50
NPS
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Calm is ranked #46 in Health and Wellness Brands
Calm is ranked #46 in Health and Wellness Brands
About Calm's Brand
Calm provides applications for individuals to relax their minds. Calm’s brand is ranked #573 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Calm. When compared to other organizations within the Health and Wellness industry, Calm is ranked #46. Among its major competitors, Calm is ranked in 1st place for NPS while Headspace is 2nd.Their current valuation is $1.10B
Brand at a Glance
76%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
Calm Ranking
- #573 in Global Best Brands
- #46 in Health and Wellness
- #1 / 2 of its competitors
Calm NPS
Calm's Net Promoter Score (NPS) is a 50 with 68% Promoters, 14% Passives, and 18% Detractors. Net Promoter Score tracks whether Calm's customers would recommend using the product based on a scale of -100 to 100.
Calm Overall NPS
| 68% | Promoters |
|---|---|
| 14% | Passives |
| 18% | Detractors |
Calm NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 53 | Feb 2024 | 53 |
Mar 2024 53 | Mar 2024 | 53 |
Apr 2024 52 | Apr 2024 | 52 |
May 2024 52 | May 2024 | 52 |
Aug 2024 52 | Aug 2024 | 52 |
Sep 2024 51 | Sep 2024 | 51 |
Nov 2024 50 | Nov 2024 | 50 |
Jan 2025 52 | Jan 2025 | 52 |
Feb 2025 52 | Feb 2025 | 52 |
May 2025 50 | May 2025 | 50 |
Jun 2025 52 | Jun 2025 | 52 |
Nov 2025 50 | Nov 2025 | 50 |
How Other Brands Compare
Calm is ranked first for NPS among its competitors. Headspace comes in second. Among those competitors, it is the most valued company.
 Calm |  Headspace | |
| Global Ranking | #573 | #18 |
| NPS | 50 | 41 |
| Valuation Updated every 24 hours for public companies | $1.10B | $350.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Calm NPS by Gender
Calm's NPS was rated 65 by Female customers on Comparably.
Female
65
Calm's NPS was rated 65 by Female customers on Comparably.
74%
Promoters
17%
Passives
9%
Detractors
Male
N/A
Calm's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Calm NPS by Ethnicity
Calm's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 55 | Caucasian | 55 |
African American/Black 66 | African American/Black | 66 |
Calm NPS by Age
Calm's NPS was rated 100 points by customers ages 36-40 on Comparably.
Calm NPS by Usage
Calm's NPS was rated the highest by customers who have used Calm's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 29 | Less than 1 Year | 29 |
1 to 2 Years 70 | 1 to 2 Years | 70 |
2 to 5 Years 74 | 2 to 5 Years | 74 |
Calm NPS vs Companies in Health and Wellness
In the Health and Wellness industry, Calm's NPS is rated right above Headspace.
| COMPANY | NPS Score | |
|---|---|---|
| Calm | 50 |
| Headspace | 41 |
 | Glossier | 38 |
 | Colgate Palmolive | 36 |
 | Peloton | 31 |
 | Johnson & Johnson | 26 |
 | Philips | 18 |
 | CVS Health | 18 |
 | WW (formally Weight Watchers) | -11 |
Calm Customer Reviews
Out of the 8 Calm customer reviews 8 were positive and 0 were constructive. Calm customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Calm Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Calm users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Calm Customer Loyalty Score by Gender
Calm's Customer Loyalty score was rated 84 by Female customers on Comparably.
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Female
84%
Yes
Male
N/A
Yes
Calm Customer Loyalty Score by Ethnicity
Calm's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Calm.
83
out of 100
Caucasian
85
out of 100
African American/Black
Calm Customer Loyalty Score by Age
Calm's Customer Loyalty score was rated 100% by customers ages 36-40 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
Calm Customer Loyalty Score by Usage
Calm's Customer Loyalty score was rated the highest by customers who have used Calm's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Calm Customer Loyalty Score by Industry
Calm's Customer Loyalty score was rated 100% by Tech industry customers.
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Calm Customer Loyalty vs. Competitors
Compared to its competitors, Calm's Customer Loyalty score is rated right below Headspace.
