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NPS
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Zulily is ranked #35 in Fashion and Beauty Brands
Zulily is ranked #35 in Fashion and Beauty Brands
About Zulily's Brand
Zulily is an online retailer on a mission to revolutionize discount shopping. Zulily's unique no-frills business model allows it to pass incredible savings directly to customers. With limited-time daily deals on name brands and emerging labels, year-round budget-friendly finds, and amazing markdowns on clothing, shoes, home goods and toys for the whole family, Zulily helps shoppers find affordable items they love without the hassle of sifting through countless racks. Zulily’s brand is ranked #292 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Zulily. When compared to other organizations within the Fashion and Beauty industry, Zulily is ranked #35. Among its major competitors, Zulily is ranked in 7th place for NPS while Giggle is 1st, and Amazon is 2nd.Their current valuation is $3.03B
Brand at a Glance
69%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
2.9/5
Customer Service
Zulily CMO
Zulily Ranking
- #35 in Fashion and Beauty
- #4 / 4 of its competitors
Zulily NPS
Zulily's Net Promoter Score (NPS) is a 0 with 44% Promoters, 12% Passives, and 44% Detractors. Net Promoter Score tracks whether Zulily's customers would recommend using the product based on a scale of -100 to 100.
Zulily Overall NPS
| 44% | Promoters |
|---|---|
| 12% | Passives |
| 44% | Detractors |
Zulily NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 8 | Jul 2021 | 8 |
Aug 2021 5 | Aug 2021 | 5 |
Sep 2021 5 | Sep 2021 | 5 |
Nov 2021 3 | Nov 2021 | 3 |
Mar 2022 -2 | Mar 2022 | -2 |
Apr 2023 -4 | Apr 2023 | -4 |
Jun 2023 -6 | Jun 2023 | -6 |
Nov 2023 -5 | Nov 2023 | -5 |
Dec 2023 -5 | Dec 2023 | -5 |
Feb 2024 -3 | Feb 2024 | -3 |
Dec 2024 -1 | Dec 2024 | -1 |
Sep 2025 -1 | Sep 2025 | -1 |
How Other Brands Compare
Zulily is ranked #4 for NPS among its competitors. Amazon and Marshalls come in first and second, with TJ Maxx coming in at third. Among those competitors, it is the lowest valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zulily NPS by Gender
Male customers rated Zulily's NPS 6 points higher than Female customers.
Male
-34
Zulily's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
-40
Zulily's NPS was rated -40 by Female customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Zulily NPS by Ethnicity
Zulily's NPS was rated -39 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -39 | Caucasian | -39 |
Zulily NPS by Age
Zulily's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
Zulily NPS by Usage
Zulily's NPS was rated the highest by customers who have used Zulily's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -60 | Less than 1 Year | -60 |
1 to 2 Years -43 | 1 to 2 Years | -43 |
2 to 5 Years -30 | 2 to 5 Years | -30 |
Zulily NPS vs. Competitors
Compared to its competitors, Zulily's NPS is rated right above Jumbo, and is preceded by TJ Maxx.
| COMPANY | NPS Score | |
|---|---|---|
 | Giggle | 50 |
 | Amazon | 49 |
 | Gymboree | 40 |
 | The Honest Company | 31 |
 | Marshalls | 23 |
 | TJ Maxx | 11 |
 | Zulily | 0 |
 | Jumbo | 0 |
 | The Children's Place | -37 |
 | Rue La La | -71 |
 | BabyCenter | -100 |
Zulily Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Zulily users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Zulily Customer Loyalty Score by Gender
Female customers rated Zulily's Customer Loyalty score 38% higher than Male customers.
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Male
40%
Yes
Female
78%
Yes
Zulily Customer Loyalty Score by Ethnicity
Zulily's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zulily.
78
out of 100
Caucasian
Zulily Customer Loyalty Score by Age
Zulily's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
46-50 100% | 46-50 | 100% |
56-60 78% | 56-60 | 78% |
66+ 55% | 66+ | 55% |
Zulily Customer Loyalty Score by Usage
Zulily's Customer Loyalty score was rated the highest by customers who have used Zulily's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Zulily Customer Loyalty Score by Industry
Zulily's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Zulily Customer Loyalty vs. Competitors
Compared to its competitors, Zulily's Customer Loyalty score is rated right below The Honest Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Giggle | 100% |
| Jumbo | 100% |
| BabyCenter | 100% |
| Amazon | 89% |
| TJ Maxx | 83% |
| Marshalls | 81% |
| Gymboree | 80% |
| Rue La La | 77% |
| The Children's Place | 73% |
| The Honest Company | 69% |
| Zulily | 69% |
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Zulily's Customer Loyalty score is rated right below Gucci.
