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IBM is
Ranked
#29
in
Tech Brands
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IBM is ranked #29 in Tech Brands

About IBM's Brand

Are you craving to learn more? Prepared to solve some of the world’s most unique challenges? And ready to shape the future for millions of people? If so, then it’s time to join us, express your individuality, unleash your curiosity and discover new possibilities. Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone. It’s time to define your career. IBM’s brand is ranked #106 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of IBM. When compared to other organizations within the Tech industry, IBM is ranked #29. Among its major competitors, IBM is ranked in 7th place for NPS while Apple is 1st, and Amazon is 2nd. Overall, IBM has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $119.05B

Brand at a Glance

79%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4.1/5
Customer Service

IBM Ranking

IBM NPS

IBM's Net Promoter Score (NPS) is a 30 with 55% Promoters, 20% Passives, and 25% Detractors. Net Promoter Score tracks whether IBM's customers would recommend using the product based on a scale of -100 to 100.

IBM Overall NPS

30
NPS
55%Promoters
20%Passives
25%Detractors
IBM Overall NPS

IBM NPS Trend

-100
-50
0
50
100
Jul 2021
24
Jul 202124
Aug 2021
26
Aug 202126
Sep 2021
27
Sep 202127
Oct 2021
27
Oct 202127
Nov 2021
29
Nov 202129
Dec 2021
29
Dec 202129
Jan 2022
29
Jan 202229
Feb 2022
29
Feb 202229
Mar 2022
29
Mar 202229
Apr 2022
29
Apr 202229
May 2022
30
May 202230
Jun 2022
31
Jun 202231

How Other Brands Compare

IBM is ranked #4 for NPS among its competitors. Apple and Amazon come in first and second, with Google coming in at third. Among those competitors, it is the lowest valued company behind Apple.

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IBM's Logo
IBM
Amazon's Logo
Amazon
Apple's Logo
Apple
Google's Logo
Google
Global Ranking#106#5#6#9
NPS30535448
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNegativeNeutral
Valuation Updated every 24 hours for public companies$119.05B$1.64T$2.11T$1.42T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

IBM NPS by Gender

IBM's NPS was rated 45 by both Female and Male customers on Comparably.

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Male

45

IBM's NPS was rated 45 by Male customers on Comparably.

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56%
Promoters
33%
Passives
11%
Detractors

Female

45

IBM's NPS was rated 45 by Female customers on Comparably.

Sign Up to learn about IBM's NPS Score rated by Female customers on Comparably.
67%
Promoters
11%
Passives
22%
Detractors

IBM NPS by Ethnicity

IBM's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

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-100
-50
0
50
100
Caucasian
66
Caucasian66
Other
50
Other50

IBM NPS by Age

IBM's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of IBM.
0
20
40
60
80
100
Promoters
50%
Passives
20%
Detractors
30%
18-2550%20%30%
Promoters
50%
Passives
33%
Detractors
17%
26-3050%33%17%
Promoters
33%
Passives
34%
Detractors
33%
31-3533%34%33%
Promoters
67%
Passives
33%
Detractors
0%
36-4067%33%0%
Promoters
25%
Passives
50%
Detractors
25%
41-4525%50%25%
Promoters
67%
Passives
0%
Detractors
33%
61-6567%0%33%

IBM NPS by Usage

IBM's NPS was rated the highest by customers who have used IBM's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
20
Less than 1 Year20
1 to 2 Years
0
1 to 2 Years0
2 to 5 Years
43
2 to 5 Years43
5 to 10 Years
23
5 to 10 Years23
Over 10 Years
40
Over 10 Years40

IBM NPS vs. Competitors

Compared to its competitors, IBM's NPS is rated right above Accenture (US), and is preceded by HPE.

Unlock IBM NPS vs. Competitors Data

IBM's Logo
VS
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Amazon's Logo
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Microsoft's Logo
Cisco's Logo
HPE's Logo
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Meta's Logo

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IBM NPS vs Companies in Tech

In the Tech industry, IBM's NPS is rated right below ROBLOX.

