
Rockstar Games is a multinational video game development and publishing company. Rockstar Games’s brand is ranked #27 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Rockstar Games. When compared to other organizations within the Media and Entertainment industry, Rockstar Games is ranked #8. Among its major competitors, Rockstar Games is ranked in 1st place for NPS while Ubisoft is 2nd, and Electronic Arts (EA) is 3rd.Their current valuation is $20.75B
Rockstar Games's Net Promoter Score (NPS) is a 38 with 61% Promoters, 16% Passives, and 23% Detractors. Net Promoter Score tracks whether Rockstar Games's customers would recommend using the product based on a scale of -100 to 100.
| 61% | Promoters |
|---|---|
| 16% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2025 38 | May 2025 | 38 |
Jun 2025 38 | Jun 2025 | 38 |
Jul 2025 38 | Jul 2025 | 38 |
Aug 2025 38 | Aug 2025 | 38 |
Sep 2025 38 | Sep 2025 | 38 |
Oct 2025 38 | Oct 2025 | 38 |
Nov 2025 38 | Nov 2025 | 38 |
Jan 2026 38 | Jan 2026 | 38 |
Feb 2026 38 | Feb 2026 | 38 |
Mar 2026 38 | Mar 2026 | 38 |
Apr 2026 38 | Apr 2026 | 38 |
May 2026 38 | May 2026 | 38 |
Rockstar Games is ranked first for NPS among its competitors. Ubisoft and Electronic Arts (EA) come in second and third, with Activision Blizzard coming in at #4. Among those competitors, it is the most valued company behind Activision Blizzard.
![]() Rockstar Games | ![]() Ubisoft | ![]() Activision Blizzard | ![]() Electronic Arts (EA) | |
| Global Ranking | #27 | #80 | #527 | #- |
| NPS | 38 | 13 | -13 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $20.75B | - | $74.97B | $41.98B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Rockstar Games's NPS 34 points higher than Female customers.
Rockstar Games's NPS was rated 34 by Male customers on Comparably.
Rockstar Games's NPS was rated by Female customers on Comparably.
Rockstar Games's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 27 | Caucasian | 27 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
African American/Black 15 | African American/Black | 15 |
Asian or Pacific Islander 24 | Asian or Pacific Islander | 24 |
Other 12 | Other | 12 |
Rockstar Games's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Rockstar Games's NPS was rated the highest by customers who have used Rockstar Games's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -6 | Less than 1 Year | -6 |
1 to 2 Years 11 | 1 to 2 Years | 11 |
2 to 5 Years 45 | 2 to 5 Years | 45 |
5 to 10 Years 38 | 5 to 10 Years | 38 |
Over 10 Years 40 | Over 10 Years | 40 |
Compared to its competitors, Rockstar Games's NPS is rated right above Ubisoft.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Rockstar Games | 38 |
![]() | Ubisoft | 13 |
![]() | Electronic Arts (EA) | -11 |
![]() | Activision Blizzard | -13 |
In the Media and Entertainment industry, Rockstar Games's NPS is rated right above The Walt Disney Company, and is preceded by Netflix.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 54 |
![]() | Spotify | 49 |
![]() | Apple | 46 |
![]() | Netflix | 43 |
![]() | Rockstar Games | 38 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | 21 | |
Out of the 30 Rockstar Games customer reviews 22 were positive and 8 were constructive. Rockstar Games customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Rockstar Games users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Rockstar Games's Customer Loyalty score 30% higher than Female customers.
Rockstar Games's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Rockstar Games's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 84% | 26-30 | 84% |
31-35 74% | 31-35 | 74% |
36-40 64% | 36-40 | 64% |
41-45 91% | 41-45 | 91% |
66+ 46% | 66+ | 46% |
Rockstar Games's Customer Loyalty score was rated the highest by customers who have used Rockstar Games's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Rockstar Games's Customer Loyalty score was rated the highest by Computer Hardware industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Rockstar Games's Customer Loyalty score is rated right above Ubisoft.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Rockstar Games | 84% |
![]() | Ubisoft | 75% |
![]() | Electronic Arts (EA) | 70% |
![]() | Activision Blizzard | 70% |
In the Media and Entertainment industry, Rockstar Games's Customer Loyalty score is rated right above Instagram, and is preceded by Apple.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | Rockstar Games | 84% |
![]() | 84% | |
![]() | The Walt Disney Company | 83% |
Rockstar Games has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Rockstar Games’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Computer Hardware industry rated Rockstar Games's product the highest. Reviewers from the Aerospace and Aviation industry rated Rockstar Games the lowest at 3.8.
Rockstar Games's Product Quality score was rated highest by customers from the Computer Hardware industry, and rated lowest by customers from the Retail industry.
Male customers rated Rockstar Games's Product Quality score 0.5 stars higher than Female customers.
Rockstar Games's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4 | Other | 4 |
Rockstar Games's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3 | 31-35 | 3 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.7 | 41-45 | 3.7 |
66+ 3.4 | 66+ | 3.4 |
Rockstar Games's Product Quality score was rated the highest by customers who have used Rockstar Games's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Rockstar Games's Product Quality score was rated the highest by Computer Hardware industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Rockstar Games's Product Quality score is rated right above Ubisoft.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Rockstar Games | 4.1/5 |
![]() | Ubisoft | 3.7/5 |
![]() | Electronic Arts (EA) | 3.1/5 |
![]() | Activision Blizzard | 3/5 |
In the Media and Entertainment industry, Rockstar Games's Product Quality score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 |
Rockstar Games has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Media and Entertainment industry think that they had the lowest ROI from Rockstar Games.