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Zulily Product Quality
3.3/5
Zulily has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Zulily Product Information
Zulily’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Zulily's product the highest. Reviewers from the Tech industry rated Zulily the lowest at 3.
- Website
- http://www.zulily.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Quick Insights into Zulily Product Quality
Zulily's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 56-60.
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Ranked Zulily Product Quality the Highest
Ranked Zulily Product Quality the Lowest
Zulily Product Quality Score by Gender
Male customers rated Zulily's Product Quality score 0.1 stars higher than Female customers.
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Male
3.1/5
Female
3/5
Zulily Product Quality Score by Ethnicity
Zulily's Product Quality score was rated 2.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Zulily Product Quality Score by Age
Zulily's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.6 | 36-40 | 2.6 |
46-50 3.8 | 46-50 | 3.8 |
56-60 2.1 | 56-60 | 2.1 |
66+ 3.6 | 66+ | 3.6 |
Zulily Product Quality Score by Usage
Zulily's Product Quality score was rated the highest by customers who have used Zulily's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Zulily Product Quality Score by Industry
Zulily's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Zulily Product Quality vs. Competitors
Compared to its competitors, Zulily's Product Quality score is rated right above The Children's Place, and is preceded by TJ Maxx.
| COMPANY | Product Quality Score | |
|---|---|---|
| Jumbo | 5/5 |
| Amazon | 4.2/5 |
| The Honest Company | 4.2/5 |
| Gymboree | 3.8/5 |
| Giggle | 3.7/5 |
| Marshalls | 3.6/5 |
| TJ Maxx | 3.5/5 |
| Zulily | 3.3/5 |
| The Children's Place | 2.5/5 |
| Rue La La | 2.2/5 |
| BabyCenter | 1.5/5 |
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Zulily's Product Quality score is rated right below Crocs.
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Zulily Pricing
Zulily ROI & Value For Money
3.1/5
Zulily has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Zulily Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Zulily.
Quick Insights into Zulily ROI
Zulily's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 56-60.
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Ranked Zulily ROI the Highest
Ranked Zulily ROI the Lowest
Zulily ROI Score by Gender
Female customers rated Zulily's ROI score 0.2 stars higher than Male customers.
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Male
2.5/5
Female
2.7/5
Zulily ROI Score by Ethnicity
Zulily's ROI score was rated 2.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Zulily ROI Score by Age
Zulily's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.6 | 36-40 | 2.6 |
46-50 4.5 | 46-50 | 4.5 |
56-60 1.6 | 56-60 | 1.6 |
66+ 2.9 | 66+ | 2.9 |
Zulily ROI Score by Usage
Zulily's ROI score was rated the highest by customers who have used Zulily's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Zulily ROI Score by Industry
Zulily's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Zulily Pricing vs. Competitors
Compared to its competitors, Zulily's ROI score is rated right above The Children's Place, and is preceded by Gymboree.
| COMPANY | Pricing Score | |
|---|---|---|
| Jumbo | 5/5 |
| Giggle | 4.2/5 |
| Amazon | 4.1/5 |
| The Honest Company | 4/5 |
| Marshalls | 3.6/5 |
| TJ Maxx | 3.6/5 |
| Gymboree | 3.4/5 |
| Zulily | 3.1/5 |
| The Children's Place | 2.6/5 |
| Rue La La | 2.4/5 |
| BabyCenter | 1.5/5 |
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Zulily's ROI score is rated right below Crocs.
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Zulily Customer Satisfaction (CSAT)
Zulily Customer Satisfaction (CSAT) Score
38 / 100
Zulily has an overall Customer Satisfaction score of 38 rated by its users and customers.
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Very Satisfied
25%
Satisfied
13%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
12%
Very Dissatisfied
44%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zulily Customer Satisfaction
Zulily's Customer Satisfaction score was rated highest by Female customers.
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Ranked Zulily Customer Satisfaction the Highest
Zulily Customer Satisfaction Score by Gender
Zulily's Customer Satisfaction score was rated 17 by Female customers on Comparably.
