

USANA Health Sciences our mission is to develop and provide the highest quality, science-based health products, distributed internationally. USANA Health Sciences’s brand is ranked #748 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of USANA Health Sciences. When compared to other organizations within the Consumer Goods industry, USANA Health Sciences is ranked #65. Among its major competitors, USANA Health Sciences is ranked in 1st place for NPS while Herbalife is 2nd, and Arbonne International is 3rd. Overall, USANA Health Sciences has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.05B
USANA Health Sciences's Net Promoter Score (NPS) is a 70 with 82% Promoters, 6% Passives, and 12% Detractors. Net Promoter Score tracks whether USANA Health Sciences's customers would recommend using the product based on a scale of -100 to 100.
| 82% | Promoters |
|---|---|
| 6% | Passives |
| 12% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2023 71 | Nov 2023 | 71 |
Dec 2023 72 | Dec 2023 | 72 |
Jan 2024 70 | Jan 2024 | 70 |
Mar 2024 70 | Mar 2024 | 70 |
Apr 2024 68 | Apr 2024 | 68 |
May 2024 70 | May 2024 | 70 |
Jun 2024 70 | Jun 2024 | 70 |
Jul 2024 70 | Jul 2024 | 70 |
Sep 2024 70 | Sep 2024 | 70 |
Oct 2024 68 | Oct 2024 | 68 |
Jan 2025 70 | Jan 2025 | 70 |
Apr 2025 70 | Apr 2025 | 70 |
USANA Health Sciences is ranked first for NPS among its competitors. Herbalife and Arbonne International come in second and third, with YOR Health coming in at #4. Among those competitors, it is the second most valued company behind Arbonne International.
![]() USANA Health Sciences | ![]() Herbalife | ![]() Arbonne International | ![]() YOR Health | |
| Global Ranking | #748 | #727 | #- | #- |
| NPS | 70 | 33 | 7 | -34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $2.05B | $1.21B | $211.96B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated USANA Health Sciences's NPS 12 points higher than Male customers.
USANA Health Sciences's NPS was rated 78 by Male customers on Comparably.
USANA Health Sciences's NPS was rated 90 by Female customers on Comparably.
USANA Health Sciences's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 60 | Caucasian | 60 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
Asian or Pacific Islander 86 | Asian or Pacific Islander | 86 |
Other 100 | Other | 100 |
USANA Health Sciences's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
USANA Health Sciences's NPS was rated the highest by customers who have used USANA Health Sciences's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 53 | Less than 1 Year | 53 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years 76 | 2 to 5 Years | 76 |
5 to 10 Years 95 | 5 to 10 Years | 95 |
Over 10 Years 90 | Over 10 Years | 90 |
Compared to its competitors, USANA Health Sciences's NPS is rated right above Herbalife.
| COMPANY | NPS Score | |
|---|---|---|
![]() | USANA Health Sciences | 70 |
![]() | Herbalife | 33 |
![]() | Arbonne International | 7 |
![]() | YOR Health | -34 |
In the Consumer Goods industry, USANA Health Sciences's NPS is rated right above Lego Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | USANA Health Sciences | 70 |
![]() | Lego Group | 54 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Hershey Company | 35 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
Out of the 23 USANA Health Sciences customer reviews 23 were positive and 0 were constructive. USANA Health Sciences customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of USANA Health Sciences users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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USANA Health Sciences's Customer Loyalty score was rated 94 by both Female and Male customers on Comparably.
USANA Health Sciences's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
USANA Health Sciences's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 95% | 18-25 | 95% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 93% | 36-40 | 93% |
41-45 81% | 41-45 | 81% |
46-50 100% | 46-50 | 100% |
51-55 94% | 51-55 | 94% |
56-60 100% | 56-60 | 100% |
66+ 78% | 66+ | 78% |
USANA Health Sciences's Customer Loyalty score was rated the highest by customers who have used USANA Health Sciences's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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USANA Health Sciences's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, USANA Health Sciences's Customer Loyalty score is rated right above Herbalife.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USANA Health Sciences | 90% |
![]() | Herbalife | 88% |
![]() | Arbonne International | 70% |
![]() | YOR Health | 53% |
In the Consumer Goods industry, USANA Health Sciences's Customer Loyalty score is rated right above Bath & Body Works.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USANA Health Sciences | 90% |
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 85% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
USANA Health Sciences has an overall Product Quality score of 4.7 out of 5 stars rated by its users and customers.
