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Dyson is

Ranked

#28

Consumer Goods Brands

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Dyson

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Dyson

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Dyson is ranked #28 in Consumer Goods Brands

About Dyson's Brand

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson’s brand is ranked #182 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dyson. When compared to other organizations within the Consumer Goods industry, Dyson is ranked #28. Among its major competitors, Dyson is ranked in 3rd place for NPS while iRobot is 1st, and Dematic is 2nd.Their current valuation is $293.98M

Brand at a Glance

73%

Customer Loyalty

3.1/5

Product Quality

2.8/5

Pricing

2.6/5

Customer Service

Dyson Ranking

^#28 in Consumer Goods
^#3 / 4 of its competitors

Dyson NPS

Dyson's Net Promoter Score (NPS) is a -12 with 35% Promoters, 18% Passives, and 47% Detractors. Net Promoter Score tracks whether Dyson's customers would recommend using the product based on a scale of -100 to 100.

Dyson Overall NPS

-12

NPS

35%	Promoters
18%	Passives
47%	Detractors

Dyson NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 -12	Feb 2025	-12
Mar 2025 -11	Mar 2025	-11
Apr 2025 -12	Apr 2025	-12
May 2025 -12	May 2025	-12
Jun 2025 -12	Jun 2025	-12
Jul 2025 -12	Jul 2025	-12
Aug 2025 -12	Aug 2025	-12
Sep 2025 -12	Sep 2025	-12
Oct 2025 -12	Oct 2025	-12
Nov 2025 -12	Nov 2025	-12
Dec 2025 -12	Dec 2025	-12
Jan 2026 -12	Jan 2026	-12

How Other Brands Compare

Dyson is ranked third for NPS among its competitors. iRobot and Dematic come in first and second, with Electrolux coming in at #4. Among those competitors, it is the lowest valued company behind Dematic.

	Dyson	Electrolux	Dematic	iRobot
Global Ranking	#182	#312	#-	#-
NPS	-12	-26	6	11
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$293.98M	$4.03B	$5.71B	$3.39B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Dyson NPS by Gender

Male customers rated Dyson's NPS 8 points higher than Female customers.

Male

-33

Dyson's NPS was rated -33 by Male customers on Comparably.

27%

Promoters

13%

Passives

60%

Detractors

Female

-41

Dyson's NPS was rated -41 by Female customers on Comparably.

24%

Promoters

11%

Passives

65%

Detractors

Dyson NPS by Ethnicity

Dyson's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -61	Caucasian	-61
Hispanic or Latino -17	Hispanic or Latino	-17
African American/Black -26	African American/Black	-26
Asian or Pacific Islander -6	Asian or Pacific Islander	-6
Native American -17	Native American	-17
Other -36	Other	-36

Dyson NPS by Age

Dyson's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

52%

26%

22%

26-30

41%

21%

38%

31-35

26%

11%

63%

36-40

31%

15%

54%

41-45

25%

68%

46-50

20%

10%

70%

51-55

26%

66%

56-60

88%

61-65

10%

86%

66+

96%

Dyson NPS by Usage

Dyson's NPS was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -35	Less than 1 Year	-35
1 to 2 Years -6	1 to 2 Years	-6
2 to 5 Years -23	2 to 5 Years	-23
5 to 10 Years -47	5 to 10 Years	-47
Over 10 Years -58	Over 10 Years	-58

Dyson NPS vs. Competitors

Compared to its competitors, Dyson's NPS is rated right above Electrolux, and is preceded by Dematic.

COMPANY		NPS Score
	iRobot	11
	Dematic	6
	Dyson	-12
	Electrolux	-26
	Hoover	-51

Dyson NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Dyson's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	Dyson	-12

Dyson Customer Reviews

Out of the 144 Dyson customer reviews 46 were positive and 98 were constructive. Dyson customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Dyson Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Dyson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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73%

27%

Dyson Customer Loyalty Score by Gender

Female customers rated Dyson's Customer Loyalty score 3% higher than Male customers.

