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Benefit Cosmetics is

Ranked

#66

Fashion and Beauty Brands

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Benefit Cosmetics

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Benefit Cosmetics

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Benefit Cosmetics is ranked #66 in Fashion and Beauty Brands

About Benefit Cosmetics' Brand

Instant beauty solutions, irreverent names and creative packaging Benefit Cosmetics knows makeup doesn’t have to be serious to look good. Benefit Cosmetics’s brand is ranked #716 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Benefit Cosmetics. When compared to other organizations within the Fashion and Beauty industry, Benefit Cosmetics is ranked #66. Among its major competitors, Benefit Cosmetics is ranked in 5th place for NPS while Clinique is 1st, and Urban Decay Cosmetics is 2nd.Their current valuation is $452.13M

Brand at a Glance

82%

Customer Loyalty

4.1/5

Product Quality

3.9/5

Pricing

3.9/5

Customer Service

Benefit Cosmetics Ranking

^#66 in Fashion and Beauty
^#4 / 4 of its competitors

Benefit Cosmetics NPS

Benefit Cosmetics's Net Promoter Score (NPS) is a 24 with 51% Promoters, 22% Passives, and 27% Detractors. Net Promoter Score tracks whether Benefit Cosmetics's customers would recommend using the product based on a scale of -100 to 100.

Benefit Cosmetics Overall NPS

NPS

51%	Promoters
22%	Passives
27%	Detractors

Benefit Cosmetics NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2024 23	Jan 2024	23
Feb 2024 22	Feb 2024	22
Mar 2024 24	Mar 2024	24
Apr 2024 24	Apr 2024	24
Jun 2024 23	Jun 2024	23
Aug 2024 22	Aug 2024	22
Oct 2024 24	Oct 2024	24
Nov 2024 22	Nov 2024	22
Dec 2024 23	Dec 2024	23
Apr 2025 21	Apr 2025	21
May 2025 23	May 2025	23
Feb 2026 24	Feb 2026	24

How Other Brands Compare

Benefit Cosmetics is ranked #4 for NPS among its competitors. Urban Decay Cosmetics and SEPHORA come in first and second, with MAC Cosmetics coming in at third. Among those competitors, it is the lowest valued company.

	Benefit Cosmetics	SEPHORA	MAC Cosmetics	Urban Decay Cosmetics
Global Ranking	#716	#59	#74	#710
NPS	24	35	31	37
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$452.13M	-	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Benefit Cosmetics NPS by Gender

Benefit Cosmetics's NPS was rated 21 by Female customers on Comparably.

Female

Benefit Cosmetics's NPS was rated 21 by Female customers on Comparably.

50%

Promoters

21%

Passives

29%

Detractors

Male

N/A

Benefit Cosmetics's NPS is not yet rated by Male customers.

Promoters

Passives

Detractors

Benefit Cosmetics NPS by Ethnicity

Benefit Cosmetics's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -1	Caucasian	-1
Hispanic or Latino 67	Hispanic or Latino	67
Asian or Pacific Islander 34	Asian or Pacific Islander	34

Benefit Cosmetics NPS by Age

Benefit Cosmetics's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

56%

22%

36-40

33%

34%

33%

41-45

100%

46-50

50%

Benefit Cosmetics NPS by Usage

Benefit Cosmetics's NPS was rated the highest by customers who have used Benefit Cosmetics's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years -51	1 to 2 Years	-51
2 to 5 Years 67	2 to 5 Years	67
5 to 10 Years 29	5 to 10 Years	29
Over 10 Years 100	Over 10 Years	100

Benefit Cosmetics NPS vs. Competitors

Compared to its competitors, Benefit Cosmetics's NPS is rated right below MAC Cosmetics.

COMPANY		NPS Score
	Clinique	37
	Urban Decay Cosmetics	37
	SEPHORA	35
	MAC Cosmetics	31
	Benefit Cosmetics	24

Benefit Cosmetics NPS vs Companies in Fashion and Beauty

In the Fashion and Beauty industry, Benefit Cosmetics's NPS is rated right below Gucci.

