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WebMD is

Ranked

#10

Health and Wellness Brands

Brand Page

WebMD

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WebMD

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WebMD is ranked #10 in Health and Wellness Brands

About WebMD's Brand

WebMD is the first end-to-end Internet healthcare company connecting physicians and consumers. WebMD’s brand is ranked #172 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of WebMD. When compared to other organizations within the Health and Wellness industry, WebMD is ranked #10. Among its major competitors, WebMD is ranked in 2nd place for NPS while HealthifyMe is 1st, and Healthline Media is 3rd.

Brand at a Glance

68%

Customer Loyalty

3.1/5

Product Quality

3.2/5

Pricing

3.1/5

Customer Service

WebMD Ranking

^#10 in Health and Wellness
^#2 / 4 of its competitors

WebMD NPS

WebMD's Net Promoter Score (NPS) is a 15 with 50% Promoters, 15% Passives, and 35% Detractors. Net Promoter Score tracks whether WebMD's customers would recommend using the product based on a scale of -100 to 100.

WebMD Overall NPS

NPS

50%	Promoters
15%	Passives
35%	Detractors

WebMD NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2023 31	Dec 2023	31
Jan 2024 31	Jan 2024	31
Mar 2024 27	Mar 2024	27
Apr 2024 28	Apr 2024	28
May 2024 30	May 2024	30
Jun 2024 29	Jun 2024	29
Sep 2024 27	Sep 2024	27
Oct 2024 28	Oct 2024	28
Nov 2024 22	Nov 2024	22
Feb 2025 20	Feb 2025	20
Sep 2025 17	Sep 2025	17
Oct 2025 15	Oct 2025	15

How Other Brands Compare

WebMD is ranked second for NPS among its competitors. HealthifyMe and Healthline Media come in first and third, with WiserTogether coming in at #4.

	WebMD	Healthline Media	WiserTogether	HealthifyMe
Global Ranking	#172	#-	#-	#-
NPS	15	-9	-	100
Valuation Updated every 24 hours for public companies	-	$450.00M	$56.00M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

WebMD NPS by Gender

Female customers rated WebMD's NPS 34 points higher than Male customers.

Male

-51

WebMD's NPS was rated -51 by Male customers on Comparably.

16%

Promoters

17%

Passives

67%

Detractors

Female

-17

WebMD's NPS was rated -17 by Female customers on Comparably.

33%

Promoters

17%

Passives

50%

Detractors

WebMD NPS by Ethnicity

WebMD's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -75	Caucasian	-75
African American/Black 34	African American/Black	34

WebMD NPS by Age

WebMD's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

36-40

29%

14%

57%

46-50

67%

33%

WebMD NPS by Usage

WebMD's NPS was rated the highest by customers who have used WebMD's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -75	Less than 1 Year	-75
1 to 2 Years -67	1 to 2 Years	-67
2 to 5 Years 0	2 to 5 Years	0

WebMD NPS vs. Competitors

Compared to its competitors, WebMD's NPS is rated right above Epocrates, and is preceded by HealthifyMe.

COMPANY		NPS Score
	HealthifyMe	100
	WebMD	15
	Epocrates	N/A
	Healthline Media	-9
	Everyday Health	-30
	Ciox health	-100

WebMD NPS vs Companies in Health and Wellness

In the Health and Wellness industry, WebMD's NPS is rated right above WW (formally Weight Watchers), and is preceded by Philips.

COMPANY		NPS Score
	Headspace	41
	Glossier	38
	Colgate Palmolive	35
	Peloton	31
	Johnson & Johnson	26
	CVS Health	18
	Philips	17
	WebMD	15
	WW (formally Weight Watchers)	-12

WebMD Customer Reviews

Out of the 2 WebMD customer reviews 2 were positive and 0 were constructive. WebMD customer reviews reflect that all customers have a favorable experience using the products/services of the company.