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Customer Loyalty for Other Health and Wellness Brands
In the Health and Wellness industry, Calm's Customer Loyalty score is rated right above Philips, and is preceded by Glossier.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Colgate Palmolive | 85% |
| Peloton | 82% |
| Headspace | 82% |
| CVS Health | 80% |
| Johnson & Johnson | 79% |
| Glossier | 77% |
| Calm | 76% |
| Philips | 76% |
| WW (formally Weight Watchers) | 73% |
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Calm Product Quality
4.1/5
Calm has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Calm Product Information
Calm’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Calm's product the highest.
- Website
- http://www.calm.com
- Company Size
- 11-50 Employees
Industry
Tech
Consumer Goods
Content
Healthcare
Mobile App
Quick Insights into Calm Product Quality
Calm's Product Quality score was rated highest by customers who have used Calm's products/services for 1 to 2 Years, and rated lowest by customers who have used Calm's products/services for 2 to 5 Years.
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Ranked Calm Product Quality the Highest
Ranked Calm Product Quality the Lowest
Calm Product Quality Score by Gender
Calm's Product Quality score was rated 4.6 by Female customers on Comparably.
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Female
4.6/5
Male
N/A
Calm Product Quality Score by Ethnicity
Calm's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 4.4 | African American/Black | 4.4 |
Calm Product Quality Score by Age
Calm's Product Quality score was rated 4.6 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
Calm Product Quality Score by Usage
Calm's Product Quality score was rated the highest by customers who have used Calm's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Calm Product Quality Score by Industry
Calm's Product Quality score was rated 4.7 stars by Tech industry customers.
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Calm Product Quality vs. Competitors
Compared to its competitors, Calm's Product Quality score is rated right below Headspace.
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Product Quality for Other Health and Wellness Brands
In the Health and Wellness industry, Calm's Product Quality score is rated right above Peloton, and is preceded by Colgate Palmolive.
| COMPANY | Product Quality Score | |
|---|---|---|
| Headspace | 4.3/5 |
| Glossier | 4.3/5 |
| Colgate Palmolive | 4.2/5 |
| Calm | 4.1/5 |
| Peloton | 4/5 |
| Johnson & Johnson | 4/5 |
| Philips | 3.8/5 |
| CVS Health | 3.5/5 |
| WW (formally Weight Watchers) | 3.1/5 |
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Calm Pricing
Calm ROI & Value For Money
4.1/5
Calm has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Calm Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Calm ROI
Calm's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used Calm's products/services for Less than 1 Year.
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Ranked Calm ROI the Highest
Ranked Calm ROI the Lowest
Calm ROI Score by Gender
Calm's ROI score was rated 4.2 by Female customers on Comparably.
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Female
4.2/5
Male
N/A
Calm ROI Score by Ethnicity
Calm's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4.5 | African American/Black | 4.5 |
Calm ROI Score by Age
Calm's ROI score was rated 4.8 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 4.8 | 36-40 | 4.8 |
Calm ROI Score by Usage
Calm's ROI score was rated the highest by customers who have used Calm's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Calm ROI Score by Industry
Calm's ROI score was rated 4.5 stars by Tech industry customers.
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Calm Pricing vs. Competitors
Compared to its competitors, Calm's ROI score is rated right above Headspace.
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ROI for Other Health and Wellness Brands
In the Health and Wellness industry, Calm's ROI score is rated right above Peloton.
| COMPANY | Pricing Score | |
|---|---|---|
| Calm | 4.1/5 |
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Headspace | 3.9/5 |
| Glossier | 3.9/5 |
| Johnson & Johnson | 3.9/5 |
| Philips | 3.6/5 |
| CVS Health | 3.4/5 |
| WW (formally Weight Watchers) | 2.8/5 |
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Calm Customer Satisfaction (CSAT)
Calm Customer Satisfaction (CSAT) Score
86 / 100
Calm has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Very Satisfied
51%
Satisfied
35%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
4%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Calm Customer Satisfaction
Calm's Customer Satisfaction score was rated highest by customers who have used Calm's products/services for 1 to 2 Years, and rated lowest by African American/Black customers.
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Ranked Calm Customer Satisfaction the Highest
Ranked Calm Customer Satisfaction the Lowest
Calm Customer Satisfaction Score by Gender
Calm's Customer Satisfaction score was rated 95 by Female customers on Comparably.
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95 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 5% |
Calm Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Calm's Customer Satisfaction (CSAT) score was rated 93% according to Caucasian users and customers.