COMPANY		NPS Score
	Nike	48
	Vans	47
	American Eagle Outfitters	44
	Uniqlo	40
	CHANEL	39
	Glossier	38
	Crocs	35
	Gucci	31
	Benefit Cosmetics	24

Benefit Cosmetics Customer Reviews

Out of the 10 Benefit Cosmetics customer reviews 8 were positive and 2 were constructive. Benefit Cosmetics customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Benefit Cosmetics Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Benefit Cosmetics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

82%

18%

Benefit Cosmetics Customer Loyalty Score by Gender

Benefit Cosmetics's Customer Loyalty score was rated 85 by Female customers on Comparably.

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Female

85%

Yes

Male

N/A

Yes

Benefit Cosmetics Customer Loyalty Score by Ethnicity

Benefit Cosmetics's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

100

out of 100

Asian or Pacific Islander

Benefit Cosmetics Customer Loyalty Score by Age

Benefit Cosmetics's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Benefit Cosmetics.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 90%	18-25	90%
36-40 100%	36-40	100%
41-45 100%	41-45	100%
46-50 100%	46-50	100%

Benefit Cosmetics Customer Loyalty Score by Usage

Benefit Cosmetics's Customer Loyalty score was rated the highest by customers who have used Benefit Cosmetics's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

1 to 2 Years	85%
2 to 5 Years	90%
5 to 10 Years	74%
Over 10 Years	100%

Benefit Cosmetics Customer Loyalty Score by Industry

Benefit Cosmetics's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	78%
Accounting	100%
Marketing, Advertising and Research	100%

Benefit Cosmetics Customer Loyalty vs. Competitors

Compared to its competitors, Benefit Cosmetics's Customer Loyalty score is rated right above SEPHORA, and is preceded by Clinique.

COMPANY		Customer Loyalty Score
	Urban Decay Cosmetics	90%
	Clinique	82%
	Benefit Cosmetics	82%
	SEPHORA	80%
	MAC Cosmetics	80%

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Customer Loyalty for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Benefit Cosmetics's Customer Loyalty score is rated right above Uniqlo, and is preceded by Nike.

COMPANY		Customer Loyalty Score
	American Eagle Outfitters	87%
	Vans	85%
	Nike	83%
	Benefit Cosmetics	82%
	Uniqlo	81%
	CHANEL	79%
	Crocs	79%
	Glossier	77%
	Gucci	76%

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Benefit Cosmetics Product Quality

4.1/5

Benefit Cosmetics has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Benefit Cosmetics Product Information

Benefit Cosmetics’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Benefit Cosmetics's product the highest. Reviewers from the Tech industry rated Benefit Cosmetics the lowest at 3.7.

Website: https://www.benefitcosmetics.com/

Company Size: 501-1,000 Employees

Industry

Consumer Services

Hardware and Devices

Quick Insights into Benefit Cosmetics Product Quality

Benefit Cosmetics's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Tech industry.

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Ranked Benefit Cosmetics Product Quality the Highest

41-45	5
2 to 5 Years	4.6
Accounting	4.6

Ranked Benefit Cosmetics Product Quality the Lowest

Asian or Pacific Islander	3.8
Over 10 Years	3.8
Tech	3.7

Benefit Cosmetics Product Quality Score by Gender

Benefit Cosmetics's Product Quality score was rated 4.1 by Female customers on Comparably.

