct Quality Score
Wild Apricot4.3/5
SolarWinds MSP4.3/5
Salsa Labs3.9/5
Blackbaud3.7/5
Sage3.6/5
ACTIVE Network2/5
PlutoraN/A
WealthEngineN/A
TIVITN/A

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Product Quality for Other Tech Brands

In the Tech industry, Blackbaud's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Nintendo4.4/5
Apple4.3/5
Zoom Video Communications4.3/5
Netflix4.2/5
Spotify4.2/5
Google4.1/5
Peloton4/5
ROBLOX4/5
Blackbaud3.7/5

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Blackbaud Pricing

Blackbaud ROI & Value For Money

3.7/5

Blackbaud has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Blackbaud Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Non-Profit industry think that they had the lowest ROI from Blackbaud.

Quick Insights into Blackbaud ROI

Blackbaud's ROI score was rated highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.

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Ranked Blackbaud ROI the Highest

1 to 2 Years
4.9
Accounting
4.8
Caucasian
4.2

Ranked Blackbaud ROI the Lowest

Non-Profit
2.4
Over 10 Years
2.4
56-60
2

Blackbaud ROI Score by Gender

Male customers rated Blackbaud's ROI score 0.7 stars higher than Female customers.

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Male

3.8/5

Female

3.1/5

Blackbaud ROI Score by Ethnicity

Blackbaud's ROI score was rated 4.2 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.2
Caucasian4.2

Blackbaud ROI Score by Age

Blackbaud's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
31-35
3.7
31-353.7
46-50
3
46-503
56-60
2
56-602

Blackbaud ROI Score by Usage

Blackbaud's ROI score was rated the highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.7
1 to 2 Years
4.9
2 to 5 Years
3.4
5 to 10 Years
3.1
Over 10 Years
2.4

Blackbaud ROI Score by Industry

Blackbaud's ROI score was rated the highest by Accounting industry customers, and the lowest by Non-Profit industry customers.

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Tech
4.1
Accounting
4.8
Arts and Entertainment
4
Banking and Financial Services
3.9
Education
3.8
Environmental Services
3.6
Non-Profit
2.4
Philanthropy
4.2
Religious Institutions
3.8
Education
3.9

Blackbaud Pricing vs. Competitors

Compared to its competitors, Blackbaud's ROI score is rated right above Sage, and is preceded by Salsa Labs.

COMPANYPricing Score
Wild Apricot4.2/5
SolarWinds MSP4.2/5
Salsa Labs3.9/5
Blackbaud3.7/5
Sage3.5/5
ACTIVE Network1.5/5
PlutoraN/A
WealthEngineN/A
TIVITN/A

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ROI for Other Tech Brands

In the Tech industry, Blackbaud's ROI score is rated right below ROBLOX.

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Blackbaud Customer Satisfaction (CSAT)

Blackbaud Customer Satisfaction (CSAT) Score

56 / 100

Blackbaud has an overall Customer Satisfaction score of 56 rated by its users and customers.

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Very Satisfied30%
Satisfied26%
Neither Satisfied nor Dissatisfied19%
Dissatisfied14%
Very Dissatisfied11%
Very Satisfied
30%
Satisfied
26%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
14%
Very Dissatisfied
11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Blackbaud Customer Satisfaction

Blackbaud's Customer Satisfaction score was rated highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and rated lowest by customers who have used Blackbaud's products/services for Over 10 Years.

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Ranked Blackbaud Customer Satisfaction the Highest

1 to 2 Years
75%
Accounting
67%
46-50
50%

Ranked Blackbaud Customer Satisfaction the Lowest

Female
34%
31-35
0%
Over 10 Years
0%

Blackbaud Customer Satisfaction Score by Gender

Male customers rated Blackbaud's Customer Satisfaction score 8 points higher than Female customers.

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42 / 100
Male
Very Satisfied
25%
Satisfied
17%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
8%
Very Dissatisfied
25%
34 / 100
Female
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
33%

Blackbaud Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Blackbaud's Customer Satisfaction (CSAT) score was rated 37% according to Caucasian users and customers.

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37 / 100
Very Satisfied25%
Satisfied12%
Neither Satisfied nor Dissatisfied25%
Dissatisfied13%
Very Dissatisfied25%
Very Satisfied
25%
Satisfied
12%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
13%
Very Dissatisfied
25%

Blackbaud Customer Satisfaction Score by Age

Blackbaud's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
31-35 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
67%
31-350%
46-50 CSAT Score
50%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
46-5050%

Blackbaud Customer Satisfaction Score by Usage

Blackbaud's Customer Satisfaction score was rated the highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
75
2 to 5 Years
25
5 to 10 Years
33
Over 10 Years
0

Blackbaud Customer Satisfaction Score by Industry

Blackbaud's Customer Satisfaction score was rated 67 points by Accounting industry customers.

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Accounting
67

Blackbaud Customer Satisfaction vs. Competitors

Compared to its competitors, Blackbaud's Customer Satisfaction score is rated right above ACTIVE Network, and is preceded by Sage.

