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Activision Blizzard is

Ranked

#58

Media and Entertainment Brands

Brand Page

Activision Blizzard

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Activision Blizzard

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Activision Blizzard is ranked #58 in Media and Entertainment Brands

About Activision Blizzard's Brand

We connect and engage the world through epic entertainment. Our goal is to make every day more fun with games such as Candy Crush™, Call of Duty®, World of Warcraft®, Overwatch®, Hearthstone®, and Diablo®. Activision Blizzard’s brand is ranked #527 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Activision Blizzard. When compared to other organizations within the Media and Entertainment industry, Activision Blizzard is ranked #58. Among its major competitors, Activision Blizzard is ranked in 8th place for NPS while Valve is 1st, and Naughty Dog is 2nd.Their current market cap is $74.97B

Brand at a Glance

70%

Customer Loyalty

3/5

Product Quality

2.8/5

Pricing

2.7/5

Customer Service

Activision Blizzard CMO

Daniel Cherry

Activision Blizzard Ranking

Activision Blizzard NPS

Activision Blizzard's Net Promoter Score (NPS) is a -13 with 36% Promoters, 15% Passives, and 49% Detractors. Net Promoter Score tracks whether Activision Blizzard's customers would recommend using the product based on a scale of -100 to 100.

Activision Blizzard Overall NPS

-13

NPS

36%	Promoters
15%	Passives
49%	Detractors

Activision Blizzard NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2023 -10	Nov 2023	-10
Dec 2023 -11	Dec 2023	-11
Jan 2024 -10	Jan 2024	-10
Apr 2024 -12	Apr 2024	-12
Jun 2024 -10	Jun 2024	-10
Jul 2024 -10	Jul 2024	-10
Aug 2024 -11	Aug 2024	-11
Sep 2024 -11	Sep 2024	-11
Oct 2024 -11	Oct 2024	-11
Nov 2024 -12	Nov 2024	-12
Dec 2024 -12	Dec 2024	-12
Nov 2025 -13	Nov 2025	-13

How Other Brands Compare

Activision Blizzard is ranked #4 for NPS among its competitors. Netflix and Riot Games come in first and second, with Ubisoft coming in at third. Among those competitors, it is the lowest valued company behind Netflix.

	Activision Blizzard	Netflix	Riot Games	Ubisoft
Global Ranking	#527	#4	#77	#80
NPS	-13	43	23	13
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$74.97B	$230.47B	$3.52B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Activision Blizzard NPS by Gender

Female customers rated Activision Blizzard's NPS 52 points higher than Male customers.

Male

-52

Activision Blizzard's NPS was rated -52 by Male customers on Comparably.

20%

Promoters

Passives

72%

Detractors

Female

Activision Blizzard's NPS was rated by Female customers on Comparably.

40%

Promoters

20%

Passives

40%

Detractors

Activision Blizzard NPS by Ethnicity

Activision Blizzard's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -94	Caucasian	-94
Asian or Pacific Islander -28	Asian or Pacific Islander	-28
Other -10	Other	-10

Activision Blizzard NPS by Age

Activision Blizzard's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

18-25

45%

14%

41%

26-30

10%

90%

31-35

100%

36-40

20%

80%

Activision Blizzard NPS by Usage

Activision Blizzard's NPS was rated the highest by customers who have used Activision Blizzard's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -34	Less than 1 Year	-34
1 to 2 Years -13	1 to 2 Years	-13
2 to 5 Years 0	2 to 5 Years	0
5 to 10 Years -9	5 to 10 Years	-9
Over 10 Years -80	Over 10 Years	-80

Activision Blizzard NPS vs. Competitors

Compared to its competitors, Activision Blizzard's NPS is rated right below Electronic Arts (EA).

COMPANY		NPS Score
	Valve	61
	Naughty Dog	60
	Netflix	43
	Riot Games	23
	Ubisoft	13
	Meta	9
	Electronic Arts (EA)	-11
	Activision Blizzard	-13

Activision Blizzard NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Activision Blizzard's NPS is rated right below Instagram.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21
	Activision Blizzard	-13

Activision Blizzard Customer Reviews

Out of the 7 Activision Blizzard customer reviews 2 were positive and 5 were constructive. Activision Blizzard customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Activision Blizzard Customer Loyalty

70%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

70% of Activision Blizzard users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

70%

30%

Activision Blizzard Customer Loyalty Score by Gender

Male customers rated Activision Blizzard's Customer Loyalty score 4% higher than Female customers.