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Female

4.1/5

Male

N/A

Benefit Cosmetics Product Quality Score by Ethnicity

Benefit Cosmetics's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.3	Hispanic or Latino	4.3
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8

Benefit Cosmetics Product Quality Score by Age

Benefit Cosmetics's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 4.5	18-25	4.5
36-40 4.3	36-40	4.3
41-45 5	41-45	5
46-50 3.9	46-50	3.9

Benefit Cosmetics Product Quality Score by Usage

Benefit Cosmetics's Product Quality score was rated the highest by customers who have used Benefit Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	4
2 to 5 Years	4.6
5 to 10 Years	4.5
Over 10 Years	3.8

Benefit Cosmetics Product Quality Score by Industry

Benefit Cosmetics's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	3.7
Accounting	4.6
Marketing, Advertising and Research	4.6

Benefit Cosmetics Product Quality vs. Competitors

Compared to its competitors, Benefit Cosmetics's Product Quality score is rated right above SEPHORA, and is preceded by MAC Cosmetics.

COMPANY		Product Quality Score
	Clinique	4.2/5
	MAC Cosmetics	4.2/5
	Benefit Cosmetics	4.1/5
	SEPHORA	4.1/5
	Urban Decay Cosmetics	3.9/5

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Product Quality for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Benefit Cosmetics's Product Quality score is rated right above Crocs, and is preceded by Gucci.

COMPANY		Product Quality Score
	Uniqlo	4.3/5
	Nike	4.3/5
	Vans	4.3/5
	Glossier	4.3/5
	CHANEL	4.2/5
	American Eagle Outfitters	4.2/5
	Gucci	4.2/5
	Benefit Cosmetics	4.1/5
	Crocs	4.1/5

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Benefit Cosmetics Pricing

Benefit Cosmetics ROI & Value For Money

3.9/5

Benefit Cosmetics has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Benefit Cosmetics Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Benefit Cosmetics.

Quick Insights into Benefit Cosmetics ROI

Benefit Cosmetics's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Benefit Cosmetics's products/services for 1 to 2 Years.

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Ranked Benefit Cosmetics ROI the Highest

Hispanic or Latino	4.5
41-45	4.3
Accounting	4.3

Ranked Benefit Cosmetics ROI the Lowest

46-50	3.5
Asian or Pacific Islander	3.1
1 to 2 Years	3

Benefit Cosmetics ROI Score by Gender

Benefit Cosmetics's ROI score was rated 3.6 by Female customers on Comparably.

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Female

3.6/5

Male

N/A

Benefit Cosmetics ROI Score by Ethnicity

Benefit Cosmetics's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 4.5	Hispanic or Latino	4.5
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1

Benefit Cosmetics ROI Score by Age

Benefit Cosmetics's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 3.9	18-25	3.9
36-40 4	36-40	4
41-45 4.3	41-45	4.3
46-50 3.5	46-50	3.5

Benefit Cosmetics ROI Score by Usage

Benefit Cosmetics's ROI score was rated the highest by customers who have used Benefit Cosmetics's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	3
2 to 5 Years	4
5 to 10 Years	4.1
Over 10 Years	4

Benefit Cosmetics ROI Score by Industry

Benefit Cosmetics's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	3.6
Accounting	4.3
Marketing, Advertising and Research	4.1

Benefit Cosmetics Pricing vs. Competitors

Compared to its competitors, Benefit Cosmetics's ROI score is rated right above Clinique.

COMPANY		Pricing Score
	Benefit Cosmetics	3.9/5
	Clinique	3.8/5
	SEPHORA	3.8/5
	MAC Cosmetics	3.8/5
	Urban Decay Cosmetics	3.7/5

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ROI for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Benefit Cosmetics's ROI score is rated right above Glossier, and is preceded by CHANEL.

