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Dyson is
Ranked
#28
in
Consumer Goods Brands
Brand Page
Dyson
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Dyson is ranked #28 in Consumer Goods Brands

About Dyson's Brand

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson’s brand is ranked #182 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dyson. When compared to other organizations within the Consumer Goods industry, Dyson is ranked #28. Among its major competitors, Dyson is ranked in 3rd place for NPS while Hoover is 1st, and iRobot is 2nd.Their current valuation is $293.98M

Brand at a Glance

77%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service

Dyson Ranking

Dyson NPS

Dyson's Net Promoter Score (NPS) is a 5 with 42% Promoters, 21% Passives, and 37% Detractors. Net Promoter Score tracks whether Dyson's customers would recommend using the product based on a scale of -100 to 100.

Dyson Overall NPS

5
NPS
42%Promoters
21%Passives
37%Detractors
Dyson Overall NPS

Dyson NPS Trend

-100
-50
0
50
100
Jul 2021
19
Jul 202119
Aug 2021
17
Aug 202117
Sep 2021
17
Sep 202117
Oct 2021
17
Oct 202117
Nov 2021
17
Nov 202117
Dec 2021
14
Dec 202114
Jan 2022
12
Jan 202212
Feb 2022
10
Feb 202210
Mar 2022
8
Mar 20228
Apr 2022
6
Apr 20226
May 2022
5
May 20225
Jun 2022
3
Jun 20223

How Other Brands Compare

Dyson is ranked second for NPS among its competitors. iRobot and Dematic come in first and third, with Electrolux coming in at #4. Among those competitors, it is the lowest valued company behind Dematic.

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Dyson's Logo
Dyson
Electrolux's Logo
Electrolux
Dematic's Logo
Dematic
iRobot's Logo
iRobot
Global Ranking#182#312#-#-
NPS5-12-629
Social Sentiment Calculated by analyzing social media and other online mentions-Very Negative--
Valuation Updated every 24 hours for public companies$293.98M$4.03B$5.71B$3.39B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Dyson NPS by Gender

Male customers rated Dyson's NPS 19 points higher than Female customers.

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Male

-4

Dyson's NPS was rated -4 by Male customers on Comparably.

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40%
Promoters
16%
Passives
44%
Detractors

Female

-23

Dyson's NPS was rated -23 by Female customers on Comparably.

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30%
Promoters
17%
Passives
53%
Detractors

Dyson NPS by Ethnicity

Dyson's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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-100
-50
0
50
100
Caucasian
-41
Caucasian-41
Hispanic or Latino
25
Hispanic or Latino25
African American/Black
-23
African American/Black-23
Asian or Pacific Islander
5
Asian or Pacific Islander5
Native American
0
Native American0
Other
-5
Other-5

Dyson NPS by Age

Dyson's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Dyson.
0
20
40
60
80
100
Promoters
50%
Passives
34%
Detractors
16%
18-2550%34%16%
Promoters
56%
Passives
22%
Detractors
22%
26-3056%22%22%
Promoters
33%
Passives
7%
Detractors
60%
31-3533%7%60%
Promoters
40%
Passives
4%
Detractors
56%
36-4040%4%56%
Promoters
35%
Passives
10%
Detractors
55%
41-4535%10%55%
Promoters
33%
Passives
17%
Detractors
50%
46-5033%17%50%
Promoters
30%
Passives
8%
Detractors
62%
51-5530%8%62%
Promoters
22%
Passives
6%
Detractors
72%
56-6022%6%72%
Promoters
23%
Passives
6%
Detractors
71%
61-6523%6%71%
Promoters
5%
Passives
10%
Detractors
85%
66+5%10%85%

Dyson NPS by Usage

Dyson's NPS was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
-19
Less than 1 Year-19
1 to 2 Years
15
1 to 2 Years15
2 to 5 Years
-5
2 to 5 Years-5
5 to 10 Years
-32
5 to 10 Years-32
Over 10 Years
-13
Over 10 Years-13

Dyson NPS vs. Competitors

Compared to its competitors, Dyson's NPS is rated right above Dematic, and is preceded by iRobot.