Unlock IBM NPS vs. Companies in Tech Data

IBM's Logo
VS
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Nintendo's Logo
Spotify's Logo
Apple's Logo
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Netflix's Logo
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IBM Customer Reviews

Out of the 5 IBM customer reviews 4 were positive and 1 was constructive. IBM customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Do excellent research to be able to answer all questions customers could have be productive outgoing and prestige
Review from Female / Caucasian / 36-40
What do you value most about this brand?
The principles inspiring its people and the Culture.
Review from Bridgeport, CT / Male / Caucasian / 61-65
What do you value most about this brand?
I LOVE IBM SO MUCH
Review from Male / Caucasian / 18-25
What can this brand most improve?
Highly recommended it. Less than one yr
Review from Bridgeport, CT / Male / Asian or Pacific Islander / 18-25
What do you value most about this brand?
Product and Knowledge about the Tech Industry
Review from Bridgeport, CT / Female / Other / 41-45

IBM Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of IBM users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79
79%
21
21%
IBM Customer Loyalty

IBM Customer Loyalty Score by Gender

IBM's Customer Loyalty score was rated 80 by both Female and Male customers on Comparably.

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Male
80%
Yes
Female
80%
Yes

IBM Customer Loyalty Score by Ethnicity

IBM's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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85
out of 100
Caucasian
55
out of 100
Other

IBM Customer Loyalty Score by Age

IBM's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
64%
18-2564%
26-30
100%
26-30100%
31-35
70%
31-3570%
36-40
70%
36-4070%
41-45
78%
41-4578%
61-65
100%
61-65100%

IBM Customer Loyalty Score by Usage

IBM's Customer Loyalty score was rated the highest by customers who have used IBM's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
85%
1 to 2 Years
80%
2 to 5 Years
73%
5 to 10 Years
100%
Over 10 Years
73%

IBM Customer Loyalty Score by Industry

IBM's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
70%
Accounting
100%

IBM Customer Loyalty vs. Competitors

Compared to its competitors, IBM's Customer Loyalty score is rated right above Meta, and is preceded by HPE.

COMPANYCustomer Loyalty Score
Amazon89%
Google88%
Apple87%
Microsoft84%
Cisco83%
HPE83%
IBM79%
Meta76%
Accenture (US)71%

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Customer Loyalty for Other Tech Brands

In the Tech industry, IBM's Customer Loyalty score is rated right below Spotify.

COMPANYCustomer Loyalty Score
Peloton90%
ROBLOX90%
Nintendo90%
Netflix88%
Google88%
Zoom Video Communications88%
Apple87%
Spotify86%
IBM79%

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IBM Product Quality

4/5

IBM has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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IBM Product Information

IBM serves markets in the United States, Asia, Europe, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. IBM supports Web devices and offers products for medium and large sized businesses.

IBM’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated IBM's product the highest. Reviewers from the Food and Beverages industry rated IBM the lowest at 3.8.

Website
http://www.ibm.com
Company Size
10,000+ Employees

Industry

Information Services
Tech
AI, Big Data and Analytics
Big Data

Languages Supported

English
Chinese (Traditional)
Dutch
French
German
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Hebrew
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian

Quick Insights into IBM Product Quality

IBM's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers ages 41-45.

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Ranked IBM Product Quality the Highest

Caucasian
4.6
18-25
4.4
Education
4.3

Ranked IBM Product Quality the Lowest

5 to 10 Years
3.9
Real Estate
3.5
41-45
3.1

IBM Product Quality Score by Gender

Male customers rated IBM's Product Quality score 0.2 stars higher than Female customers.

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Male

4.3/5

Female

4.1/5

IBM Product Quality Score by Ethnicity

IBM's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4.6
Caucasian4.6
Other
4.4
Other4.4

IBM Product Quality Score by Age

IBM's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of IBM.
0
1
2
3
4
5
18-25
4.4
18-254.4
26-30
4.2
26-304.2
31-35
3.8
31-353.8
36-40
4.1
36-404.1
41-45
3.1
41-453.1
61-65
4.3
61-654.3

IBM Product Quality Score by Usage

IBM's Product Quality score was rated the highest by customers who have used IBM's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.3
1 to 2 Years
3.9
2 to 5 Years
4
5 to 10 Years
3.9
Over 10 Years
4.1

IBM Product Quality Score by Industry

IBM's Product Quality score was rated the highest by Education industry customers, and the lowest by Real Estate industry customers.

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Tech
4
Accounting
4.1
Banking and Financial Services
3.9
Consulting
3.9
Real Estate
3.5
Staffing and Recruiting
4.2
Telecommunications
4.2
Education
4.3
Food and Beverages
3.8

IBM Product Quality vs. Competitors

Compared to its competitors, IBM's Product Quality score is rated right above Accenture (US), and is preceded by HPE.

