7
NPS
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Torrid is ranked #50 in Top Brands for MillennialsAwards & Recognition
Torrid is ranked #50 in Top Brands for Millennials
Awards & Recognition
About Torrid's Brand
Torrid is inspired by and designed specifically to fit the young, stylish woman who wears sizes 10 to 30. Torrid’s brand is ranked #309 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Torrid. When compared to other organizations within the Fashion and Beauty industry, Torrid is ranked #37. Among its major competitors, Torrid is ranked in 1st place for NPS while DSTLD is 2nd.
Brand at a Glance
82%
Customer Loyalty
3.4/5
Product Quality
2.8/5
Pricing
3.4/5
Customer Service
Torrid Ranking
- #50 in Top Brands for Millennials
- #37 in Fashion and Beauty
- #1 / 2 of its competitors
Torrid NPS
Torrid's Net Promoter Score (NPS) is a 7 with 46% Promoters, 15% Passives, and 39% Detractors. Net Promoter Score tracks whether Torrid's customers would recommend using the product based on a scale of -100 to 100.
Torrid Overall NPS
| 46% | Promoters |
|---|---|
| 15% | Passives |
| 39% | Detractors |
Torrid NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 5 | Jun 2024 | 5 |
Jul 2024 5 | Jul 2024 | 5 |
Aug 2024 5 | Aug 2024 | 5 |
Oct 2024 5 | Oct 2024 | 5 |
Jan 2025 5 | Jan 2025 | 5 |
Feb 2025 5 | Feb 2025 | 5 |
Mar 2025 5 | Mar 2025 | 5 |
May 2025 5 | May 2025 | 5 |
Jul 2025 5 | Jul 2025 | 5 |
Sep 2025 5 | Sep 2025 | 5 |
Oct 2025 6 | Oct 2025 | 6 |
Dec 2025 6 | Dec 2025 | 6 |
How Other Brands Compare
Torrid is ranked first for NPS among its competitors. DSTLD comes in second.
 Torrid |  DSTLD | |
| Global Ranking | #309 | #- |
| NPS | 7 | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Torrid NPS by Gender
Male customers rated Torrid's NPS 56 points higher than Female customers.
Male
45
Torrid's NPS was rated 45 by Male customers on Comparably.
67%
Promoters
11%
Passives
22%
Detractors
Female
-11
Torrid's NPS was rated -11 by Female customers on Comparably.
38%
Promoters
13%
Passives
49%
Detractors
Torrid NPS by Ethnicity
Torrid's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -32 | Caucasian | -32 |
Hispanic or Latino -13 | Hispanic or Latino | -13 |
African American/Black 40 | African American/Black | 40 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other -63 | Other | -63 |
Torrid NPS by Age
Torrid's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
Torrid NPS by Usage
Torrid's NPS was rated the highest by customers who have used Torrid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -19 | Less than 1 Year | -19 |
1 to 2 Years 36 | 1 to 2 Years | 36 |
2 to 5 Years 7 | 2 to 5 Years | 7 |
5 to 10 Years -7 | 5 to 10 Years | -7 |
Over 10 Years -11 | Over 10 Years | -11 |
Torrid Customer Reviews
Out of the 41 Torrid customer reviews 17 were positive and 24 were constructive. Torrid customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Torrid Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Torrid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Torrid Customer Loyalty Score by Gender
Male customers rated Torrid's Customer Loyalty score 7% higher than Female customers.
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Male
90%
Yes
Female
83%
Yes
Torrid Customer Loyalty Score by Ethnicity
Torrid's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Torrid.
82
out of 100
Caucasian
70
out of 100
Hispanic or Latino
96
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
72
out of 100
Other
Torrid Customer Loyalty Score by Age
Torrid's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 83% | 26-30 | 83% |
31-35 80% | 31-35 | 80% |
36-40 84% | 36-40 | 84% |
41-45 76% | 41-45 | 76% |
46-50 91% | 46-50 | 91% |
51-55 74% | 51-55 | 74% |
56-60 82% | 56-60 | 82% |
66+ 100% | 66+ | 100% |
Torrid Customer Loyalty Score by Usage
Torrid's Customer Loyalty score was rated the highest by customers who have used Torrid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Torrid Customer Loyalty Score by Industry
Torrid's Customer Loyalty score was rated the highest by Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
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Torrid Customer Loyalty vs. Competitors
Compared to its competitors, Torrid's Customer Loyalty score is rated right above DSTLD.
