

Ivoclar Vivadent is dedicated to advancing the practice of dentistry for both dentists and technicians. Ivoclar Vivadent’s brand is ranked #735 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Ivoclar Vivadent. When compared to other organizations within the Health and Wellness industry, Ivoclar Vivadent is ranked #60. Among its major competitors, Ivoclar Vivadent is ranked in 1st place for NPS while Heraeus is 2nd, and Straumann is 3rd.
Ivoclar Vivadent's Net Promoter Score (NPS) is a 34 with 64% Promoters, 6% Passives, and 30% Detractors. Net Promoter Score tracks whether Ivoclar Vivadent's customers would recommend using the product based on a scale of -100 to 100.
| 64% | Promoters |
|---|---|
| 6% | Passives |
| 30% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2023 61 | Jun 2023 | 61 |
Oct 2023 59 | Oct 2023 | 59 |
Jan 2024 51 | Jan 2024 | 51 |
Feb 2024 47 | Feb 2024 | 47 |
Apr 2024 45 | Apr 2024 | 45 |
Jul 2024 37 | Jul 2024 | 37 |
Aug 2024 37 | Aug 2024 | 37 |
Oct 2024 32 | Oct 2024 | 32 |
Feb 2025 30 | Feb 2025 | 30 |
May 2025 30 | May 2025 | 30 |
Sep 2025 32 | Sep 2025 | 32 |
Jan 2026 34 | Jan 2026 | 34 |
Ivoclar Vivadent is ranked first for NPS among its competitors. Heraeus and DENTSPLY SIRONA come in second and third, with Henry Schein coming in at #4.
![]() Ivoclar Vivadent | ![]() DENTSPLY SIRONA | ![]() Henry Schein | ![]() Heraeus | |
| Global Ranking | #735 | #818 | #- | #- |
| NPS | 34 | 19 | 9 | 30 |
| Valuation Updated every 24 hours for public companies | - | $8.16B | $9.10B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Ivoclar Vivadent's NPS 39 points higher than Female customers.
Ivoclar Vivadent's NPS was rated 76 by Male customers on Comparably.
Ivoclar Vivadent's NPS was rated 37 by Female customers on Comparably.
Ivoclar Vivadent's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 75 | Hispanic or Latino | 75 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other 60 | Other | 60 |
Ivoclar Vivadent's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
Ivoclar Vivadent's NPS was rated the highest by customers who have used Ivoclar Vivadent's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 66 | 2 to 5 Years | 66 |
5 to 10 Years 70 | 5 to 10 Years | 70 |
Over 10 Years 90 | Over 10 Years | 90 |
Compared to its competitors, Ivoclar Vivadent's NPS is rated right above Heraeus.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Ivoclar Vivadent | 34 |
![]() | Heraeus | 30 |
![]() | Straumann | 23 |
![]() | DENTSPLY SIRONA | 19 |
![]() | Henry Schein | 9 |
In the Health and Wellness industry, Ivoclar Vivadent's NPS is rated right above Peloton, and is preceded by Colgate Palmolive.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Ivoclar Vivadent | 34 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 3 Ivoclar Vivadent customer reviews 2 were positive and 1 was constructive. Ivoclar Vivadent customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Ivoclar Vivadent users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Ivoclar Vivadent's Customer Loyalty score 9% higher than Female customers.
Ivoclar Vivadent's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Ivoclar Vivadent's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 78% | 46-50 | 78% |
51-55 100% | 51-55 | 100% |
56-60 92% | 56-60 | 92% |
61-65 100% | 61-65 | 100% |
Ivoclar Vivadent's Customer Loyalty score was rated the highest by customers who have used Ivoclar Vivadent's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ivoclar Vivadent's Customer Loyalty score was rated 97% by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Ivoclar Vivadent's Customer Loyalty score is rated right above Heraeus.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Ivoclar Vivadent | 86% |
![]() | Heraeus | 83% |
![]() | Straumann | 82% |
![]() | DENTSPLY SIRONA | 78% |
![]() | Henry Schein | 76% |
In the Health and Wellness industry, Ivoclar Vivadent's Customer Loyalty score is rated right above Colgate Palmolive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Ivoclar Vivadent | 86% |
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
Ivoclar Vivadent has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Ivoclar Vivadent’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Ivoclar Vivadent's product the highest.
Ivoclar Vivadent's Product Quality score was rated highest by customers who have used Ivoclar Vivadent's products/services for 2 to 5 Years, and rated lowest by customers who have used Ivoclar Vivadent's products/services for Less than 1 Year.
Male customers rated Ivoclar Vivadent's Product Quality score 1.2 stars higher than Female customers.
Ivoclar Vivadent's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.5 | Other | 4.5 |
Ivoclar Vivadent's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.1 | 51-55 | 4.1 |
56-60 5 | 56-60 | 5 |
61-65 5 | 61-65 | 5 |
Ivoclar Vivadent's Product Quality score was rated the highest by customers who have used Ivoclar Vivadent's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ivoclar Vivadent's Product Quality score was rated 4.6 stars by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Ivoclar Vivadent's Product Quality score is rated right above Heraeus, and is preceded by Straumann.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Straumann | 4.3/5 |
![]() | Ivoclar Vivadent | 4.1/5 |
![]() | Heraeus | 3.8/5 |
![]() | Henry Schein | 3.7/5 |
![]() | DENTSPLY SIRONA | 3.6/5 |
In the Health and Wellness industry, Ivoclar Vivadent's Product Quality score is rated right above Peloton, and is preceded by Colgate Palmolive.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Ivoclar Vivadent | 4.1/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
Ivoclar Vivadent has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry.