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17 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 16% | |
Very Dissatisfied | 67% |
Zulily Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zulily's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
75%
Zulily Customer Satisfaction Score by Age
Zulily's Customer Satisfaction score was rated 0 points by customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 0% |
Zulily Customer Satisfaction Score by Usage
Zulily's Customer Satisfaction score was rated 0 points by customers who have used Zulily's products/services for 2 to 5 Years.
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Zulily Customer Satisfaction vs. Competitors
Compared to its competitors, Zulily's Customer Satisfaction score is rated right above The Children's Place, and is preceded by Marshalls.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Jumbo | 100% |
| The Honest Company | 86% |
| Amazon | 84% |
| Gymboree | 71% |
| TJ Maxx | 61% |
| Marshalls | 59% |
| Zulily | 38% |
| The Children's Place | 35% |
| Rue La La | 19% |
| Giggle | 0% |
| BabyCenter | 0% |
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Zulily's Customer Satisfaction score is rated right below Gucci.
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Zulily Customer Service
2.9/5
Zulily has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Zulily's Customer Service
Address
95 Jackson, Seattle, WA 98104
Website
http://www.zulily.com/
Phone Number
877-779-5615
Zulily's Social Links
Quick Insights into Zulily Customer Service
Zulily's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 36-40.
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Ranked Zulily Customer Service the Highest
Ranked Zulily Customer Service the Lowest
Zulily Customer Service Score by Gender
Male customers rated Zulily's Customer Service score 0.7 stars higher than Female customers.
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Male
3.3/5
Female
2.6/5
Zulily Customer Service Score by Ethnicity
Zulily's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Zulily Customer Service Score by Age
Zulily's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
46-50 4.6 | 46-50 | 4.6 |
56-60 2.1 | 56-60 | 2.1 |
66+ 2.7 | 66+ | 2.7 |
Zulily Customer Service Score by Usage
Zulily's Customer Service score was rated the highest by customers who have used Zulily's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Zulily Customer Service Score by Industry
Zulily's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Zulily Customer Service vs. Competitors
Compared to its competitors, Zulily's Customer Service score is rated right above The Children's Place, and is preceded by Marshalls.
| COMPANY | Customer Service Score | |
|---|---|---|
| Jumbo | 5/5 |
| Giggle | 4.2/5 |
| Amazon | 4.2/5 |
| The Honest Company | 4.1/5 |
| Gymboree | 3.4/5 |
| TJ Maxx | 3.4/5 |
| Marshalls | 3.3/5 |
| Zulily | 2.9/5 |
| The Children's Place | 2.2/5 |
| Rue La La | 1.7/5 |
| BabyCenter | 1.5/5 |
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, Zulily's Customer Service score is rated right below Crocs.
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Zulily as an Employer
4.2/5
Zulily has a 4.2/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Zulily scored a 0 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Zulily would recommend the brand to a friend. ENPS measures how likely Zulily employees would recommend working at Zulily to a friend.
Net Promoter Score
0
NPS Score
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
7
eNPS Score
| 37% | Promoters |
|---|---|
| 33% | Passive |
| 30% | Detractors |
Global Ranking Snapshot
Zulily is ranked #292 in the Global Top 100 Brands. It ranks just behind GoTo and just ahead of Fanatics Commerce.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
290 |  | Michelin |  | Florent Menegaux | Automotive and Transportation |
291 |  | GoTo |  | Paddy Srinivasan | Tech |
292 | | Zulily | | Terry Boyle | Fashion and Beauty |
293 |  | Fanatics Commerce |  | Andrew Low Ah Kee | Retail |
294 |  | Overstock.com |  | Jonathan E. Johnson | Tech |
295 |  | Fannie Mae |  | Banking and Financial Services | |
296 |  | Duracell | | Lukma Hakim | Consumer Goods |
Fashion and Beauty Ranking Snapshot
Zulily is ranked #35 in the Fashion and Beauty Industry. It ranks just behind Abercrombie & Fitch Company and just ahead of Fanatics Commerce.
| RANK | COMPANY | Location | |
|---|---|---|---|
33 |  | DSW | Columbus, OH |
34 |  | Abercrombie & Fitch Company | New Albany, OH |
35 | | Zulily | Seattle, WA |
36 | | Fanatics Commerce | Jacksonville, FL |
37 |  | Torrid | City Of Industry, CA |
38 |  | L Brands | Columbus, OH |
39 |  | GOAT Group | Culver City, CA |
