31
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
The Honest Company
Marketing or Exec? Claim Your Free Account
About The Honest Company's Brand
The Honest Company is dedicated to helping people live a happy and healthy life. Among its major competitors, The Honest Company is ranked in 4th place for NPS while Kimberly-Clark is 1st, and Carter's is 2nd.Their current valuation is $1.50B
Brand at a Glance
69%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
The Honest Company CMO
The Honest Company Ranking
- #2 / 4 of its competitors
The Honest Company NPS
The Honest Company's Net Promoter Score (NPS) is a 31 with 53% Promoters, 25% Passives, and 22% Detractors. Net Promoter Score tracks whether The Honest Company's customers would recommend using the product based on a scale of -100 to 100.
The Honest Company Overall NPS
| 53% | Promoters |
|---|---|
| 25% | Passives |
| 22% | Detractors |
The Honest Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 37 | Jan 2023 | 37 |
Feb 2023 37 | Feb 2023 | 37 |
May 2023 34 | May 2023 | 34 |
Jun 2023 36 | Jun 2023 | 36 |
Aug 2023 35 | Aug 2023 | 35 |
Nov 2023 35 | Nov 2023 | 35 |
Mar 2024 34 | Mar 2024 | 34 |
Apr 2024 33 | Apr 2024 | 33 |
Jun 2024 33 | Jun 2024 | 33 |
Aug 2024 30 | Aug 2024 | 30 |
May 2025 32 | May 2025 | 32 |
Jun 2025 31 | Jun 2025 | 31 |
How Other Brands Compare
The Honest Company is ranked second for NPS among its competitors. Unilever and Procter & Gamble come in first and third, with Johnson & Johnson coming in at #4. Among those competitors, it is the lowest valued company behind Johnson & Johnson.
The Honest Company |  Unilever |  Johnson & Johnson |  Procter & Gamble | |
| Global Ranking | #- | #69 | #89 | #92 |
| NPS | 31 | 31 | 26 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $1.50B | $7.12B | $428.68B | $330.66B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Honest Company NPS by Gender
The Honest Company's NPS was rated 25 by Female customers on Comparably.
Female
25
The Honest Company's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Male
N/A
The Honest Company's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
The Honest Company NPS vs. Competitors
Compared to its competitors, The Honest Company's NPS is rated right above Procter & Gamble, and is preceded by Unilever.
| COMPANY | NPS Score | |
|---|---|---|
 | Kimberly-Clark | 43 |
 | Carter's | 39 |
| Unilever | 31 |
| The Honest Company | 31 |
| Procter & Gamble | 28 |
| Johnson & Johnson | 26 |
 | Benefit Cosmetics | 24 |
 | Mattel, Inc. | 22 |
 | Snap Inc. | 12 |
 | Method | 0 |
 | Seventh Generation | N/A |
 | Hulu | -2 |
 | Dollar Shave Club | -2 |
The Honest Company Customer Reviews
Out of the 2 The Honest Company customer reviews 2 were positive and 0 were constructive. The Honest Company customer reviews reflect that all customers have a favorable experience using the products/services of the company.
The Honest Company Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of The Honest Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Honest Company Customer Loyalty Score by Gender
The Honest Company's Customer Loyalty score was rated 55 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of The Honest Company.
Female
55%
Yes
Male
N/A
Yes
The Honest Company Customer Loyalty vs. Competitors
Compared to its competitors, The Honest Company's Customer Loyalty score is rated right above Method, and is preceded by Hulu.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Kimberly-Clark | 86% |
| Unilever | 84% |
| Snap Inc. | 84% |
| Benefit Cosmetics | 81% |
| Carter's | 80% |
| Procter & Gamble | 79% |
| Johnson & Johnson | 79% |
| Mattel, Inc. | 78% |
| Dollar Shave Club | 77% |
| Hulu | 72% |
| The Honest Company | 69% |
| Method | 66% |
| Seventh Generation | N/A |
Unlock The Honest Company Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full The Honest Company Customer Loyalty vs. Competitors data and gain insights into your customers today.
The Honest Company Product Quality
4.2/5
The Honest Company has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock The Honest Company's overall Product Quality score rated by its users and customers.
The Honest Company Product Information
The Honest Company’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Website
- https://www.honest.com/
- Company Size
- 51-200 Employees
Industry
Consumer Goods
Ecommerce and Marketplaces
Quick Insights into The Honest Company Product Quality
The Honest Company's Product Quality score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked The Honest Company's Product Quality.
Ranked The Honest Company Product Quality the Highest
The Honest Company Product Quality Score by Gender
The Honest Company's Product Quality score was rated 4.3 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of The Honest Company.
Female
4.3/5
Male
N/A
The Honest Company Product Quality vs. Competitors
Compared to its competitors, The Honest Company's Product Quality score is rated right above Kimberly-Clark, and is preceded by Unilever.
| COMPANY | Product Quality Score | |
|---|---|---|
| Unilever | 4.2/5 |
| The Honest Company | 4.2/5 |
| Kimberly-Clark | 4.1/5 |
| Benefit Cosmetics | 4.1/5 |
| Johnson & Johnson | 4/5 |
| Snap Inc. | 4/5 |
| Carter's | 4/5 |
| Procter & Gamble | 4/5 |
| Mattel, Inc. | 4/5 |
| Method | 3.3/5 |
| Hulu | 3.3/5 |
| Dollar Shave Club | 3.3/5 |
| Seventh Generation | N/A |
Unlock The Honest Company Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full The Honest Company Product Quality vs. Competitors data and gain insights into your customers today.
