5
NPS
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Dyson is ranked #28 in Consumer Goods Brands
Dyson is ranked #28 in Consumer Goods Brands
About Dyson's Brand
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson’s brand is ranked #182 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dyson. When compared to other organizations within the Consumer Goods industry, Dyson is ranked #28. Among its major competitors, Dyson is ranked in 3rd place for NPS while Hoover is 1st, and iRobot is 2nd.Their current valuation is $293.98M
Brand at a Glance
77%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
Dyson Ranking
- #28 in Consumer Goods
- #2 / 4 of its competitors
Dyson NPS
Dyson's Net Promoter Score (NPS) is a 5 with 42% Promoters, 21% Passives, and 37% Detractors. Net Promoter Score tracks whether Dyson's customers would recommend using the product based on a scale of -100 to 100.
Dyson Overall NPS
| 42% | Promoters |
|---|---|
| 21% | Passives |
| 37% | Detractors |
Dyson NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 19 | Jul 2021 | 19 |
Aug 2021 17 | Aug 2021 | 17 |
Sep 2021 17 | Sep 2021 | 17 |
Oct 2021 17 | Oct 2021 | 17 |
Nov 2021 17 | Nov 2021 | 17 |
Dec 2021 14 | Dec 2021 | 14 |
Jan 2022 12 | Jan 2022 | 12 |
Feb 2022 10 | Feb 2022 | 10 |
Mar 2022 8 | Mar 2022 | 8 |
Apr 2022 6 | Apr 2022 | 6 |
May 2022 5 | May 2022 | 5 |
Jun 2022 3 | Jun 2022 | 3 |
How Other Brands Compare
Dyson is ranked second for NPS among its competitors. iRobot and Dematic come in first and third, with Electrolux coming in at #4. Among those competitors, it is the lowest valued company behind Dematic.
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 Dyson |  Electrolux |  Dematic |  iRobot | |
| Global Ranking | #182 | #312 | #- | #- |
| NPS | 5 | -12 | -6 | 29 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Very Negative | - | - |
| Valuation Updated every 24 hours for public companies | $293.98M | $4.03B | $5.71B | $3.39B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dyson NPS by Gender
Male customers rated Dyson's NPS 19 points higher than Female customers.
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Male
-4
Dyson's NPS was rated -4 by Male customers on Comparably.
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40%
Promoters
16%
Passives
44%
Detractors
Female
-23
Dyson's NPS was rated -23 by Female customers on Comparably.
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30%
Promoters
17%
Passives
53%
Detractors
Dyson NPS by Ethnicity
Dyson's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -41 | Caucasian | -41 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black -23 | African American/Black | -23 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Native American 0 | Native American | 0 |
Other -5 | Other | -5 |
Dyson NPS by Age
Dyson's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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Dyson NPS by Usage
Dyson's NPS was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -19 | Less than 1 Year | -19 |
1 to 2 Years 15 | 1 to 2 Years | 15 |
2 to 5 Years -5 | 2 to 5 Years | -5 |
5 to 10 Years -32 | 5 to 10 Years | -32 |
Over 10 Years -13 | Over 10 Years | -13 |
Dyson NPS vs. Competitors
Compared to its competitors, Dyson's NPS is rated right above Dematic, and is preceded by iRobot.
| COMPANY | NPS Score | |
|---|---|---|
 | Hoover | 100 |
| iRobot | 29 |
| Dyson | 5 |
| Dematic | -6 |
| Electrolux | -12 |
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Dyson NPS vs Companies in Consumer Goods
In the Consumer Goods industry, Dyson's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
 | Lego Group | 59 |
 | Colgate Palmolive | 46 |
 | Red Bull | 42 |
 | Hershey Company | 42 |
 | Crocs | 42 |
 | Bath & Body Works | 39 |
 | Gucci | 36 |
 | Tiffany & Co | 35 |
| Dyson | 5 |
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Dyson Customer Reviews
Out of the 67 Dyson customer reviews 23 were positive and 44 were constructive. Dyson customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Dyson Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Dyson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dyson Customer Loyalty Score by Gender
Female customers rated Dyson's Customer Loyalty score 2% higher than Male customers.
