24
NPS
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Ranked
#66
Global Top 100 Brands
Brand Page
Adobe
Adobe is ranked #66 in Global Top 100 BrandsAwards & Recognition
Adobe is ranked #66 in Global Top 100 Brands
Awards & Recognition
About Adobe's Brand
Adobe is everywhere you look—from movies to advertisements and mobile apps. Our products reach all corners of the world and so will your ideas. Adobe believes creativity empowers transformation. Founded 40 years ago on the simple idea of creating innovative products that change the world, Adobe's groundbreaking technology is empowering everyone, everywhere to imagine, create, and bring any digital experience to life. Our business strategy focuses on unleashing creativity, accelerating document productivity, and powering digital businesses through our three clouds - Adobe Creative Cloud, Document Cloud, and Experience Cloud. Our solutions give customers a real competitive advantage, enabling them to engage their constituents across every digital touch point. Underpinning our clouds, is Firefly and Sensei, our artificial intelligence platform. Adobe’s brand is ranked #66 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Adobe. When compared to other organizations within the Tech industry, Adobe is ranked #19. Among its major competitors, Adobe is ranked in 6th place for NPS while Apple is 1st, and Docusign is 2nd.Their current market cap is $228.04B
Brand at a Glance
75%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Adobe CMO
Ann Lewnes
Ann Lewnes is Chief Marketing Officer and Executive Vice President, Corporate Strategy & Development of Adobe, one of the largest and most diversified software companies in the world. Ann has held the position of Adobe CMO for over a decade. Under her leadership, the Adobe brand has become synonymous with creativity, digital marketing and the design and development of transformative digital experiences. In addition to its consistent focus on creativity, Adobe’s marketing organization pioneered the company’s shift to digital — deploying advanced digital marketing technology, establishing an insight-driven culture, and setting a template for marketing’s impact on business.
Adobe Ranking
- #66 / 100 in Global Best Brands
- #19 in Tech
- #4 / 4 of its competitors
Adobe NPS
Adobe's Net Promoter Score (NPS) is a 24 with 53% Promoters, 18% Passives, and 29% Detractors. Net Promoter Score tracks whether Adobe's customers would recommend using the product based on a scale of -100 to 100.
Adobe Overall NPS
| 53% | Promoters |
|---|---|
| 18% | Passives |
| 29% | Detractors |
Adobe NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 26 | Dec 2024 | 26 |
Jan 2025 26 | Jan 2025 | 26 |
Feb 2025 26 | Feb 2025 | 26 |
Mar 2025 26 | Mar 2025 | 26 |
Apr 2025 26 | Apr 2025 | 26 |
May 2025 24 | May 2025 | 24 |
Jul 2025 24 | Jul 2025 | 24 |
Aug 2025 24 | Aug 2025 | 24 |
Sep 2025 24 | Sep 2025 | 24 |
Oct 2025 24 | Oct 2025 | 24 |
Dec 2025 24 | Dec 2025 | 24 |
Jan 2026 24 | Jan 2026 | 24 |
How Other Brands Compare
Adobe is ranked #4 for NPS among its competitors. Apple and Docusign come in first and second, with IBM coming in at third. Among those competitors, it is the second most valued company behind Apple.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Adobe NPS by Gender
Male customers rated Adobe's NPS 22 points higher than Female customers.
Male
26
Adobe's NPS was rated 26 by Male customers on Comparably.
54%
Promoters
18%
Passives
28%
Detractors
Female
4
Adobe's NPS was rated 4 by Female customers on Comparably.
41%
Promoters
22%
Passives
37%
Detractors
Adobe NPS by Ethnicity
Adobe's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other -60 | Other | -60 |
Adobe NPS by Age
Adobe's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
Adobe NPS by Usage
Adobe's NPS was rated the highest by customers who have used Adobe's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 4 | Less than 1 Year | 4 |
1 to 2 Years 26 | 1 to 2 Years | 26 |
2 to 5 Years 39 | 2 to 5 Years | 39 |
5 to 10 Years 35 | 5 to 10 Years | 35 |
Over 10 Years 18 | Over 10 Years | 18 |
Adobe Customer Reviews
Out of the 6 Adobe customer reviews 5 were positive and 1 was constructive. Adobe customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Adobe Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Adobe users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Adobe Customer Loyalty Score by Gender
Female customers rated Adobe's Customer Loyalty score 8% higher than Male customers.