COMPANYNPS Score
Hoover
100
iRobot
29
Dyson
5
Dematic
-6
Electrolux
-12

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Hoover's Logo
iRobot's Logo
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Electrolux's Logo

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Dyson NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Dyson's NPS is rated right below Tiffany & Co.

Unlock Dyson NPS vs. Companies in Consumer Goods Data

Dyson's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Red Bull's Logo
Hershey Company's Logo
Crocs' Logo
Bath & Body Works' Logo
Gucci's Logo
Tiffany & Co's Logo

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Dyson Customer Reviews

Out of the 67 Dyson customer reviews 23 were positive and 44 were constructive. Dyson customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
I purchased a V11 Absolute here in NL, its been broken for 4 minths and i have recived 0 support optikna from Dyson Canada. The unit is still under warranty and im told there are no parts in stock, no offer to replace, I am retired disabled veteran, purchsed vacuum due to lightweight, expensive yes
Review from Chicago, IL / Male / Caucasian / 51-55Posted 7 days ago
What can this brand most improve?
Value for money needs to be immensely improved
Review from Chicago, IL / Male / Caucasian / 46-50Posted 7 days ago
What do you value most about this brand?
Performance and usability, as well as the design
Review from Chicago, IL / Male / Caucasian / 41-45Posted 18 days ago
What can this brand most improve?
Customer service is horrible. My package was empty and it has been 1 month and i still dont have my dryer or my money back
Review from Chicago, IL / Female / Caucasian / 31-35Posted 20 days ago
What can this brand most improve?
Listen to the customers agent stop at the customers on mute and hanging up on them
Review from Chicago, IL / Female / Other / 46-50Posted 20 days ago

Dyson Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Dyson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77
77%
23
23%
Dyson Customer Loyalty

Dyson Customer Loyalty Score by Gender

Female customers rated Dyson's Customer Loyalty score 2% higher than Male customers.

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Male
79%
Yes
Female
81%
Yes

Dyson Customer Loyalty Score by Ethnicity

Dyson's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

% who answered "Yes"

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80
out of 100
Caucasian
89
out of 100
Hispanic or Latino
60
out of 100
African American/Black
80
out of 100
Asian or Pacific Islander
40
out of 100
Native American
78
out of 100
Other

Dyson Customer Loyalty Score by Age

Dyson's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
74%
18-2574%
26-30
90%
26-3090%
31-35
76%
31-3576%
36-40
68%
36-4068%
41-45
69%
41-4569%
46-50
85%
46-5085%
51-55
86%
51-5586%
56-60
70%
56-6070%
61-65
95%
61-6595%
66+
96%
66+96%

Dyson Customer Loyalty Score by Usage

Dyson's Customer Loyalty score was rated the highest by customers who have used Dyson's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
53%
1 to 2 Years
74%
2 to 5 Years
84%
5 to 10 Years
83%
Over 10 Years
100%

Dyson Customer Loyalty Score by Industry

Dyson's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech
73%
Accounting
80%
Aerospace and Aviation
90%
Fashion and Beauty
70%
Architecture and Planning
67%
Arts and Entertainment
82%
Automotive and Transportation
100%
Banking and Financial Services
66%
Business and Consumer Services
85%
Computer Hardware
100%
Consulting
74%
Consumer Goods
85%
Education
64%
Government and Public Policy
100%
Healthcare, Hospitals and Medicine
84%
Manufacturing and Machinery
55%
Marketing, Advertising and Research
100%
Professional Services
70%
Retail
100%

Dyson Customer Loyalty vs. Competitors

Compared to its competitors, Dyson's Customer Loyalty score is rated right above iRobot, and is preceded by Dematic.

COMPANYCustomer Loyalty Score
Hoover100%
Dematic82%
Dyson77%
iRobot76%
Electrolux71%

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Hoover's Logo
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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Dyson's Customer Loyalty score is rated right above Gucci, and is preceded by Crocs.

