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Pringles is

Ranked

#71

Consumer Goods Brands

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Pringles

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Pringles

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Pringles is ranked #71 in Consumer Goods Brands

About Pringles' Brand

Pringles manufactures and sells potato- and wheat-based chips. Pringles’s brand is ranked #800 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Pringles. When compared to other organizations within the Consumer Goods industry, Pringles is ranked #71. Among its major competitors, Pringles is ranked in 1st place for NPS while REAL is 2nd, and Barcel USA is 3rd.Their current valuation is $21.56B

Brand at a Glance

82%

Customer Loyalty

4.2/5

Product Quality

3.7/5

Pricing

3.9/5

Customer Service

Pringles Ranking

^#71 in Consumer Goods
^#1 / 4 of its competitors

Pringles NPS

Pringles's Net Promoter Score (NPS) is a 46 with 59% Promoters, 28% Passives, and 13% Detractors. Net Promoter Score tracks whether Pringles's customers would recommend using the product based on a scale of -100 to 100.

Pringles Overall NPS

NPS

59%	Promoters
28%	Passives
13%	Detractors

Pringles NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2024 51	Apr 2024	51
May 2024 52	May 2024	52
Jun 2024 50	Jun 2024	50
Jul 2024 49	Jul 2024	49
Sep 2024 48	Sep 2024	48
Oct 2024 48	Oct 2024	48
Nov 2024 46	Nov 2024	46
Dec 2024 48	Dec 2024	48
Jan 2025 47	Jan 2025	47
Feb 2025 46	Feb 2025	46
Mar 2025 45	Mar 2025	45
Apr 2025 45	Apr 2025	45

How Other Brands Compare

Pringles is ranked first for NPS among its competitors. REAL and Barcel USA come in second and third, with popchips coming in at #4. Among those competitors, it is the most valued company.

	Pringles	REAL	Barcel USA	popchips
Global Ranking	#800	#-	#-	#-
NPS	46	-17	-	-
Valuation Updated every 24 hours for public companies	$21.56B	-	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Pringles NPS by Gender

Female customers rated Pringles's NPS 24 points higher than Male customers.

Male

Pringles's NPS was rated 23 by Male customers on Comparably.

56%

Promoters

11%

Passives

33%

Detractors

Female

Pringles's NPS was rated 47 by Female customers on Comparably.

53%

Promoters

41%

Passives

Detractors

Pringles NPS by Ethnicity

Pringles's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Hispanic or Latino 33	Hispanic or Latino	33
Asian or Pacific Islander 22	Asian or Pacific Islander	22

Pringles NPS by Age

Pringles's NPS was rated 45 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

59%

27%

14%

Pringles NPS by Usage

Pringles's NPS was rated the highest by customers who have used Pringles's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years -20	1 to 2 Years	-20
2 to 5 Years 50	2 to 5 Years	50
5 to 10 Years 57	5 to 10 Years	57
Over 10 Years 34	Over 10 Years	34

Pringles NPS vs. Competitors

Compared to its competitors, Pringles's NPS is rated right above Barcel USA.

COMPANY		NPS Score
	Pringles	46
	Barcel USA	N/A
	popchips	N/A
	Stax Networks	N/A
	REAL	-17

Pringles NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Pringles's NPS is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		NPS Score
	Lego Group	54
	Pringles	46
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	35
	Hershey Company	35
	Crocs	35
	Gucci	31
	Tiffany & Co	31

Pringles Customer Reviews

Out of the 6 Pringles customer reviews 6 were positive and 0 were constructive. Pringles customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Pringles Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Pringles users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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82%

18%

Pringles Customer Loyalty Score by Gender

Female customers rated Pringles's Customer Loyalty score 24% higher than Male customers.

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Male

60%

Yes

Female

84%

Yes

Pringles Customer Loyalty Score by Ethnicity

Pringles's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Hispanic or Latino

out of 100

Asian or Pacific Islander

Pringles Customer Loyalty Score by Age

Pringles's Customer Loyalty score was rated 75% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 75%	18-25	75%

Pringles Customer Loyalty Score by Usage

Pringles's Customer Loyalty score was rated the highest by customers who have used Pringles's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	100%
2 to 5 Years	70%
5 to 10 Years	61%
Over 10 Years	70%

Pringles Customer Loyalty Score by Industry

Pringles's Customer Loyalty score was rated 82% by Marketing, Advertising and Research industry customers.

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Marketing, Advertising and Research	82%

Pringles Customer Loyalty vs. Competitors

Compared to its competitors, Pringles's Customer Loyalty score is rated right above Barcel USA, and is preceded by REAL.

