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The Finish Line is

Ranked

#106

Retail Brands

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The Finish Line

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The Finish Line

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The Finish Line is ranked #106 in Retail Brands

About The Finish Line's Brand

The Finish Line’s brand is ranked #719 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of The Finish Line. When compared to other organizations within the Retail industry, The Finish Line is ranked #106. Among its major competitors, The Finish Line is ranked in 4th place for NPS while adidas is 1st, and PUMA is 2nd.

Brand at a Glance

69%

Customer Loyalty

2.2/5

Product Quality

2.4/5

Pricing

2.2/5

Customer Service

The Finish Line Ranking

^#719 in Global Best Brands
^#106 in Retail
^#4 / 4 of its competitors

The Finish Line NPS

The Finish Line's Net Promoter Score (NPS) is a -27 with 33% Promoters, 7% Passives, and 60% Detractors. Net Promoter Score tracks whether The Finish Line's customers would recommend using the product based on a scale of -100 to 100.

The Finish Line Overall NPS

-27

NPS

33%	Promoters
7%	Passives
60%	Detractors

The Finish Line NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2024 -21	Nov 2024	-21
Dec 2024 -24	Dec 2024	-24
Jan 2025 -24	Jan 2025	-24
Feb 2025 -24	Feb 2025	-24
Mar 2025 -26	Mar 2025	-26
Apr 2025 -26	Apr 2025	-26
May 2025 -26	May 2025	-26
Jun 2025 -26	Jun 2025	-26
Jul 2025 -26	Jul 2025	-26
Aug 2025 -26	Aug 2025	-26
Dec 2025 -26	Dec 2025	-26
Jan 2026 -26	Jan 2026	-26

How Other Brands Compare

The Finish Line is ranked #4 for NPS among its competitors. adidas and PUMA come in first and second, with Zappos coming in at third.

	The Finish Line	adidas	PUMA	Zappos
Global Ranking	#719	#58	#63	#210
NPS	-27	41	36	30
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$5.62B	$15.21B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

The Finish Line NPS by Gender

Male customers rated The Finish Line's NPS 39 points higher than Female customers.

Male

-27

The Finish Line's NPS was rated -27 by Male customers on Comparably.

31%

Promoters

11%

Passives

58%

Detractors

Female

-66

The Finish Line's NPS was rated -66 by Female customers on Comparably.

17%

Promoters

Passives

83%

Detractors

The Finish Line NPS by Ethnicity

The Finish Line's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -51	Caucasian	-51
African American/Black -58	African American/Black	-58
Other -66	Other	-66

The Finish Line NPS by Age

The Finish Line's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

50%

17%

33%

31-35

30%

10%

60%

36-40

12%

88%

41-45

11%

89%

The Finish Line NPS by Usage

The Finish Line's NPS was rated the highest by customers who have used The Finish Line's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -100	Less than 1 Year	-100
2 to 5 Years -27	2 to 5 Years	-27
Over 10 Years -61	Over 10 Years	-61

The Finish Line NPS vs. Competitors

Compared to its competitors, The Finish Line's NPS is rated right below Zappos.

COMPANY		NPS Score
	adidas	41
	PUMA	36
	Zappos	30
	The Finish Line	-27

The Finish Line NPS vs Companies in Retail

In the Retail industry, The Finish Line's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	The Finish Line	-27

The Finish Line Customer Reviews

Out of the 12 The Finish Line customer reviews 3 were positive and 9 were constructive. The Finish Line customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

The Finish Line Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of The Finish Line users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

69%

31%

The Finish Line Customer Loyalty Score by Gender

Male customers rated The Finish Line's Customer Loyalty score 28% higher than Female customers.

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Male

91%

Yes

Female

63%

Yes

The Finish Line Customer Loyalty Score by Ethnicity

The Finish Line's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Finish Line.

out of 100

Caucasian

out of 100

African American/Black

100

out of 100

Other

The Finish Line Customer Loyalty Score by Age

The Finish Line's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of The Finish Line.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
31-35 82%	31-35	82%
36-40 89%	36-40	89%
41-45 70%	41-45	70%

The Finish Line Customer Loyalty Score by Usage

The Finish Line's Customer Loyalty score was rated the highest by customers who have used The Finish Line's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	10%
2 to 5 Years	82%
Over 10 Years	77%

The Finish Line Customer Loyalty Score by Industry

The Finish Line's Customer Loyalty score was rated 46% by both Education and Retail industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Education	46%
Retail	46%

The Finish Line Customer Loyalty vs. Competitors

Compared to its competitors, The Finish Line's Customer Loyalty score is rated right below Zappos.

COMPANY		Customer Loyalty Score
	adidas	85%
	PUMA	82%
	Zappos	76%
	The Finish Line	69%

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Customer Loyalty for Other Retail Brands

In the Retail industry, The Finish Line's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	The Finish Line	69%

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The Finish Line Product Quality

2.2/5

The Finish Line has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.