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Dyson's Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Bath & Body Works' Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Tiffany & Co's Logo

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Dyson Product Quality

3.5/5

Dyson has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Dyson Product Information

Dyson’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Dyson's product the highest. Reviewers from the Consumer Goods industry rated Dyson the lowest at 3.5.

Website
http://www.dyson.co.uk
Company Size
10,000+ Employees

Industry

Consumer Electronics

Quick Insights into Dyson Product Quality

Dyson's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 66+.

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Ranked Dyson Product Quality the Highest

Arts and Entertainment
5
Native American
4.3
18-25
4.2

Ranked Dyson Product Quality the Lowest

Caucasian
2.3
Manufacturing and Machinery
2.1
66+
1.8

Dyson Product Quality Score by Gender

Male customers rated Dyson's Product Quality score 0.2 stars higher than Female customers.

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Male

3.2/5

Female

3/5

Dyson Product Quality Score by Ethnicity

Dyson's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
2.5
African American/Black2.5
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Native American
4.3
Native American4.3
Other
3.3
Other3.3

Dyson Product Quality Score by Age

Dyson's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
3.9
26-303.9
31-35
2.9
31-352.9
36-40
2.9
36-402.9
41-45
3
41-453
46-50
3.2
46-503.2
51-55
2.8
51-552.8
56-60
1.9
56-601.9
61-65
2
61-652
66+
1.8
66+1.8

Dyson Product Quality Score by Usage

Dyson's Product Quality score was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.3
1 to 2 Years
3.6
2 to 5 Years
3.4
5 to 10 Years
2.5
Over 10 Years
2.7

Dyson Product Quality Score by Industry

Dyson's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech
3.4
Accounting
3.1
Aerospace and Aviation
3.6
Fashion and Beauty
3.8
Architecture and Planning
2.9
Arts and Entertainment
5
Automotive and Transportation
3.6
Banking and Financial Services
2.7
Business and Consumer Services
4
Computer Hardware
4.1
Consulting
4
Consumer Goods
3.5
Education
2.5
Government and Public Policy
2.3
Healthcare, Hospitals and Medicine
2.6
Manufacturing and Machinery
2.1
Marketing, Advertising and Research
3.5
Professional Services
3.5
Retail
3.4

Dyson Product Quality vs. Competitors

Compared to its competitors, Dyson's Product Quality score is rated right above Electrolux, and is preceded by iRobot.

COMPANYProduct Quality Score
Hoover5/5
Dematic3.7/5
iRobot3.6/5
Dyson3.5/5
Electrolux3/5

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Hoover's Logo
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Electrolux's Logo

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Dyson's Product Quality score is rated right below Tiffany & Co.

COMPANYProduct Quality Score
Lego Group4.5/5
Hershey Company4.4/5
Red Bull4.3/5
Colgate Palmolive4.3/5
Gucci4.2/5
Bath & Body Works4.2/5
Crocs4.1/5
Tiffany & Co4.1/5
Dyson3.5/5

Unlock Dyson Product Quality vs. Companies in Consumer Goods Data

Dyson's Logo
VS
Lego Group's Logo
Hershey Company's Logo
Red Bull's Logo
Colgate Palmolive's Logo
Gucci's Logo
Bath & Body Works' Logo
Crocs' Logo
Tiffany & Co's Logo

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Dyson Pricing

Dyson ROI & Value For Money

3.2/5

Dyson has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Dyson Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Dyson.

Quick Insights into Dyson ROI

Dyson's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 66+.

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Ranked Dyson ROI the Highest

Arts and Entertainment
4.6
Native American
4.1
26-30
3.8

Ranked Dyson ROI the Lowest

Caucasian
2.1
Government and Public Policy
2.1
66+
1.7

Dyson ROI Score by Gender

Male customers rated Dyson's ROI score 0.5 stars higher than Female customers.

