-8
NPS
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Ranked
#22
Health and Wellness Brands
Brand Page
VSP Vision Care
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VSP Vision Care is ranked #22 in Health and Wellness Brands
VSP Vision Care is ranked #22 in Health and Wellness Brands
About VSP Vision Care's Brand
VSP Vision Care’s brand is ranked #307 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of VSP Vision Care. When compared to other organizations within the Health and Wellness industry, VSP Vision Care is ranked #22.
Brand at a Glance
67%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.6/5
Customer Service
VSP Vision Care CMO
Mark Ginsberg
Mark Ginsberg serves as the Chief Marketing Officer of VSP Global. Mark started at VSP Global in September of 2015. Mark currently resides in Greater New York City Area.
VSP Vision Care Ranking
- #307 in Global Best Brands
- #22 in Health and Wellness
VSP Vision Care NPS
VSP Vision Care's Net Promoter Score (NPS) is a -8 with 40% Promoters, 12% Passives, and 48% Detractors. Net Promoter Score tracks whether VSP Vision Care's customers would recommend using the product based on a scale of -100 to 100.
VSP Vision Care Overall NPS
| 40% | Promoters |
|---|---|
| 12% | Passives |
| 48% | Detractors |
VSP Vision Care NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 -9 | Dec 2024 | -9 |
Jan 2025 -9 | Jan 2025 | -9 |
Mar 2025 -9 | Mar 2025 | -9 |
May 2025 -9 | May 2025 | -9 |
Jul 2025 -9 | Jul 2025 | -9 |
Oct 2025 -10 | Oct 2025 | -10 |
Nov 2025 -8 | Nov 2025 | -8 |
Dec 2025 -8 | Dec 2025 | -8 |
Jan 2026 -8 | Jan 2026 | -8 |
Mar 2026 -8 | Mar 2026 | -8 |
Apr 2026 -8 | Apr 2026 | -8 |
May 2026 -10 | May 2026 | -10 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
VSP Vision Care NPS by Gender
Female customers rated VSP Vision Care's NPS 1 points higher than Male customers.
Male
-35
VSP Vision Care's NPS was rated -35 by Male customers on Comparably.
30%
Promoters
5%
Passives
65%
Detractors
Female
-34
VSP Vision Care's NPS was rated -34 by Female customers on Comparably.
31%
Promoters
4%
Passives
65%
Detractors
VSP Vision Care NPS by Ethnicity
VSP Vision Care's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -56 | Caucasian | -56 |
African American/Black 25 | African American/Black | 25 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other -66 | Other | -66 |
VSP Vision Care NPS by Age
VSP Vision Care's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
VSP Vision Care NPS by Usage
VSP Vision Care's NPS was rated the highest by customers who have used VSP Vision Care's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
1 to 2 Years 14 | 1 to 2 Years | 14 |
2 to 5 Years 14 | 2 to 5 Years | 14 |
5 to 10 Years -62 | 5 to 10 Years | -62 |
Over 10 Years -48 | Over 10 Years | -48 |
VSP Vision Care NPS vs Companies in Health and Wellness
In the Health and Wellness industry, VSP Vision Care's NPS is rated right above WW (formally Weight Watchers), and is preceded by Philips.
| COMPANY | NPS Score | |
|---|---|---|
 | Headspace | 41 |
 | Glossier | 38 |
 | Colgate Palmolive | 35 |
 | Peloton | 31 |
 | Johnson & Johnson | 26 |
 | CVS Health | 18 |
 | Philips | 17 |
| VSP Vision Care | -8 |
 | WW (formally Weight Watchers) | -12 |
VSP Vision Care Customer Reviews
Out of the 9 VSP Vision Care customer reviews 5 were positive and 4 were constructive. VSP Vision Care customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
VSP Vision Care Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of VSP Vision Care users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
VSP Vision Care Customer Loyalty Score by Gender
Male customers rated VSP Vision Care's Customer Loyalty score 16% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of VSP Vision Care.
Male
78%
Yes
Female
62%
Yes
VSP Vision Care Customer Loyalty Score by Ethnicity
VSP Vision Care's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of VSP Vision Care.