Rockstar Games's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Media and Entertainment industry.
Male customers rated Rockstar Games's ROI score 0.7 stars higher than Female customers.
Rockstar Games's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 3.3 | Other | 3.3 |
Rockstar Games's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.6 | 41-45 | 3.6 |
66+ 2.5 | 66+ | 2.5 |
Rockstar Games's ROI score was rated the highest by customers who have used Rockstar Games's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Rockstar Games's ROI score was rated the highest by Education industry customers, and the lowest by Media and Entertainment industry customers.
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Compared to its competitors, Rockstar Games's ROI score is rated right above Ubisoft.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Rockstar Games | 3.8/5 |
![]() | Ubisoft | 3.4/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Activision Blizzard | 2.8/5 |
In the Media and Entertainment industry, Rockstar Games's ROI score is rated right above ROBLOX, and is preceded by Nintendo.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.4/5 |
Rockstar Games has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rockstar Games's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers ages 66+.
Male customers rated Rockstar Games's Customer Satisfaction score 25 points higher than Female customers.
Very Satisfied | 38% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 22% | |
Dissatisfied | 17% | |
Very Dissatisfied | 11% |
Rockstar Games' Customer Satisfaction (CSAT) score was rated 71% according to Caucasian users and customers.
Rockstar Games' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Rockstar Games' Customer Satisfaction (CSAT) score was rated 61% according to African American/Black users and customers.
Rockstar Games' Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.
Rockstar Games' Customer Satisfaction (CSAT) score was rated 65% according to Other users and customers.
Rockstar Games's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 79% | |||||||||||||||
| 26-30 | 87% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 55% | |||||||||||||||
| 66+ | 25% |
Rockstar Games's Customer Satisfaction score was rated the highest by customers who have used Rockstar Games's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Rockstar Games's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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}Compared to its competitors, Rockstar Games's Customer Satisfaction score is rated right above Ubisoft.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Rockstar Games | 76% |
![]() | Ubisoft | 68% |
![]() | Electronic Arts (EA) | 56% |
![]() | Activision Blizzard | 48% |
In the Media and Entertainment industry, Rockstar Games's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | Rockstar Games | 76% |
![]() | The Walt Disney Company | 76% |
![]() | ROBLOX | 72% |
![]() | 61% |
Rockstar Games has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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New York City, NY
http://www.rockstargames.com/
646-536-2842
Rockstar Games's Customer Service score was rated highest by customers from the Computer Hardware industry, and rated lowest by customers from the Media and Entertainment industry.
Male customers rated Rockstar Games's Customer Service score 0.4 stars higher than Female customers.
Rockstar Games's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.2 | Other | 3.2 |
Rockstar Games's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3 | 41-45 | 3 |
66+ 2 | 66+ | 2 |
Rockstar Games's Customer Service score was rated the highest by customers who have used Rockstar Games's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Rockstar Games's Customer Service score was rated the highest by Computer Hardware industry customers, and the lowest by Media and Entertainment industry customers.
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Compared to its competitors, Rockstar Games's Customer Service score is rated right above Ubisoft.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Rockstar Games | 3.7/5 |
![]() | Ubisoft | 3.4/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Activision Blizzard | 2.7/5 |
In the Media and Entertainment industry, Rockstar Games's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 |
Rockstar Games has a 3.6/5 stars for its overall company culture rated by their employees

Rockstar Games scored a 38 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Rockstar Games would recommend the brand to a friend. ENPS measures how likely Rockstar Games employees would recommend working at Rockstar Games to a friend.
| 61% | Promoters |
|---|---|
| 16% | Passive |
| 23% | Detractors |
| 47% | Promoters |
|---|---|
| 12% | Passive |
| 41% | Detractors |
Rockstar Games is ranked #27 in the Global Top 100 Brands. It ranks just behind Glossier and just ahead of CHANEL.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
25 | ![]() | American Eagle Outfitters | ![]() | Jay Schottenstein | Retail |
26 | ![]() | Glossier | ![]() | Emily Weiss | Fashion and Beauty |
27 | ![]() | Rockstar Games | ![]() | Strauss Zelnick | Media and Entertainment |
28 | ![]() | CHANEL | ![]() | Alain Wertheimer | Fashion and Beauty |
29 | ![]() | ![]() | Ryan Roslansky | Tech | |
30 | ![]() | Uniqlo | ![]() | Tadashi Yanai | Fashion and Beauty |
31 | ![]() | PlayStation | ![]() | Jim Ryan | Media and Entertainment |
Rockstar Games is ranked #8 in the Media and Entertainment Industry. It ranks just behind Instagram and just ahead of PlayStation.
| RANK | COMPANY | Location | |
|---|---|---|---|
6 | ![]() | Nintendo | Redmond, WA |
7 | ![]() | Menlo Park, CA | |
8 | ![]() | Rockstar Games | New York City, NY |
9 | ![]() | PlayStation | San Mateo, CA |
10 | ![]() | Rooster Teeth | Austin, TX |
11 | ![]() | National Geographic | Washington, DC |
12 | ![]() | HBO | New York City, NY |