WebMD Customer Loyalty

68%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

68% of WebMD users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

68%

32%

WebMD Customer Loyalty Score by Gender

Male customers rated WebMD's Customer Loyalty score 15% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of WebMD.

Male

70%

Yes

Female

55%

Yes

WebMD Customer Loyalty Score by Ethnicity

WebMD's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of WebMD.

out of 100

Caucasian

100

out of 100

African American/Black

WebMD Customer Loyalty Score by Age

WebMD's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of WebMD.

20%

40%

60%

80%

100%

Summary	Age	Score
36-40 100%	36-40	100%
46-50 70%	46-50	70%

WebMD Customer Loyalty Score by Usage

WebMD's Customer Loyalty score was rated the highest by customers who have used WebMD's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	55%
1 to 2 Years	40%
2 to 5 Years	85%

WebMD Customer Loyalty Score by Industry

WebMD's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	100%
Healthcare, Hospitals and Medicine	55%

WebMD Customer Loyalty vs. Competitors

Compared to its competitors, WebMD's Customer Loyalty score is rated right above Everyday Health, and is preceded by Healthline Media.

COMPANY		Customer Loyalty Score
	HealthifyMe	100%
	Ciox health	100%
	Healthline Media	73%
	WebMD	68%
	Everyday Health	66%
	Epocrates	N/A

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, WebMD's Customer Loyalty score is rated right below WW (formally Weight Watchers).

COMPANY		Customer Loyalty Score
	Colgate Palmolive	86%
	Peloton	82%
	Headspace	82%
	CVS Health	80%
	Johnson & Johnson	79%
	Glossier	77%
	Philips	76%
	WW (formally Weight Watchers)	73%
	WebMD	68%

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WebMD Product Quality

3.1/5

WebMD has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

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WebMD Product Information

WebMD’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated WebMD's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated WebMD the lowest at 1.6.

Website: http://www.webmd.com

Company Size: 501-1,000 Employees

Industry

Content

Healthcare

SaaS

Quick Insights into WebMD Product Quality

WebMD's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked WebMD Product Quality the Highest

Tech	4.1
46-50	3.5
African American/Black	3.5

Ranked WebMD Product Quality the Lowest

1 to 2 Years	2
Male	2
Healthcare, Hospitals and Medicine	1.6

WebMD Product Quality Score by Gender

Female customers rated WebMD's Product Quality score 1.4 stars higher than Male customers.

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Male

2/5

Female

3.4/5

WebMD Product Quality Score by Ethnicity

WebMD's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.2	Caucasian	2.2
African American/Black 3.5	African American/Black	3.5

WebMD Product Quality Score by Age

WebMD's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

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Summary	Age	Score
36-40 3.2	36-40	3.2
46-50 3.5	46-50	3.5

WebMD Product Quality Score by Usage

WebMD's Product Quality score was rated the highest by customers who have used WebMD's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	2.4
1 to 2 Years	2
2 to 5 Years	3.1

WebMD Product Quality Score by Industry

WebMD's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	4.1
Healthcare, Hospitals and Medicine	1.6

WebMD Product Quality vs. Competitors

Compared to its competitors, WebMD's Product Quality score is rated right above Healthline Media, and is preceded by Everyday Health.

COMPANY		Product Quality Score
	HealthifyMe	5/5
	Everyday Health	3.9/5
	WebMD	3.1/5
	Healthline Media	3.1/5
	Ciox health	1.5/5
	Epocrates	N/A

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, WebMD's Product Quality score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Colgate Palmolive	4.2/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Philips	3.8/5
	CVS Health	3.5/5
	WebMD	3.1/5
	WW (formally Weight Watchers)	3.1/5

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WebMD Pricing

WebMD ROI & Value For Money

3.2/5

WebMD has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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WebMD Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from WebMD.

Quick Insights into WebMD ROI

WebMD's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked WebMD ROI the Highest

Tech	4.4
46-50	3.5
Female	2.8

Ranked WebMD ROI the Lowest

Male	1.9
1 to 2 Years	1.8
Healthcare, Hospitals and Medicine	1.5

WebMD ROI Score by Gender

Female customers rated WebMD's ROI score 0.9 stars higher than Male customers.

