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SAP is

Ranked

#47

Tech Brands

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SAP

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SAP is ranked #47 in Tech Brands

About SAP's Brand

SAP provides enterprise software and solution for managing business operations and customer relations. SAP’s brand is ranked #185 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SAP. When compared to other organizations within the Tech industry, SAP is ranked #47. Among its major competitors, SAP is ranked in 5th place for NPS while Amazon is 1st, and Apple is 2nd. Overall, SAP has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $154.48B

Brand at a Glance

80%

Customer Loyalty

4.1/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

SAP CMO

Alicia Tillman

Alicia Tillman serves as the Chief Marketing Officer of SAP. Alicia started at SAP in August of 2017. Alicia currently resides in the Greater New York City Area.

SAP Ranking

^#185 in Global Best Brands
^#47 in Tech
^#4 / 4 of its competitors

SAP NPS

SAP's Net Promoter Score (NPS) is a 34 with 58% Promoters, 18% Passives, and 24% Detractors. Net Promoter Score tracks whether SAP's customers would recommend using the product based on a scale of -100 to 100.

SAP Overall NPS

NPS

58%	Promoters
18%	Passives
24%	Detractors

SAP NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2024 35	Nov 2024	35
Dec 2024 34	Dec 2024	34
Jan 2025 33	Jan 2025	33
Feb 2025 33	Feb 2025	33
Mar 2025 33	Mar 2025	33
May 2025 33	May 2025	33
Jun 2025 35	Jun 2025	35
Jul 2025 32	Jul 2025	32
Aug 2025 32	Aug 2025	32
Nov 2025 32	Nov 2025	32
Dec 2025 32	Dec 2025	32
Jan 2026 32	Jan 2026	32

How Other Brands Compare

SAP is ranked #4 for NPS among its competitors. Amazon and Apple come in first and second, with Google coming in at third. Among those competitors, it is the lowest valued company behind Apple.

	SAP	Apple	Google	Amazon
Global Ranking	#185	#5	#8	#9
NPS	34	48	42	49
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$154.48B	$2.11T	$1.42T	$1.64T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

SAP NPS by Gender

Male customers rated SAP's NPS 1 points higher than Female customers.

Male

SAP's NPS was rated 47 by Male customers on Comparably.

65%

Promoters

17%

Passives

18%

Detractors

Female

SAP's NPS was rated 46 by Female customers on Comparably.

64%

Promoters

18%

Passives

18%

Detractors

SAP NPS by Ethnicity

SAP's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 36	Caucasian	36
Hispanic or Latino 67	Hispanic or Latino	67
African American/Black 45	African American/Black	45
Asian or Pacific Islander 59	Asian or Pacific Islander	59
Other 57	Other	57

SAP NPS by Age

SAP's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

83%

17%

26-30

68%

23%

31-35

86%

36-40

55%

36%

41-45

61%

31%

46-50

63%

31%

51-55

57%

14%

29%

56-60

20%

40%

SAP NPS by Usage

SAP's NPS was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 43	Less than 1 Year	43
1 to 2 Years 31	1 to 2 Years	31
2 to 5 Years 38	2 to 5 Years	38
5 to 10 Years 42	5 to 10 Years	42
Over 10 Years 55	Over 10 Years	55

SAP NPS vs. Competitors

Compared to its competitors, SAP's NPS is rated right above Workday, and is preceded by Salesforce.

COMPANY		NPS Score
	Amazon	49
	Apple	48
	Google	42
	Salesforce	36
	SAP	34
	Workday	31
	Accenture (Global)	28
	Deloitte (US)	27
	IBM	26
	Oracle	11

SAP NPS vs Companies in Tech

In the Tech industry, SAP's NPS is rated right above Peloton, and is preceded by ROBLOX.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Zoom Video Communications	44
	Netflix	43
	Google	42
	ROBLOX	38
	SAP	34
	Peloton	31

SAP Customer Reviews

Out of the 20 SAP customer reviews 18 were positive and 2 were constructive. SAP customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

SAP Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of SAP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

SAP Customer Loyalty Score by Gender

Female customers rated SAP's Customer Loyalty score 2% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of SAP.