COMPANY		Pricing Score
	Vans	4/5
	Uniqlo	4/5
	Nike	3.9/5
	CHANEL	3.9/5
	Benefit Cosmetics	3.9/5
	Glossier	3.9/5
	American Eagle Outfitters	3.8/5
	Gucci	3.8/5
	Crocs	3.7/5

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Benefit Cosmetics Customer Satisfaction (CSAT)

Benefit Cosmetics Customer Satisfaction (CSAT) Score

81 / 100

Benefit Cosmetics has an overall Customer Satisfaction score of 81 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	53%
Satisfied	28%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	2%
Very Dissatisfied	5%

Very Satisfied

53%

Satisfied

28%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Benefit Cosmetics Customer Satisfaction

Benefit Cosmetics's Customer Satisfaction score was rated highest by customers who have used Benefit Cosmetics's products/services for 2 to 5 Years, and rated lowest by customers ages 46-50.

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Ranked Benefit Cosmetics Customer Satisfaction the Highest

2 to 5 Years	100%
36-40	100%
Female	79%

Ranked Benefit Cosmetics Customer Satisfaction the Lowest

Asian or Pacific Islander	66%
1 to 2 Years	60%
46-50	50%

Benefit Cosmetics Customer Satisfaction Score by Gender

Benefit Cosmetics's Customer Satisfaction score was rated 79 by Female customers on Comparably.

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79 / 100

Female

	Very Satisfied	58%
	Satisfied	21%
	Neither Satisfied nor Dissatisfied	21%
	Dissatisfied	0%
	Very Dissatisfied	0%

Benefit Cosmetics Customer Satisfaction Score by Ethnicity

Caucasian
75%
Asian or Pacific Islander
66%

CSAT according to Caucasian

Benefit Cosmetics' Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100

Very Satisfied	58%
Satisfied	17%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

58%

Satisfied

17%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Benefit Cosmetics' Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.

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66 / 100

Very Satisfied	33%
Satisfied	33%
Neither Satisfied nor Dissatisfied	34%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

33%

Neither Satisfied nor Dissatisfied

34%

Dissatisfied

Very Dissatisfied

Benefit Cosmetics Customer Satisfaction Score by Age

Benefit Cosmetics's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

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100

Breakdown

Age

Score

18-25

83%

36-40

100%

41-45

100%

46-50

50%

Benefit Cosmetics Customer Satisfaction Score by Usage

Benefit Cosmetics's Customer Satisfaction score was rated the highest by customers who have used Benefit Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	60
2 to 5 Years	100
5 to 10 Years	80
Over 10 Years	66

Benefit Cosmetics Customer Satisfaction Score by Industry

Benefit Cosmetics's Customer Satisfaction score was rated 50 points by Tech industry customers.

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	"title": "Benefit Cosmetics Customer Satisfaction Score by Industry",
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	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Benefit Cosmetics's Customer Satisfaction score is  rated by Tech customers on Comparably.",
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Tech	50

Benefit Cosmetics Customer Satisfaction vs. Competitors

Compared to its competitors, Benefit Cosmetics's Customer Satisfaction score is rated right above SEPHORA, and is preceded by MAC Cosmetics.

COMPANY		Customer Satisfaction (CSAT) Score
	Clinique	84%
	MAC Cosmetics	83%
	Benefit Cosmetics	81%
	SEPHORA	78%
	Urban Decay Cosmetics	63%

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Customer Satisfaction for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Benefit Cosmetics's Customer Satisfaction score is rated right above American Eagle Outfitters, and is preceded by Vans.

COMPANY		Customer Satisfaction (CSAT) Score
	Uniqlo	88%
	Nike	86%
	Vans	85%
	Benefit Cosmetics	81%
	American Eagle Outfitters	81%
	CHANEL	80%
	Glossier	79%
	Crocs	79%
	Gucci	79%

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Benefit Cosmetics Customer Service

3.9/5

Benefit Cosmetics has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Benefit Cosmetics's Customer Service

Address

San Francisco, CA

Website

https://www.benefitcosmetics.com/

Phone Number

1(800) 781-2336

Quick Insights into Benefit Cosmetics Customer Service

Benefit Cosmetics's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Benefit Cosmetics's products/services for 1 to 2 Years.