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Torrid's Customer Loyalty score is rated right above Uniqlo, and is preceded by Nike.
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Torrid Product Quality
3.4/5
Torrid has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Torrid Product Information
Torrid’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Torrid's product the highest. Reviewers from the Accounting industry rated Torrid the lowest at 2.9.
- Website
- http://www.torrid.com/
- Company Size
- 5,001-10,000 Employees
Industry
Retail
Quick Insights into Torrid Product Quality
Torrid's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Tech industry.
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Ranked Torrid Product Quality the Highest
Ranked Torrid Product Quality the Lowest
Torrid Product Quality Score by Gender
Male customers rated Torrid's Product Quality score 1.3 stars higher than Female customers.
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Male
4.3/5
Female
3/5
Torrid Product Quality Score by Ethnicity
Torrid's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Other 2.1 | Other | 2.1 |
Torrid Product Quality Score by Age
Torrid's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.2 | 26-30 | 3.2 |
31-35 2.7 | 31-35 | 2.7 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.8 | 41-45 | 2.8 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3.2 | 56-60 | 3.2 |
66+ 4.3 | 66+ | 4.3 |
Torrid Product Quality Score by Usage
Torrid's Product Quality score was rated the highest by customers who have used Torrid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Torrid Product Quality Score by Industry
Torrid's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Tech industry customers.
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Torrid Product Quality vs. Competitors
Compared to its competitors, Torrid's Product Quality score is rated right above DSTLD.
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Torrid's Product Quality score is rated right below Crocs.
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Torrid Pricing
Torrid ROI & Value For Money
2.8/5
Torrid has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Torrid Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Tech industry think that they had the lowest ROI from Torrid.
Quick Insights into Torrid ROI
Torrid's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Tech industry.
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Ranked Torrid ROI the Highest
Ranked Torrid ROI the Lowest
Torrid ROI Score by Gender
Male customers rated Torrid's ROI score 1.3 stars higher than Female customers.
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Male
3.8/5
Female
2.5/5
Torrid ROI Score by Ethnicity
Torrid's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 1.5 | Other | 1.5 |
Torrid ROI Score by Age
Torrid's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 2.7 | 26-30 | 2.7 |
31-35 2.2 | 31-35 | 2.2 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.8 | 46-50 | 2.8 |
51-55 3 | 51-55 | 3 |
56-60 3.2 | 56-60 | 3.2 |
66+ 3.8 | 66+ | 3.8 |
Torrid ROI Score by Usage
Torrid's ROI score was rated the highest by customers who have used Torrid's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Torrid ROI Score by Industry
Torrid's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Tech industry customers.
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Torrid Pricing vs. Competitors
Compared to its competitors, Torrid's ROI score is rated right above DSTLD.
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Torrid's ROI score is rated right below Crocs.
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Torrid Customer Satisfaction (CSAT)
Torrid Customer Satisfaction (CSAT) Score
56 / 100
Torrid has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Very Satisfied
39%
Satisfied
17%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
12%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Torrid Customer Satisfaction
Torrid's Customer Satisfaction score was rated highest by customers who have used Torrid's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
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Ranked Torrid Customer Satisfaction the Highest
Ranked Torrid Customer Satisfaction the Lowest
Torrid Customer Satisfaction Score by Gender
Male customers rated Torrid's Customer Satisfaction score 29 points higher than Female customers.
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80 / 100
MaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
51 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 12% | |
Very Dissatisfied | 29% |
Torrid Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Torrid's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.
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45 / 100
Very Satisfied
25%
Satisfied
20%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
15%
Very Dissatisfied
33%
CSAT according to Hispanic or Latino
Torrid's Customer Satisfaction (CSAT) score was rated 46% according to Hispanic or Latino users and customers.
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46 / 100
Very Satisfied
31%
Satisfied
15%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
15%
Very Dissatisfied
31%
CSAT according to African American/Black
Torrid's Customer Satisfaction (CSAT) score was rated 85% according to African American/Black users and customers.
