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NPS
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HP Inc. is ranked #44 in Tech Brands
HP Inc. is ranked #44 in Tech Brands
About HP Inc. Brand
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere. HP Inc.’s brand is ranked #180 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of HP Inc.. When compared to other organizations within the Tech industry, HP Inc. is ranked #44. Among its major competitors, HP Inc. is ranked in 13th place for NPS while Arista Networks is 1st, and Amazon is 2nd. Overall, HP Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $39.95B
Brand at a Glance
73%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3/5
Customer Service
HP Inc. CMO
HP Inc. Ranking
- #44 in Tech
- #4 / 4 of its competitors
HP Inc. NPS
HP Inc.'s Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether HP Inc.'s customers would recommend using the product based on a scale of -100 to 100.
HP Inc. Overall NPS
| 43% | Promoters |
|---|---|
| 14% | Passives |
| 43% | Detractors |
HP Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 -3 | May 2024 | -3 |
Jul 2024 -1 | Jul 2024 | -1 |
Aug 2024 -1 | Aug 2024 | -1 |
Sep 2024 0 | Sep 2024 | 0 |
Oct 2024 0 | Oct 2024 | 0 |
Nov 2024 0 | Nov 2024 | 0 |
Dec 2024 0 | Dec 2024 | 0 |
Jan 2025 0 | Jan 2025 | 0 |
Feb 2025 0 | Feb 2025 | 0 |
Mar 2025 0 | Mar 2025 | 0 |
Apr 2025 -2 | Apr 2025 | -2 |
May 2025 0 | May 2025 | 0 |
How Other Brands Compare
HP Inc. is ranked #4 for NPS among its competitors. Amazon and Apple come in first and second, with Microsoft coming in at third. Among those competitors, it is the lowest valued company behind Apple.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HP Inc. NPS by Gender
Female customers rated HP Inc.'s NPS 7 points higher than Male customers.
Male
-30
HP Inc.'s NPS was rated -30 by Male customers on Comparably.
26%
Promoters
18%
Passives
56%
Detractors
Female
-23
HP Inc.'s NPS was rated -23 by Female customers on Comparably.
31%
Promoters
15%
Passives
54%
Detractors
HP Inc. NPS by Ethnicity
HP Inc.'s NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -44 | Caucasian | -44 |
Hispanic or Latino -67 | Hispanic or Latino | -67 |
African American/Black -28 | African American/Black | -28 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -28 | Other | -28 |
HP Inc. NPS by Age
HP Inc.'s NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
HP Inc. NPS by Usage
HP Inc.'s NPS was rated the highest by customers who have used HP Inc.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -9 | Less than 1 Year | -9 |
1 to 2 Years -36 | 1 to 2 Years | -36 |
2 to 5 Years 4 | 2 to 5 Years | 4 |
5 to 10 Years -28 | 5 to 10 Years | -28 |
Over 10 Years -33 | Over 10 Years | -33 |
HP Inc. NPS vs. Competitors
Compared to its competitors, HP Inc.'s NPS is rated right below Hewlett Packard Enterprise.
| COMPANY | NPS Score | |
|---|---|---|
 | Arista Networks | 56 |
 | Amazon | 49 |
 | Apple | 48 |
 | Microsoft | 38 |
 | Cisco | 36 |
 | Intel Corporation | 27 |
 | IBM | 26 |
 | 3M | 22 |
 | Dell Technologies | 17 |
 | Lenovo | 13 |
 | Oracle | 11 |
 | Hewlett Packard Enterprise | 2 |
 | HP Inc. | 0 |
HP Inc. Customer Reviews
Out of the 11 HP Inc. customer reviews 5 were positive and 6 were constructive. HP Inc. customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
HP Inc. Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of HP Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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HP Inc. Customer Loyalty Score by Gender
Female customers rated HP Inc.'s Customer Loyalty score 4% higher than Male customers.
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Male
72%
Yes
Female
76%
Yes
HP Inc. Customer Loyalty Score by Ethnicity
HP Inc.'s Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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72
out of 100
Caucasian
70
out of 100
Hispanic or Latino
61
out of 100
African American/Black
55
out of 100
Asian or Pacific Islander
84
out of 100
Other
HP Inc. Customer Loyalty Score by Age
HP Inc.'s Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 70% | 26-30 | 70% |
31-35 55% | 31-35 | 55% |
36-40 80% | 36-40 | 80% |
41-45 55% | 41-45 | 55% |
46-50 91% | 46-50 | 91% |
51-55 73% | 51-55 | 73% |
56-60 55% | 56-60 | 55% |
61-65 85% | 61-65 | 85% |
66+ 79% | 66+ | 79% |
HP Inc. Customer Loyalty Score by Usage
HP Inc.'s Customer Loyalty score was rated the highest by customers who have used HP Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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HP Inc. Customer Loyalty Score by Industry
HP Inc.'s Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Fashion and Beauty industry customers.