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Male

68%

Yes

Female

64%

Yes

Activision Blizzard Customer Loyalty Score by Ethnicity

Activision Blizzard's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Asian or Pacific Islander

out of 100

Other

Activision Blizzard Customer Loyalty Score by Age

Activision Blizzard's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
26-30 55%	26-30	55%
31-35 55%	31-35	55%
36-40 46%	36-40	46%

Activision Blizzard Customer Loyalty Score by Usage

Activision Blizzard's Customer Loyalty score was rated the highest by customers who have used Activision Blizzard's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	70%
1 to 2 Years	78%
2 to 5 Years	70%
5 to 10 Years	84%
Over 10 Years	55%

Activision Blizzard Customer Loyalty Score by Industry

Activision Blizzard's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	64%
Aerospace and Aviation	70%
Arts and Entertainment	55%

Activision Blizzard Customer Loyalty vs. Competitors

Compared to its competitors, Activision Blizzard's Customer Loyalty score is rated right below Electronic Arts (EA).

COMPANY		Customer Loyalty Score
	Valve	93%
	Naughty Dog	90%
	Netflix	87%
	Riot Games	83%
	Ubisoft	75%
	Meta	75%
	Electronic Arts (EA)	70%
	Activision Blizzard	70%

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Activision Blizzard's Customer Loyalty score is rated right below The Walt Disney Company.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%
	Activision Blizzard	70%

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Activision Blizzard Product Quality

3/5

Activision Blizzard has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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Activision Blizzard Product Information

Activision Blizzard’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Activision Blizzard's product the highest. Reviewers from the Arts and Entertainment industry rated Activision Blizzard the lowest at 1.5.

Website: http://www.activisionblizzard.com/

Company Size: 5,001-10,000 Employees

Industry

Tech

Gaming

Media

Quick Insights into Activision Blizzard Product Quality

Activision Blizzard's Product Quality score was rated highest by Female customers, and rated lowest by customers who have used Activision Blizzard's products/services for Over 10 Years.

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Ranked Activision Blizzard Product Quality the Highest

Female	4.6
1 to 2 Years	4.2
18-25	3.6

Ranked Activision Blizzard Product Quality the Lowest

Arts and Entertainment	1.5
Caucasian	1.5
Over 10 Years	1.5

Activision Blizzard Product Quality Score by Gender

Female customers rated Activision Blizzard's Product Quality score 2.6 stars higher than Male customers.

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Male

2/5

Female

4.6/5

Activision Blizzard Product Quality Score by Ethnicity

Activision Blizzard's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 1.5	Caucasian	1.5
Asian or Pacific Islander 2.8	Asian or Pacific Islander	2.8
Other 2.6	Other	2.6

Activision Blizzard Product Quality Score by Age

Activision Blizzard's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 1.5	26-30	1.5
31-35 1.5	31-35	1.5
36-40 1.8	36-40	1.8

Activision Blizzard Product Quality Score by Usage

Activision Blizzard's Product Quality score was rated the highest by customers who have used Activision Blizzard's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.3
1 to 2 Years	4.2
2 to 5 Years	3.1
5 to 10 Years	3
Over 10 Years	1.5

Activision Blizzard Product Quality Score by Industry

Activision Blizzard's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	2.3
Aerospace and Aviation	3.5
Arts and Entertainment	1.5

Activision Blizzard Product Quality vs. Competitors

Compared to its competitors, Activision Blizzard's Product Quality score is rated right below Electronic Arts (EA).

COMPANY		Product Quality Score
	Naughty Dog	4.5/5
	Valve	4.4/5
	Netflix	4.2/5
	Riot Games	3.7/5
	Ubisoft	3.7/5
	Meta	3.6/5
	Electronic Arts (EA)	3.1/5
	Activision Blizzard	3/5

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Activision Blizzard's Product Quality score is rated right below Instagram.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5
	Activision Blizzard	3/5

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Activision Blizzard Pricing

Activision Blizzard ROI & Value For Money

2.8/5

Activision Blizzard has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.

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Activision Blizzard Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Activision Blizzard.

Quick Insights into Activision Blizzard ROI

Activision Blizzard's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers who have used Activision Blizzard's products/services for Over 10 Years.

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Ranked Activision Blizzard ROI the Highest

Aerospace and Aviation	3.8
Female	3.7
1 to 2 Years	3.5

Ranked Activision Blizzard ROI the Lowest

31-35	1.5
Caucasian	1.5
Over 10 Years	1.5

Activision Blizzard ROI Score by Gender

Female customers rated Activision Blizzard's ROI score 1.9 stars higher than Male customers.