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Male

72%

Yes

Female

75%

Yes

Dyson Customer Loyalty Score by Ethnicity

Dyson's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Dyson Customer Loyalty Score by Age

Dyson's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 72%	18-25	72%
26-30 76%	26-30	76%
31-35 72%	31-35	72%
36-40 70%	36-40	70%
41-45 69%	41-45	69%
46-50 72%	46-50	72%
51-55 73%	51-55	73%
56-60 63%	56-60	63%
61-65 86%	61-65	86%
66+ 81%	66+	81%

Dyson Customer Loyalty Score by Usage

Dyson's Customer Loyalty score was rated the highest by customers who have used Dyson's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	48%
1 to 2 Years	65%
2 to 5 Years	79%
5 to 10 Years	79%
Over 10 Years	89%

Dyson Customer Loyalty Score by Industry

Dyson's Customer Loyalty score was rated the highest by Chemicals industry customers, and the lowest by Hospitality industry customers.

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Tech	68%
Accounting	79%
Aerospace and Aviation	75%
Fashion and Beauty	74%
Architecture and Planning	66%
Arts and Entertainment	81%
Automotive and Transportation	92%
Banking and Financial Services	66%
Beverage, Wine and Spirits	70%
Business and Consumer Services	81%
Business Supplies and Equipment	70%
Chemicals	100%
Computer Hardware	100%
Construction	70%
Consulting	68%
Consumer Electronics	85%
Consumer Goods	84%
Consumer Services	55%
Education	69%
Government and Public Policy	70%
Healthcare, Hospitals and Medicine	72%
Hospitality	40%
Individual and Family Services	100%
Insurance	64%
Legal	73%
Luxury Goods and Jewelry	70%
Manufacturing and Machinery	60%
Marketing, Advertising and Research	76%
Mechanical, Civil or Industrial Engineering	46%
Media and Entertainment	70%
Energy and Manufacturing	100%
Professional Services	70%
Real Estate	85%
Retail	82%
Telecommunications	78%
Transportation	89%

Dyson Customer Loyalty vs. Competitors

Compared to its competitors, Dyson's Customer Loyalty score is rated right above iRobot, and is preceded by Dematic.

COMPANY		Customer Loyalty Score
	Dematic	82%
	Dyson	73%
	iRobot	71%
	Electrolux	68%
	Hoover	68%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Dyson's Customer Loyalty score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Dyson	73%
	Tiffany & Co	73%

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Dyson Product Quality

3.1/5

Dyson has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

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Dyson Product Information

Dyson’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Business Supplies and Equipment industry rated Dyson's product the highest. Reviewers from the Business and Consumer Services industry rated Dyson the lowest at 3.4.

Website: http://www.dyson.co.uk

Company Size: 10,000+ Employees

Industry

Consumer Electronics

Quick Insights into Dyson Product Quality

Dyson's Product Quality score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Telecommunications industry.

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Ranked Dyson Product Quality the Highest

Business Supplies and Equipment	4.6
18-25	4
Asian or Pacific Islander	3.6

Ranked Dyson Product Quality the Lowest

Caucasian	2
56-60	1.5
Telecommunications	1.5

Dyson Product Quality Score by Gender

Male customers rated Dyson's Product Quality score 0.2 stars higher than Female customers.

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Male

2.7/5

Female

2.5/5

Dyson Product Quality Score by Ethnicity

Dyson's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2	Caucasian	2
Hispanic or Latino 3.2	Hispanic or Latino	3.2
African American/Black 2.6	African American/Black	2.6
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 2.7	Native American	2.7
Other 2.6	Other	2.6

Dyson Product Quality Score by Age

Dyson's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.4	26-30	3.4
31-35 2.7	31-35	2.7
36-40 2.9	36-40	2.9
41-45 2.4	41-45	2.4
46-50 2.4	46-50	2.4
51-55 2.4	51-55	2.4
56-60 1.5	56-60	1.5
61-65 1.7	61-65	1.7
66+ 1.6	66+	1.6

Dyson Product Quality Score by Usage

Dyson's Product Quality score was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.8
1 to 2 Years	3.1
2 to 5 Years	3.1
5 to 10 Years	2.2
Over 10 Years	2.1

Dyson Product Quality Score by Industry

Dyson's Product Quality score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Telecommunications industry customers.