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HP Inc. Customer Loyalty vs. Competitors
Compared to its competitors, HP Inc.'s Customer Loyalty score is rated right above Oracle, and is preceded by Lenovo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Apple | 86% |
| Arista Networks | 84% |
| Microsoft | 84% |
| Cisco | 81% |
| 3M | 80% |
| IBM | 79% |
| Intel Corporation | 78% |
| Dell Technologies | 78% |
| Hewlett Packard Enterprise | 76% |
| Lenovo | 75% |
| HP Inc. | 73% |
| Oracle | 72% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, HP Inc.'s Customer Loyalty score is rated right below Peloton.
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HP Inc. Product Quality
3.2/5
HP Inc. has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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HP Inc. Product Information
HP Inc.’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated HP Inc.'s product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated HP Inc. the lowest at 1.8.
- Website
- http://hp.com
- Company Size
- 10,000+ Employees
Industry
Tech
Hardware and Devices
Quick Insights into HP Inc. Product Quality
HP Inc.'s Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 66+.
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Ranked HP Inc. Product Quality the Highest
Ranked HP Inc. Product Quality the Lowest
HP Inc. Product Quality Score by Gender
Female customers rated HP Inc.'s Product Quality score 0.3 stars higher than Male customers.
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Male
2.6/5
Female
2.9/5
HP Inc. Product Quality Score by Ethnicity
HP Inc.'s Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 2.8 | Other | 2.8 |
HP Inc. Product Quality Score by Age
HP Inc.'s Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.7 | 26-30 | 3.7 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.8 | 36-40 | 2.8 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.4 | 46-50 | 2.4 |
51-55 3.5 | 51-55 | 3.5 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.5 | 66+ | 1.5 |
HP Inc. Product Quality Score by Usage
HP Inc.'s Product Quality score was rated the highest by customers who have used HP Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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HP Inc. Product Quality Score by Industry
HP Inc.'s Product Quality score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.
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HP Inc. Product Quality vs. Competitors
Compared to its competitors, HP Inc.'s Product Quality score is rated right below Hewlett Packard Enterprise.
| COMPANY | Product Quality Score | |
|---|---|---|
| Apple | 4.3/5 |
| Amazon | 4.2/5 |
| Arista Networks | 4.2/5 |
| Cisco | 4.1/5 |
| Microsoft | 4.1/5 |
| Intel Corporation | 4/5 |
| 3M | 3.9/5 |
| IBM | 3.8/5 |
| Oracle | 3.7/5 |
| Lenovo | 3.6/5 |
| Dell Technologies | 3.5/5 |
| Hewlett Packard Enterprise | 3.2/5 |
| HP Inc. | 3.2/5 |
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Product Quality for Other Tech Brands
In the Tech industry, HP Inc.'s Product Quality score is rated right below ROBLOX.
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HP Inc. Pricing
HP Inc. ROI & Value For Money
3.1/5
HP Inc. has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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HP Inc. Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from HP Inc..
Quick Insights into HP Inc. ROI
HP Inc.'s ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked HP Inc. ROI the Highest
Ranked HP Inc. ROI the Lowest
HP Inc. ROI Score by Gender
Male customers rated HP Inc.'s ROI score 0.1 stars higher than Female customers.
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Male
2.6/5
Female
2.5/5
HP Inc. ROI Score by Ethnicity
HP Inc.'s ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Other 2.2 | Other | 2.2 |
HP Inc. ROI Score by Age
HP Inc.'s ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.1 | 31-35 | 3.1 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.4 | 46-50 | 2.4 |
51-55 3.2 | 51-55 | 3.2 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
HP Inc. ROI Score by Usage
HP Inc.'s ROI score was rated the highest by customers who have used HP Inc.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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HP Inc. ROI Score by Industry
HP Inc.'s ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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HP Inc. Pricing vs. Competitors
Compared to its competitors, HP Inc.'s ROI score is rated right below Hewlett Packard Enterprise.
| COMPANY | Pricing Score | |
|---|---|---|
| Arista Networks | 4.4/5 |
| Amazon | 4.1/5 |
| Apple | 4/5 |
| Microsoft | 4/5 |
| Cisco | 4/5 |
| Intel Corporation | 3.9/5 |
| IBM | 3.8/5 |
| 3M | 3.8/5 |
| Oracle | 3.7/5 |
| Dell Technologies | 3.5/5 |
| Lenovo | 3.5/5 |
| Hewlett Packard Enterprise | 3.4/5 |
| HP Inc. | 3.1/5 |
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ROI for Other Tech Brands
In the Tech industry, HP Inc.'s ROI score is rated right below ROBLOX.
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HP Inc. Customer Satisfaction (CSAT)
HP Inc. Customer Satisfaction (CSAT) Score
53 / 100
HP Inc. has an overall Customer Satisfaction score of 53 rated by its users and customers.