COMPANYProduct Quality Score
Apple4.4/5
Amazon4.3/5
Google4.2/5
Microsoft4.2/5
Cisco4.1/5
HPE4.1/5
IBM4/5
Accenture (US)3.7/5
Meta3.7/5

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Product Quality for Other Tech Brands

In the Tech industry, IBM's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Peloton4.5/5
Zoom Video Communications4.4/5
Nintendo4.4/5
Apple4.4/5
Netflix4.3/5
Spotify4.3/5
Google4.2/5
ROBLOX4.1/5
IBM4/5

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IBM Pricing

IBM ROI & Value For Money

4/5

IBM has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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IBM Pricing Plans

IBM has a pricing structure that accommodates medium and large businesses.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Accounting industry think that they had the lowest ROI from IBM.

Who Uses IBM?

Medium Businesses
Large Enterprises

Quick Insights into IBM ROI

IBM's ROI score was rated highest by Caucasian customers, and rated lowest by customers ages 41-45.

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Ranked IBM ROI the Highest

Caucasian
4.6
36-40
4.5
Over 10 Years
4.4

Ranked IBM ROI the Lowest

5 to 10 Years
3.7
Accounting
3.7
41-45
3.6

IBM ROI Score by Gender

Female customers rated IBM's ROI score 0.2 stars higher than Male customers.

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Male

4.1/5

Female

4.3/5

IBM ROI Score by Ethnicity

IBM's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of IBM.
0
1
2
3
4
5
Caucasian
4.6
Caucasian4.6
Other
4
Other4

IBM ROI Score by Age

IBM's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full ROI by Age data of IBM.
0
1
2
3
4
5
18-25
3.8
18-253.8
26-30
4.1
26-304.1
31-35
4
31-354
36-40
4.5
36-404.5
41-45
3.6
41-453.6
61-65
4.1
61-654.1

IBM ROI Score by Usage

IBM's ROI score was rated the highest by customers who have used IBM's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
3.8
2 to 5 Years
4
5 to 10 Years
3.7
Over 10 Years
4.4

IBM ROI Score by Industry

IBM's ROI score was rated the highest by Consulting industry customers, and the lowest by Accounting industry customers.

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Tech
4.1
Accounting
3.7
Consulting
4.1

IBM Pricing vs. Competitors

Compared to its competitors, IBM's ROI score is rated right above HPE, and is preceded by Cisco.

COMPANYPricing Score
Amazon4.1/5
Apple4.1/5
Google4.1/5
Microsoft4/5
Cisco4/5
IBM4/5
HPE3.9/5
Meta3.7/5
Accenture (US)3.5/5

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ROI for Other Tech Brands

In the Tech industry, IBM's ROI score is rated right above Netflix, and is preceded by Nintendo.

COMPANYPricing Score
Peloton4.3/5
Zoom Video Communications4.2/5
Spotify4.1/5
Apple4.1/5
Google4.1/5
Nintendo4.1/5
IBM4/5
Netflix4/5
ROBLOX3.9/5

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IBM Customer Satisfaction (CSAT)

IBM Customer Satisfaction (CSAT) Score

90 / 100

IBM has an overall Customer Satisfaction score of 90 rated by its users and customers.

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Very Satisfied76%
Satisfied14%
Neither Satisfied nor Dissatisfied5%
Dissatisfied0%
Very Dissatisfied5%
Very Satisfied
76%
Satisfied
14%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
5%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into IBM Customer Satisfaction

IBM's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked IBM Customer Satisfaction the Highest

18-25
100%
Caucasian
100%
Less than 1 Year
100%

Ranked IBM Customer Satisfaction the Lowest

Over 10 Years
100%
Female
67%
Other
67%

IBM Customer Satisfaction Score by Gender

Male customers rated IBM's Customer Satisfaction score 33 points higher than Female customers.

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100 / 100
Male
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
67 / 100
Female
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

IBM Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

IBM's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100
Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

IBM's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100
Very Satisfied67%
Satisfied0%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

IBM Customer Satisfaction Score by Age

IBM's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%

IBM Customer Satisfaction Score by Usage

IBM's Customer Satisfaction score was rated 100 points by customers who have used IBM's products/services for Less than 1 Year, and by customers with Over 10 Years of usage.

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Less than 1 Year
100
Over 10 Years
100

IBM Customer Satisfaction Score by Industry

IBM's Customer Satisfaction score was rated 67 points by Tech industry customers.

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Tech
67

IBM Customer Satisfaction vs. Competitors

Compared to its competitors, IBM's Customer Satisfaction score is rated right above Apple, and is preceded by HPE.