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Male
75%
Yes
Female
83%
Yes
Adobe Customer Loyalty Score by Ethnicity
Adobe's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Adobe.
79
out of 100
Caucasian
78
out of 100
Hispanic or Latino
70
out of 100
African American/Black
60
out of 100
Asian or Pacific Islander
46
out of 100
Other
Adobe Customer Loyalty Score by Age
Adobe's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 86% | 18-25 | 86% |
26-30 89% | 26-30 | 89% |
31-35 67% | 31-35 | 67% |
36-40 80% | 36-40 | 80% |
41-45 55% | 41-45 | 55% |
46-50 78% | 46-50 | 78% |
51-55 70% | 51-55 | 70% |
56-60 85% | 56-60 | 85% |
Adobe Customer Loyalty Score by Usage
Adobe's Customer Loyalty score was rated the highest by customers who have used Adobe's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Adobe Customer Loyalty Score by Industry
Adobe's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Adobe Customer Loyalty vs. Competitors
Compared to its competitors, Adobe's Customer Loyalty score is rated right above Dropbox, and is preceded by Salesforce.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Adobe's Customer Loyalty score is rated right below Peloton.
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Adobe Product Quality
3.9/5
Adobe has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Adobe Product Information
Adobe’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Adobe's product the highest. Reviewers from the Architecture and Planning industry rated Adobe the lowest at 1.8.
- Website
- http://www.adobe.com/careers
- Company Size
- 10,000+ Employees
Industry
Tech
SaaS
Quick Insights into Adobe Product Quality
Adobe's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Architecture and Planning industry.
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Ranked Adobe Product Quality the Highest
Ranked Adobe Product Quality the Lowest
Adobe Product Quality Score by Gender
Male customers rated Adobe's Product Quality score 0.1 stars higher than Female customers.
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Male
3.8/5
Female
3.7/5
Adobe Product Quality Score by Ethnicity
Adobe's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.3 | Other | 2.3 |
Adobe Product Quality Score by Age
Adobe's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.9 | 26-30 | 4.9 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4.5 | 36-40 | 4.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.6 | 46-50 | 3.6 |
51-55 2 | 51-55 | 2 |
56-60 3.6 | 56-60 | 3.6 |
Adobe Product Quality Score by Usage
Adobe's Product Quality score was rated the highest by customers who have used Adobe's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Adobe Product Quality Score by Industry
Adobe's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Adobe Product Quality vs. Competitors
Compared to its competitors, Adobe's Product Quality score is rated right above IBM, and is preceded by Salesforce.
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Product Quality for Other Tech Brands
In the Tech industry, Adobe's Product Quality score is rated right below ROBLOX.
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Adobe Pricing
Adobe ROI & Value For Money
3.6/5
Adobe has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Adobe Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Adobe.
Quick Insights into Adobe ROI
Adobe's ROI score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked Adobe ROI the Highest
Ranked Adobe ROI the Lowest
Adobe ROI Score by Gender
Male customers rated Adobe's ROI score 0.2 stars higher than Female customers.
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Male
3.4/5
Female
3.2/5
Adobe ROI Score by Ethnicity
Adobe's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 1.5 | Other | 1.5 |
Adobe ROI Score by Age
Adobe's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.2 | 31-35 | 3.2 |
36-40 4.4 | 36-40 | 4.4 |
41-45 2.5 | 41-45 | 2.5 |
46-50 3 | 46-50 | 3 |
51-55 1.6 | 51-55 | 1.6 |
56-60 3 | 56-60 | 3 |
Adobe ROI Score by Usage
Adobe's ROI score was rated the highest by customers who have used Adobe's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Adobe ROI Score by Industry
Adobe's ROI score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
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Adobe Pricing vs. Competitors
Compared to its competitors, Adobe's ROI score is rated right below Oracle.