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Very Satisfied
30%
Satisfied
23%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
1%
Very Dissatisfied
37%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into HP Inc. Customer Satisfaction
HP Inc.'s Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 56-60.
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Ranked HP Inc. Customer Satisfaction the Highest
Ranked HP Inc. Customer Satisfaction the Lowest
HP Inc. Customer Satisfaction Score by Gender
Male customers rated HP Inc.'s Customer Satisfaction score 6 points higher than Female customers.
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35 / 100
MaleVery Satisfied | 11% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 55% |
29 / 100
FemaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 57% |
HP Inc. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
HP Inc. Customer Satisfaction (CSAT) score was rated 26% according to Caucasian users and customers.
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26 / 100
Very Satisfied
4%
Satisfied
22%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
70%
CSAT according to Hispanic or Latino
HP Inc. Customer Satisfaction (CSAT) score was rated 34% according to Hispanic or Latino users and customers.
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34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to African American/Black
HP Inc. Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
HP Inc. Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.
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40 / 100
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to Other
HP Inc. Customer Satisfaction (CSAT) score was rated 43% according to Other users and customers.
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43 / 100
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
43%
HP Inc. Customer Satisfaction Score by Age
HP Inc.'s Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 51-55 | 34% | |||||||||||||||
| 56-60 | 11% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 12% |
HP Inc. Customer Satisfaction Score by Usage
HP Inc.'s Customer Satisfaction score was rated the highest by customers who have used HP Inc.'s products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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HP Inc. Customer Satisfaction Score by Industry
HP Inc.'s Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.
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}HP Inc. Customer Satisfaction vs. Competitors
Compared to its competitors, HP Inc.'s Customer Satisfaction score is rated right below Hewlett Packard Enterprise.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Arista Networks | 88% |
| Apple | 85% |
| Amazon | 84% |
| Intel Corporation | 81% |
| Microsoft | 80% |
| Cisco | 77% |
| IBM | 76% |
| 3M | 75% |
| Lenovo | 71% |
| Dell Technologies | 68% |
| Oracle | 67% |
| Hewlett Packard Enterprise | 61% |
| HP Inc. | 53% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, HP Inc.'s Customer Satisfaction score is rated right below Peloton.
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HP Inc. Customer Service
3/5
HP Inc. has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About HP Inc.'s Customer Service
Address
Palo Alto, CA 94304
Website
http://hp.com
Phone Number
07031/450 7000
HP Inc.'s Social Links
Quick Insights into HP Inc. Customer Service
HP Inc.'s Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Government and Public Policy industry.
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Ranked HP Inc. Customer Service the Highest
Ranked HP Inc. Customer Service the Lowest
HP Inc. Customer Service Score by Gender
Female customers rated HP Inc.'s Customer Service score 0.3 stars higher than Male customers.
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Male
2.3/5
Female
2.6/5
HP Inc. Customer Service Score by Ethnicity
HP Inc.'s Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.2 | Other | 2.2 |
HP Inc. Customer Service Score by Age
HP Inc.'s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3 | 26-30 | 3 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.4 | 46-50 | 2.4 |
51-55 3.3 | 51-55 | 3.3 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
HP Inc. Customer Service Score by Usage
HP Inc.'s Customer Service score was rated the highest by customers who have used HP Inc.'s products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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HP Inc. Customer Service Score by Industry
HP Inc.'s Customer Service score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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HP Inc. Customer Service vs. Competitors
Compared to its competitors, HP Inc.'s Customer Service score is rated right below Hewlett Packard Enterprise.
| COMPANY | Customer Service Score | |
|---|---|---|
| Arista Networks | 4.3/5 |
| Amazon | 4.2/5 |
| Apple | 4.2/5 |
| Cisco | 4.1/5 |
| Microsoft | 4/5 |
| Intel Corporation | 3.9/5 |
| IBM | 3.9/5 |
| 3M | 3.8/5 |
| Oracle | 3.6/5 |
| Dell Technologies | 3.4/5 |
| Lenovo | 3.4/5 |
| Hewlett Packard Enterprise | 3.3/5 |
| HP Inc. | 3/5 |
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Customer Service for Other Tech Brands
In the Tech industry, HP Inc.'s Customer Service score is rated right below ROBLOX.
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HP Inc. as an Employer
4.3/5
HP Inc. has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
HP Inc. scored a 0 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of HP Inc. would recommend the brand to a friend. ENPS measures how likely HP Inc. employees would recommend working at HP Inc. to a friend.
Net Promoter Score
0
NPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 54% | Promoters |
|---|---|
| 22% | Passive |
| 24% | Detractors |
Global Ranking Snapshot
HP Inc. is ranked #180 in the Global Top 100 Brands. It ranks just behind Honeywell and just ahead of Tyson Foods.
Tech Ranking Snapshot
HP Inc. is ranked #44 in the Tech Industry. It ranks just behind Oracle and just ahead of Dyson.