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Tech	2.7
Accounting	3.1
Aerospace and Aviation	2.8
Fashion and Beauty	4
Architecture and Planning	3
Arts and Entertainment	4
Automotive and Transportation	3.2
Banking and Financial Services	2
Beverage, Wine and Spirits	2.6
Business and Consumer Services	3.4
Business Supplies and Equipment	4.6
Chemicals	3.1
Computer Hardware	4.1
Construction	1.5
Consulting	3.5
Consumer Electronics	2.5
Consumer Goods	3.7
Consumer Services	2.4
Education	1.9
Government and Public Policy	2.7
Healthcare, Hospitals and Medicine	1.9
Hospitality	1.5
Individual and Family Services	2.3
Insurance	1.5
Legal	1.5
Luxury Goods and Jewelry	3.1
Manufacturing and Machinery	2.6
Marketing, Advertising and Research	3.5
Mechanical, Civil or Industrial Engineering	2.5
Media and Entertainment	2
Energy and Manufacturing	1.6
Professional Services	1.9
Real Estate	2.2
Retail	3.1
Telecommunications	1.5
Transportation	2.7

Dyson Product Quality vs. Competitors

Compared to its competitors, Dyson's Product Quality score is rated right above Hoover, and is preceded by iRobot.

COMPANY		Product Quality Score
	Dematic	3.8/5
	iRobot	3.3/5
	Dyson	3.1/5
	Hoover	2.6/5
	Electrolux	2.5/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Dyson's Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	Dyson	3.1/5

Unlock Dyson Product Quality vs. Companies in Consumer Goods Data

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Dyson Pricing

Dyson ROI & Value For Money

2.8/5

Dyson has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.

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Dyson Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business Supplies and Equipment industry. The users from the Construction industry think that they had the lowest ROI from Dyson.

Quick Insights into Dyson ROI

Dyson's ROI score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Telecommunications industry.

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Ranked Dyson ROI the Highest

Business Supplies and Equipment	4.1
18-25	3.5
Asian or Pacific Islander	3.4

Ranked Dyson ROI the Lowest

Caucasian	1.7
66+	1.5
Telecommunications	1.5

Dyson ROI Score by Gender

Male customers rated Dyson's ROI score 0.3 stars higher than Female customers.

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Male

2.5/5

Female

2.2/5

Dyson ROI Score by Ethnicity

Dyson's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 1.7	Caucasian	1.7
Hispanic or Latino 2.9	Hispanic or Latino	2.9
African American/Black 2.8	African American/Black	2.8
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Native American 2.7	Native American	2.7
Other 2.3	Other	2.3

Dyson ROI Score by Age

Dyson's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.5	18-25	3.5
26-30 3.4	26-30	3.4
31-35 2.6	31-35	2.6
36-40 2.6	36-40	2.6
41-45 2.2	41-45	2.2
46-50 2.2	46-50	2.2
51-55 2.2	51-55	2.2
56-60 1.5	56-60	1.5
61-65 1.6	61-65	1.6
66+ 1.5	66+	1.5

Dyson ROI Score by Usage

Dyson's ROI score was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.4
1 to 2 Years	3
2 to 5 Years	2.8
5 to 10 Years	2
Over 10 Years	1.8

Dyson ROI Score by Industry

Dyson's ROI score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Telecommunications industry customers.