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93 / 100
Very Satisfied
53%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
7%
CSAT according to African American/Black
Calm's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
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83 / 100
Very Satisfied
67%
Satisfied
16%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
Calm Customer Satisfaction Score by Age
Calm's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
Calm Customer Satisfaction Score by Usage
Calm's Customer Satisfaction score was rated the highest by customers who have used Calm's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Calm Customer Satisfaction Score by Industry
Calm's Customer Satisfaction score was rated 100 points by Tech industry customers.
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"label": "Tech",
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}Calm Customer Satisfaction vs. Competitors
Compared to its competitors, Calm's Customer Satisfaction score is rated right above Headspace.
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Customer Satisfaction for Other Health and Wellness Brands
In the Health and Wellness industry, Calm's Customer Satisfaction score is rated right above Headspace.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Calm | 86% |
| Headspace | 84% |
| Colgate Palmolive | 83% |
| Glossier | 79% |
| Johnson & Johnson | 78% |
| Philips | 74% |
| CVS Health | 68% |
| Peloton | 63% |
| WW (formally Weight Watchers) | 46% |
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Calm Customer Service
4.1/5
Calm has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Calm's Customer Service
Address
140 2nd St FL3, San Francisco, CA 94105
Website
http://www.calm.com
Phone Number
415-278-0991
Quick Insights into Calm Customer Service
Calm's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used Calm's products/services for Less than 1 Year.
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Ranked Calm Customer Service the Highest
Ranked Calm Customer Service the Lowest
Calm Customer Service Score by Gender
Calm's Customer Service score was rated 4 by Female customers on Comparably.
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Female
4/5
Male
N/A
Calm Customer Service Score by Ethnicity
Calm's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 4.3 | African American/Black | 4.3 |
Calm Customer Service Score by Age
Calm's Customer Service score was rated 4.6 stars by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 4.6 | 36-40 | 4.6 |
Calm Customer Service Score by Usage
Calm's Customer Service score was rated the highest by customers who have used Calm's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Calm Customer Service Score by Industry
Calm's Customer Service score was rated 4.5 stars by Tech industry customers.
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Calm Customer Service vs. Competitors
Compared to its competitors, Calm's Customer Service score is rated right above Headspace.
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Customer Service for Other Health and Wellness Brands
In the Health and Wellness industry, Calm's Customer Service score is rated right above Peloton, and is preceded by Glossier.
| COMPANY | Customer Service Score | |
|---|---|---|
| Glossier | 4.2/5 |
| Calm | 4.1/5 |
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Johnson & Johnson | 4/5 |
| Headspace | 3.9/5 |
| Philips | 3.7/5 |
| CVS Health | 3.7/5 |
| WW (formally Weight Watchers) | 3/5 |
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Calm as an Employer
4.3/5
Calm has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Calm scored a 50 for Net Promoter Score and a 79 for Employee Net Promoter Score. NPS gauges how likely a customer of Calm would recommend the brand to a friend. ENPS measures how likely Calm employees would recommend working at Calm to a friend.
Net Promoter Score
50
NPS Score
| 68% | Promoters |
|---|---|
| 14% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
79
eNPS Score
| 86% | Promoters |
|---|---|
| 7% | Passive |
| 7% | Detractors |
Global Ranking Snapshot
Calm is ranked #573 in the Global Top 100 Brands. It ranks just behind HelloFresh and just ahead of MuleSoft.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
571 |  | Christie's |  | Guillaume Cerutti | Ecommerce and Marketplaces |
572 |  | HelloFresh |  | Uwe Voss | Retail |
573 | | Calm | | Alex Tew & Michael Acton-Smith | Health and Wellness |
574 |  | MuleSoft |  | Greg Schott | Tech |
575 |  | Carta |  | Henry Ward | Banking and Financial Services |
576 |  | Carter's |  | Michael Casey | Fashion and Beauty |
577 |  | Bumble |  | Whitney Wolfe Herd | Tech |
Health and Wellness Ranking Snapshot
Calm is ranked #46 in the Health and Wellness Industry. It ranks just behind Teladoc and just ahead of Novartis Pharmaceuticals.
| RANK | COMPANY | Location | |
|---|---|---|---|
44 |  | Medtronic | Minneapolis, MN |
45 |  | Teladoc | Purchase, NY |
46 | | Calm | San Francisco, CA |
47 |  | Novartis Pharmaceuticals | |
48 |  | Meijer | Greenville, MI |
49 |  | Anytime Fitness | Hastings, NE |
50 |  | Thrive Market | Marina Del Rey, CA |