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Male

1.9/5

Female

2.8/5

WebMD ROI Score by Ethnicity

WebMD's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 1.9	Caucasian	1.9
African American/Black 2.5	African American/Black	2.5

WebMD ROI Score by Age

WebMD's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

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Summary	Age	Score
36-40 2.6	36-40	2.6
46-50 3.5	46-50	3.5

WebMD ROI Score by Usage

WebMD's ROI score was rated the highest by customers who have used WebMD's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	2.7
1 to 2 Years	1.8
2 to 5 Years	2.6

WebMD ROI Score by Industry

WebMD's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	4.4
Healthcare, Hospitals and Medicine	1.5

WebMD Pricing vs. Competitors

Compared to its competitors, WebMD's ROI score is rated right above Ciox health, and is preceded by Healthline Media.

COMPANY		Pricing Score
	HealthifyMe	5/5
	Everyday Health	3.3/5
	Healthline Media	3.3/5
	WebMD	3.2/5
	Ciox health	1.5/5
	Epocrates	N/A

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, WebMD's ROI score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.

COMPANY		Pricing Score
	Peloton	4/5
	Colgate Palmolive	4/5
	Headspace	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	Philips	3.6/5
	CVS Health	3.4/5
	WebMD	3.2/5
	WW (formally Weight Watchers)	2.8/5

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WebMD Customer Satisfaction (CSAT)

WebMD Customer Satisfaction (CSAT) Score

58 / 100

WebMD has an overall Customer Satisfaction score of 58 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	31%
Satisfied	27%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	18%
Very Dissatisfied	12%

Very Satisfied

31%

Satisfied

27%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

18%

Very Dissatisfied

12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into WebMD Customer Satisfaction

WebMD's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers who have used WebMD's products/services for 1 to 2 Years.

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Ranked WebMD Customer Satisfaction the Highest

36-40	80%
Caucasian	67%
Female	60%

Ranked WebMD Customer Satisfaction the Lowest

Male	50%
1 to 2 Years	33%

WebMD Customer Satisfaction Score by Gender

Female customers rated WebMD's Customer Satisfaction score 10 points higher than Male customers.

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50 / 100

Male

	Very Satisfied	25%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	25%
	Very Dissatisfied	25%

60 / 100

Female

	Very Satisfied	40%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	20%
	Dissatisfied	20%
	Very Dissatisfied	0%

WebMD Customer Satisfaction Score by Ethnicity

Caucasian
67%

CSAT according to Caucasian

WebMD's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100

Very Satisfied	0%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

WebMD Customer Satisfaction Score by Age

WebMD's Customer Satisfaction score was rated 80 points by customers ages 36-40 on Comparably.

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100

Breakdown

Age

Score

36-40

80%

WebMD Customer Satisfaction Score by Usage

WebMD's Customer Satisfaction score was rated the highest by customers who have used WebMD's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	33
2 to 5 Years	50

WebMD Customer Satisfaction Score by Industry

WebMD's Customer Satisfaction score was rated 25 points by Healthcare, Hospitals and Medicine industry customers.

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Healthcare, Hospitals and Medicine	25

WebMD Customer Satisfaction vs. Competitors

Compared to its competitors, WebMD's Customer Satisfaction score is rated right above Healthline Media, and is preceded by Everyday Health.

COMPANY		Customer Satisfaction (CSAT) Score
	Everyday Health	80%
	WebMD	57%
	Healthline Media	53%
	HealthifyMe	0%
	Ciox health	0%
	Epocrates	0%

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, WebMD's Customer Satisfaction score is rated right above WW (formally Weight Watchers), and is preceded by Peloton.