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Male

1.8/5

Female

3.7/5

Activision Blizzard ROI Score by Ethnicity

Activision Blizzard's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 1.5	Caucasian	1.5
Asian or Pacific Islander 2.3	Asian or Pacific Islander	2.3
Other 2.4	Other	2.4

Activision Blizzard ROI Score by Age

Activision Blizzard's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 3	18-25	3
26-30 1.5	26-30	1.5
31-35 1.5	31-35	1.5
36-40 1.6	36-40	1.6

Activision Blizzard ROI Score by Usage

Activision Blizzard's ROI score was rated the highest by customers who have used Activision Blizzard's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3
1 to 2 Years	3.5
2 to 5 Years	3
5 to 10 Years	2.5
Over 10 Years	1.5

Activision Blizzard ROI Score by Industry

Activision Blizzard's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	2
Aerospace and Aviation	3.8
Arts and Entertainment	1.7

Activision Blizzard Pricing vs. Competitors

Compared to its competitors, Activision Blizzard's ROI score is rated right below Electronic Arts (EA).

COMPANY		Pricing Score
	Valve	4.2/5
	Naughty Dog	4.2/5
	Netflix	4/5
	Meta	3.6/5
	Riot Games	3.6/5
	Ubisoft	3.4/5
	Electronic Arts (EA)	2.9/5
	Activision Blizzard	2.8/5

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Activision Blizzard's ROI score is rated right below Instagram.

COMPANY		Pricing Score
	Spotify	4/5
	Nintendo	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5
	Activision Blizzard	2.8/5

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Activision Blizzard Customer Satisfaction (CSAT)

Activision Blizzard Customer Satisfaction (CSAT) Score

48 / 100

Activision Blizzard has an overall Customer Satisfaction score of 48 rated by its users and customers.

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Very Satisfied	32%
Satisfied	16%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	10%
Very Dissatisfied	33%

Very Satisfied

32%

Satisfied

16%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

33%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Activision Blizzard Customer Satisfaction

Activision Blizzard's Customer Satisfaction score was rated highest by customers who have used Activision Blizzard's products/services for 2 to 5 Years, and rated lowest by customers ages 36-40.

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Ranked Activision Blizzard Customer Satisfaction the Highest

2 to 5 Years	80%
Female	67%
18-25	58%

Ranked Activision Blizzard Customer Satisfaction the Lowest

Over 10 Years	15%
Caucasian	8%
36-40	0%

Activision Blizzard Customer Satisfaction Score by Gender

Female customers rated Activision Blizzard's Customer Satisfaction score 35 points higher than Male customers.

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32 / 100

Male

	Very Satisfied	25%
	Satisfied	7%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	10%
	Very Dissatisfied	48%

67 / 100

Female

	Very Satisfied	34%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	33%
	Very Dissatisfied	0%

Activision Blizzard Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Activision Blizzard's Customer Satisfaction (CSAT) score was rated 8% according to Caucasian users and customers.

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8 / 100

Very Satisfied	8%
Satisfied	0%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	21%
Very Dissatisfied	57%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

21%

Very Dissatisfied

57%

CSAT according to Asian or Pacific Islander

Activision Blizzard's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.

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50 / 100

Very Satisfied	17%
Satisfied	33%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	17%
Very Dissatisfied	17%

Very Satisfied

17%

Satisfied

33%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

17%

Very Dissatisfied

17%

CSAT according to Other

Activision Blizzard's Customer Satisfaction (CSAT) score was rated 56% according to Other users and customers.

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56 / 100

Very Satisfied	56%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	44%

Very Satisfied

56%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

44%

Activision Blizzard Customer Satisfaction Score by Age

Activision Blizzard's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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100

Breakdown

Age

Score

18-25

58%

26-30

31-35

36-40

Activision Blizzard Customer Satisfaction Score by Usage

Activision Blizzard's Customer Satisfaction score was rated the highest by customers who have used Activision Blizzard's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	34
1 to 2 Years	60
2 to 5 Years	80
5 to 10 Years	17
Over 10 Years	15

Activision Blizzard Customer Satisfaction Score by Industry

Activision Blizzard's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	50
Arts and Entertainment	33

Activision Blizzard Customer Satisfaction vs. Competitors

Compared to its competitors, Activision Blizzard's Customer Satisfaction score is rated right below Electronic Arts (EA).

COMPANY		Customer Satisfaction (CSAT) Score
	Valve	89%
	Naughty Dog	86%
	Netflix	85%
	Riot Games	69%
	Ubisoft	68%
	Meta	65%
	Electronic Arts (EA)	56%
	Activision Blizzard	47%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Activision Blizzard's Customer Satisfaction score is rated right below Instagram.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	Instagram	61%
	Activision Blizzard	47%

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Activision Blizzard Customer Service

2.7/5

Activision Blizzard has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.