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The Finish Line Product Information

The Finish Line’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated The Finish Line's product the highest. Reviewers from the Education industry rated The Finish Line the lowest at 1.5.

Website: https://www.finishline.com/

Company Size: 11-50 Employees

Quick Insights into The Finish Line Product Quality

The Finish Line's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used The Finish Line's products/services for Over 10 Years.

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Ranked The Finish Line Product Quality the Highest

18-25	3.8
2 to 5 Years	2.8
Male	2.7

Ranked The Finish Line Product Quality the Lowest

Female	1.5
Other	1.5
Over 10 Years	1.5

The Finish Line Product Quality Score by Gender

Male customers rated The Finish Line's Product Quality score 1.2 stars higher than Female customers.

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Male

2.7/5

Female

1.5/5

The Finish Line Product Quality Score by Ethnicity

The Finish Line's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2	Caucasian	2
African American/Black 1.5	African American/Black	1.5
Other 1.5	Other	1.5

The Finish Line Product Quality Score by Age

The Finish Line's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 3.8	18-25	3.8
31-35 2.2	31-35	2.2
36-40 1.5	36-40	1.5
41-45 1.5	41-45	1.5

The Finish Line Product Quality Score by Usage

The Finish Line's Product Quality score was rated the highest by customers who have used The Finish Line's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	1.5
2 to 5 Years	2.8
Over 10 Years	1.5

The Finish Line Product Quality Score by Industry

The Finish Line's Product Quality score was rated the highest by Retail industry customers, and the lowest by Education industry customers.

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Education	1.5
Retail	1.8

The Finish Line Product Quality vs. Competitors

Compared to its competitors, The Finish Line's Product Quality score is rated right below Zappos.

COMPANY		Product Quality Score
	adidas	4.3/5
	PUMA	4.2/5
	Zappos	4/5
	The Finish Line	2.2/5

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Product Quality for Other Retail Brands

In the Retail industry, The Finish Line's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	The Finish Line	2.2/5

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The Finish Line Pricing

The Finish Line ROI & Value For Money

2.4/5

The Finish Line has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.

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The Finish Line Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Education industry think that they had the lowest ROI from The Finish Line.

Quick Insights into The Finish Line ROI

The Finish Line's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used The Finish Line's products/services for Over 10 Years.

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Ranked The Finish Line ROI the Highest

18-25	3.5
2 to 5 Years	2.9
Male	2.7

Ranked The Finish Line ROI the Lowest

41-45	1.5
Education	1.5
Over 10 Years	1.5

The Finish Line ROI Score by Gender

Male customers rated The Finish Line's ROI score 1.1 stars higher than Female customers.

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Male

2.7/5

Female

1.6/5

The Finish Line ROI Score by Ethnicity

The Finish Line's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2	Caucasian	2
African American/Black 1.7	African American/Black	1.7
Other 1.6	Other	1.6

The Finish Line ROI Score by Age

The Finish Line's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 3.5	18-25	3.5
31-35 2.2	31-35	2.2
36-40 1.6	36-40	1.6
41-45 1.5	41-45	1.5

The Finish Line ROI Score by Usage

The Finish Line's ROI score was rated the highest by customers who have used The Finish Line's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	1.5
2 to 5 Years	2.9
Over 10 Years	1.5

The Finish Line ROI Score by Industry

The Finish Line's ROI score was rated the highest by Retail industry customers, and the lowest by Education industry customers.

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Education	1.5
Retail	1.9

The Finish Line Pricing vs. Competitors

Compared to its competitors, The Finish Line's ROI score is rated right below Zappos.

COMPANY		Pricing Score
	PUMA	4.1/5
	adidas	4/5
	Zappos	3.9/5
	The Finish Line	2.4/5

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ROI for Other Retail Brands

In the Retail industry, The Finish Line's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	The Finish Line	2.4/5

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The Finish Line Customer Satisfaction (CSAT)

The Finish Line Customer Satisfaction (CSAT) Score

30 / 100

The Finish Line has an overall Customer Satisfaction score of 30 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	19%
Satisfied	11%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	8%
Very Dissatisfied	57%

Very Satisfied

19%

Satisfied

11%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

57%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into The Finish Line Customer Satisfaction

The Finish Line's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used The Finish Line's products/services for Over 10 Years.

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Ranked The Finish Line Customer Satisfaction the Highest

18-25	40%
2 to 5 Years	31%
Male	31%

Ranked The Finish Line Customer Satisfaction the Lowest

41-45	11%
Female	11%
Over 10 Years	10%

The Finish Line Customer Satisfaction Score by Gender

Male customers rated The Finish Line's Customer Satisfaction score 20 points higher than Female customers.

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31 / 100

Male

	Very Satisfied	25%
	Satisfied	6%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	6%
	Very Dissatisfied	63%

11 / 100

Female

	Very Satisfied	7%
	Satisfied	4%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	4%
	Very Dissatisfied	81%

The Finish Line Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

The Finish Line's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.

