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Pull and Bear is

Ranked

#108

Retail Brands

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Pull and Bear

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Pull and Bear

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Pull and Bear is ranked #108 in Retail Brands

About Pull and Bear's Brand

Pull and Bear’s brand is ranked #737 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Pull and Bear. When compared to other organizations within the Retail industry, Pull and Bear is ranked #108.

Brand at a Glance

67%

Customer Loyalty

4/5

Product Quality

3.7/5

Pricing

3.9/5

Customer Service

Pull and Bear Ranking

^#737 in Global Best Brands
^#108 in Retail

Pull and Bear NPS

Pull and Bear's Net Promoter Score (NPS) is a 34 with 55% Promoters, 24% Passives, and 21% Detractors. Net Promoter Score tracks whether Pull and Bear's customers would recommend using the product based on a scale of -100 to 100.

Pull and Bear Overall NPS

NPS

55%	Promoters
24%	Passives
21%	Detractors

Pull and Bear NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2022 50	Apr 2022	50
May 2022 48	May 2022	48
Sep 2022 49	Sep 2022	49
Dec 2022 52	Dec 2022	52
Jan 2023 39	Jan 2023	39
Mar 2023 38	Mar 2023	38
May 2023 42	May 2023	42
Aug 2023 40	Aug 2023	40
Oct 2023 36	Oct 2023	36
Dec 2023 37	Dec 2023	37
Apr 2024 36	Apr 2024	36
Sep 2024 34	Sep 2024	34

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Pull and Bear NPS by Gender

Pull and Bear's NPS was rated 25 by Female customers on Comparably.

Female

Pull and Bear's NPS was rated 25 by Female customers on Comparably.

50%

Promoters

25%

Passives

25%

Detractors

Male

N/A

Pull and Bear's NPS is not yet rated by Male customers.

Promoters

Passives

Detractors

Pull and Bear NPS by Ethnicity

Pull and Bear's NPS was rated -25 points by Hispanic or Latino customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Hispanic or Latino -25	Hispanic or Latino	-25

Pull and Bear NPS by Age

Pull and Bear's NPS was rated 0 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

33%

34%

33%

Pull and Bear NPS by Usage

Pull and Bear's NPS was rated -33 points by customers who have used Pull and Bear's products/services for 2 to 5 Years.

-100

-50

100

Summary	Usage	Score
2 to 5 Years -33	2 to 5 Years	-33

Pull and Bear NPS vs Companies in Retail

In the Retail industry, Pull and Bear's NPS is rated right above Chipotle, and is preceded by Target.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Pull and Bear	34
	Chipotle	16

Pull and Bear Customer Loyalty

67%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

67% of Pull and Bear users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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67%

33%

Pull and Bear Customer Loyalty Score by Gender

Pull and Bear's Customer Loyalty score was rated 55 by Female customers on Comparably.

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Female

55%

Yes

Male

N/A

Yes

Pull and Bear Customer Loyalty Score by Ethnicity

Pull and Bear's Customer Loyalty score was rated 55% by Hispanic or Latino customers on Comparably.

% who answered "Yes"

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out of 100

Hispanic or Latino

Pull and Bear Customer Loyalty Score by Age

Pull and Bear's Customer Loyalty score was rated 55% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 55%	18-25	55%

Pull and Bear Customer Loyalty Score by Usage

Pull and Bear's Customer Loyalty score was rated 70% by customers who have used Pull and Bear's products/services for 2 to 5 Years.

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2 to 5 Years	70%

Customer Loyalty for Other Retail Brands

In the Retail industry, Pull and Bear's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	Pull and Bear	67%

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Pull and Bear Product Quality

4/5

Pull and Bear has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Pull and Bear Product Information

Pull and Bear’s product quality score is a 4 out of 5 as rated by its users and customers.

Website: http://www.pullandbear.com

Company Size: 5,001-10,000 Employees

Quick Insights into Pull and Bear Product Quality

Pull and Bear's Product Quality score was rated highest by Female customers.

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Ranked Pull and Bear Product Quality the Highest

Female	4.5
18-25	4.3
Hispanic or Latino	4.2

Pull and Bear Product Quality Score by Gender

Pull and Bear's Product Quality score was rated 4.5 by Female customers on Comparably.

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Female

4.5/5

Male

N/A

Pull and Bear Product Quality Score by Ethnicity

Pull and Bear's Product Quality score was rated 4.2 stars by Hispanic or Latino customers on Comparably.

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Summary	Ethnicity	Score
Hispanic or Latino 4.2	Hispanic or Latino	4.2

Pull and Bear Product Quality Score by Age

Pull and Bear's Product Quality score was rated 4.3 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.3	18-25	4.3

Pull and Bear Product Quality Score by Usage

Pull and Bear's Product Quality score was rated 4 stars by customers who have used Pull and Bear's products/services for 2 to 5 Years.

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2 to 5 Years	4

Product Quality for Other Retail Brands

In the Retail industry, Pull and Bear's Product Quality score is rated right above Chipotle, and is preceded by Target.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Pull and Bear	4/5
	Chipotle	3.8/5

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Pull and Bear Pricing

Pull and Bear ROI & Value For Money

3.7/5

Pull and Bear has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Quick Insights into Pull and Bear ROI

Pull and Bear's ROI score was rated highest by Female customers.