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USANA Health Sciences’s product quality score is a 4.7 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated USANA Health Sciences's product the highest. Reviewers from the Tech industry rated USANA Health Sciences the lowest at 4.6.
USANA Health Sciences's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.
USANA Health Sciences's Product Quality score was rated 4.9 by both Female and Male customers on Comparably.
USANA Health Sciences's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Other 5 | Other | 5 |
USANA Health Sciences's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.9 | 18-25 | 4.9 |
26-30 5 | 26-30 | 5 |
31-35 5 | 31-35 | 5 |
36-40 4.9 | 36-40 | 4.9 |
41-45 4.7 | 41-45 | 4.7 |
46-50 5 | 46-50 | 5 |
51-55 4.9 | 51-55 | 4.9 |
56-60 4.9 | 56-60 | 4.9 |
66+ 3.9 | 66+ | 3.9 |
USANA Health Sciences's Product Quality score was rated the highest by customers who have used USANA Health Sciences's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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USANA Health Sciences's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, USANA Health Sciences's Product Quality score is rated right above Herbalife.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.7/5 |
![]() | Herbalife | 4.3/5 |
![]() | Arbonne International | 3.7/5 |
![]() | YOR Health | 2.6/5 |
In the Consumer Goods industry, USANA Health Sciences's Product Quality score is rated right above Lego Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.7/5 |
![]() | Lego Group | 4.5/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
USANA Health Sciences has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Tech industry think that they had the lowest ROI from USANA Health Sciences.
USANA Health Sciences's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.
USANA Health Sciences's ROI score was rated 4.7 by both Female and Male customers on Comparably.
USANA Health Sciences's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 4.9 | Other | 4.9 |
USANA Health Sciences's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.9 | 26-30 | 4.9 |
31-35 4.8 | 31-35 | 4.8 |
36-40 4.8 | 36-40 | 4.8 |
41-45 4.4 | 41-45 | 4.4 |
46-50 5 | 46-50 | 5 |
51-55 4.8 | 51-55 | 4.8 |
56-60 5 | 56-60 | 5 |
66+ 3.6 | 66+ | 3.6 |
USANA Health Sciences's ROI score was rated the highest by customers who have used USANA Health Sciences's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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USANA Health Sciences's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, USANA Health Sciences's ROI score is rated right above Herbalife.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.5/5 |
![]() | Herbalife | 3.8/5 |
![]() | Arbonne International | 3.7/5 |
![]() | YOR Health | 2.4/5 |
In the Consumer Goods industry, USANA Health Sciences's ROI score is rated right above Colgate Palmolive.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.5/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
USANA Health Sciences has an overall Customer Satisfaction score of 90 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
USANA Health Sciences's Customer Satisfaction score was rated highest by customers who have used USANA Health Sciences's products/services for 1 to 2 Years, and rated lowest by customers who have used USANA Health Sciences's products/services for Less than 1 Year.
Female customers rated USANA Health Sciences's Customer Satisfaction score 6 points higher than Male customers.
Very Satisfied | 83% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 90% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 2% | |
Very Dissatisfied | 0% |
USANA Health Sciences' Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
USANA Health Sciences' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
USANA Health Sciences' Customer Satisfaction (CSAT) score was rated 98% according to Asian or Pacific Islander users and customers.