The Honest Company Pricing
The Honest Company ROI & Value For Money
4/5
The Honest Company has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock The Honest Company's overall ROI score rated by its users and customers.
Quick Insights into The Honest Company ROI
The Honest Company's ROI score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked The Honest Company's ROI score.
Ranked The Honest Company ROI the Highest
The Honest Company ROI Score by Gender
The Honest Company's ROI score was rated 4 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of The Honest Company.
Female
4/5
Male
N/A
The Honest Company Pricing vs. Competitors
Compared to its competitors, The Honest Company's ROI score is rated right above Unilever, and is preceded by Kimberly-Clark.
| COMPANY | Pricing Score | |
|---|---|---|
| Kimberly-Clark | 4.1/5 |
| The Honest Company | 4/5 |
| Unilever | 3.9/5 |
| Procter & Gamble | 3.9/5 |
| Johnson & Johnson | 3.9/5 |
| Benefit Cosmetics | 3.9/5 |
| Carter's | 3.7/5 |
| Snap Inc. | 3.7/5 |
| Method | 3.7/5 |
| Mattel, Inc. | 3.6/5 |
| Dollar Shave Club | 3.3/5 |
| Hulu | 3.1/5 |
| Seventh Generation | N/A |
Unlock The Honest Company ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full The Honest Company ROI vs. Competitors data and gain insights into your customers today.
The Honest Company Customer Satisfaction (CSAT)
The Honest Company Customer Satisfaction (CSAT) Score
86 / 100
The Honest Company has an overall Customer Satisfaction score of 86 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
56%
Satisfied
30%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Honest Company Customer Satisfaction
The Honest Company's Customer Satisfaction score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked The Honest Company's Customer Satisfaction.
Ranked The Honest Company Customer Satisfaction the Highest
The Honest Company Customer Satisfaction Score by Gender
The Honest Company's Customer Satisfaction score was rated 80 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of The Honest Company.
80 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
The Honest Company Customer Satisfaction vs. Competitors
Compared to its competitors, The Honest Company's Customer Satisfaction score is rated right above Unilever.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Honest Company | 86% |
| Unilever | 85% |
| Mattel, Inc. | 85% |
| Kimberly-Clark | 81% |
| Benefit Cosmetics | 81% |
| Procter & Gamble | 78% |
| Johnson & Johnson | 78% |
| Snap Inc. | 78% |
| Carter's | 74% |
| Method | 57% |
| Hulu | 51% |
| Dollar Shave Club | 50% |
| Seventh Generation | 0% |
Unlock The Honest Company Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full The Honest Company Customer Satisfaction vs. Competitors data and gain insights into your customers today.
The Honest Company Customer Service
4.1/5
The Honest Company has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock The Honest Company's overall Customer Service score rated by its users and customers.
About The Honest Company's Customer Service
Address
12130 Millenium Drive, Suite 500, Los Angeles, CA 90094
Website
https://www.honest.com/
Phone Number
+1-888-862-8818
The Honest Company's Social Links
Quick Insights into The Honest Company Customer Service
The Honest Company's Customer Service score was rated highest by Female customers.
Sign Up to unlock insights into how customers have ranked The Honest Company's Customer Service score.
Ranked The Honest Company Customer Service the Highest
The Honest Company Customer Service Score by Gender
The Honest Company's Customer Service score was rated 3.9 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of The Honest Company.
Female
3.9/5
Male
N/A
The Honest Company Customer Service vs. Competitors
Compared to its competitors, The Honest Company's Customer Service score is rated right above Kimberly-Clark.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Honest Company | 4.1/5 |
| Kimberly-Clark | 4/5 |
| Unilever | 4/5 |
| Johnson & Johnson | 4/5 |
| Carter's | 3.9/5 |
| Procter & Gamble | 3.9/5 |
| Benefit Cosmetics | 3.9/5 |
| Mattel, Inc. | 3.8/5 |
| Snap Inc. | 3.8/5 |
| Method | 3.3/5 |
| Dollar Shave Club | 3/5 |
| Hulu | 3/5 |
| Seventh Generation | N/A |
Unlock The Honest Company Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full The Honest Company Customer Service vs. Competitors data and gain insights into your customers today.
The Honest Company as an Employer
4.0/5
The Honest Company has a 4.0/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
The Honest Company scored a 31 for Net Promoter Score and a 44 for Employee Net Promoter Score. NPS gauges how likely a customer of The Honest Company would recommend the brand to a friend. ENPS measures how likely The Honest Company employees would recommend working at The Honest Company to a friend.
Net Promoter Score
31
NPS Score
| 53% | Promoters |
|---|---|
| 25% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
44
eNPS Score
| 61% | Promoters |
|---|---|
| 22% | Passive |
| 17% | Detractors |