68
out of 100
Caucasian
78
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
55
out of 100
Other
VSP Vision Care Customer Loyalty Score by Age
VSP Vision Care's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of VSP Vision Care.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 87% | 36-40 | 87% |
41-45 64% | 41-45 | 64% |
46-50 46% | 46-50 | 46% |
51-55 55% | 51-55 | 55% |
56-60 78% | 56-60 | 78% |
61-65 100% | 61-65 | 100% |
66+ 70% | 66+ | 70% |
VSP Vision Care Customer Loyalty Score by Usage
VSP Vision Care's Customer Loyalty score was rated the highest by customers who have used VSP Vision Care's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
VSP Vision Care Customer Loyalty Score by Industry
VSP Vision Care's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Customer Loyalty for Other Health and Wellness Brands
In the Health and Wellness industry, VSP Vision Care's Customer Loyalty score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Colgate Palmolive | 86% |
| Peloton | 82% |
| Headspace | 82% |
| CVS Health | 80% |
| Johnson & Johnson | 79% |
| Glossier | 77% |
| Philips | 76% |
| WW (formally Weight Watchers) | 73% |
| VSP Vision Care | 67% |
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VSP Vision Care Product Quality
2.8/5
VSP Vision Care has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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VSP Vision Care Product Information
VSP Vision Care’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated VSP Vision Care's product the highest. Reviewers from the Education industry rated VSP Vision Care the lowest at 1.6.
- Website
- https://vspglobal.com/
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Services
Insurance
Quick Insights into VSP Vision Care Product Quality
VSP Vision Care's Product Quality score was rated highest by customers ages 41-45, and rated lowest by Other customers.
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Ranked VSP Vision Care Product Quality the Highest
Ranked VSP Vision Care Product Quality the Lowest
VSP Vision Care Product Quality Score by Gender
Male customers rated VSP Vision Care's Product Quality score 0.4 stars higher than Female customers.
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Male
2.7/5
Female
2.3/5
VSP Vision Care Product Quality Score by Ethnicity
VSP Vision Care's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of VSP Vision Care.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 1.6 | Other | 1.6 |
VSP Vision Care Product Quality Score by Age
VSP Vision Care's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of VSP Vision Care.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.4 | 36-40 | 2.4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2 | 56-60 | 2 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.2 | 66+ | 2.2 |
VSP Vision Care Product Quality Score by Usage
VSP Vision Care's Product Quality score was rated the highest by customers who have used VSP Vision Care's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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VSP Vision Care Product Quality Score by Industry
VSP Vision Care's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Product Quality for Other Health and Wellness Brands
In the Health and Wellness industry, VSP Vision Care's Product Quality score is rated right below WW (formally Weight Watchers).
| COMPANY | Product Quality Score | |
|---|---|---|
| Headspace | 4.3/5 |
| Glossier | 4.3/5 |
| Colgate Palmolive | 4.2/5 |
| Peloton | 4/5 |
| Johnson & Johnson | 4/5 |
| Philips | 3.8/5 |
| CVS Health | 3.5/5 |
| WW (formally Weight Watchers) | 3.1/5 |
| VSP Vision Care | 2.8/5 |
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VSP Vision Care Pricing
VSP Vision Care ROI & Value For Money
2.7/5
VSP Vision Care has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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VSP Vision Care Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from VSP Vision Care.
Quick Insights into VSP Vision Care ROI
VSP Vision Care's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 61-65.
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Ranked VSP Vision Care ROI the Highest
Ranked VSP Vision Care ROI the Lowest
VSP Vision Care ROI Score by Gender
Male customers rated VSP Vision Care's ROI score 0.1 stars higher than Female customers.
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Male
2.4/5
Female
2.3/5
VSP Vision Care ROI Score by Ethnicity
VSP Vision Care's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of VSP Vision Care.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 1.6 | Other | 1.6 |
VSP Vision Care ROI Score by Age
VSP Vision Care's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of VSP Vision Care.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.2 | 36-40 | 2.2 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
VSP Vision Care ROI Score by Usage
VSP Vision Care's ROI score was rated the highest by customers who have used VSP Vision Care's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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VSP Vision Care ROI Score by Industry
VSP Vision Care's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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ROI for Other Health and Wellness Brands
In the Health and Wellness industry, VSP Vision Care's ROI score is rated right below WW (formally Weight Watchers).
| COMPANY | Pricing Score | |
|---|---|---|
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Headspace | 3.9/5 |
| Glossier | 3.9/5 |
| Johnson & Johnson | 3.9/5 |
| Philips | 3.6/5 |
| CVS Health | 3.4/5 |
| WW (formally Weight Watchers) | 2.8/5 |
| VSP Vision Care | 2.7/5 |
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VSP Vision Care Customer Satisfaction (CSAT)
VSP Vision Care Customer Satisfaction (CSAT) Score
46 / 100
VSP Vision Care has an overall Customer Satisfaction score of 46 rated by its users and customers.
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Very Satisfied
27%
Satisfied
19%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
6%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into VSP Vision Care Customer Satisfaction
VSP Vision Care's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked VSP Vision Care Customer Satisfaction the Highest
Ranked VSP Vision Care Customer Satisfaction the Lowest
VSP Vision Care Customer Satisfaction Score by Gender
Male customers rated VSP Vision Care's Customer Satisfaction score 13 points higher than Female customers.