Male

84%

Yes

Female

86%

Yes

SAP Customer Loyalty Score by Ethnicity

SAP's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of SAP.

out of 100

Caucasian

out of 100

Hispanic or Latino

100

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

SAP Customer Loyalty Score by Age

SAP's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of SAP.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
26-30 92%	26-30	92%
31-35 100%	31-35	100%
36-40 84%	36-40	84%
41-45 79%	41-45	79%
46-50 70%	46-50	70%
51-55 87%	51-55	87%
56-60 82%	56-60	82%

SAP Customer Loyalty Score by Usage

SAP's Customer Loyalty score was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	81%
1 to 2 Years	86%
2 to 5 Years	76%
5 to 10 Years	90%
Over 10 Years	97%

SAP Customer Loyalty Score by Industry

SAP's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Professional Services industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	90%
Accounting	90%
Aerospace and Aviation	100%
Fashion and Beauty	100%
Architecture and Planning	100%
Consulting	87%
Consumer Goods	100%
Healthcare, Hospitals and Medicine	70%
Manufacturing and Machinery	100%
Energy and Manufacturing	78%
Professional Services	40%

SAP Customer Loyalty vs. Competitors

Compared to its competitors, SAP's Customer Loyalty score is rated right above Workday, and is preceded by Apple.

COMPANY		Customer Loyalty Score
	Amazon	89%
	Google	87%
	Apple	86%
	SAP	80%
	Workday	80%
	IBM	79%
	Salesforce	75%
	Accenture (Global)	75%
	Deloitte (US)	72%
	Oracle	72%

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Customer Loyalty for Other Tech Brands

In the Tech industry, SAP's Customer Loyalty score is rated right below Peloton.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Google	87%
	Spotify	87%
	Apple	86%
	Zoom Video Communications	84%
	Peloton	82%
	SAP	80%

Unlock SAP Customer Loyalty vs. Companies in Tech Data

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SAP Product Quality

4.1/5

SAP has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock SAP's overall Product Quality score rated by its users and customers.

SAP Product Information

SAP serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. SAP supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

SAP’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated SAP's product the highest. Reviewers from the Architecture and Planning industry rated SAP the lowest at 4.1.

Website: http://www.sap.com/

Company Size: 10,000+ Employees

Industry

Tech

Big Data

Enterprise

SaaS

Languages Supported

English

French

German

Spanish

Quick Insights into SAP Product Quality

SAP's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Fashion and Beauty industry.

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Ranked SAP Product Quality the Highest

Marketing, Advertising and Research	4.8
31-35	4.6
Hispanic or Latino	4.5

Ranked SAP Product Quality the Lowest

Caucasian	3.8
56-60	3.6
Fashion and Beauty	3.5

SAP Product Quality Score by Gender

Male customers rated SAP's Product Quality score 0.2 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of SAP.

Male

4.2/5

Female

4/5

SAP Product Quality Score by Ethnicity

SAP's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of SAP.

Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 4.2	Other	4.2

SAP Product Quality Score by Age

SAP's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of SAP.

Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 4.2	26-30	4.2
31-35 4.6	31-35	4.6
36-40 4	36-40	4
41-45 3.9	41-45	3.9
46-50 3.9	46-50	3.9
51-55 4	51-55	4
56-60 3.6	56-60	3.6

SAP Product Quality Score by Usage

SAP's Product Quality score was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	3.9
2 to 5 Years	4.1
5 to 10 Years	4
Over 10 Years	4.5

SAP Product Quality Score by Industry

SAP's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech	4.2
Accounting	4.5
Aerospace and Aviation	3.5
Fashion and Beauty	3.5
Architecture and Planning	4.1
Banking and Financial Services	3.7
Consulting	4.2
Consumer Goods	4.4
Healthcare, Hospitals and Medicine	3.9
Manufacturing and Machinery	4.2
Marketing, Advertising and Research	4.8
Energy and Manufacturing	3.9
Professional Services	4
Telecommunications	4.5

SAP Product Quality vs. Competitors

Compared to its competitors, SAP's Product Quality score is rated right above Salesforce, and is preceded by Google.

COMPANY		Product Quality Score
	Apple	4.3/5
	Amazon	4.2/5
	Google	4.1/5
	SAP	4.1/5
	Salesforce	4/5
	Workday	3.9/5
	Accenture (Global)	3.9/5
	Deloitte (US)	3.9/5
	IBM	3.8/5
	Oracle	3.7/5

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Product Quality for Other Tech Brands

In the Tech industry, SAP's Product Quality score is rated right above Peloton, and is preceded by Google.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Zoom Video Communications	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	Google	4.1/5
	SAP	4.1/5
	Peloton	4/5
	ROBLOX	4/5

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SAP Pricing

SAP ROI & Value For Money

3.9/5

SAP has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock SAP's overall ROI score rated by its users and customers.

SAP Pricing Plans

SAP has a pricing structure that accommodates small, medium, and large businesses. Starting from $22/month, SAP uses a subscription model.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Professional Services industry think that they had the lowest ROI from SAP.

Who Uses SAP?

Small Businesses

Medium Businesses

Large Enterprises

Quick Insights into SAP ROI

SAP's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Professional Services industry.