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Male

3.1/5

Female

2.6/5

Dyson ROI Score by Ethnicity

Dyson's ROI score was rated the highest by Native American customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.1
Caucasian2.1
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
2.4
African American/Black2.4
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Native American
4.1
Native American4.1
Other
2.9
Other2.9

Dyson ROI Score by Age

Dyson's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
3.8
26-303.8
31-35
3.1
31-353.1
36-40
2.5
36-402.5
41-45
2.6
41-452.6
46-50
2.8
46-502.8
51-55
2.5
51-552.5
56-60
2
56-602
61-65
2
61-652
66+
1.7
66+1.7

Dyson ROI Score by Usage

Dyson's ROI score was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
2.5
1 to 2 Years
3.4
2 to 5 Years
3.3
5 to 10 Years
2.3
Over 10 Years
2.6

Dyson ROI Score by Industry

Dyson's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.

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Tech
3.1
Accounting
2.7
Aerospace and Aviation
3.4
Fashion and Beauty
3.5
Architecture and Planning
2.6
Arts and Entertainment
4.6
Automotive and Transportation
3.4
Banking and Financial Services
3
Business and Consumer Services
3.6
Computer Hardware
3.5
Consulting
3.4
Consumer Goods
3.1
Education
2.3
Government and Public Policy
2.1
Healthcare, Hospitals and Medicine
2.5
Manufacturing and Machinery
2.4
Marketing, Advertising and Research
3.3
Professional Services
3.1
Retail
2.9

Dyson Pricing vs. Competitors

Compared to its competitors, Dyson's ROI score is rated right above Electrolux, and is preceded by Dematic.

COMPANYPricing Score
Hoover5/5
iRobot3.7/5
Dematic3.5/5
Dyson3.2/5
Electrolux2.8/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Dyson's ROI score is rated right below Tiffany & Co.

Unlock Dyson ROI vs. Companies in Consumer Goods Data

Dyson's Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Bath & Body Works' Logo
Tiffany & Co's Logo

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Dyson Customer Satisfaction (CSAT)

Dyson Customer Satisfaction (CSAT) Score

57 / 100

Dyson has an overall Customer Satisfaction score of 57 rated by its users and customers.

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Very Satisfied29%
Satisfied28%
Neither Satisfied nor Dissatisfied7%
Dissatisfied6%
Very Dissatisfied30%
Very Satisfied
29%
Satisfied
28%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
6%
Very Dissatisfied
30%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Dyson Customer Satisfaction

Dyson's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.

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Ranked Dyson Customer Satisfaction the Highest

18-25
88%
Business and Consumer Services
83%
Asian or Pacific Islander
82%

Ranked Dyson Customer Satisfaction the Lowest

Healthcare, Hospitals and Medicine
17%
African American/Black
13%
66+
9%

Dyson Customer Satisfaction Score by Gender

Male customers rated Dyson's Customer Satisfaction score 17 points higher than Female customers.

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57 / 100
Male
Very Satisfied
37%
Satisfied
20%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
8%
Very Dissatisfied
29%
40 / 100
Female
Very Satisfied
21%
Satisfied
19%
Neither Satisfied nor Dissatisfied
1%
Dissatisfied
10%
Very Dissatisfied
49%

Dyson Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Dyson's Customer Satisfaction (CSAT) score was rated 29% according to Caucasian users and customers.

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29 / 100
Very Satisfied20%
Satisfied9%
Neither Satisfied nor Dissatisfied1%
Dissatisfied13%
Very Dissatisfied57%
Very Satisfied
20%
Satisfied
9%
Neither Satisfied nor Dissatisfied
1%
Dissatisfied
13%
Very Dissatisfied
57%

CSAT according to Hispanic or Latino

Dyson's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.

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67 / 100
Very Satisfied67%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied16%
Very Dissatisfied17%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
17%

CSAT according to African American/Black

Dyson's Customer Satisfaction (CSAT) score was rated 13% according to African American/Black users and customers.

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13 / 100
Very Satisfied0%
Satisfied13%
Neither Satisfied nor Dissatisfied12%
Dissatisfied25%
Very Dissatisfied50%
Very Satisfied
0%
Satisfied
13%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
25%
Very Dissatisfied
50%

CSAT according to Asian or Pacific Islander

Dyson's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.