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Tech	2.5
Accounting	2.7
Aerospace and Aviation	3
Fashion and Beauty	3.2
Architecture and Planning	2.9
Arts and Entertainment	3.6
Automotive and Transportation	2.9
Banking and Financial Services	1.9
Beverage, Wine and Spirits	3.8
Business and Consumer Services	3.2
Business Supplies and Equipment	4.1
Chemicals	2.8
Computer Hardware	3.5
Construction	1.5
Consulting	2.9
Consumer Electronics	2.4
Consumer Goods	3.3
Consumer Services	2.3
Education	1.7
Government and Public Policy	1.9
Healthcare, Hospitals and Medicine	1.9
Hospitality	1.6
Individual and Family Services	2.5
Insurance	1.5
Legal	1.5
Luxury Goods and Jewelry	2.6
Manufacturing and Machinery	3.1
Marketing, Advertising and Research	3.3
Mechanical, Civil or Industrial Engineering	1.8
Media and Entertainment	1.5
Energy and Manufacturing	1.6
Professional Services	1.8
Real Estate	2.6
Retail	2.7
Telecommunications	1.5
Transportation	2.2

Dyson Pricing vs. Competitors

Compared to its competitors, Dyson's ROI score is rated right above Hoover, and is preceded by iRobot.

COMPANY		Pricing Score
	Dematic	3.6/5
	iRobot	3.3/5
	Dyson	2.8/5
	Hoover	2.6/5
	Electrolux	2.3/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Dyson's ROI score is rated right below Tiffany & Co.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5
	Dyson	2.8/5

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Dyson Customer Satisfaction (CSAT)

Dyson Customer Satisfaction (CSAT) Score

47 / 100

Dyson has an overall Customer Satisfaction score of 47 rated by its users and customers.

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Very Satisfied	24%
Satisfied	23%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	6%
Very Dissatisfied	40%

Very Satisfied

24%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

40%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Dyson Customer Satisfaction

Dyson's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Telecommunications industry.

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Ranked Dyson Customer Satisfaction the Highest

Arts and Entertainment	80%
18-25	79%
Native American	75%

Ranked Dyson Customer Satisfaction the Lowest

Over 10 Years	12%
66+	2%
Telecommunications	0%

Dyson Customer Satisfaction Score by Gender

Male customers rated Dyson's Customer Satisfaction score 3 points higher than Female customers.

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37 / 100

Male

	Very Satisfied	21%
	Satisfied	16%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	6%
	Very Dissatisfied	52%

34 / 100

Female

	Very Satisfied	17%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	6%
	Very Dissatisfied	57%

Dyson Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Dyson's Customer Satisfaction (CSAT) score was rated 21% according to Caucasian users and customers.

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21 / 100

Very Satisfied	13%
Satisfied	8%
Neither Satisfied nor Dissatisfied	1%
Dissatisfied	9%
Very Dissatisfied	69%

Very Satisfied

13%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

69%

CSAT according to Hispanic or Latino

Dyson's Customer Satisfaction (CSAT) score was rated 46% according to Hispanic or Latino users and customers.

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46 / 100

Very Satisfied	33%
Satisfied	13%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	7%
Very Dissatisfied	40%

Very Satisfied

33%

Satisfied

13%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

40%

CSAT according to African American/Black

Dyson's Customer Satisfaction (CSAT) score was rated 32% according to African American/Black users and customers.

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32 / 100

Very Satisfied	20%
Satisfied	12%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	12%
Very Dissatisfied	40%

Very Satisfied

20%

Satisfied

12%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

12%

Very Dissatisfied

40%

CSAT according to Asian or Pacific Islander

Dyson's Customer Satisfaction (CSAT) score was rated 69% according to Asian or Pacific Islander users and customers.

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69 / 100

Very Satisfied	32%
Satisfied	37%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	2%
Very Dissatisfied	20%

Very Satisfied

32%

Satisfied

37%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

20%

CSAT according to Native American

Dyson's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.

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75 / 100

Very Satisfied	25%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

25%

CSAT according to Other

Dyson's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.

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38 / 100

Very Satisfied	16%
Satisfied	22%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	3%
Very Dissatisfied	55%

Very Satisfied

16%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

55%

Dyson Customer Satisfaction Score by Age

Dyson's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

79%

26-30

61%

31-35

36%

36-40

46%

41-45

29%

46-50

32%

51-55

32%

56-60

61-65

66+

Dyson Customer Satisfaction Score by Usage

Dyson's Customer Satisfaction score was rated the highest by customers who have used Dyson's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	39
1 to 2 Years	50
2 to 5 Years	53
5 to 10 Years	24
Over 10 Years	12

Dyson Customer Satisfaction Score by Industry

Dyson's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Telecommunications industry customers.