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85 / 100
Very Satisfied
69%
Satisfied
16%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
5%
CSAT according to Other
Torrid's Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
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34 / 100
Very Satisfied
28%
Satisfied
6%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
6%
Very Dissatisfied
44%
Torrid Customer Satisfaction Score by Age
Torrid's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 60% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 35% | |||||||||||||||
| 36-40 | 62% | |||||||||||||||
| 41-45 | 43% | |||||||||||||||
| 46-50 | 62% | |||||||||||||||
| 51-55 | 67% |
Torrid Customer Satisfaction Score by Usage
Torrid's Customer Satisfaction score was rated the highest by customers who have used Torrid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Torrid Customer Satisfaction Score by Industry
Torrid's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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{
"title": "Torrid Customer Satisfaction Score by Industry",
"text": "Torrid's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 22,
"stars": 0,
"csatScore": 22,
"text": "Torrid's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 22
},
{
"label": "Accounting",
"groupId": 495,
"score": 46,
"stars": 0,
"csatScore": 46,
"text": "Torrid's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 46
},
{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Torrid's Customer Satisfaction score is rated by Fashion and Beauty customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Torrid's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 56,
"stars": 0,
"csatScore": 56,
"text": "Torrid's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 56
},
{
"label": "Education",
"groupId": 515,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Torrid's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 58,
"stars": 0,
"csatScore": 58,
"text": "Torrid's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 58
},
{
"label": "Retail",
"groupId": 559,
"score": 51,
"stars": 0,
"csatScore": 51,
"text": "Torrid's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 51
}
]
}Torrid Customer Satisfaction vs. Competitors
Compared to its competitors, Torrid's Customer Satisfaction score is rated right above DSTLD.
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Torrid's Customer Satisfaction score is rated right below Gucci.
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Torrid Customer Service
3.4/5
Torrid has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Torrid's Customer Service
Address
18501 E. San Jose Ave, City Of Industry, CA 91748
Website
http://www.torrid.com/
Phone Number
(866) 867-7431
Torrid's Social Links
Quick Insights into Torrid Customer Service
Torrid's Customer Service score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Tech industry.
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Ranked Torrid Customer Service the Highest
Ranked Torrid Customer Service the Lowest
Torrid Customer Service Score by Gender
Male customers rated Torrid's Customer Service score 1.2 stars higher than Female customers.
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Male
4.4/5
Female
3.2/5
Torrid Customer Service Score by Ethnicity
Torrid's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Torrid.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 2.6 | Other | 2.6 |
Torrid Customer Service Score by Age
Torrid's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Torrid.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.3 | 26-30 | 3.3 |
31-35 2.9 | 31-35 | 2.9 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.8 | 51-55 | 2.8 |
56-60 3.2 | 56-60 | 3.2 |
66+ 3.1 | 66+ | 3.1 |
Torrid Customer Service Score by Usage
Torrid's Customer Service score was rated the highest by customers who have used Torrid's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Torrid Customer Service Score by Industry
Torrid's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Tech industry customers.
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Torrid Customer Service vs. Competitors
Compared to its competitors, Torrid's Customer Service score is rated right above DSTLD.
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Torrid's Customer Service score is rated right below Crocs.
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Consumer vs. Employees
Torrid scored a 7 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of Torrid would recommend the brand to a friend. ENPS measures how likely Torrid employees would recommend working at Torrid to a friend.
Net Promoter Score
7
NPS Score
| 46% | Promoters |
|---|---|
| 15% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
-39
eNPS Score
| 24% | Promoters |
|---|---|
| 13% | Passive |
| 63% | Detractors |
Global Ranking Snapshot
Torrid is ranked #309 in the Global Top 100 Brands. It ranks just behind iHeartMedia and just ahead of Jet.com.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
307 |  | VSP Vision Care |  | Michael Guyette | Health and Wellness |
308 |  | iHeartMedia |  | Robert Pittman | Media and Entertainment |
309 | | Torrid |  | Liz Munoz | Fashion and Beauty |
310 |  | Jet.com |  | Marc Lore | Retail |
311 |  | Northwestern Mutual |  | John Schlifske | Banking and Financial Services |
312 |  | Electrolux |  | Jonas Samuelson | Consumer Goods |
313 |  | GitHub |  | Thomas Dohmke | Tech |
Fashion and Beauty Ranking Snapshot
Torrid is ranked #37 in the Fashion and Beauty Industry. It ranks just behind Fanatics Commerce and just ahead of L Brands.
| RANK | COMPANY | Location | |
|---|---|---|---|
35 |  | Zulily | Seattle, WA |
36 |  | Fanatics Commerce | Jacksonville, FL |
37 | | Torrid | City Of Industry, CA |
38 |  | L Brands | Columbus, OH |
39 |  | GOAT Group | Culver City, CA |
40 |  | Poshmark | Redwood City, CA |
41 |  | Urban Outfitters |