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Male
79%
Yes
Female
81%
Yes
Dyson Customer Loyalty Score by Ethnicity
Dyson's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
% who answered "Yes"
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80
out of 100
Caucasian
89
out of 100
Hispanic or Latino
60
out of 100
African American/Black
80
out of 100
Asian or Pacific Islander
40
out of 100
Native American
78
out of 100
Other
Dyson Customer Loyalty Score by Age
Dyson's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 90% | 26-30 | 90% |
31-35 76% | 31-35 | 76% |
36-40 68% | 36-40 | 68% |
41-45 69% | 41-45 | 69% |
46-50 85% | 46-50 | 85% |
51-55 86% | 51-55 | 86% |
56-60 70% | 56-60 | 70% |
61-65 95% | 61-65 | 95% |
66+ 96% | 66+ | 96% |
Dyson Customer Loyalty Score by Usage
Dyson's Customer Loyalty score was rated the highest by customers who have used Dyson's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Dyson Customer Loyalty Score by Industry
Dyson's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Dyson Customer Loyalty vs. Competitors
Compared to its competitors, Dyson's Customer Loyalty score is rated right above iRobot, and is preceded by Dematic.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Hoover | 100% |
| Dematic | 82% |
| Dyson | 77% |
| iRobot | 76% |
| Electrolux | 71% |
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Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, Dyson's Customer Loyalty score is rated right above Gucci, and is preceded by Crocs.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Colgate Palmolive | 88% |
| Hershey Company | 86% |
| Bath & Body Works | 85% |
| Lego Group | 84% |
| Red Bull | 80% |
| Crocs | 78% |
| Dyson | 77% |
| Gucci | 74% |
| Tiffany & Co | 74% |
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Dyson Product Quality
3.5/5
Dyson has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Dyson Product Information
Dyson’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Dyson's product the highest. Reviewers from the Consumer Goods industry rated Dyson the lowest at 3.5.
- Website
- http://www.dyson.co.uk
- Company Size
- 10,000+ Employees
Industry
Consumer Electronics
Quick Insights into Dyson Product Quality
Dyson's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 66+.
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Ranked Dyson Product Quality the Highest
Ranked Dyson Product Quality the Lowest
Dyson Product Quality Score by Gender
Male customers rated Dyson's Product Quality score 0.2 stars higher than Female customers.
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Male
3.2/5
Female
3/5
Dyson Product Quality Score by Ethnicity
Dyson's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 4.3 | Native American | 4.3 |
Other 3.3 | Other | 3.3 |
Dyson Product Quality Score by Age
Dyson's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.9 | 36-40 | 2.9 |
41-45 3 | 41-45 | 3 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.8 | 51-55 | 2.8 |
56-60 1.9 | 56-60 | 1.9 |
61-65 2 | 61-65 | 2 |
66+ 1.8 | 66+ | 1.8 |
Dyson Product Quality Score by Usage
Dyson's Product Quality score was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dyson Product Quality Score by Industry
Dyson's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Dyson Product Quality vs. Competitors
Compared to its competitors, Dyson's Product Quality score is rated right above Electrolux, and is preceded by iRobot.
| COMPANY | Product Quality Score | |
|---|---|---|
| Hoover | 5/5 |
| Dematic | 3.7/5 |
| iRobot | 3.6/5 |
| Dyson | 3.5/5 |
| Electrolux | 3/5 |
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Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, Dyson's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| Hershey Company | 4.4/5 |
| Red Bull | 4.3/5 |
| Colgate Palmolive | 4.3/5 |
| Gucci | 4.2/5 |
| Bath & Body Works | 4.2/5 |
| Crocs | 4.1/5 |
| Tiffany & Co | 4.1/5 |
| Dyson | 3.5/5 |
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Dyson Pricing
Dyson ROI & Value For Money
3.2/5
Dyson has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Dyson Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Dyson.