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{
	"title": "Dyson Customer Satisfaction Score by Industry",
	"text": "Dyson's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Telecommunications industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
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			"groupId": 495,
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			"scoreClassName": "",
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			"scoreClassName": "",
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			"label": "Fashion and Beauty",
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			"scoreClassName": "",
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			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 51,
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			"groupId": 500,
			"score": 62,
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			"scoreClassName": "",
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		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 16,
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			"groupId": 504,
			"score": 53,
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			"scoreClassName": "",
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			"label": "Consulting",
			"groupId": 511,
			"score": 38,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 38
		},
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			"label": "Consumer Electronics",
			"groupId": 512,
			"score": 34,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 60,
			"stars": 0,
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			"scoreClassName": "",
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		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 25,
			"stars": 0,
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			"scoreClassName": "",
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		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 19,
			"stars": 0,
			"csatScore": 19,
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			"scoreClassName": "",
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		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 25,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 11,
			"stars": 0,
			"csatScore": 11,
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			"scoreClassName": "",
			"scoreLabel": 11
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
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		{
			"label": "Individual and Family Services",
			"groupId": 525,
			"score": 33,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 0,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
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		{
			"label": "Legal",
			"groupId": 529,
			"score": 10,
			"stars": 0,
			"csatScore": 10,
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			"scoreClassName": "",
			"scoreLabel": 10
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		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 60,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 70,
			"stars": 0,
			"csatScore": 70,
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			"scoreClassName": "",
			"scoreLabel": 70
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
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			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 25,
			"stars": 0,
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			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 22,
			"stars": 0,
			"csatScore": 22,
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			"scoreClassName": "",
			"scoreLabel": 22
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			"label": "Real Estate",
			"groupId": 554,
			"score": 33,
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			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 34,
			"stars": 0,
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			"scoreLabel": 34
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			"label": "Telecommunications",
			"groupId": 564,
			"score": 0,
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			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 38,
			"stars": 0,
			"csatScore": 38,
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			"scoreClassName": "",
			"scoreLabel": 38
		}
	]
}

Tech	41
Accounting	47
Aerospace and Aviation	44
Fashion and Beauty	50
Architecture and Planning	51
Arts and Entertainment	80
Automotive and Transportation	62
Banking and Financial Services	16
Business and Consumer Services	53
Consulting	38
Consumer Electronics	34
Consumer Goods	60
Consumer Services	25
Education	19
Government and Public Policy	25
Healthcare, Hospitals and Medicine	11
Hospitality	0
Individual and Family Services	33
Insurance	0
Legal	10
Manufacturing and Machinery	60
Marketing, Advertising and Research	70
Mechanical, Civil or Industrial Engineering	33
Energy and Manufacturing	25
Professional Services	22
Real Estate	33
Retail	34
Telecommunications	0
Transportation	38

Dyson Customer Satisfaction vs. Competitors

Compared to its competitors, Dyson's Customer Satisfaction score is rated right above Electrolux, and is preceded by iRobot.

COMPANY		Customer Satisfaction (CSAT) Score
	Dematic	67%
	iRobot	60%
	Dyson	47%
	Electrolux	35%
	Hoover	33%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Dyson's Customer Satisfaction score is rated right below Tiffany & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%
	Dyson	47%

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Dyson Customer Service

2.6/5

Dyson has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

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About Dyson's Customer Service

Address

St James Power Station, 3 Sentosa Gateway, Singapore, Chicago, IL 098544 Singapore

Website

http://www.dyson.co.uk

Phone Number

0800 298 0298

Dyson's Social Links

linkedin.com/company/dyson

Quick Insights into Dyson Customer Service

Dyson's Customer Service score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Transportation industry.