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Ranked Benefit Cosmetics Customer Service the Highest

Hispanic or Latino	4.8
41-45	4.5
Marketing, Advertising and Research	4.5

Ranked Benefit Cosmetics Customer Service the Lowest

46-50	3.5
Asian or Pacific Islander	3.3
1 to 2 Years	2.9

Benefit Cosmetics Customer Service Score by Gender

Benefit Cosmetics's Customer Service score was rated 3.7 by Female customers on Comparably.

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Female

3.7/5

Male

N/A

Benefit Cosmetics Customer Service Score by Ethnicity

Benefit Cosmetics's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 4.8	Hispanic or Latino	4.8
Asian or Pacific Islander 3.3	Asian or Pacific Islander	3.3

Benefit Cosmetics Customer Service Score by Age

Benefit Cosmetics's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
36-40 3.8	36-40	3.8
41-45 4.5	41-45	4.5
46-50 3.5	46-50	3.5

Benefit Cosmetics Customer Service Score by Usage

Benefit Cosmetics's Customer Service score was rated the highest by customers who have used Benefit Cosmetics's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	2.9
2 to 5 Years	4.3
5 to 10 Years	4.2
Over 10 Years	4

Benefit Cosmetics Customer Service Score by Industry

Benefit Cosmetics's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech	3.6
Accounting	4.3
Marketing, Advertising and Research	4.5

Benefit Cosmetics Customer Service vs. Competitors

Compared to its competitors, Benefit Cosmetics's Customer Service score is rated right above Clinique, and is preceded by MAC Cosmetics.

COMPANY		Customer Service Score
	SEPHORA	3.9/5
	MAC Cosmetics	3.9/5
	Benefit Cosmetics	3.9/5
	Clinique	3.8/5
	Urban Decay Cosmetics	3.5/5

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Customer Service for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Benefit Cosmetics's Customer Service score is rated right above Crocs, and is preceded by Gucci.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Uniqlo	4.1/5
	Nike	4.1/5
	Vans	4.1/5
	CHANEL	4.1/5
	American Eagle Outfitters	4/5
	Gucci	4/5
	Benefit Cosmetics	3.9/5
	Crocs	3.9/5

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Benefit Cosmetics as an Employer

2.5/5

Benefit Cosmetics has a 2.5/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Benefit Cosmetics

Jean-Andre Rougeot

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Benefit Cosmetics scored a 24 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Benefit Cosmetics would recommend the brand to a friend. ENPS measures how likely Benefit Cosmetics employees would recommend working at Benefit Cosmetics to a friend.

Net Promoter Score

NPS Score

51%	Promoters
22%	Passive
27%	Detractors

Employee Net Promoter Score

-21

eNPS Score

35%	Promoters
9%	Passive
56%	Detractors

Global Ranking Snapshot

Benefit Cosmetics is ranked #716 in the Global Top 100 Brands. It ranks just behind NFL Network and just ahead of Ripple.

RANK			INDUSTRY
714	Xiaomi Technology	Jun Lei	Tech
715	NFL Network	Brian Rolapp	Media and Entertainment
716	Benefit Cosmetics	Jean-Andre Rougeot	Fashion and Beauty
717	Ripple	Brad Garlinghouse	Tech
718	ipsy	Marcelo Camberos	Fashion and Beauty
719	The Finish Line	Samuel Sato	Retail
720	Corsair Components, Inc	Andy Paul	Consumer Goods

Fashion and Beauty Ranking Snapshot

Benefit Cosmetics is ranked #66 in the Fashion and Beauty Industry. It ranks just behind Urban Decay Cosmetics and just ahead of ipsy.

RANK		Location
64	Tommy Bahama	Seattle, WA
65	Urban Decay Cosmetics	Newport Beach, CA
66	Benefit Cosmetics	San Francisco, CA
67	ipsy	San Mateo, CA
68	Kate Spade	New York City, NY
69	Nu Skin Enterprises	Provo, UT
70	Who What Wear	Los Angeles, CA