COMPANYCustomer Satisfaction (CSAT) Score
Sage60%
Blackbaud56%
ACTIVE Network8%
Plutora0%
Wild Apricot0%
SolarWinds MSP0%
Salsa Labs0%
WealthEngine0%
TIVIT0%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, Blackbaud's Customer Satisfaction score is rated right below Peloton.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo88%
Netflix85%
Apple85%
Spotify85%
Google81%
Zoom Video Communications74%
ROBLOX73%
Peloton63%
Blackbaud56%

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Blackbaud Customer Service

3.4/5

Blackbaud has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Blackbaud's Customer Service

Address

2000 Daniel Island Drive, Charleston, SC 29492


Website

http://www.blackbaud.com


Phone Number

+1-800-443-9441

Quick Insights into Blackbaud Customer Service

Blackbaud's Customer Service score was rated highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.

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Ranked Blackbaud Customer Service the Highest

1 to 2 Years
4.9
Accounting
4.8
Caucasian
4.1

Ranked Blackbaud Customer Service the Lowest

Female
2.9
5 to 10 Years
1.6
56-60
1.5

Blackbaud Customer Service Score by Gender

Male customers rated Blackbaud's Customer Service score 0.6 stars higher than Female customers.

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Male

3.5/5

Female

2.9/5

Blackbaud Customer Service Score by Ethnicity

Blackbaud's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
4.1
Caucasian4.1

Blackbaud Customer Service Score by Age

Blackbaud's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
31-35
3.7
31-353.7
46-50
2.6
46-502.6
56-60
1.5
56-601.5

Blackbaud Customer Service Score by Usage

Blackbaud's Customer Service score was rated the highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.9
1 to 2 Years
4.9
2 to 5 Years
3.1
5 to 10 Years
1.6
Over 10 Years
2.4

Blackbaud Customer Service Score by Industry

Blackbaud's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
4.5
Accounting
4.8

Blackbaud Customer Service vs. Competitors

Compared to its competitors, Blackbaud's Customer Service score is rated right above ACTIVE Network, and is preceded by Sage.

COMPANYCustomer Service Score
Wild Apricot5/5
SolarWinds MSP4.2/5
Salsa Labs3.7/5
Sage3.6/5
Blackbaud3.4/5
ACTIVE Network1.5/5
PlutoraN/A
WealthEngineN/A
TIVITN/A

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ACTIVE Network's Logo
Plutora's Logo
WealthEngine's Logo
TIVIT's Logo

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Customer Service for Other Tech Brands

In the Tech industry, Blackbaud's Customer Service score is rated right below ROBLOX.

COMPANYCustomer Service Score
Apple4.2/5
Google4/5
Zoom Video Communications4/5
Nintendo4/5
Peloton4/5
Netflix4/5
Spotify4/5
ROBLOX3.6/5
Blackbaud3.4/5

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Blackbaud's Logo
VS
Apple's Logo
Google's Logo
Zoom Video Communications' Logo
Nintendo's Logo
Peloton's Logo
Netflix's Logo
Spotify's Logo
ROBLOX's Logo

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Blackbaud as an Employer

3.3/5

Blackbaud has a 3.3/5 stars for its overall company culture rated by their employees

  Blackbaud CEO
bottom
40%
CEO of Blackbaud

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Blackbaud scored a 15 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Blackbaud would recommend the brand to a friend. ENPS measures how likely Blackbaud employees would recommend working at Blackbaud to a friend.

Net Promoter Score

15
NPS Score
50%Promoters
15%Passive
35%Detractors

Employee Net Promoter Score

-2
eNPS Score
35%Promoters
28%Passive
37%Detractors

Global Ranking Snapshot

Blackbaud is ranked #462 in the Global Top 100 Brands. It ranks just behind Choice Hotels and just ahead of Topshop.

RANKCOMPANYCEOINDUSTRY
460
Vista  Vista CEO
Florian Baumgartner
Retail
461
Choice Hotels  Choice Hotels CEO
Patrick Pacious
Travel and Hospitality
462
Blackbaud  Blackbaud CEO
Michael Gianoni
Tech
463
Topshop  Topshop CEO
Ian Grabiner
Retail
464
Silicon Valley Bank  Silicon Valley Bank CEO
Gregory Becker
Banking and Financial Services
465
ClassPass  ClassPass CEO
Fritz Lanman
Health and Wellness
466
The North Face  The North Face CEO
Todd Spaletto
Fashion and Beauty

Tech Ranking Snapshot

Blackbaud is ranked #142 in the Tech Industry. It ranks just behind Vista and just ahead of ClassPass.

RANKCOMPANYLocation
140
Splunk
San Francisco, CA
141
Vista
Waltham, MA
142
Blackbaud
Charleston, SC
143
ClassPass
New York City, NY
144
Smartsheet
Bellevue, WA
145
Dynatrace
Boston, MA
146
Seagate Technology
Cupertino, CA