COMPANY		Customer Loyalty Score
	REAL	100%
	Pringles	82%
	Barcel USA	N/A
	popchips	N/A
	Stax Networks	N/A

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Pringles's Customer Loyalty score is rated right above Red Bull, and is preceded by Colgate Palmolive.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	86%
	Pringles	82%
	Red Bull	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

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Pringles Product Quality

4.2/5

Pringles has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Pringles Product Information

Pringles’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Pringles's product the highest.

Website: http://www.pringles.com/en_us/home.html

Company Size: 1-10 Employees

Quick Insights into Pringles Product Quality

Pringles's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Pringles's products/services for 1 to 2 Years.

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Ranked Pringles Product Quality the Highest

Hispanic or Latino	4.6
Marketing, Advertising and Research	4.6
2 to 5 Years	4.5

Ranked Pringles Product Quality the Lowest

Asian or Pacific Islander	4.2
Male	4.1
1 to 2 Years	3.9

Pringles Product Quality Score by Gender

Female customers rated Pringles's Product Quality score 0.4 stars higher than Male customers.

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Male

4.1/5

Female

4.5/5

Pringles Product Quality Score by Ethnicity

Pringles's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Hispanic or Latino 4.6	Hispanic or Latino	4.6
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2

Pringles Product Quality Score by Age

Pringles's Product Quality score was rated 4.3 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.3	18-25	4.3

Pringles Product Quality Score by Usage

Pringles's Product Quality score was rated the highest by customers who have used Pringles's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years	3.9
2 to 5 Years	4.5
5 to 10 Years	4.5
Over 10 Years	4.4

Pringles Product Quality Score by Industry

Pringles's Product Quality score was rated 4.6 stars by Marketing, Advertising and Research industry customers.

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Marketing, Advertising and Research	4.6

Pringles Product Quality vs. Competitors

Compared to its competitors, Pringles's Product Quality score is rated right above REAL.

COMPANY		Product Quality Score
	Pringles	4.2/5
	REAL	3.2/5
	Barcel USA	N/A
	popchips	N/A
	Stax Networks	N/A

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Pringles's Product Quality score is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Pringles	4.2/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5

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Pringles Pricing

Pringles ROI & Value For Money

3.7/5

Pringles has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Pringles Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry.

Quick Insights into Pringles ROI

Pringles's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Hispanic or Latino customers.

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Ranked Pringles ROI the Highest

Marketing, Advertising and Research	4.2
1 to 2 Years	3.7
Female	3.7

Ranked Pringles ROI the Lowest

Male	3.4
Over 10 Years	3.1
Hispanic or Latino	2.8

Pringles ROI Score by Gender

Female customers rated Pringles's ROI score 0.3 stars higher than Male customers.

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Male

3.4/5

Female

3.7/5

Pringles ROI Score by Ethnicity

Pringles's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Hispanic or Latino 2.8	Hispanic or Latino	2.8
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6

Pringles ROI Score by Age

Pringles's ROI score was rated 3.6 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 3.6	18-25	3.6

Pringles ROI Score by Usage

Pringles's ROI score was rated the highest by customers who have used Pringles's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	3.7
2 to 5 Years	3.5
5 to 10 Years	3.7
Over 10 Years	3.1

Pringles ROI Score by Industry

Pringles's ROI score was rated 4.2 stars by Marketing, Advertising and Research industry customers.

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Marketing, Advertising and Research	4.2

Pringles Pricing vs. Competitors

Compared to its competitors, Pringles's ROI score is rated right above REAL.

COMPANY		Pricing Score
	Pringles	3.7/5
	REAL	2.9/5
	Barcel USA	N/A
	popchips	N/A
	Stax Networks	N/A

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Pringles's ROI score is rated right above Crocs, and is preceded by Gucci.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Bath & Body Works	3.8/5
	Gucci	3.8/5
	Pringles	3.7/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

Unlock Pringles ROI vs. Companies in Consumer Goods Data

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Pringles Customer Satisfaction (CSAT)

Pringles Customer Satisfaction (CSAT) Score

88 / 100

Pringles has an overall Customer Satisfaction score of 88 rated by its users and customers.

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Very Satisfied	47%
Satisfied	41%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	4%

Very Satisfied

47%

Satisfied

41%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Pringles Customer Satisfaction

Pringles's Customer Satisfaction score was rated highest by customers who have used Pringles's products/services for 2 to 5 Years, and rated lowest by customers who have used Pringles's products/services for Over 10 Years.

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Ranked Pringles Customer Satisfaction the Highest

2 to 5 Years	100%
Asian or Pacific Islander	100%
Female	100%

Ranked Pringles Customer Satisfaction the Lowest

Hispanic or Latino	100%
Male	83%
Over 10 Years	80%

Pringles Customer Satisfaction Score by Gender

Female customers rated Pringles's Customer Satisfaction score 17 points higher than Male customers.