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About Activision Blizzard's Customer Service

Address

2701 Olympic Boulevard Building B, Santa Monica, CA 90405

Website

http://www.activisionblizzard.com/

Phone Number

310-255-2000

Activision Blizzard's Social Links

Quick Insights into Activision Blizzard Customer Service

Activision Blizzard's Customer Service score was rated highest by customers who have used Activision Blizzard's products/services for 1 to 2 Years, and rated lowest by customers who have used Activision Blizzard's products/services for Over 10 Years.

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Ranked Activision Blizzard Customer Service the Highest

1 to 2 Years	3.7
Female	3.6
18-25	2.9

Ranked Activision Blizzard Customer Service the Lowest

Arts and Entertainment	1.5
Caucasian	1.5
Over 10 Years	1.5

Activision Blizzard Customer Service Score by Gender

Female customers rated Activision Blizzard's Customer Service score 1.8 stars higher than Male customers.

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Male

1.8/5

Female

3.6/5

Activision Blizzard Customer Service Score by Ethnicity

Activision Blizzard's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.5	Caucasian	1.5
Asian or Pacific Islander 2.1	Asian or Pacific Islander	2.1
Other 2.7	Other	2.7

Activision Blizzard Customer Service Score by Age

Activision Blizzard's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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100

Summary	Age	Customer Service Score
18-25 2.9	18-25	2.9
26-30 1.5	26-30	1.5
31-35 1.5	31-35	1.5
36-40 2.7	36-40	2.7

Activision Blizzard Customer Service Score by Usage

Activision Blizzard's Customer Service score was rated the highest by customers who have used Activision Blizzard's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.6
1 to 2 Years	3.7
2 to 5 Years	2.4
5 to 10 Years	2.6
Over 10 Years	1.5

Activision Blizzard Customer Service Score by Industry

Activision Blizzard's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	2.2
Aerospace and Aviation	2.6
Arts and Entertainment	1.5

Activision Blizzard Customer Service vs. Competitors

Compared to its competitors, Activision Blizzard's Customer Service score is rated right below Electronic Arts (EA).

COMPANY		Customer Service Score
	Naughty Dog	4.2/5
	Valve	4.1/5
	Netflix	4/5
	Riot Games	3.5/5
	Meta	3.5/5
	Ubisoft	3.4/5
	Electronic Arts (EA)	2.9/5
	Activision Blizzard	2.7/5

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Activision Blizzard's Customer Service score is rated right below Instagram.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5
	Activision Blizzard	2.7/5

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Activision Blizzard as an Employer

3.9/5

Activision Blizzard has a 3.9/5 stars for its overall company culture rated by their employees

top

20%

CEO of Activision Blizzard

Bobby Kotick

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Activision Blizzard scored a -13 for Net Promoter Score and a 45 for Employee Net Promoter Score. NPS gauges how likely a customer of Activision Blizzard would recommend the brand to a friend. ENPS measures how likely Activision Blizzard employees would recommend working at Activision Blizzard to a friend.

Net Promoter Score

-13

NPS Score

36%	Promoters
15%	Passive
49%	Detractors

Employee Net Promoter Score

eNPS Score

67%	Promoters
11%	Passive
22%	Detractors

Global Ranking Snapshot

Activision Blizzard is ranked #527 in the Global Top 100 Brands. It ranks just behind ZipRecruiter and just ahead of Bloomin' Brands.

RANK			INDUSTRY
525	Randstad	Jacques Broek	Business and Consumer Services
526	ZipRecruiter	Ian Siegel	Business and Consumer Services
527	Activision Blizzard	Bobby Kotick	Media and Entertainment
528	Bloomin' Brands	David Deno	Food and Beverages
529	Amdocs	Shuky Sheffer	Tech
530	Reebok	Matt O'Toole	Retail
531	CarGurus	Jason Trevisan	Tech

Media and Entertainment Ranking Snapshot

Activision Blizzard is ranked #58 in the Media and Entertainment Industry. It ranks just behind Cinepolis and just ahead of Century 21.

RANK		Location
56	Fox	Los Angeles, CA
57	Cinepolis	Dallas, TX
58	Activision Blizzard	Santa Monica, CA
59	Century 21	Madison, NJ
60	Live Nation Entertainment
61	Calm	San Francisco, CA
62	Booking.com	Amsterdam