COMPANYCustomer Satisfaction (CSAT) Score
HPE92%
IBM90%
Apple87%
Amazon87%
Google84%
Microsoft83%
Cisco78%
Accenture (US)77%
Meta65%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, IBM's Customer Satisfaction score is rated right above Netflix, and is preceded by Nintendo.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo93%
IBM90%
Netflix87%
Apple87%
Spotify87%
Google84%
Zoom Video Communications79%
Peloton77%
ROBLOX75%

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IBM Customer Service

4.1/5

IBM has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About IBM's Customer Service

Address

1 New Orchard Road, Armonk, NY 10504


Website

http://www.ibm.com


Phone Number

800-IBM-4YOU (800-426-496

Quick Insights into IBM Customer Service

IBM's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used IBM's products/services for 5 to 10 Years.

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Ranked IBM Customer Service the Highest

36-40
4.5
Caucasian
4.5
Over 10 Years
4.4

Ranked IBM Customer Service the Lowest

41-45
3.7
Accounting
3.6
5 to 10 Years
3.1

IBM Customer Service Score by Gender

Female customers rated IBM's Customer Service score 0.1 stars higher than Male customers.

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Male

4.1/5

Female

4.2/5

IBM Customer Service Score by Ethnicity

IBM's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of IBM.
0
20
40
60
80
100
Caucasian
4.5
Caucasian4.5
Other
4
Other4

IBM Customer Service Score by Age

IBM's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
4
26-304
31-35
4
31-354
36-40
4.5
36-404.5
41-45
3.7
41-453.7
61-65
4.3
61-654.3

IBM Customer Service Score by Usage

IBM's Customer Service score was rated the highest by customers who have used IBM's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.7
1 to 2 Years
3.8
2 to 5 Years
4
5 to 10 Years
3.1
Over 10 Years
4.4

IBM Customer Service Score by Industry

IBM's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech
4.1
Accounting
3.6

IBM Customer Service vs. Competitors

Compared to its competitors, IBM's Customer Service score is rated right above Google, and is preceded by Cisco.

COMPANYCustomer Service Score
Apple4.2/5
Amazon4.2/5
Cisco4.1/5
IBM4.1/5
Google4.1/5
Microsoft4.1/5
HPE4/5
Accenture (US)3.8/5
Meta3.6/5

Unlock IBM Customer Service vs. Competitors Data

IBM's Logo
VS
Apple's Logo
Amazon's Logo
Cisco's Logo
Google's Logo
Microsoft's Logo
HPE's Logo
Accenture (US) Logo
Meta's Logo

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Customer Service for Other Tech Brands

In the Tech industry, IBM's Customer Service score is rated right above Zoom Video Communications, and is preceded by Apple.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
IBM4.1/5
Zoom Video Communications4.1/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.7/5

Unlock IBM Customer Service vs. Companies in Tech Data

IBM's Logo
VS
Peloton's Logo
Apple's Logo
Zoom Video Communications' Logo
Google's Logo
Spotify's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

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IBM as an Employer

4.7/5

IBM has a 4.7/5 stars for its overall company culture rated by their employees

  IBM CEO
top
5%
CEO of IBM

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

IBM scored a 30 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of IBM would recommend the brand to a friend. ENPS measures how likely IBM employees would recommend working at IBM to a friend.

Net Promoter Score

30
NPS Score
55%Promoters
20%Passive
25%Detractors

Employee Net Promoter Score

49
eNPS Score
63%Promoters
23%Passive
14%Detractors

Global Ranking Snapshot

IBM is ranked #106 in the Global Top 100 Brands. It ranks just behind PepsiCo and just ahead of T-Mobile.

RANKCOMPANYCEOINDUSTRY
104
Walmart  Walmart CEO
Doug McMillon
Retail
105
PepsiCo  PepsiCo CEO
Ramon Laguarta
Food and Beverages
106
IBM  IBM CEO
Arvind Krishna
Tech
107
T-Mobile  T-Mobile CEO
Mike Sievert
Business and Consumer Services
108
Verizon  Verizon CEO
Hans Vestberg
Business and Consumer Services
109
PayPal  PayPal CEO
Daniel Schulman
Tech
110
Intel Corporation  Intel Corporation CEO
Patrick P. Gelsinger
Tech

Tech Ranking Snapshot

IBM is ranked #29 in the Tech Industry. It ranks just behind Samsung and just ahead of PayPal.

RANKCOMPANYLocation
27
Meta
Menlo Park, CA
28
Samsung
San Jose, CA
29
IBM
Armonk, NY
30
PayPal
San Jose, CA
31
Intel Corporation
Santa Clara, CA
32
Dell Technologies
Round Rock, TX
33
Accenture (US)
Chicago, IL