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ROI for Other Tech Brands
In the Tech industry, Adobe's ROI score is rated right below ROBLOX.
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Adobe Customer Satisfaction (CSAT)
Adobe Customer Satisfaction (CSAT) Score
57 / 100
Adobe has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
36%
Satisfied
21%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
7%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Adobe Customer Satisfaction
Adobe's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
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Ranked Adobe Customer Satisfaction the Highest
Ranked Adobe Customer Satisfaction the Lowest
Adobe Customer Satisfaction Score by Gender
Male customers rated Adobe's Customer Satisfaction score 16 points higher than Female customers.
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61 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 6% | |
Very Dissatisfied | 22% |
45 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 55% |
Adobe Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Adobe's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.
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55 / 100
Very Satisfied
45%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
36%
CSAT according to Hispanic or Latino
Adobe's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to African American/Black
Adobe's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
CSAT according to Asian or Pacific Islander
Adobe's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Adobe's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
75%
Adobe Customer Satisfaction Score by Age
Adobe's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 56-60 | 50% |
Adobe Customer Satisfaction Score by Usage
Adobe's Customer Satisfaction score was rated the highest by customers who have used Adobe's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Adobe Customer Satisfaction Score by Industry
Adobe's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
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}Adobe Customer Satisfaction vs. Competitors
Compared to its competitors, Adobe's Customer Satisfaction score is rated right below Oracle.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Adobe's Customer Satisfaction score is rated right below Peloton.
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Adobe Customer Service
3.6/5
Adobe has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Adobe's Customer Service
Address
345 Park Ave, San Jose, CA 95110
Website
http://www.adobe.com/careers
Phone Number
1-408-536-6000
Adobe's Social Links
Quick Insights into Adobe Customer Service
Adobe's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 51-55.
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Ranked Adobe Customer Service the Highest
Ranked Adobe Customer Service the Lowest
Adobe Customer Service Score by Gender
Female customers rated Adobe's Customer Service score 0.1 stars higher than Male customers.
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Male
3.4/5
Female
3.5/5
Adobe Customer Service Score by Ethnicity
Adobe's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 1.8 | Other | 1.8 |
Adobe Customer Service Score by Age
Adobe's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.6 | 26-30 | 4.6 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4.3 | 36-40 | 4.3 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.4 | 46-50 | 3.4 |
51-55 1.6 | 51-55 | 1.6 |
56-60 3.6 | 56-60 | 3.6 |
Adobe Customer Service Score by Usage
Adobe's Customer Service score was rated the highest by customers who have used Adobe's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Adobe Customer Service Score by Industry
Adobe's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Adobe Customer Service vs. Competitors
Compared to its competitors, Adobe's Customer Service score is rated right above Dropbox, and is preceded by Oracle.
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Customer Service for Other Tech Brands
In the Tech industry, Adobe's Customer Service score is rated right below ROBLOX.
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Adobe as an Employer
4.8/5
Adobe has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Adobe scored a 24 for Net Promoter Score and a 76 for Employee Net Promoter Score. NPS gauges how likely a customer of Adobe would recommend the brand to a friend. ENPS measures how likely Adobe employees would recommend working at Adobe to a friend.
Net Promoter Score
24
NPS Score
| 53% | Promoters |
|---|---|
| 18% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
76
eNPS Score
| 82% | Promoters |
|---|---|
| 12% | Passive |
| 6% | Detractors |
Global Ranking Snapshot
Adobe is ranked #66 in the Global Top 100 Brands. It ranks just behind Visa and just ahead of Block.
Tech Ranking Snapshot
Adobe is ranked #19 in the Tech Industry. It ranks just behind Rooster Teeth and just ahead of Block.
| RANK | COMPANY | Location | |
|---|---|---|---|
17 |  | AMD | Santa Clara, CA |
18 |  | Rooster Teeth | Austin, TX |
19 | | Adobe | San Jose, CA |
20 |  | Block | Oakland, CA |
21 |  | Cisco | San Jose, CA |
22 |  | Riot Games | Los Angeles, CA |
23 |  | ZoomInfo | Vancouver, WA |