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20 / 100

Very Satisfied	15%
Satisfied	5%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	5%
Very Dissatisfied	75%

Very Satisfied

15%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

75%

CSAT according to African American/Black

The Finish Line's Customer Satisfaction (CSAT) score was rated 14% according to African American/Black users and customers.

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14 / 100

Very Satisfied	7%
Satisfied	7%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	0%
Very Dissatisfied	79%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

79%

CSAT according to Other

The Finish Line's Customer Satisfaction (CSAT) score was rated 17% according to Other users and customers.

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17 / 100

Very Satisfied	17%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	16%
Very Dissatisfied	67%

Very Satisfied

17%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

16%

Very Dissatisfied

67%

The Finish Line Customer Satisfaction Score by Age

The Finish Line's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

40%

31-35

24%

36-40

13%

41-45

11%

The Finish Line Customer Satisfaction Score by Usage

The Finish Line's Customer Satisfaction score was rated the highest by customers who have used The Finish Line's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	31
Over 10 Years	10

The Finish Line Customer Satisfaction Score by Industry

The Finish Line's Customer Satisfaction score was rated 0 points by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "The Finish Line Customer Satisfaction Score by Industry",
	"text": "The Finish Line's Customer Satisfaction score was rated 0 points by Education industry customers.",
	"bars": [
		{
			"label": "Education",
			"groupId": 515,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "The Finish Line's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 0
		}
	]
}

Education	0

The Finish Line Customer Satisfaction vs. Competitors

Compared to its competitors, The Finish Line's Customer Satisfaction score is rated right below Zappos.

COMPANY		Customer Satisfaction (CSAT) Score
	PUMA	88%
	adidas	87%
	Zappos	78%
	The Finish Line	30%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, The Finish Line's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	The Finish Line	30%

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The Finish Line Customer Service

2.2/5

The Finish Line has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.

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About The Finish Line's Customer Service

Website

https://www.finishline.com/

Quick Insights into The Finish Line Customer Service

The Finish Line's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used The Finish Line's products/services for Over 10 Years.

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Ranked The Finish Line Customer Service the Highest

18-25	3.5
2 to 5 Years	2.4
Male	2.3

Ranked The Finish Line Customer Service the Lowest

Education	1.5
Female	1.5
Over 10 Years	1.5

The Finish Line Customer Service Score by Gender

Male customers rated The Finish Line's Customer Service score 0.8 stars higher than Female customers.

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Male

2.3/5

Female

1.5/5

The Finish Line Customer Service Score by Ethnicity

The Finish Line's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Finish Line.

100

Summary	Ethnicity	Customer Service Score
Caucasian 1.7	Caucasian	1.7
African American/Black 1.5	African American/Black	1.5
Other 1.6	Other	1.6

The Finish Line Customer Service Score by Age

The Finish Line's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of The Finish Line.

100

Summary	Age	Customer Service Score
18-25 3.5	18-25	3.5
31-35 2.1	31-35	2.1
36-40 1.5	36-40	1.5
41-45 1.5	41-45	1.5

The Finish Line Customer Service Score by Usage

The Finish Line's Customer Service score was rated the highest by customers who have used The Finish Line's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	1.5
2 to 5 Years	2.4
Over 10 Years	1.5

The Finish Line Customer Service Score by Industry

The Finish Line's Customer Service score was rated the highest by Retail industry customers, and the lowest by Education industry customers.

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Education	1.5
Retail	1.9

The Finish Line Customer Service vs. Competitors

Compared to its competitors, The Finish Line's Customer Service score is rated right below Zappos.

COMPANY		Customer Service Score
	PUMA	4.2/5
	adidas	4.1/5
	Zappos	4.1/5
	The Finish Line	2.2/5

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Customer Service for Other Retail Brands

In the Retail industry, The Finish Line's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	The Finish Line	2.2/5

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The Finish Line as an Employer

2.8/5

The Finish Line has a 2.8/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of The Finish Line

Samuel Sato

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

The Finish Line scored a -27 for Net Promoter Score and a -22 for Employee Net Promoter Score. NPS gauges how likely a customer of The Finish Line would recommend the brand to a friend. ENPS measures how likely The Finish Line employees would recommend working at The Finish Line to a friend.

Net Promoter Score

-27

NPS Score

33%	Promoters
7%	Passive
60%	Detractors

Employee Net Promoter Score

-22

eNPS Score

33%	Promoters
12%	Passive
55%	Detractors

Global Ranking Snapshot

The Finish Line is ranked #719 in the Global Top 100 Brands. It ranks just behind ipsy and just ahead of Corsair Components, Inc.

RANK			INDUSTRY
717	Ripple	Brad Garlinghouse	Tech
718	ipsy	Marcelo Camberos	Fashion and Beauty
719	The Finish Line	Samuel Sato	Retail
720	Corsair Components, Inc	Andy Paul	Consumer Goods
721	Kate Spade	Anna Bakst	Fashion and Beauty
722	TED	Chris Anderson	Media and Entertainment
723	Penguin Random House	Markus Dohle	Media and Entertainment