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83 / 100

Male

	Very Satisfied	0%
	Satisfied	83%
	Neither Satisfied nor Dissatisfied	17%
	Dissatisfied	0%
	Very Dissatisfied	0%

100 / 100

Female

	Very Satisfied	57%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Pringles Customer Satisfaction Score by Ethnicity

Hispanic or Latino
100%
Asian or Pacific Islander
100%

CSAT according to Hispanic or Latino

Pringles' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	60%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

60%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Pringles' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	22%
Satisfied	78%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

22%

Satisfied

78%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Pringles Customer Satisfaction Score by Age

Pringles's Customer Satisfaction score was rated 94 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

94%

Pringles Customer Satisfaction Score by Usage

Pringles's Customer Satisfaction score was rated the highest by customers who have used Pringles's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	100
5 to 10 Years	100
Over 10 Years	80

Pringles Customer Satisfaction vs. Competitors

Compared to its competitors, Pringles's Customer Satisfaction score is rated right above REAL.

COMPANY		Customer Satisfaction (CSAT) Score
	Pringles	88%
	REAL	67%
	Barcel USA	0%
	popchips	0%
	Stax Networks	0%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Pringles's Customer Satisfaction score is rated right above Red Bull, and is preceded by Lego Group.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Pringles	88%
	Red Bull	83%
	Colgate Palmolive	83%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	73%

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Pringles Customer Service

3.9/5

Pringles has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Pringles's Customer Service

Address

Battle Creek, MI

Website

http://www.pringles.com/en_us/home.html

Phone Number

(800) 568-4035

Quick Insights into Pringles Customer Service

Pringles's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers who have used Pringles's products/services for 2 to 5 Years.

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Ranked Pringles Customer Service the Highest

Marketing, Advertising and Research	4.6
1 to 2 Years	4
18-25	3.9

Ranked Pringles Customer Service the Lowest

Male	3.6
Hispanic or Latino	3.1
2 to 5 Years	3

Pringles Customer Service Score by Gender

Female customers rated Pringles's Customer Service score 0.2 stars higher than Male customers.

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Male

3.6/5

Female

3.8/5

Pringles Customer Service Score by Ethnicity

Pringles's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.

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100

Summary	Ethnicity	Customer Service Score
Hispanic or Latino 3.1	Hispanic or Latino	3.1
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7

Pringles Customer Service Score by Age

Pringles's Customer Service score was rated 3.9 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9

Pringles Customer Service Score by Usage

Pringles's Customer Service score was rated the highest by customers who have used Pringles's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	4
2 to 5 Years	3
5 to 10 Years	4
Over 10 Years	3.7

Pringles Customer Service Score by Industry

Pringles's Customer Service score was rated 4.6 stars by Marketing, Advertising and Research industry customers.

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Marketing, Advertising and Research	4.6

Pringles Customer Service vs. Competitors

Compared to its competitors, Pringles's Customer Service score is rated right above Barcel USA, and is preceded by REAL.

COMPANY		Customer Service Score
	REAL	4.7/5
	Pringles	3.9/5
	Barcel USA	N/A
	popchips	N/A
	Stax Networks	N/A

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Pringles's Customer Service score is rated right above Hershey Company, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Pringles	3.9/5
	Hershey Company	3.9/5
	Crocs	3.9/5
	Tiffany & Co	3.8/5

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Pringles as an Employer

3.4/5

Pringles has a 3.4/5 stars for its overall company culture rated by their employees

top

10%

CEO of Pringles

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Pringles scored a 46 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Pringles would recommend the brand to a friend. ENPS measures how likely Pringles employees would recommend working at Pringles to a friend.

Net Promoter Score

NPS Score

59%	Promoters
28%	Passive
13%	Detractors

Employee Net Promoter Score

-34

eNPS Score

33%	Promoters
0%	Passive
67%	Detractors

Global Ranking Snapshot

Pringles is ranked #800 in the Global Top 100 Brands. It ranks just behind Beckman Coulter and just ahead of MercadoLibre.

RANK			INDUSTRY
798	Andela	Jeremy Johnson	Business and Consumer Services
799	Beckman Coulter	Scott Garrett	Health and Wellness
800	Pringles		Consumer Goods
801	MercadoLibre	Marcos Galperin	Tech
802	Del Monte Foods	Greg Longstreet	Food and Beverages
803	Alcon	David J. Endicott	Health and Wellness
804	charity: water	Scott Harrison	Food and Beverages

Consumer Goods Ranking Snapshot

Pringles is ranked #71 in the Consumer Goods Industry. It ranks just behind OnePlus Corporation and just ahead of Del Monte Foods.

RANK		Location
69	doTERRA	Pleasant Grove, UT
70	OnePlus Corporation	Northbrook, IL
71	Pringles	Battle Creek, MI
72	Del Monte Foods	Walnut Creek, CA
73	Amway Corporation	Ada, MI
74	Formlabs	Somerville, MA
75	RB US	Parsippany, NJ