Quick Insights into Dyson ROI
Dyson's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 66+.
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Ranked Dyson ROI the Highest
Ranked Dyson ROI the Lowest
Dyson ROI Score by Gender
Male customers rated Dyson's ROI score 0.5 stars higher than Female customers.
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Male
3.1/5
Female
2.6/5
Dyson ROI Score by Ethnicity
Dyson's ROI score was rated the highest by Native American customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 4.1 | Native American | 4.1 |
Other 2.9 | Other | 2.9 |
Dyson ROI Score by Age
Dyson's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.1 | 31-35 | 3.1 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2 | 56-60 | 2 |
61-65 2 | 61-65 | 2 |
66+ 1.7 | 66+ | 1.7 |
Dyson ROI Score by Usage
Dyson's ROI score was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dyson ROI Score by Industry
Dyson's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Government and Public Policy industry customers.
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Dyson Pricing vs. Competitors
Compared to its competitors, Dyson's ROI score is rated right above Electrolux, and is preceded by Dematic.
| COMPANY | Pricing Score | |
|---|---|---|
| Hoover | 5/5 |
| iRobot | 3.7/5 |
| Dematic | 3.5/5 |
| Dyson | 3.2/5 |
| Electrolux | 2.8/5 |
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ROI for Other Consumer Goods Brands
In the Consumer Goods industry, Dyson's ROI score is rated right below Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
| Colgate Palmolive | 4/5 |
| Hershey Company | 4/5 |
| Lego Group | 4/5 |
| Red Bull | 3.8/5 |
| Crocs | 3.8/5 |
| Gucci | 3.8/5 |
| Bath & Body Works | 3.7/5 |
| Tiffany & Co | 3.7/5 |
| Dyson | 3.2/5 |
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Dyson Customer Satisfaction (CSAT)
Dyson Customer Satisfaction (CSAT) Score
57 / 100
Dyson has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
29%
Satisfied
28%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
6%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dyson Customer Satisfaction
Dyson's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.
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Ranked Dyson Customer Satisfaction the Highest
Ranked Dyson Customer Satisfaction the Lowest
Dyson Customer Satisfaction Score by Gender
Male customers rated Dyson's Customer Satisfaction score 17 points higher than Female customers.
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57 / 100
MaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 8% | |
Very Dissatisfied | 29% |
40 / 100
FemaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 10% | |
Very Dissatisfied | 49% |
Dyson Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dyson's Customer Satisfaction (CSAT) score was rated 29% according to Caucasian users and customers.
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29 / 100
Very Satisfied
20%
Satisfied
9%
Neither Satisfied nor Dissatisfied
1%
Dissatisfied
13%
Very Dissatisfied
57%
CSAT according to Hispanic or Latino
Dyson's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
17%
CSAT according to African American/Black
Dyson's Customer Satisfaction (CSAT) score was rated 13% according to African American/Black users and customers.
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13 / 100
Very Satisfied
0%
Satisfied
13%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
25%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
Dyson's Customer Satisfaction (CSAT) score was rated 82% according to Asian or Pacific Islander users and customers.