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Ranked SAP ROI the Highest

Accounting	4.7
18-25	4.5
Hispanic or Latino	4.4

Ranked SAP ROI the Lowest

Caucasian	3.5
56-60	3.3
Professional Services	2.6

SAP ROI Score by Gender

Male customers rated SAP's ROI score 0.2 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of SAP.

Male

4/5

Female

3.8/5

SAP ROI Score by Ethnicity

SAP's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of SAP.

Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 4.3	Other	4.3

SAP ROI Score by Age

SAP's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full ROI by Age data of SAP.

Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 4.1	26-30	4.1
31-35 4.4	31-35	4.4
36-40 3.9	36-40	3.9
41-45 3.7	41-45	3.7
46-50 3.6	46-50	3.6
51-55 3.4	51-55	3.4
56-60 3.3	56-60	3.3

SAP ROI Score by Usage

SAP's ROI score was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.8
2 to 5 Years	3.9
5 to 10 Years	3.9
Over 10 Years	4.1

SAP ROI Score by Industry

SAP's ROI score was rated the highest by Accounting industry customers, and the lowest by Professional Services industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	4
Accounting	4.7
Aerospace and Aviation	3.4
Fashion and Beauty	3.3
Architecture and Planning	4.2
Banking and Financial Services	4.3
Biotech and Pharmaceuticals	4.6
Consulting	4.3
Consumer Goods	3.9
Education	4.5
Healthcare, Hospitals and Medicine	3.6
Manufacturing and Machinery	3.3
Marketing, Advertising and Research	4.6
Energy and Manufacturing	3
Professional Services	2.6

SAP Pricing vs. Competitors

Compared to its competitors, SAP's ROI score is rated right above Deloitte (US), and is preceded by Apple.

COMPANY		Pricing Score
	Amazon	4.1/5
	Google	4/5
	Salesforce	4/5
	Apple	4/5
	SAP	3.9/5
	Deloitte (US)	3.9/5
	Accenture (Global)	3.8/5
	IBM	3.8/5
	Workday	3.8/5
	Oracle	3.7/5

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ROI for Other Tech Brands

In the Tech industry, SAP's ROI score is rated right above ROBLOX, and is preceded by Apple.

COMPANY		Pricing Score
	Zoom Video Communications	4.1/5
	Google	4/5
	Spotify	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Apple	4/5
	SAP	3.9/5
	ROBLOX	3.8/5

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SAP Customer Satisfaction (CSAT)

SAP Customer Satisfaction (CSAT) Score

82 / 100

SAP has an overall Customer Satisfaction score of 82 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	47%
Satisfied	35%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	4%
Very Dissatisfied	4%

Very Satisfied

47%

Satisfied

35%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into SAP Customer Satisfaction

SAP's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Energy and Manufacturing industry.

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Ranked SAP Customer Satisfaction the Highest

26-30	100%
Accounting	100%
African American/Black	100%

Ranked SAP Customer Satisfaction the Lowest

41-45	65%
Caucasian	60%
Energy and Manufacturing	25%

SAP Customer Satisfaction Score by Gender

Male customers rated SAP's Customer Satisfaction score 9 points higher than Female customers.

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82 / 100

Male

	Very Satisfied	52%
	Satisfied	30%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	7%
	Very Dissatisfied	4%

73 / 100

Female

	Very Satisfied	38%
	Satisfied	35%
	Neither Satisfied nor Dissatisfied	12%
	Dissatisfied	9%
	Very Dissatisfied	6%

SAP Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

SAP's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.

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60 / 100

Very Satisfied	40%
Satisfied	20%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	25%
Very Dissatisfied	10%

Very Satisfied

40%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

25%

Very Dissatisfied

10%

CSAT according to Hispanic or Latino

SAP's Customer Satisfaction (CSAT) score was rated 89% according to Hispanic or Latino users and customers.

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89 / 100

Very Satisfied	56%
Satisfied	33%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

56%

Satisfied

33%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

SAP's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

SAP's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.

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84 / 100

Very Satisfied	47%
Satisfied	37%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	3%
Very Dissatisfied	3%

Very Satisfied

47%

Satisfied

37%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

CSAT according to Other

SAP's Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.

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83 / 100

Very Satisfied	54%
Satisfied	29%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

54%

Satisfied

29%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

SAP Customer Satisfaction Score by Age

SAP's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

75%

26-30

100%

31-35

100%

36-40

69%

41-45

65%

46-50

70%

51-55

67%

SAP Customer Satisfaction Score by Usage

SAP's Customer Satisfaction score was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	75
1 to 2 Years	69
2 to 5 Years	79
5 to 10 Years	80
Over 10 Years	91

SAP Customer Satisfaction Score by Industry

SAP's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Energy and Manufacturing industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

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			"stars": 0,
			"csatScore": 100,
			"text": "SAP's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "SAP's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		}
	]
}

Tech	85
Accounting	100
Architecture and Planning	100
Consulting	100
Consumer Goods	100
Manufacturing and Machinery	100
Energy and Manufacturing	25

SAP Customer Satisfaction vs. Competitors

Compared to its competitors, SAP's Customer Satisfaction score is rated right above Google, and is preceded by Amazon.

