
Blackbaud is a provider of software and services designed for non-profit organizations enabling them to build strong relationships and more. Blackbaud’s brand is ranked #462 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Blackbaud. When compared to other organizations within the Tech industry, Blackbaud is ranked #142. Among its major competitors, Blackbaud is ranked in 6th place for NPS while Plutora is 1st, and Wild Apricot is 2nd. Overall, Blackbaud has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $3.45B
Blackbaud's Net Promoter Score (NPS) is a 15 with 50% Promoters, 15% Passives, and 35% Detractors. Net Promoter Score tracks whether Blackbaud's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 15% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 24 | Oct 2023 | 24 |
Nov 2023 21 | Nov 2023 | 21 |
Jan 2024 19 | Jan 2024 | 19 |
Feb 2024 19 | Feb 2024 | 19 |
Apr 2024 19 | Apr 2024 | 19 |
May 2024 17 | May 2024 | 17 |
Jun 2024 17 | Jun 2024 | 17 |
Aug 2024 15 | Aug 2024 | 15 |
Oct 2024 16 | Oct 2024 | 16 |
Apr 2025 14 | Apr 2025 | 14 |
Jul 2025 15 | Jul 2025 | 15 |
Aug 2025 15 | Aug 2025 | 15 |
Blackbaud is ranked third for NPS among its competitors. Plutora and Sage come in first and second, with ACTIVE Network coming in at #4. Among those competitors, it is the third most valued company behind ACTIVE Network.
![]() Blackbaud | ![]() ACTIVE Network | ![]() Sage | ![]() Plutora | |
| Global Ranking | #462 | #- | #- | #- |
| NPS | 15 | -82 | 20 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $3.45B | $58.13B | $1.87B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Blackbaud's NPS 7 points higher than Female customers.
Blackbaud's NPS was rated 7 by Male customers on Comparably.
Blackbaud's NPS was rated by Female customers on Comparably.
Blackbaud's NPS was rated 11 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 11 | Caucasian | 11 |
Blackbaud's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
Blackbaud's NPS was rated the highest by customers who have used Blackbaud's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years -1 | 2 to 5 Years | -1 |
5 to 10 Years 13 | 5 to 10 Years | 13 |
Over 10 Years -75 | Over 10 Years | -75 |
Compared to its competitors, Blackbaud's NPS is rated right above WealthEngine, and is preceded by Sage.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Plutora | 100 |
![]() | Wild Apricot | 66 |
![]() | SolarWinds MSP | 46 |
![]() | Salsa Labs | 28 |
![]() | Sage | 20 |
![]() | Blackbaud | 15 |
![]() | WealthEngine | N/A |
![]() | TIVIT | N/A |
![]() | ACTIVE Network | -82 |
Out of the 4 Blackbaud customer reviews 2 were positive and 2 were constructive. Blackbaud customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Blackbaud users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Blackbaud's Customer Loyalty score 2% higher than Male customers.
Blackbaud's Customer Loyalty score was rated 80% by Caucasian customers on Comparably.
% who answered "Yes"
Blackbaud's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
31-35 33% | 31-35 | 33% |
46-50 100% | 46-50 | 100% |
56-60 40% | 56-60 | 40% |
Blackbaud's Customer Loyalty score was rated the highest by customers who have used Blackbaud's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Blackbaud's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Blackbaud's Customer Loyalty score is rated right above Sage, and is preceded by SolarWinds MSP.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Wild Apricot | 100% |
![]() | SolarWinds MSP | 100% |
![]() | Blackbaud | 79% |
![]() | Sage | 67% |
![]() | ACTIVE Network | 56% |
![]() | Plutora | N/A |
![]() | Salsa Labs | N/A |
![]() | WealthEngine | N/A |
![]() | TIVIT | N/A |
In the Tech industry, Blackbaud's Customer Loyalty score is rated right below Peloton.
Blackbaud has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Blackbaud serves markets in the United States, Asia, Europe, Australia, Canada, United Kingdom, and Latin America.
Blackbaud’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Blackbaud's product the highest. Reviewers from the Accounting industry rated Blackbaud the lowest at 3.5.
Blackbaud's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers who have used Blackbaud's products/services for Over 10 Years.
Female customers rated Blackbaud's Product Quality score 0.1 stars higher than Male customers.
Blackbaud's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Blackbaud's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
31-35 2.2 | 31-35 | 2.2 |
46-50 3.2 | 46-50 | 3.2 |
56-60 2 | 56-60 | 2 |
Blackbaud's Product Quality score was rated the highest by customers who have used Blackbaud's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Blackbaud's Product Quality score was rated the highest by Education industry customers, and the lowest by Non-Profit industry customers.
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Compared to its competitors, Blackbaud's Product Quality score is rated right above Sage, and is preceded by Salsa Labs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Wild Apricot | 4.3/5 |
![]() | SolarWinds MSP | 4.3/5 |
![]() | Salsa Labs | 3.9/5 |
![]() | Blackbaud | 3.7/5 |
![]() | Sage | 3.6/5 |
![]() | ACTIVE Network | 2/5 |
![]() | Plutora | N/A |
![]() | WealthEngine | N/A |
![]() | TIVIT | N/A |
In the Tech industry, Blackbaud's Product Quality score is rated right below ROBLOX.
Blackbaud has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Non-Profit industry think that they had the lowest ROI from Blackbaud.