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43 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 0% | |
Very Dissatisfied | 38% |
30 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 57% |
VSP Vision Care Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
VSP Vision Care's Customer Satisfaction (CSAT) score was rated 26% according to Caucasian users and customers.
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26 / 100
Very Satisfied
13%
Satisfied
13%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
66%
CSAT according to African American/Black
VSP Vision Care's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
VSP Vision Care's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Other
VSP Vision Care's Customer Satisfaction (CSAT) score was rated 17% according to Other users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
67%
VSP Vision Care Customer Satisfaction Score by Age
VSP Vision Care's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 43% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 66% | |||||||||||||||
| 51-55 | 37% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 66+ | 17% |
VSP Vision Care Customer Satisfaction Score by Usage
VSP Vision Care's Customer Satisfaction score was rated the highest by customers who have used VSP Vision Care's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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VSP Vision Care Customer Satisfaction Score by Industry
VSP Vision Care's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "VSP Vision Care Customer Satisfaction Score by Industry",
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}Customer Satisfaction for Other Health and Wellness Brands
In the Health and Wellness industry, VSP Vision Care's Customer Satisfaction score is rated right above WW (formally Weight Watchers), and is preceded by Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Headspace | 83% |
| Colgate Palmolive | 83% |
| Glossier | 79% |
| Johnson & Johnson | 78% |
| Philips | 74% |
| CVS Health | 68% |
| Peloton | 64% |
| VSP Vision Care | 46% |
| WW (formally Weight Watchers) | 45% |
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VSP Vision Care Customer Service
2.6/5
VSP Vision Care has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About VSP Vision Care's Customer Service
Website
https://vspglobal.com/
Quick Insights into VSP Vision Care Customer Service
VSP Vision Care's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 66+.
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Ranked VSP Vision Care Customer Service the Highest
Ranked VSP Vision Care Customer Service the Lowest
VSP Vision Care Customer Service Score by Gender
Male customers rated VSP Vision Care's Customer Service score 0.3 stars higher than Female customers.
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Male
2.4/5
Female
2.1/5
VSP Vision Care Customer Service Score by Ethnicity
VSP Vision Care's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of VSP Vision Care.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 1.6 | Other | 1.6 |
VSP Vision Care Customer Service Score by Age
VSP Vision Care's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of VSP Vision Care.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 2.1 | 36-40 | 2.1 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.5 | 51-55 | 2.5 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
VSP Vision Care Customer Service Score by Usage
VSP Vision Care's Customer Service score was rated the highest by customers who have used VSP Vision Care's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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VSP Vision Care Customer Service Score by Industry
VSP Vision Care's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Customer Service for Other Health and Wellness Brands
In the Health and Wellness industry, VSP Vision Care's Customer Service score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Service Score | |
|---|---|---|
| Glossier | 4.2/5 |
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Johnson & Johnson | 4/5 |
| Headspace | 3.9/5 |
| Philips | 3.7/5 |
| CVS Health | 3.6/5 |
| WW (formally Weight Watchers) | 2.9/5 |
| VSP Vision Care | 2.6/5 |
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VSP Vision Care as an Employer
2.8/5
VSP Vision Care has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
VSP Vision Care scored a -8 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of VSP Vision Care would recommend the brand to a friend. ENPS measures how likely VSP Vision Care employees would recommend working at VSP Vision Care to a friend.
Net Promoter Score
-8
NPS Score
| 40% | Promoters |
|---|---|
| 12% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
-19
eNPS Score
| 35% | Promoters |
|---|---|
| 11% | Passive |
| 54% | Detractors |
Global Ranking Snapshot
VSP Vision Care is ranked #307 in the Global Top 100 Brands. It ranks just behind Sun Life and just ahead of iHeartMedia.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
305 |  | Kimberly-Clark |  | Thomas Falk | Energy and Manufacturing |
306 |  | Sun Life |  | Kevin D. Strain | Banking and Financial Services |
307 | | VSP Vision Care | | Michael Guyette | Health and Wellness |
308 |  | iHeartMedia |  | Robert Pittman | Media and Entertainment |
309 |  | Torrid |  | Liz Munoz | Fashion and Beauty |
310 |  | Jet.com |  | Marc Lore | Retail |
311 |  | Northwestern Mutual |  | John Schlifske | Banking and Financial Services |
Health and Wellness Ranking Snapshot
VSP Vision Care is ranked #22 in the Health and Wellness Industry. It ranks just behind Humana and just ahead of iFIT.
| RANK | COMPANY | Location | |
|---|---|---|---|
20 |  | Rite Aid | Harrisburg, PA |
21 |  | Humana | Louisville, KY |
22 | | VSP Vision Care | |
23 |  | iFIT | Logan, UT |
24 |  | AbbVie | Chicago, IL |
25 |  | Boston Scientific | Marlborough, MA |
26 |  | Merck | Rahway, NJ |