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82 / 100
Very Satisfied
39%
Satisfied
43%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
4%
Very Dissatisfied
11%
CSAT according to Other
Dyson's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
35%
Satisfied
15%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
40%
Dyson Customer Satisfaction Score by Age
Dyson's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 73% | |||||||||||||||
| 31-35 | 20% | |||||||||||||||
| 36-40 | 23% | |||||||||||||||
| 41-45 | 47% | |||||||||||||||
| 46-50 | 54% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 29% | |||||||||||||||
| 61-65 | 18% | |||||||||||||||
| 66+ | 9% |
Dyson Customer Satisfaction Score by Usage
Dyson's Customer Satisfaction score was rated the highest by customers who have used Dyson's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dyson Customer Satisfaction Score by Industry
Dyson's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Dyson Customer Satisfaction vs. Competitors
Compared to its competitors, Dyson's Customer Satisfaction score is rated right above Electrolux, and is preceded by Dematic.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Hoover | 100% |
| iRobot | 70% |
| Dematic | 60% |
| Dyson | 57% |
| Electrolux | 43% |
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Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, Dyson's Customer Satisfaction score is rated right below Tiffany & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lego Group | 87% |
| Colgate Palmolive | 86% |
| Hershey Company | 84% |
| Red Bull | 83% |
| Crocs | 82% |
| Bath & Body Works | 81% |
| Gucci | 80% |
| Tiffany & Co | 72% |
| Dyson | 57% |
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Dyson Customer Service
3.2/5
Dyson has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Dyson's Customer Service
Address
St James Power Station, 3 Sentosa Gateway, Singapore, Chicago, IL 098544 Singapore
Website
http://www.dyson.co.uk
Phone Number
0800 298 0298
Dyson's Social Links
Quick Insights into Dyson Customer Service
Dyson's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 66+.
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Ranked Dyson Customer Service the Highest
Ranked Dyson Customer Service the Lowest
Dyson Customer Service Score by Gender
Male customers rated Dyson's Customer Service score 0.4 stars higher than Female customers.
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Male
3/5
Female
2.6/5
Dyson Customer Service Score by Ethnicity
Dyson's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 4 | Native American | 4 |
Other 2.8 | Other | 2.8 |
Dyson Customer Service Score by Age
Dyson's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2.6 | 36-40 | 2.6 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.4 | 51-55 | 2.4 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
Dyson Customer Service Score by Usage
Dyson's Customer Service score was rated the highest by customers who have used Dyson's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dyson Customer Service Score by Industry
Dyson's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Dyson Customer Service vs. Competitors
Compared to its competitors, Dyson's Customer Service score is rated right above Electrolux, and is preceded by Dematic.
| COMPANY | Customer Service Score | |
|---|---|---|
| Hoover | 5/5 |
| iRobot | 3.7/5 |
| Dematic | 3.4/5 |
| Dyson | 3.2/5 |
| Electrolux | 2.9/5 |
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Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, Dyson's Customer Service score is rated right below Crocs.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| Colgate Palmolive | 4.1/5 |
| Gucci | 4.1/5 |
| Hershey Company | 4/5 |
| Red Bull | 4/5 |
| Tiffany & Co | 4/5 |
| Bath & Body Works | 3.9/5 |
| Crocs | 3.9/5 |
| Dyson | 3.2/5 |
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Dyson as an Employer
3.4/5
Dyson has a 3.4/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Dyson scored a 5 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Dyson would recommend the brand to a friend. ENPS measures how likely Dyson employees would recommend working at Dyson to a friend.
Net Promoter Score
5
NPS Score
| 42% | Promoters |
|---|---|
| 21% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
-4
eNPS Score
| 40% | Promoters |
|---|---|
| 16% | Passive |
| 44% | Detractors |
Global Ranking Snapshot
Dyson is ranked #182 in the Global Top 100 Brands. It ranks just behind Tyson Foods and just ahead of Instacart.
Consumer Goods Ranking Snapshot
Dyson is ranked #28 in the Consumer Goods Industry. It ranks just behind Western Digital Corporation and just ahead of Clorox.
| RANK | COMPANY | Location | |
|---|---|---|---|
26 |  | Canon | Ho Ho Kus, NJ |
27 |  | Western Digital Corporation | Irvine, CA |
28 | | Dyson | Chicago, IL |
29 |  | Clorox | Oakland, CA |
30 |  | Clorox Company | |
31 |  | S.C. Johnson | Racine, WI |
32 |  | Dove |
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