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82 / 100
Very Satisfied39%
Satisfied43%
Neither Satisfied nor Dissatisfied3%
Dissatisfied4%
Very Dissatisfied11%
Very Satisfied
39%
Satisfied
43%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
4%
Very Dissatisfied
11%

CSAT according to Other

Dyson's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100
Very Satisfied35%
Satisfied15%
Neither Satisfied nor Dissatisfied10%
Dissatisfied0%
Very Dissatisfied40%
Very Satisfied
35%
Satisfied
15%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
40%

Dyson Customer Satisfaction Score by Age

Dyson's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25 CSAT Score
88%
Very Satisfied
46%
Satisfied
42%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
4%
18-2588%
26-30 CSAT Score
73%
Very Satisfied
55%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
18%
26-3073%
31-35 CSAT Score
20%
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
60%
31-3520%
36-40 CSAT Score
23%
Very Satisfied
0%
Satisfied
23%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
15%
Very Dissatisfied
62%
36-4023%
41-45 CSAT Score
47%
Very Satisfied
27%
Satisfied
20%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
7%
Very Dissatisfied
40%
41-4547%
46-50 CSAT Score
54%
Very Satisfied
31%
Satisfied
23%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
38%
46-5054%
51-55 CSAT Score
25%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
63%
51-5525%
56-60 CSAT Score
29%
Very Satisfied
29%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
57%
56-6029%
61-65 CSAT Score
18%
Very Satisfied
18%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
73%
61-6518%
66+ CSAT Score
9%
Very Satisfied
0%
Satisfied
9%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
36%
Very Dissatisfied
55%
66+9%

Dyson Customer Satisfaction Score by Usage

Dyson's Customer Satisfaction score was rated the highest by customers who have used Dyson's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
31
1 to 2 Years
60
2 to 5 Years
72
5 to 10 Years
24
Over 10 Years
31

Dyson Customer Satisfaction Score by Industry

Dyson's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
48
Accounting
40
Aerospace and Aviation
75
Architecture and Planning
33
Banking and Financial Services
33
Business and Consumer Services
83
Consulting
66
Consumer Goods
60
Education
33
Healthcare, Hospitals and Medicine
17
Marketing, Advertising and Research
75
Professional Services
66
Retail
25

Dyson Customer Satisfaction vs. Competitors

Compared to its competitors, Dyson's Customer Satisfaction score is rated right above Electrolux, and is preceded by Dematic.

COMPANYCustomer Satisfaction (CSAT) Score
Hoover100%
iRobot70%
Dematic60%
Dyson57%
Electrolux43%

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Dyson's Logo
VS
Hoover's Logo
iRobot's Logo
Dematic's Logo
Electrolux's Logo

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Dyson's Customer Satisfaction score is rated right below Tiffany & Co.

COMPANYCustomer Satisfaction (CSAT) Score
Lego Group87%
Colgate Palmolive86%
Hershey Company84%
Red Bull83%
Crocs82%
Bath & Body Works81%
Gucci80%
Tiffany & Co72%
Dyson57%

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Dyson's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Hershey Company's Logo
Red Bull's Logo
Crocs' Logo
Bath & Body Works' Logo
Gucci's Logo
Tiffany & Co's Logo

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Dyson Customer Service

3.2/5

Dyson has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Dyson's Customer Service

Address

St James Power Station, 3 Sentosa Gateway, Singapore, Chicago, IL 098544 Singapore


Website

http://www.dyson.co.uk


Phone Number

0800 298 0298

Dyson's Social Links

Quick Insights into Dyson Customer Service

Dyson's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 66+.

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Ranked Dyson Customer Service the Highest

Arts and Entertainment
4.4
Native American
4
18-25
3.8

Ranked Dyson Customer Service the Lowest

Caucasian
2
Manufacturing and Machinery
1.7
66+
1.5

Dyson Customer Service Score by Gender

Male customers rated Dyson's Customer Service score 0.4 stars higher than Female customers.