Blackbaud's ROI score was rated highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
Male customers rated Blackbaud's ROI score 0.7 stars higher than Female customers.
Blackbaud's ROI score was rated 4.2 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Blackbaud's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
31-35 3.7 | 31-35 | 3.7 |
46-50 3 | 46-50 | 3 |
56-60 2 | 56-60 | 2 |
Blackbaud's ROI score was rated the highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Blackbaud's ROI score was rated the highest by Accounting industry customers, and the lowest by Non-Profit industry customers.
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Compared to its competitors, Blackbaud's ROI score is rated right above Sage, and is preceded by Salsa Labs.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Wild Apricot | 4.2/5 |
![]() | SolarWinds MSP | 4.2/5 |
![]() | Salsa Labs | 3.9/5 |
![]() | Blackbaud | 3.7/5 |
![]() | Sage | 3.5/5 |
![]() | ACTIVE Network | 1.5/5 |
![]() | Plutora | N/A |
![]() | WealthEngine | N/A |
![]() | TIVIT | N/A |
In the Tech industry, Blackbaud's ROI score is rated right below ROBLOX.
Blackbaud has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Blackbaud's Customer Satisfaction score was rated highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and rated lowest by customers who have used Blackbaud's products/services for Over 10 Years.
Male customers rated Blackbaud's Customer Satisfaction score 8 points higher than Female customers.
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 8% | |
Very Dissatisfied | 25% |
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 33% |
Blackbaud's Customer Satisfaction (CSAT) score was rated 37% according to Caucasian users and customers.
Blackbaud's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 0% | |||||||||||||||
| 46-50 | 50% |
Blackbaud's Customer Satisfaction score was rated the highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Blackbaud's Customer Satisfaction score was rated 67 points by Accounting industry customers.
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"label": "Accounting",
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}Compared to its competitors, Blackbaud's Customer Satisfaction score is rated right above ACTIVE Network, and is preceded by Sage.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Sage | 60% |
![]() | Blackbaud | 56% |
![]() | ACTIVE Network | 8% |
![]() | Plutora | 0% |
![]() | Wild Apricot | 0% |
![]() | SolarWinds MSP | 0% |
![]() | Salsa Labs | 0% |
![]() | WealthEngine | 0% |
![]() | TIVIT | 0% |
In the Tech industry, Blackbaud's Customer Satisfaction score is rated right below Peloton.
Blackbaud has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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2000 Daniel Island Drive, Charleston, SC 29492
http://www.blackbaud.com
+1-800-443-9441
Blackbaud's Customer Service score was rated highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
Male customers rated Blackbaud's Customer Service score 0.6 stars higher than Female customers.
Blackbaud's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Blackbaud's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.7 | 31-35 | 3.7 |
46-50 2.6 | 46-50 | 2.6 |
56-60 1.5 | 56-60 | 1.5 |
Blackbaud's Customer Service score was rated the highest by customers who have used Blackbaud's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Blackbaud's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Blackbaud's Customer Service score is rated right above ACTIVE Network, and is preceded by Sage.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Wild Apricot | 5/5 |
![]() | SolarWinds MSP | 4.2/5 |
![]() | Salsa Labs | 3.7/5 |
![]() | Sage | 3.6/5 |
![]() | Blackbaud | 3.4/5 |
![]() | ACTIVE Network | 1.5/5 |
![]() | Plutora | N/A |
![]() | WealthEngine | N/A |
![]() | TIVIT | N/A |
In the Tech industry, Blackbaud's Customer Service score is rated right below ROBLOX.
Blackbaud has a 3.3/5 stars for its overall company culture rated by their employees

Blackbaud scored a 15 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Blackbaud would recommend the brand to a friend. ENPS measures how likely Blackbaud employees would recommend working at Blackbaud to a friend.
| 50% | Promoters |
|---|---|
| 15% | Passive |
| 35% | Detractors |
| 35% | Promoters |
|---|---|
| 28% | Passive |
| 37% | Detractors |
Blackbaud is ranked #462 in the Global Top 100 Brands. It ranks just behind Choice Hotels and just ahead of Topshop.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
460 | ![]() | Vista | ![]() | Florian Baumgartner | Retail |
461 | ![]() | Choice Hotels | ![]() | Patrick Pacious | Travel and Hospitality |
462 | ![]() | Blackbaud | ![]() | Michael Gianoni | Tech |
463 | ![]() | Topshop | ![]() | Ian Grabiner | Retail |
464 | ![]() | Silicon Valley Bank | ![]() | Gregory Becker | Banking and Financial Services |
465 | ![]() | ClassPass | ![]() | Fritz Lanman | Health and Wellness |
466 | ![]() | The North Face | ![]() | Todd Spaletto | Fashion and Beauty |
Blackbaud is ranked #142 in the Tech Industry. It ranks just behind Vista and just ahead of ClassPass.
| RANK | COMPANY | Location | |
|---|---|---|---|
140 | ![]() | Splunk | San Francisco, CA |
141 | ![]() | Vista | Waltham, MA |
142 | ![]() | Blackbaud | Charleston, SC |
143 | ![]() | ClassPass | New York City, NY |
144 | ![]() | Smartsheet | Bellevue, WA |
145 | ![]() | Dynatrace | Boston, MA |
146 | ![]() | Seagate Technology | Cupertino, CA |