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Ranked Pull and Bear ROI the Highest

Female	3.7
18-25	3.6
Hispanic or Latino	3.6

Pull and Bear ROI Score by Gender

Pull and Bear's ROI score was rated 3.7 by Female customers on Comparably.

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Female

3.7/5

Male

N/A

Pull and Bear ROI Score by Ethnicity

Pull and Bear's ROI score was rated 3.6 stars by Hispanic or Latino customers on Comparably.

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Summary	Ethnicity	Score
Hispanic or Latino 3.6	Hispanic or Latino	3.6

Pull and Bear ROI Score by Age

Pull and Bear's ROI score was rated 3.6 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 3.6	18-25	3.6

Pull and Bear ROI Score by Usage

Pull and Bear's ROI score was rated 3 stars by customers who have used Pull and Bear's products/services for 2 to 5 Years.

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2 to 5 Years	3

ROI for Other Retail Brands

In the Retail industry, Pull and Bear's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Pull and Bear	3.7/5
	Chipotle	3.5/5

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Pull and Bear Customer Satisfaction (CSAT)

Pull and Bear Customer Satisfaction (CSAT) Score

94 / 100

Pull and Bear has an overall Customer Satisfaction score of 94 rated by its users and customers.

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Very Satisfied	44%
Satisfied	50%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

44%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Pull and Bear Customer Satisfaction

Pull and Bear's Customer Satisfaction score was rated highest by customers ages 18-25.

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Ranked Pull and Bear Customer Satisfaction the Highest

18-25	100%
2 to 5 Years	100%
Female	100%

Pull and Bear Customer Satisfaction Score by Gender

Pull and Bear's Customer Satisfaction score was rated 100 by Female customers on Comparably.

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100 / 100

Female

	Very Satisfied	33%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Pull and Bear Customer Satisfaction Score by Ethnicity

Hispanic or Latino
100%

CSAT according to Hispanic or Latino

Pull and Bear's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	25%
Satisfied	75%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

25%

Satisfied

75%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Pull and Bear Customer Satisfaction Score by Age

Pull and Bear's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

100%

Pull and Bear Customer Satisfaction Score by Usage

Pull and Bear's Customer Satisfaction score was rated 100 points by customers who have used Pull and Bear's products/services for 2 to 5 Years.

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2 to 5 Years	100

Customer Satisfaction for Other Retail Brands

In the Retail industry, Pull and Bear's Customer Satisfaction score is rated right above REI.

COMPANY		Customer Satisfaction (CSAT) Score
	Pull and Bear	94%
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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Pull and Bear Customer Service

3.9/5

Pull and Bear has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Pull and Bear's Customer Service

Address

Spain

Website

http://www.pullandbear.com

Quick Insights into Pull and Bear Customer Service

Pull and Bear's Customer Service score was rated highest by customers who have used Pull and Bear's products/services for 2 to 5 Years.

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Ranked Pull and Bear Customer Service the Highest

2 to 5 Years	4.1
Female	4
Hispanic or Latino	3.9

Pull and Bear Customer Service Score by Gender

Pull and Bear's Customer Service score was rated 4 by Female customers on Comparably.

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Female

4/5

Male

N/A

Pull and Bear Customer Service Score by Ethnicity

Pull and Bear's Customer Service score was rated 3.9 stars by Hispanic or Latino customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Hispanic or Latino 3.9	Hispanic or Latino	3.9

Pull and Bear Customer Service Score by Age

Pull and Bear's Customer Service score was rated 3.7 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 3.7	18-25	3.7

Pull and Bear Customer Service Score by Usage

Pull and Bear's Customer Service score was rated 4.1 stars by customers who have used Pull and Bear's products/services for 2 to 5 Years.

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2 to 5 Years	4.1

Customer Service for Other Retail Brands

In the Retail industry, Pull and Bear's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Pull and Bear	3.9/5
	Chipotle	3.6/5

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Consumer vs. Employees

Pull and Bear scored a 34 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Pull and Bear would recommend the brand to a friend. ENPS measures how likely Pull and Bear employees would recommend working at Pull and Bear to a friend.

Net Promoter Score

NPS Score

55%	Promoters
24%	Passive
21%	Detractors

Employee Net Promoter Score

100

eNPS Score

100%	Promoters
0%	Passive
0%	Detractors

Global Ranking Snapshot

Pull and Bear is ranked #737 in the Global Top 100 Brands. It ranks just behind Naughty Dog and just ahead of DPR Construction.

RANK			INDUSTRY
735	Ivoclar Vivadent	Robert Ganley	Health and Wellness
736	Naughty Dog		Media and Entertainment
737	Pull and Bear		Retail
738	DPR Construction	Douglas Woods	Business and Consumer Services
739	Square Enix		Media and Entertainment
740	Nu Skin Enterprises	Ryan Napierski	Fashion and Beauty
741	Arthrex	Reinhold Schmieding	Health and Wellness