Ivoclar Vivadent's ROI score was rated highest by customers ages 56-60, and rated lowest by customers who have used Ivoclar Vivadent's products/services for Less than 1 Year.
Male customers rated Ivoclar Vivadent's ROI score 0.7 stars higher than Female customers.
Ivoclar Vivadent's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.2 | Other | 4.2 |
Ivoclar Vivadent's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.2 | 51-55 | 4.2 |
56-60 4.8 | 56-60 | 4.8 |
61-65 4.7 | 61-65 | 4.7 |
Ivoclar Vivadent's ROI score was rated the highest by customers who have used Ivoclar Vivadent's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ivoclar Vivadent's ROI score was rated 4.5 stars by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Ivoclar Vivadent's ROI score is rated right above Heraeus, and is preceded by Straumann.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Straumann | 4.2/5 |
![]() | Ivoclar Vivadent | 3.9/5 |
![]() | Heraeus | 3.6/5 |
![]() | DENTSPLY SIRONA | 3.6/5 |
![]() | Henry Schein | 3.6/5 |
In the Health and Wellness industry, Ivoclar Vivadent's ROI score is rated right above Glossier, and is preceded by Headspace.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Ivoclar Vivadent | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
Ivoclar Vivadent has an overall Customer Satisfaction score of 59 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Ivoclar Vivadent's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers.
Ivoclar Vivadent's Customer Satisfaction score was rated 50 by Female customers on Comparably.
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Ivoclar Vivadent's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Compared to its competitors, Ivoclar Vivadent's Customer Satisfaction score is rated right below DENTSPLY SIRONA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Heraeus | 80% |
![]() | Straumann | 80% |
![]() | Henry Schein | 67% |
![]() | DENTSPLY SIRONA | 64% |
![]() | Ivoclar Vivadent | 59% |
In the Health and Wellness industry, Ivoclar Vivadent's Customer Satisfaction score is rated right above WW (formally Weight Watchers), and is preceded by Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 63% |
![]() | Ivoclar Vivadent | 59% |
![]() | WW (formally Weight Watchers) | 46% |
Ivoclar Vivadent has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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175 Pineview Drive, Mc Shan, AL
http://www.ivoclarvivadent.com/
423 235 35 35
Ivoclar Vivadent's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers who have used Ivoclar Vivadent's products/services for Less than 1 Year.
Male customers rated Ivoclar Vivadent's Customer Service score 0.7 stars higher than Female customers.
Ivoclar Vivadent's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.4 | Other | 4.4 |
Ivoclar Vivadent's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.7 | 56-60 | 4.7 |
61-65 4.1 | 61-65 | 4.1 |
Ivoclar Vivadent's Customer Service score was rated the highest by customers who have used Ivoclar Vivadent's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ivoclar Vivadent's Customer Service score was rated 4.5 stars by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Ivoclar Vivadent's Customer Service score is rated right above DENTSPLY SIRONA, and is preceded by Heraeus.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Straumann | 4.2/5 |
![]() | Heraeus | 4/5 |
![]() | Ivoclar Vivadent | 4/5 |
![]() | DENTSPLY SIRONA | 3.6/5 |
![]() | Henry Schein | 3.4/5 |
In the Health and Wellness industry, Ivoclar Vivadent's Customer Service score is rated right above Peloton, and is preceded by Glossier.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Ivoclar Vivadent | 4/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
Ivoclar Vivadent has a 4.5/5 stars for its overall company culture rated by their employees

Ivoclar Vivadent scored a 34 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Ivoclar Vivadent would recommend the brand to a friend. ENPS measures how likely Ivoclar Vivadent employees would recommend working at Ivoclar Vivadent to a friend.
| 64% | Promoters |
|---|---|
| 6% | Passive |
| 30% | Detractors |
| 52% | Promoters |
|---|---|
| 19% | Passive |
| 29% | Detractors |
Ivoclar Vivadent is ranked #735 in the Global Top 100 Brands. It ranks just behind Prologis and just ahead of Naughty Dog.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
733 | ![]() | Just Dance | ![]() | David Gonzalez | Media and Entertainment |
734 | ![]() | Prologis | ![]() | Hamid Moghadam | Banking and Financial Services |
735 | ![]() | Ivoclar Vivadent | ![]() | Robert Ganley | Health and Wellness |
736 | ![]() | Naughty Dog | ![]() | Media and Entertainment | |
737 | ![]() | Pull and Bear | ![]() | Retail | |
738 | ![]() | DPR Construction | ![]() | Douglas Woods | Business and Consumer Services |
739 | ![]() | Square Enix | ![]() | Media and Entertainment |
Ivoclar Vivadent is ranked #60 in the Health and Wellness Industry. It ranks just behind Herbalife and just ahead of Arthrex.
| RANK | COMPANY | Location | |
|---|---|---|---|
58 | ![]() | Cleveland Clinic | Cleveland, OH |
59 | ![]() | Herbalife | Los Angeles, CA |
60 | ![]() | Ivoclar Vivadent | Mc Shan, AL |
61 | ![]() | Arthrex | Naples, FL |
62 | ![]() | USANA Health Sciences | Salt Lake City, UT |
63 | ![]() | GoNoodle | Nashville, TN |
64 | ![]() | BioFire Diagnostics | Salt Lake City, UT |