
PING designs, manufactures, and distributes golf equipment, apparel, and accessories. PING’s brand is ranked #750 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of PING. When compared to other organizations within the Consumer Goods industry, PING is ranked #67. Among its major competitors, PING is ranked in 3rd place for NPS while TaylorMade Golf is 1st, and Auth0 is 2nd.
PING's Net Promoter Score (NPS) is a 52 with 69% Promoters, 14% Passives, and 17% Detractors. Net Promoter Score tracks whether PING's customers would recommend using the product based on a scale of -100 to 100.
| 69% | Promoters |
|---|---|
| 14% | Passives |
| 17% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2024 47 | Jun 2024 | 47 |
Jul 2024 47 | Jul 2024 | 47 |
Aug 2024 46 | Aug 2024 | 46 |
Sep 2024 46 | Sep 2024 | 46 |
Oct 2024 46 | Oct 2024 | 46 |
Nov 2024 48 | Nov 2024 | 48 |
Dec 2024 48 | Dec 2024 | 48 |
Jan 2025 49 | Jan 2025 | 49 |
Feb 2025 49 | Feb 2025 | 49 |
Apr 2025 51 | Apr 2025 | 51 |
Nov 2025 51 | Nov 2025 | 51 |
Jan 2026 51 | Jan 2026 | 51 |
PING is ranked second for NPS among its competitors. TaylorMade Golf and Callaway Golf come in first and third, with Callaway Golf Company coming in at #4.
![]() PING | ![]() Callaway Golf | ![]() TaylorMade Golf | ![]() Callaway Golf Company | |
| Global Ranking | #750 | #432 | #510 | #- |
| NPS | 52 | 23 | 67 | - |
| Valuation Updated every 24 hours for public companies | - | $2.65B | $3.23B | $3.94B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated PING's NPS 96 points higher than Female customers.
PING's NPS was rated 62 by Male customers on Comparably.
PING's NPS was rated -34 by Female customers on Comparably.
PING's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Other -34 | Other | -34 |
PING's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
PING's NPS was rated the highest by customers who have used PING's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 30 | 2 to 5 Years | 30 |
5 to 10 Years 60 | 5 to 10 Years | 60 |
Over 10 Years 81 | Over 10 Years | 81 |
Compared to its competitors, PING's NPS is rated right above Callaway Golf, and is preceded by Auth0.
| COMPANY | NPS Score | |
|---|---|---|
![]() | TaylorMade Golf | 67 |
![]() | Auth0 | 62 |
![]() | PING | 52 |
![]() | Callaway Golf | 23 |
![]() | Callaway Golf Company | N/A |
In the Consumer Goods industry, PING's NPS is rated right above Red Bull, and is preceded by Lego Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lego Group | 54 |
![]() | PING | 52 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Hershey Company | 35 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
Out of the 7 PING customer reviews 6 were positive and 1 was constructive. PING customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of PING users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated PING's Customer Loyalty score 23% higher than Female customers.
PING's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
PING's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 80% | 26-30 | 80% |
36-40 100% | 36-40 | 100% |
51-55 82% | 51-55 | 82% |
56-60 100% | 56-60 | 100% |
61-65 85% | 61-65 | 85% |
66+ 89% | 66+ | 89% |
PING's Customer Loyalty score was rated the highest by customers who have used PING's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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PING's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, PING's Customer Loyalty score is rated right above Auth0, and is preceded by TaylorMade Golf.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | TaylorMade Golf | 89% |
![]() | PING | 85% |
![]() | Auth0 | 78% |
![]() | Callaway Golf | 77% |
![]() | Callaway Golf Company | N/A |
In the Consumer Goods industry, PING's Customer Loyalty score is rated right above Colgate Palmolive, and is preceded by Lego Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | PING | 85% |
![]() | Colgate Palmolive | 85% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
PING has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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PING’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated PING's product the highest. Reviewers from the Arts and Entertainment industry rated PING the lowest at 3.1.
PING's Product Quality score was rated highest by customers ages 36-40, and rated lowest by Female customers.
Male customers rated PING's Product Quality score 1.5 stars higher than Female customers.
PING's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Other 3.5 | Other | 3.5 |
PING's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.1 | 26-30 | 4.1 |
36-40 5 | 36-40 | 5 |
51-55 4.1 | 51-55 | 4.1 |
56-60 5 | 56-60 | 5 |
61-65 3.1 | 61-65 | 3.1 |
66+ 4.3 | 66+ | 4.3 |
PING's Product Quality score was rated the highest by customers who have used PING's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PING's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, PING's Product Quality score is rated right above Callaway Golf, and is preceded by TaylorMade Golf.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | TaylorMade Golf | 4.4/5 |
![]() | PING | 4.2/5 |
![]() | Callaway Golf | 4/5 |
![]() | Auth0 | 3.8/5 |
![]() | Callaway Golf Company | N/A |
In the Consumer Goods industry, PING's Product Quality score is rated right above Red Bull, and is preceded by Lego Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | PING | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
PING has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from PING.
PING's ROI score was rated highest by customers ages 56-60, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated PING's ROI score 1.6 stars higher than Female customers.