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Male

3/5

Female

2.6/5

Dyson Customer Service Score by Ethnicity

Dyson's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
2
Caucasian2
Hispanic or Latino
3.7
Hispanic or Latino3.7
African American/Black
2.1
African American/Black2.1
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Native American
4
Native American4
Other
2.8
Other2.8

Dyson Customer Service Score by Age

Dyson's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25
3.8
18-253.8
26-30
3.7
26-303.7
31-35
2.8
31-352.8
36-40
2.6
36-402.6
41-45
2.8
41-452.8
46-50
2.8
46-502.8
51-55
2.4
51-552.4
56-60
1.7
56-601.7
61-65
1.9
61-651.9
66+
1.5
66+1.5

Dyson Customer Service Score by Usage

Dyson's Customer Service score was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
2.7
1 to 2 Years
3.5
2 to 5 Years
3.1
5 to 10 Years
2.1
Over 10 Years
2.5

Dyson Customer Service Score by Industry

Dyson's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech
3.2
Accounting
2.8
Aerospace and Aviation
3.6
Fashion and Beauty
3.5
Architecture and Planning
2.7
Arts and Entertainment
4.4
Automotive and Transportation
2.4
Banking and Financial Services
3
Business and Consumer Services
3.5
Computer Hardware
2.8
Consulting
3.5
Consumer Goods
3.2
Education
2.3
Government and Public Policy
2.6
Healthcare, Hospitals and Medicine
2.1
Manufacturing and Machinery
1.7
Marketing, Advertising and Research
3.2
Professional Services
3.1
Retail
2.6

Dyson Customer Service vs. Competitors

Compared to its competitors, Dyson's Customer Service score is rated right above Electrolux, and is preceded by Dematic.

COMPANYCustomer Service Score
Hoover5/5
iRobot3.7/5
Dematic3.4/5
Dyson3.2/5
Electrolux2.9/5

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Dyson's Logo
VS
Hoover's Logo
iRobot's Logo
Dematic's Logo
Electrolux's Logo

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Dyson's Customer Service score is rated right below Crocs.

COMPANYCustomer Service Score
Lego Group4.2/5
Colgate Palmolive4.1/5
Gucci4.1/5
Hershey Company4/5
Red Bull4/5
Tiffany & Co4/5
Bath & Body Works3.9/5
Crocs3.9/5
Dyson3.2/5

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Dyson's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Gucci's Logo
Hershey Company's Logo
Red Bull's Logo
Tiffany & Co's Logo
Bath & Body Works' Logo
Crocs' Logo

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Dyson as an Employer

3.4/5

Dyson has a 3.4/5 stars for its overall company culture rated by their employees

  Dyson CEO
bottom
45%
CEO of Dyson

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Dyson scored a 5 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Dyson would recommend the brand to a friend. ENPS measures how likely Dyson employees would recommend working at Dyson to a friend.

Net Promoter Score

5
NPS Score
42%Promoters
21%Passive
37%Detractors

Employee Net Promoter Score

-4
eNPS Score
40%Promoters
16%Passive
44%Detractors

Global Ranking Snapshot

Dyson is ranked #182 in the Global Top 100 Brands. It ranks just behind Tyson Foods and just ahead of Instacart.

RANKCOMPANYCEOINDUSTRY
180
HP Inc.  HP Inc. CEO
Enrique Lores
Tech
181
Tyson Foods  Tyson Foods CEO
Donnie King
Food and Beverages
182
Dyson  Dyson CEO
Roland Krueger
Consumer Goods
183
Instacart  Instacart CEO
Fidji Simo
Tech
184
PwC  PwC CEO
Tim Ryan
Business and Consumer Services
185
SAP  SAP CEO
Christian Klein
Tech
186
Chewy  Chewy CEO
Sumit Singh
Retail

Consumer Goods Ranking Snapshot

Dyson is ranked #28 in the Consumer Goods Industry. It ranks just behind Western Digital Corporation and just ahead of Clorox.

RANKCOMPANYLocation
26
Canon
Ho Ho Kus, NJ
27
Western Digital Corporation
Irvine, CA
28
Dyson
Chicago, IL
29
Clorox
Oakland, CA
30
Clorox Company
31
S.C. Johnson
Racine, WI
32
Dove