COMPANY		Customer Satisfaction (CSAT) Score
	Headspace	83%
	Colgate Palmolive	83%
	Glossier	79%
	Johnson & Johnson	78%
	Philips	74%
	CVS Health	68%
	Peloton	64%
	WebMD	57%
	WW (formally Weight Watchers)	45%

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WebMD Customer Service

3.1/5

WebMD has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

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About WebMD's Customer Service

Address

1 Executive Dr, York, NY

Website

http://www.webmd.com

Phone Number

(732) 357-4144

Quick Insights into WebMD Customer Service

WebMD's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked WebMD Customer Service the Highest

Tech	4
46-50	3.5
African American/Black	3.3

Ranked WebMD Customer Service the Lowest

Male	1.7
1 to 2 Years	1.6
Healthcare, Hospitals and Medicine	1.5

WebMD Customer Service Score by Gender

Female customers rated WebMD's Customer Service score 1.3 stars higher than Male customers.

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Male

1.7/5

Female

3/5

WebMD Customer Service Score by Ethnicity

WebMD's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of WebMD.

100

Summary	Ethnicity	Customer Service Score
Caucasian 1.7	Caucasian	1.7
African American/Black 3.3	African American/Black	3.3

WebMD Customer Service Score by Age

WebMD's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of WebMD.

100

Summary	Age	Customer Service Score
36-40 2.7	36-40	2.7
46-50 3.5	46-50	3.5

WebMD Customer Service Score by Usage

WebMD's Customer Service score was rated the highest by customers who have used WebMD's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	2
1 to 2 Years	1.6
2 to 5 Years	2.9

WebMD Customer Service Score by Industry

WebMD's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	4
Healthcare, Hospitals and Medicine	1.5

WebMD Customer Service vs. Competitors

Compared to its competitors, WebMD's Customer Service score is rated right above Ciox health, and is preceded by Healthline Media.

COMPANY		Customer Service Score
	HealthifyMe	5/5
	Everyday Health	3.6/5
	Healthline Media	3.3/5
	WebMD	3.1/5
	Ciox health	1.5/5
	Epocrates	N/A

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, WebMD's Customer Service score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Headspace	3.9/5
	Philips	3.7/5
	CVS Health	3.6/5
	WebMD	3.1/5
	WW (formally Weight Watchers)	2.9/5

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WebMD as an Employer

2.7/5

WebMD has a 2.7/5 stars for its overall company culture rated by their employees

bottom

15%

CEO of WebMD

Steven Zatz

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

WebMD scored a 15 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of WebMD would recommend the brand to a friend. ENPS measures how likely WebMD employees would recommend working at WebMD to a friend.

Net Promoter Score

NPS Score

50%	Promoters
15%	Passive
35%	Detractors

Employee Net Promoter Score

-23

eNPS Score

28%	Promoters
21%	Passive
51%	Detractors

Global Ranking Snapshot

WebMD is ranked #172 in the Global Top 100 Brands. It ranks just behind Caterpillar Inc. and just ahead of Oracle.

RANK			INDUSTRY
170	Hyatt	Mark Hoplamazian	Travel and Hospitality
171	Caterpillar Inc.	Jim Umpleby	Energy and Manufacturing
172	WebMD	Steven Zatz	Health and Wellness
173	Oracle	Safra Catz	Tech
174	MGM Resorts International	Bill Hornbuckle	Travel and Hospitality
175	DuPont	Edward Breen	Energy and Manufacturing
176	Prudential	Charles F. Lowrey	Banking and Financial Services

Health and Wellness Ranking Snapshot

WebMD is ranked #10 in the Health and Wellness Industry. It ranks just behind Abbott and just ahead of Kaiser Permanente.

RANK		Location
8	WW (formally Weight Watchers)	York, NY
9	Abbott	Chicago, IL
10	WebMD	York, NY
11	Kaiser Permanente	Oakland, CA
12	Eli Lilly and Company	Indianapolis, IN
13	UnitedHealth Group	Minnetonka, MN
14	Bristol Myers Squibb	New York City, NY