COMPANY		Customer Satisfaction (CSAT) Score
	Apple	85%
	Amazon	84%
	SAP	82%
	Google	81%
	Salesforce	79%
	Accenture (Global)	77%
	IBM	76%
	Deloitte (US)	73%
	Workday	72%
	Oracle	67%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, SAP's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	SAP	82%
	Google	81%
	Zoom Video Communications	74%
	ROBLOX	73%
	Peloton	63%

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SAP Customer Service

4/5

SAP has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About SAP's Customer Service

Address

3999 West Chester Pike, Newtown Square, PA 19073

Website

http://www.sap.com/

Phone Number

+1-610-661-1000

SAP's Social Links

Quick Insights into SAP Customer Service

SAP's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Professional Services industry.

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Ranked SAP Customer Service the Highest

Accounting	4.8
18-25	4.6
Hispanic or Latino	4.4

Ranked SAP Customer Service the Lowest

56-60	3.7
Caucasian	3.7
Professional Services	2.8

SAP Customer Service Score by Gender

Female customers rated SAP's Customer Service score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

SAP Customer Service Score by Ethnicity

SAP's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 4.3	Other	4.3

SAP Customer Service Score by Age

SAP's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 4.6	18-25	4.6
26-30 4.2	26-30	4.2
31-35 4.5	31-35	4.5
36-40 3.8	36-40	3.8
41-45 3.8	41-45	3.8
46-50 3.7	46-50	3.7
51-55 4.1	51-55	4.1
56-60 3.7	56-60	3.7

SAP Customer Service Score by Usage

SAP's Customer Service score was rated the highest by customers who have used SAP's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.9
2 to 5 Years	4
5 to 10 Years	3.9
Over 10 Years	4.3

SAP Customer Service Score by Industry

SAP's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Professional Services industry customers.

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Tech	4.1
Accounting	4.8
Aerospace and Aviation	3.7
Fashion and Beauty	3.3
Architecture and Planning	3.7
Consulting	4.3
Consumer Goods	4.3
Healthcare, Hospitals and Medicine	3.3
Manufacturing and Machinery	4.2
Energy and Manufacturing	3.1
Professional Services	2.8

SAP Customer Service vs. Competitors

Compared to its competitors, SAP's Customer Service score is rated right above Salesforce, and is preceded by Google.

COMPANY		Customer Service Score
	Amazon	4.2/5
	Apple	4.2/5
	Google	4/5
	SAP	4/5
	Salesforce	4/5
	Accenture (Global)	4/5
	Deloitte (US)	3.9/5
	IBM	3.9/5
	Workday	3.9/5
	Oracle	3.6/5

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Customer Service for Other Tech Brands

In the Tech industry, SAP's Customer Service score is rated right above Google, and is preceded by Apple.

COMPANY		Customer Service Score
	Apple	4.2/5
	SAP	4/5
	Google	4/5
	Zoom Video Communications	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Spotify	4/5
	ROBLOX	3.6/5

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SAP as an Employer

4.6/5

SAP has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of SAP

Christian Klein

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

SAP scored a 34 for Net Promoter Score and a 41 for Employee Net Promoter Score. NPS gauges how likely a customer of SAP would recommend the brand to a friend. ENPS measures how likely SAP employees would recommend working at SAP to a friend.

Net Promoter Score

NPS Score

58%	Promoters
18%	Passive
24%	Detractors

Employee Net Promoter Score

eNPS Score

61%	Promoters
19%	Passive
20%	Detractors

Global Ranking Snapshot

SAP is ranked #185 in the Global Top 100 Brands. It ranks just behind PwC and just ahead of Chewy.

RANK			INDUSTRY
183	Instacart	Chris Rogers	Tech
184	PwC	Paul Griggs	Business and Consumer Services
185	SAP	Christian Klein	Tech
186	Chewy	Sumit Singh	Retail
187	John Deere	Samuel Allen	Energy and Manufacturing
188	Kaiser Permanente	Gregory Adams	Health and Wellness
189	Zillow	Rich Barton	Tech

Tech Ranking Snapshot

SAP is ranked #47 in the Tech Industry. It ranks just behind Instacart and just ahead of Zillow.

RANK		Location
45	Dyson	Chicago, IL
46	Instacart	San Francisco, CA
47	SAP	Newtown Square, PA
48	Zillow	Seattle, WA
49	Paychex	Rochester, NY
50	Qualcomm	San Diego, CA
51	Atlassian	San Francisco, CA