PING's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 3.5 | Other | 3.5 |
PING's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.5 | 26-30 | 3.5 |
36-40 4.1 | 36-40 | 4.1 |
51-55 3.7 | 51-55 | 3.7 |
56-60 4.7 | 56-60 | 4.7 |
61-65 3 | 61-65 | 3 |
66+ 4 | 66+ | 4 |
PING's ROI score was rated the highest by customers who have used PING's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PING's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, PING's ROI score is rated right above Auth0, and is preceded by TaylorMade Golf.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | TaylorMade Golf | 4.3/5 |
![]() | PING | 3.9/5 |
![]() | Auth0 | 3.7/5 |
![]() | Callaway Golf | 3.6/5 |
![]() | Callaway Golf Company | N/A |
In the Consumer Goods industry, PING's ROI score is rated right above Lego Group, and is preceded by Colgate Palmolive.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colgate Palmolive | 4/5 |
![]() | PING | 3.9/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
PING has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
PING's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Accounting industry.
Male customers rated PING's Customer Satisfaction score 32 points higher than Female customers.
Very Satisfied | 62% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 16% |
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 60% |
PING's Customer Satisfaction (CSAT) score was rated 68% according to Caucasian users and customers.
PING's Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
PING's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 88% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 63% |
PING's Customer Satisfaction score was rated the highest by customers who have used PING's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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PING's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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{
"title": "PING Customer Satisfaction Score by Industry",
"text": "PING's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 60,
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"csatScore": 60,
"text": "PING's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "PING's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "PING's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Construction",
"groupId": 510,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "PING's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "max",
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}
]
}Compared to its competitors, PING's Customer Satisfaction score is rated right above Callaway Golf, and is preceded by TaylorMade Golf.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | TaylorMade Golf | 88% |
![]() | PING | 75% |
![]() | Callaway Golf | 70% |
![]() | Auth0 | 50% |
![]() | Callaway Golf Company | 0% |
In the Consumer Goods industry, PING's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Colgate Palmolive | 83% |
![]() | Red Bull | 82% |
![]() | Bath & Body Works | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | PING | 75% |
![]() | Tiffany & Co | 72% |
PING has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Phoenix, AZ
http://ping.com
(800) 474-6434
PING's Customer Service score was rated highest by customers from the Construction industry, and rated lowest by Female customers.
Male customers rated PING's Customer Service score 1.4 stars higher than Female customers.
PING's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Other 3.5 | Other | 3.5 |
PING's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.6 | 26-30 | 3.6 |
36-40 4.6 | 36-40 | 4.6 |
51-55 3.2 | 51-55 | 3.2 |
56-60 4 | 56-60 | 4 |
61-65 3 | 61-65 | 3 |
66+ 3.8 | 66+ | 3.8 |
PING's Customer Service score was rated the highest by customers who have used PING's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PING's Customer Service score was rated the highest by Construction industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, PING's Customer Service score is rated right above Auth0, and is preceded by TaylorMade Golf.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | TaylorMade Golf | 4.4/5 |
![]() | PING | 4/5 |
![]() | Auth0 | 3.7/5 |
![]() | Callaway Golf | 3.7/5 |
![]() | Callaway Golf Company | N/A |
In the Consumer Goods industry, PING's Customer Service score is rated right above Red Bull, and is preceded by Gucci.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | Gucci | 4/5 |
![]() | PING | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.8/5 |
![]() | Tiffany & Co | 3.8/5 |
PING has a 3.7/5 stars for its overall company culture rated by their employees

PING scored a 52 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of PING would recommend the brand to a friend. ENPS measures how likely PING employees would recommend working at PING to a friend.
| 69% | Promoters |
|---|---|
| 14% | Passive |
| 17% | Detractors |
| 62% | Promoters |
|---|---|
| 25% | Passive |
| 13% | Detractors |
PING is ranked #750 in the Global Top 100 Brands. It ranks just behind The Farmer's Dog and just ahead of Funko.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
748 | ![]() | USANA Health Sciences | ![]() | Kevin G. Guest | Consumer Goods |
749 | ![]() | The Farmer's Dog | ![]() | Jonathan Regev | Consumer Goods |
750 | ![]() | PING | ![]() | John Solheim | Consumer Goods |
751 | ![]() | Funko | ![]() | Brian Mariotti | Media and Entertainment |
752 | ![]() | JAMF Software | ![]() | Dean Hager | Tech |
753 | ![]() | Meow Wolf | ![]() | Media and Entertainment | |
754 | ![]() | Philippine Airlines | ![]() | Travel and Hospitality |
PING is ranked #67 in the Consumer Goods Industry. It ranks just behind The Farmer's Dog and just ahead of Wrigley.
| RANK | COMPANY | Location | |
|---|---|---|---|
65 | ![]() | USANA Health Sciences | Salt Lake City, UT |
66 | ![]() | The Farmer's Dog | |
67 | ![]() | PING | Phoenix, AZ |
68 | ![]() | Wrigley | Peoria, IL |
69 | ![]() | doTERRA | Pleasant Grove, UT |
70 | ![]() | OnePlus Corporation | Northbrook, IL |
71 | ![]() | Pringles | Battle Creek, MI |