USANA Health Sciences' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
USANA Health Sciences's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 78% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 88% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 66+ | 67% |
USANA Health Sciences's Customer Satisfaction score was rated the highest by customers who have used USANA Health Sciences's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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USANA Health Sciences's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, USANA Health Sciences's Customer Satisfaction score is rated right above Herbalife.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | USANA Health Sciences | 90% |
![]() | Herbalife | 78% |
![]() | Arbonne International | 58% |
![]() | YOR Health | 33% |
In the Consumer Goods industry, USANA Health Sciences's Customer Satisfaction score is rated right above Lego Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | USANA Health Sciences | 90% |
![]() | Lego Group | 89% |
![]() | Colgate Palmolive | 83% |
![]() | Red Bull | 82% |
![]() | Bath & Body Works | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tiffany & Co | 72% |
USANA Health Sciences has an overall Customer Service score of 4.6 out of 5 stars rated by its users and customers.
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Salt Lake City, UT
http://www.usana.com
801-954-7100
USANA Health Sciences's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.
Female customers rated USANA Health Sciences's Customer Service score 0.1 stars higher than Male customers.
USANA Health Sciences's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 5 | Other | 5 |
USANA Health Sciences's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 5 | 26-30 | 5 |
31-35 4.8 | 31-35 | 4.8 |
36-40 4.9 | 36-40 | 4.9 |
41-45 4.5 | 41-45 | 4.5 |
46-50 5 | 46-50 | 5 |
51-55 4.8 | 51-55 | 4.8 |
56-60 4.9 | 56-60 | 4.9 |
66+ 3.9 | 66+ | 3.9 |
USANA Health Sciences's Customer Service score was rated the highest by customers who have used USANA Health Sciences's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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USANA Health Sciences's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, USANA Health Sciences's Customer Service score is rated right above Herbalife.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.6/5 |
![]() | Herbalife | 4/5 |
![]() | Arbonne International | 3.8/5 |
![]() | YOR Health | 2.6/5 |
In the Consumer Goods industry, USANA Health Sciences's Customer Service score is rated right above Lego Group.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | USANA Health Sciences | 4.6/5 |
![]() | Lego Group | 4.2/5 |
![]() | Gucci | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.8/5 |
![]() | Tiffany & Co | 3.8/5 |
USANA Health Sciences has a 4.5/5 stars for its overall company culture rated by their employees

USANA Health Sciences scored a 70 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of USANA Health Sciences would recommend the brand to a friend. ENPS measures how likely USANA Health Sciences employees would recommend working at USANA Health Sciences to a friend.
| 82% | Promoters |
|---|---|
| 6% | Passive |
| 12% | Detractors |
| 64% | Promoters |
|---|---|
| 9% | Passive |
| 27% | Detractors |
USANA Health Sciences is ranked #748 in the Global Top 100 Brands. It ranks just behind Ramsey Solutions and just ahead of The Farmer's Dog.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
746 | ![]() | ACCOR | ![]() | Sbastien Bazin | Travel and Hospitality |
747 | ![]() | Ramsey Solutions | ![]() | Banking and Financial Services | |
748 | ![]() | USANA Health Sciences | ![]() | Kevin G. Guest | Consumer Goods |
749 | ![]() | The Farmer's Dog | ![]() | Jonathan Regev | Consumer Goods |
750 | ![]() | PING | ![]() | John Solheim | Consumer Goods |
751 | ![]() | Funko | ![]() | Brian Mariotti | Media and Entertainment |
752 | ![]() | JAMF Software | ![]() | Dean Hager | Tech |
USANA Health Sciences is ranked #65 in the Consumer Goods Industry. It ranks just behind BARK and just ahead of The Farmer's Dog.
| RANK | COMPANY | Location | |
|---|---|---|---|
63 | ![]() | Cotopaxi | Salt Lake City, UT |
64 | ![]() | BARK | New York City, NY |
65 | ![]() | USANA Health Sciences | Salt Lake City, UT |
66 | ![]() | The Farmer's Dog | |
67 | ![]() | PING | Phoenix, AZ |
68 | ![]() | Wrigley | Peoria, IL |
69 | ![]() | doTERRA | Pleasant Grove, UT |