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Ranked Dyson Customer Service the Highest

Business Supplies and Equipment	4.5
18-25	3.7
Asian or Pacific Islander	3.4

Ranked Dyson Customer Service the Lowest

Caucasian	1.5
Over 10 Years	1.5
Transportation	1.5

Dyson Customer Service Score by Gender

Male customers rated Dyson's Customer Service score 0.3 stars higher than Female customers.

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Male

2.3/5

Female

2/5

Dyson Customer Service Score by Ethnicity

Dyson's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.5	Caucasian	1.5
Hispanic or Latino 2.9	Hispanic or Latino	2.9
African American/Black 2.5	African American/Black	2.5
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Native American 2.6	Native American	2.6
Other 2	Other	2

Dyson Customer Service Score by Age

Dyson's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.7	18-25	3.7
26-30 3.1	26-30	3.1
31-35 2.5	31-35	2.5
36-40 2.7	36-40	2.7
41-45 2	41-45	2
46-50 1.8	46-50	1.8
51-55 1.9	51-55	1.9
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.5	66+	1.5

Dyson Customer Service Score by Usage

Dyson's Customer Service score was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.3
1 to 2 Years	2.9
2 to 5 Years	2.7
5 to 10 Years	1.7
Over 10 Years	1.5

Dyson Customer Service Score by Industry

Dyson's Customer Service score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Transportation industry customers.

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Tech	2.4
Accounting	2.6
Aerospace and Aviation	2.9
Fashion and Beauty	3
Architecture and Planning	2.7
Arts and Entertainment	3.6
Automotive and Transportation	3.1
Banking and Financial Services	1.8
Beverage, Wine and Spirits	2.5
Business and Consumer Services	3
Business Supplies and Equipment	4.5
Chemicals	2.6
Computer Hardware	2.8
Construction	1.5
Consulting	2.5
Consumer Electronics	2.3
Consumer Goods	3.2
Consumer Services	2.2
Education	1.5
Government and Public Policy	1.6
Healthcare, Hospitals and Medicine	1.5
Hospitality	1.5
Individual and Family Services	1.8
Insurance	1.5
Legal	1.5
Luxury Goods and Jewelry	2.3
Manufacturing and Machinery	2.1
Marketing, Advertising and Research	3.4
Mechanical, Civil or Industrial Engineering	2.3
Media and Entertainment	1.5
Energy and Manufacturing	1.5
Professional Services	1.5
Real Estate	1.5
Retail	2.4
Telecommunications	1.5
Transportation	1.5

Dyson Customer Service vs. Competitors

Compared to its competitors, Dyson's Customer Service score is rated right above Hoover, and is preceded by iRobot.

COMPANY		Customer Service Score
	Dematic	3.6/5
	iRobot	3.4/5
	Dyson	2.6/5
	Hoover	2.6/5
	Electrolux	2.3/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Dyson's Customer Service score is rated right below Tiffany & Co.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5
	Dyson	2.6/5

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Dyson as an Employer

3.0/5

Dyson has a 3.0/5 stars for its overall company culture rated by their employees

bottom

15%

CEO of Dyson

Roland Krueger

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Dyson scored a -12 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Dyson would recommend the brand to a friend. ENPS measures how likely Dyson employees would recommend working at Dyson to a friend.

Net Promoter Score

-12

NPS Score

35%	Promoters
18%	Passive
47%	Detractors

Employee Net Promoter Score

-20

eNPS Score

32%	Promoters
16%	Passive
52%	Detractors

Global Ranking Snapshot

Dyson is ranked #182 in the Global Top 100 Brands. It ranks just behind Tyson Foods and just ahead of Instacart.

RANK			INDUSTRY
180	HP Inc.	Enrique Lores	Tech
181	Tyson Foods	Donnie King	Food and Beverages
182	Dyson	Roland Krueger	Consumer Goods
183	Instacart	Chris Rogers	Tech
184	PwC	Paul Griggs	Business and Consumer Services
185	SAP	Christian Klein	Tech
186	Chewy	Sumit Singh	Retail